{"id":"https://openalex.org/W4399288802","doi":"https://doi.org/10.21608/mebp.2024.290696.1111","title":"\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0645\u062f\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639\u0647\u0627 (\u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629)","display_name":"\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0645\u062f\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639\u0647\u0627 (\u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629)","publication_year":2024,"publication_date":"2024-06-03","ids":{"openalex":"https://openalex.org/W4399288802","doi":"https://doi.org/10.21608/mebp.2024.290696.1111"},"language":"ar","primary_location":{"id":"doi:10.21608/mebp.2024.290696.1111","doi":"https://doi.org/10.21608/mebp.2024.290696.1111","is_oa":true,"landing_page_url":"https://doi.org/10.21608/mebp.2024.290696.1111","pdf_url":"https://mebp.journals.ekb.eg/article_357704_6d2dd04e5ff0022d692ec4dbd72334ec.pdf","source":{"id":"https://openalex.org/S4210209275","display_name":"Al-Ma\u011fallah Al-Mi\u1e63riyya\u1e97 Li Bu\u1e25\u016b\u1e6f Al-Iti\u1e63\u0101l Al-\u0120am\u0101h\u012br\u012b","issn_l":"2735-3796","issn":["2735-3796","2735-377X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u064a","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://mebp.journals.ekb.eg/article_357704_6d2dd04e5ff0022d692ec4dbd72334ec.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037585509","display_name":"\u062f\u0639\u0627\u0621 \u0623\u062d\u0645\u062f \u0627\u0644\u0628\u0646\u0627","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210089325","display_name":"Modern University for Information and Technology","ror":"https://ror.org/00746ch50","country_code":"EG","type":"education","lineage":["https://openalex.org/I4210089325"]}],"countries":["EG"],"is_corresponding":true,"raw_author_name":"\u062f\u0639\u0627\u0621 \u0623\u062d\u0645\u062f \u0627\u0644\u0628\u0646\u0627","raw_affiliation_strings":["\u0642\u0633\u0645 \u0627\u0644\u0625\u0630\u0627\u0639\u0629 \u0648\u0627\u0644\u062a\u0644\u064a\u0641\u0632\u064a\u0648\u0646\u060c \u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u060c \u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0642\u0633\u0645 \u0627\u0644\u0625\u0630\u0627\u0639\u0629 \u0648\u0627\u0644\u062a\u0644\u064a\u0641\u0632\u064a\u0648\u0646\u060c \u0643\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u060c \u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a","institution_ids":["https://openalex.org/I4210089325"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5037585509"],"corresponding_institution_ids":["https://openalex.org/I4210089325"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":"2","first_page":"1373","last_page":"1487"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6128000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6128000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.27559998631477356,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.029600000008940697,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6240000128746033},{"id":"https://openalex.org/keywords/user-engagement","display_name":"user engagement","score":0.6050000190734863},{"id":"https://openalex.org/keywords/media-richness-theory","display_name":"media richness theory","score":0.5410000085830688},{"id":"https://openalex.org/keywords/climate-change","display_name":"climate change","score":0.6399999856948853},{"id":"https://openalex.org/keywords/consumption-rationalization","display_name":"consumption rationalization","score":0.7839999794960022},{"id":"https://openalex.org/keywords/recycling","display_name":"recycling","score":0.9679999947547913},{"id":"https://openalex.org/keywords/advertising-language","display_name":"advertising language","score":0.3199999928474426}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2818760275840759}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21608/mebp.2024.290696.1111","doi":"https://doi.org/10.21608/mebp.2024.290696.1111","is_oa":true,"landing_page_url":"https://doi.org/10.21608/mebp.2024.290696.1111","pdf_url":"https://mebp.journals.ekb.eg/article_357704_6d2dd04e5ff0022d692ec4dbd72334ec.pdf","source":{"id":"https://openalex.org/S4210209275","display_name":"Al-Ma\u011fallah