{"id":"https://openalex.org/W4399331980","doi":"https://doi.org/10.1108/jpbm-07-2023-4605","title":"How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception","display_name":"How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception","publication_year":2024,"publication_date":"2024-06-04","ids":{"openalex":"https://openalex.org/W4399331980","doi":"https://doi.org/10.1108/jpbm-07-2023-4605"},"language":"en","primary_location":{"id":"doi:10.1108/jpbm-07-2023-4605","doi":"https://doi.org/10.1108/jpbm-07-2023-4605","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-07-2023-4605","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036441648","display_name":"Luri Lee","orcid":"https://orcid.org/0000-0002-4564-1069","observed_orcids":["https://orcid.org/0000-0002-4564-1069"]},"institutions":[{"id":"https://openalex.org/I146429904","display_name":"Incheon National University","ror":"https://ror.org/02xf7p935","country_code":"KR","type":"education","lineage":["https://openalex.org/I146429904"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Luri Lee","raw_affiliation_strings":["Division of International Trade, Incheon National University, Incheon, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Division of International Trade, Incheon National University, Incheon, Republic of Korea","institution_ids":["https://openalex.org/I146429904"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054055939","display_name":"Won\u2010Moo Hur","orcid":"https://orcid.org/0000-0002-8042-2603","observed_orcids":["https://orcid.org/0000-0002-8042-2603"]},"institutions":[{"id":"https://openalex.org/I191879574","display_name":"Inha University","ror":"https://ror.org/01easw929","country_code":"KR","type":"education","lineage":["https://openalex.org/I191879574"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Won-Moo Hur","raw_affiliation_strings":["College of Business Administration, Inha University, Incheon, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Inha University, Incheon, Republic of Korea","institution_ids":["https://openalex.org/I191879574"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5054055939"],"corresponding_institution_ids":["https://openalex.org/I191879574"],"apc_list":null,"apc_paid":null,"fwci":5.8983,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":{"value":0.95924038,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"33","issue":"6","first_page":"654","last_page":"667"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-hypocrisy","display_name":"corporate hypocrisy","score":1.0},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/corporate-trust","display_name":"corporate trust","score":0.9940000176429749},{"id":"https://openalex.org/keywords/affective-commitment","display_name":"affective commitment","score":0.9990000128746033},{"id":"https://openalex.org/keywords/corporate-social-responsibility-perception","display_name":"corporate social responsibility perception","score":0.9129999876022339},{"id":"https://openalex.org/keywords/retail-banking-customers","display_name":"retail banking customers","score":0.7089999914169312},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.36899998784065247}],"concepts":[{"id":"https://openalex.org/C2775874189","wikidata":"https://www.wikidata.org/wiki/Q201650","display_name":"Hypocrisy","level":2,"score":0.894004225730896},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.7512596845626831},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5844265818595886},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.550815224647522},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.5424765348434448},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5297910571098328},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4872073531150818},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4789177179336548},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4646932780742645},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.45949581265449524},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.4448184072971344},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44336459040641785},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.43663260340690613},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4087263345718384},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.310502827167511},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2957661747932434},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19124269485473633},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jpbm-07-2023-4605","doi":"https://doi.org/10.1108/jpbm-07-2023-4605","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-07-2023-4605","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":94,"referenced_works":["https://openalex.org/W168666353","https://openalex.org/W1536811298","https://openalex.org/W1794573309","https://openalex.org/W1825225217","https://openalex.org/W1963485203","https://openalex.org/W1965276416","https://openalex.org/W1970511665","https://openalex.org/W1976441470","https://openalex.org/W1983912021","https://openalex.org/W1988188701","https://openalex.org/W1989362746","https://openalex.org/W1991703220","https://openalex.org/W1995463737","https://openalex.org/W2012855146","https://openalex.org/W2017613618","https://openalex.org/W2017640419","https://openalex.org/W2028184439","https://openalex.org/W2034344340","https://openalex.org/W2043912933","https://openalex.org/W2046739287","https://openalex.org/W2051331738","https://openalex.org/W2056425707","https://openalex.org/W2058299108","https://openalex.org/W2091492387","https://openalex.org