Al-Mi\u1e63riyya\u1e97 Li Bu\u1e25\u016b\u1e6f Al-Iti\u1e63\u0101l Al-\u0120am\u0101h\u012br\u012b","issn_l":"2735-3796","issn":["2735-3796","2735-377X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u064a","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21608/mebp.2024.290696.1111","doi":"https://doi.org/10.21608/mebp.2024.290696.1111","is_oa":true,"landing_page_url":"https://doi.org/10.21608/mebp.2024.290696.1111","pdf_url":"https://mebp.journals.ekb.eg/article_357704_6d2dd04e5ff0022d692ec4dbd72334ec.pdf","source":{"id":"https://openalex.org/S4210209275","display_name":"Al-Ma\u011fallah Al-Mi\u1e63riyya\u1e97 Li Bu\u1e25\u016b\u1e6f Al-Iti\u1e63\u0101l Al-\u0120am\u0101h\u012br\u012b","issn_l":"2735-3796","issn":["2735-3796","2735-377X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0635\u0631\u064a\u0629 \u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u064a","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4399288802.pdf","grobid_xml":"https://content.openalex.org/works/W4399288802.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W1908416702","https://openalex.org/W1994118321","https://openalex.org/W2021851647","https://openalex.org/W2103526025","https://openalex.org/W2120651846","https://openalex.org/W2123010150","https://openalex.org/W2157447356","https://openalex.org/W2167586514","https://openalex.org/W2256294022","https://openalex.org/W2757419351","https://openalex.org/W2971412700","https://openalex.org/W3011697170","https://openalex.org/W3118406020","https://openalex.org/W3135729747","https://openalex.org/W3207080236","https://openalex.org/W4253668592","https://openalex.org/W4388457722"],"related_works":["https://openalex.org/W7131347630","https://openalex.org/W4403068543","https://openalex.org/W7114802237","https://openalex.org/W4385465470","https://openalex.org/W4312478206","https://openalex.org/W4400043542","https://openalex.org/W4412858621","https://openalex.org/W4313154922","https://openalex.org/W4319864217","https://openalex.org/W3197733761"],"abstract_inverted_index":{"\u0633\u0639\u062a":[0],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[1,22,42,56,132],"\u0644\u062a\u062d\u0644\u064a\u0644":[2],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[3,20,65,108],"\u0627\u0644\u0645\u0631\u0626\u064a\u0629":[4,66,109,162],"\u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629":[5,67,110,163],"\u0644\u0644\u062a\u0648\u0639\u064a\u0629":[6,68,111,164],"\u0627\u0644\u0628\u064a\u0626\u064a\u0629":[7,69,112,148],"\u0639\u0628\u0631":[8,115],"\u0635\u0641\u062d\u0629":[9],"\"\u0627\u062a\u062d\u0636\u0631":[10,120],"\u0644\u0644\u0623\u062e\u0636\u0631\"":[11,121],"\u0639\u0644\u0649":[12,40,70,75,95,107,122],"\u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643\u060c":[13],"\u0648\u0642\u064a\u0627\u0633":[14],"\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629":[15],"\u0627\u0644\u0648\u0635\u0641\u064a\u0629":[16],"\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a":[17],"\u0627\u0644\u0635\u0641\u062d\u0629":[18,116],"\u0645\u0639":[19,37,89,113,194],"\u0639\u064a\u0646\u0629":[21],"\u0648\u0627\u0644\u062a\u0649":[23],"\u0628\u0644\u063a\u062a":[24],"98":[25],"\u0625\u0639\u0644\u0627\u0646":[26],"\u0628\u062f\u0627\u064a\u0629":[27],"\u0645\u0646":[28,58,134,169,188],"\u0639\u0627\u0645":[29,80],"2020-2023\u0645\u060c":[30],"\u0647\u0630\u0627":[31],"\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629":[32],"\u0644\u0642\u064a\u0627\u0633":[33],"\u062a\u0641\u0627\u0639\u0644\u064a\u0629":[34,86],"\u0627\u0644\u0642\u0627\u0626\u0645\u064a\u0646":[35,94,105],"\u0628\u0627\u0644\u0627\u062a\u0635\u0627\u0644":[36,106],"\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646":[38,101],"\u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f":[39],"\u0646\u0645\u0648\u0630\u062c":[41,45],"(MRTI)\u060c":[43],"\u0648\u0647\u0648":[44],"\u064a\u062