/W2092843370","https://openalex.org/W2093464038","https://openalex.org/W2099617153","https://openalex.org/W2107675973","https://openalex.org/W2114787035","https://openalex.org/W2116947996","https://openalex.org/W2116986118","https://openalex.org/W2130888518","https://openalex.org/W2137247419","https://openalex.org/W2138963462","https://openalex.org/W2142002502","https://openalex.org/W2152840078","https://openalex.org/W2153838988","https://openalex.org/W2157575844","https://openalex.org/W2158517811","https://openalex.org/W2162437324","https://openalex.org/W2186215059","https://openalex.org/W2195984408","https://openalex.org/W2244175864","https://openalex.org/W2270111805","https://openalex.org/W2541948260","https://openalex.org/W2572603274","https://openalex.org/W2588225811","https://openalex.org/W2588317978","https://openalex.org/W2597569974","https://openalex.org/W2608295836","https://openalex.org/W2612349033","https://openalex.org/W2743300721","https://openalex.org/W2745927655","https://openalex.org/W2766216831","https://openalex.org/W2788586504","https://openalex.org/W2795834950","https://openalex.org/W2883849126","https://openalex.org/W2890415629","https://openalex.org/W2902023120","https://openalex.org/W2907271237","https://openalex.org/W2917789336","https://openalex.org/W2919241015","https://openalex.org/W2920088998","https://openalex.org/W2922385310","https://openalex.org/W2963011024","https://openalex.org/W2964598451","https://openalex.org/W2969427533","https://openalex.org/W2971993873","https://openalex.org/W2977183713","https://openalex.org/W2977726488","https://openalex.org/W2978412286","https://openalex.org/W2995148579","https://openalex.org/W2998958915","https://openalex.org/W3011749602","https://openalex.org/W3013096913","https://openalex.org/W3032489949","https://openalex.org/W3032560237","https://openalex.org/W3042415229","https://openalex.org/W3048135576","https://openalex.org/W3067251319","https://openalex.org/W3089112890","https://openalex.org/W3111975113","https://openalex.org/W3152788962","https://openalex.org/W3171162288","https://openalex.org/W3207106276","https://openalex.org/W4210976952","https://openalex.org/W4235678817","https://openalex.org/W4297499133","https://openalex.org/W4313367623","https://openalex.org/W4320490941","https://openalex.org/W4363673649","https://openalex.org/W4381834941","https://openalex.org/W4382877661","https://openalex.org/W4386441290"],"related_works":["https://openalex.org/W2978412286","https://openalex.org/W7113157986","https://openalex.org/W2046739287","https://openalex.org/W2195984408","https://openalex.org/W4200211353","https://openalex.org/W4393986228","https://openalex.org/W3032489949","https://openalex.org/W4399535018","https://openalex.org/W3013096913","https://openalex.org/W2338706763"],"abstract_inverted_index":{"Purpose":[0],"Corporate":[1],"hypocrisy":[2,61,159],"occurs":[3],"when":[4,178],"a":[5,39,125,130,136,188],"discrepancy":[6],"exists":[7],"between":[8],"corporate":[9,60,63,73,85,95,158,162,167,198],"talk":[10],"and":[11,20,34,75,169,212],"actions.":[12],"As":[13],"companies":[14],"assume":[15],"more":[16,25],"extensive":[17],"economic,":[18],"societal":[19],"global":[21],"roles,":[22],"they":[23],"are":[24,36,176,183],"likely":[26],"to":[27,42,54,134,148],"encounter":[28],"situations":[29,46],"in":[30,110,124,220],"which":[31],"their":[32],"words":[33],"actions":[35],"inconsistent.":[37],"Therefore,":[38],"company\u2019s":[40],"ability":[41],"cope":[43],"with":[44],"such":[45],"is":[47],"becoming":[48],"increasingly":[49],"important.":[50],"This":[51,140],"study":[52,141,208],"aims":[53],"examine":[55],"the":[56,68,91,111,143,150,195,201,204,221],"negative":[57,173],"effects":[58,93,175],"of":[59,94,113,120,181,197,203],"on":[62],"reputation.":[64],"First,":[65],"it":[66,82],"reveals":[67],"underlying":[69],"mechanisms":[70],"by":[71,164],"presenting":[72],"trust":[74,168],"affective":[76,170],"commitment":[77],"as":[78],"parallel":[79,189],"mediators.":[80],"Additionally,":[81],"explores":[83],"how":[84],"social":[86],"responsibility":[87],"(CSR)":[88],"perceptions":[89,180],"mitigate":[90],"indirect":[92,174],"hypocrisy.":[96,199],"Design/methodology/approach":[97],"Data":[98],"were":[99],"collected":[100],"through":[101],"an":[102],"online":[103,127],"survey":[104,128],"conducted":[105],"at":[106],"two":[107],"time":[108],"points":[109],"context":[112],"Korean":[114],"retail":[115],"banking":[116],"companies.":[117],"A":[118],"total":[119],"313":[121],"respondents":[122],"participated":[123],"two-wave":[126],"using":[129],"multistage":[131],"sampling":[132],"technique":[133],"ensure":[135],"representative":[137],"population":[138],"sample.":[139],"used":[142],"Mplus-based":[144],"Hayes\u2019":[145],"PROCESS":[146],"Macro":[147],"test":[149],"research":[151],"hypotheses.":[152],"Findings":[153],"The":[154],"results":[155],"show":[156],"that":[157,193,215],"negatively":[160],"affects":[161],"reputation":[163],"impeding":[165],"customers\u2019":[166,179],"commitment.":[171],"These":[172],"mitigated":[177],"CSR":[182],"high.":[184],"Originality/value":[185],"By":[186],"establishing":[187],"moderated":[190],"mediation":[191],"model":[192],"captures":[194],"impact":[196],"To":[200],"best":[202],"authors\u2019":[205],"knowledge,":[206],"this":[207],"presents":[209],"important":[210],"academic":[211],"managerial":[213],"implications":[214],"have":[216],"not":[217],"been":[218],"provided":[219],"literature.":[222]},"counts_by_year":[{"year":2026,"cited_by_count":11},{"year":2025,"cited_by_count":15},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-06-05T00:00:00"}