c\u0645\u0639":[46],"\u0628\u064a\u0646":[47,100],"\u0646\u0638\u0631\u064a\u0629":[48,127],"\u062b\u0631\u0627\u0621":[49,128],"\u0627\u0644\u0648\u0633\u064a\u0644\u0629":[50,129],"\u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629":[51],"\u0648\u0641\u0642\u0627":[52],"\u0644\u0645\u0642\u064a\u0627\u0633":[53],"\u0647\u064a\u062a\u0631\u060c":[54],"\u0648\u062a\u0648\u0635\u0644\u062a":[55,131],"\u0644\u0639\u062f\u064a\u062f":[57,133],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c":[59,135],"\u0627\u0644\u062a\u0649":[60,149],"\u062a\u0639\u0637\u0649":[61],"\u0645\u0624\u0634\u0631\u0627\u062a":[62],"\u0645\u0647\u0645\u0629":[63],"\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a":[64],"\u0627\u0644\u0635\u0641\u062d\u0627\u062a":[71],"\u0627\u0644\u0631\u0633\u0645\u064a\u0629":[72,117],"\u0644\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a":[73],"\u0627\u0644\u0631\u0626\u0627\u0633\u064a\u0629":[74,119],"\u0645\u0648\u0627\u0642\u0639":[76],"\u0627\u0644\u062a\u0648\u0627\u0635\u0644":[77],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a":[78],"\u0628\u0634\u0643\u0644":[79,83,157,178],"\u0648\u0645\u0648\u0642\u0639":[81],"\u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643":[82,124],"\u062e\u0627\u0635\u060c":[84],"\u0648\u0645\u0624\u0634\u0631\u0627\u062a":[85],"\u0627\u0644\u062c\u0645\u0647\u0648\u0631":[87],"\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645":[88],"\u0645\u0636\u0645\u0648\u0646":[90],"\u0627\u0644\u0631\u0633\u0627\u0626\u0644":[91],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c":[92],"\u0648\u0645\u0639":[93],"\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[96],"\u0627\u0644\u062a\u0648\u0639\u064a\u0629":[97,183],"\u0627\u0644\u0628\u064a\u0626\u064a\u0629\u060c":[98,165,184],"\u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644":[99],"\u0648\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646":[102],"\u0622\u062e\u0631\u064a\u0646\u060c":[103],"\u0648\u062a\u0641\u0627\u0639\u0644\u064a\u0629":[104],"\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647\u0627":[114],"\u0644\u0644\u0645\u0628\u0627\u062f\u0631\u0629":[118],"\u0645\u0648\u0642\u0639":[123],"\u0641\u0649":[125,145],"\u0636\u0648\u0621":[126],"\u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629\u060c":[130],"\u0623\u0647\u0645\u0647\u0627:":[136],"\u0623\u0646":[137],"\u062c\u0627\u0621\u062a":[138],"\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a":[139],"\u0627\u0644\u0645\u0646\u0627\u062e\u064a\u0629":[140],"\u0648\u062a\u0631\u0634\u064a\u062f":[141],"\u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643":[142],"\u0648\u0625\u0639\u0627\u062f\u0629":[143],"\u0627\u0644\u062a\u062f\u0648\u064a\u0631":[144],"\u0645\u0642\u062f\u0645\u0629":[146],"\u0627\u0644\u0642\u0636\u0627\u064a\u0627":[147],"\u062a\u0646\u0627\u0648\u0644\u062a\u0647\u0627":[150],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c":[151,171,190],"\u0648\u062a\u0635\u062f\u0631\u062a":[152],"\u0627\u0644\u0641\u062a\u0631\u0629":[153],"\u0627\u0644\u0632\u0645\u0646\u064a\u0629":[154,160],"1-30":[155],"\u062b\u0627\u0646\u064a\u0629":[156],"\u0643\u0628\u064a\u0631":[158,179],"\u0627\u0644\u0645\u062f\u0629":[159],"\u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[161],"\u062d\u064a\u062b":[166,185],"\u062a\u0645\u062b\u0644":[167,186],"62.2%":[168],"\u0625\u062c\u0645\u0627\u0644\u064a":[170,189],"\u0645\u0642\u0627\u0631\u0646\u0629":[172,191],"\u0628\u0627\u0644\u0641\u0626\u0627\u062a":[173],"\u0627\u0644\u0623\u062e\u0631\u0649\u060c":[174],"\u0643\u0645\u0627":[175],"\u062a\u0635\u062f\u0631\u062a":[176],"\u0627\u0644\u0639\u0627\u0645\u064a\u0629":[177,195],"\u0627\u0644\u0645\u0633\u062a\u0648\u0649":[180],"\u0627\u0644\u0644\u063a\u0648\u064a":[181],"\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[182],"75.5%":[187],"\u0628\u062a\u0648\u0638\u064a\u0641":[192],"\u0627\u0644\u0641\u0635\u062d\u064a":[193],"\u0628\u0646\u0633\u0628\u0629":[196],"24.5%.":[197]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2024-06-04T00:00:00"}
