{"id":"https://openalex.org/W4399161981","doi":"https://doi.org/10.33830/g-jpm.v1i1.7800","title":"Manajemen Strategi Inovasi dan Pemasaran dalam Meningkatkan Produk Unggulan Daerah di Kampung Tematik Opak Angin Tangerang","display_name":"Manajemen Strategi Inovasi dan Pemasaran dalam Meningkatkan Produk Unggulan Daerah di Kampung Tematik Opak Angin Tangerang","publication_year":2024,"publication_date":"2024-04-03","ids":{"openalex":"https://openalex.org/W4399161981","doi":"https://doi.org/10.33830/g-jpm.v1i1.7800"},"language":"id","primary_location":{"id":"doi:10.33830/g-jpm.v1i1.7800","doi":"https://doi.org/10.33830/g-jpm.v1i1.7800","is_oa":true,"landing_page_url":"http://dx.doi.org/10.33830/g-jpm.v1i1.7800","pdf_url":null,"source":{"id":"https://openalex.org/S4404669415","display_name":"Gandhi.","issn_l":"3047-3594","issn":["3047-3594"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314966","host_organization_name":"Universitas Terbuka","host_organization_lineage":["https://openalex.org/P4310314966"],"host_organization_lineage_names":["Universitas Terbuka"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gandhi: Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"http://dx.doi.org/10.33830/g-jpm.v1i1.7800","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069116624","display_name":"Indar Fauziah Ulfah","orcid":"https://orcid.org/0000-0002-7136-9425","observed_orcids":["https://orcid.org/0000-0002-7136-9425"]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Indar Fauziah Ulfah","raw_affiliation_strings":["Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014845697","display_name":"Yosi Safri Yetmi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210139501","display_name":"Universitas Islam Syekh Yusuf","ror":"https://ror.org/03pkka491","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139501"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yosi Safri Yetmi","raw_affiliation_strings":["Universitas Islam Syekh Yusuf Tangerang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Syekh Yusuf Tangerang","institution_ids":["https://openalex.org/I4210139501"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066770080","display_name":"Diana Novita","orcid":"https://orcid.org/0009-0001-0312-7483","observed_orcids":["https://orcid.org/0009-0001-0312-7483"]},"institutions":[{"id":"https://openalex.org/I4210139501","display_name":"Universitas Islam Syekh Yusuf","ror":"https://ror.org/03pkka491","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210139501"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Diana Novita","raw_affiliation_strings":["Universitas Islam Syekh Yusuf Tangerang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Syekh Yusuf Tangerang","institution_ids":["https://openalex.org/I4210139501"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4274,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.66694993,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"1","issue":"1","first_page":"24","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.39579999446868896,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.39579999446868896,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.17260000109672546,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.15770000219345093,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/innovation-management","display_name":"innovation management","score":0.699999988079071},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9940000176429749},{"id":"https://openalex.org/keywords/regional-flagship-products","display_name":"regional flagship products","score":0.9599999785423279},{"id":"https://openalex.org/keywords/product-competitiveness","display_name":"product competitiveness","score":0.5709999799728394},{"id":"https://openalex.org/keywords/product-development","display_name":"product development","score":0.6389999985694885},{"id":"https://openalex.org/keywords/target-marketing","display_name":"targeted marketing","score":0.6840000152587891},{"id":"https://openalex.org/keywords/local-product-development","display_name":"local product development","score":0.4519999921321869}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3988703191280365},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3874678313732147},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3415243923664093},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.17923477292060852}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33830/g-jpm.v1i1.7800","doi":"https://doi.org/10.33830/g-jpm.v1i1.7800","is_oa":true,"landing_page_url":"http://dx.doi.org/10.33830/g-jpm.v1i1.7800","pdf_url":null,"source":{"id":"https://openalex.org/S4404669415","display_name":"Gandhi.","issn_l":"3047-3594","issn":["3047-3594"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314966","host_organization_name":"Universitas Terbuka","host_organization_lineage":["https://openalex.org/P4310314966"],"host_organization_lineage_names":["Universitas Terbuka"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gandhi: Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33830/g-jpm.v1i1.7800","doi":"https://doi.org/10.33830/g-jpm.v1i1.7800","is_oa":true,"landing_page_url":"http://dx.doi.org/10.33830/g-jpm.v1i1.7800","pdf_url":null,"source":{"id":"https://openalex.org/S4404669415","display_name":"Gandhi.","issn_l":"3047-3594","issn":["3047-3594"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314966","host_organization_name":"Universitas Terbuka","host_organization_lineage":["https://openalex.org/P4310314966"],"host_organization_lineage_names":["Universitas Terbuka"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gandhi: Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2476732026","https://openalex.org/W2585913483","https://openalex.org/W3016470829","https://openalex.org/W3210605559"],"related_works":["https://openalex.org/W4388091290","https://openalex.org/W7168275163","https://openalex.org/W4402725543","https://openalex.org/W7220242270","https://openalex.org/W7216976860","https://openalex.org/W4327663277","https://openalex.org/W4408581010","https://openalex.org/W4410723631","https://openalex.org/W7219969894","https://openalex.org/W4417300439"],"abstract_inverted_index":{"Kampung":[0,73,152],"Tematik":[1,74,153],"Opak":[2,75,154],"Angin":[3,155],"di":[4,32,72,168],"Tangerang":[5],"telah":[6],"menjadi":[7,115,157],"fokus":[8],"utama":[9],"dalam":[10,54,62,118,145,160],"pengembangan":[11,103,161],"produk":[12,30,51,95,104,120,147,162],"unggulan":[13,31,52,96,121,148,163],"daerah.":[14,97,122,149],"Artikel":[15,123],"ini":[16,36,124],"menyajikan":[17],"sebuah":[18],"kerangka":[19],"kerja":[20],"yang":[21,56,84,89,112,143,165],"mengintegrasikan":[22],"manajemen":[23,41,81],"strategi":[24,42,82,87,139],"inovasi":[25,43,83,140],"dan":[26,44,69,110,133,141],"pemasaran":[27,45,88,111,142],"untuk":[28,38,137],"meningkatkan":[29,92,119,146],"kawasan":[33],"ini.":[34],"Penelitian":[35],"bertujuan":[37],"menganalisis":[39],"bagaimana":[40],"dapat":[46,91,156,166],"secara":[47],"efektif":[48,90,144],"memperkuat":[49],"posisi":[50],"daerah":[53,164],"pasar":[55,169],"semakin":[57],"kompetitif.":[58],"Pendekatan":[59],"kualitatif":[60],"digunakan":[61],"studi":[63],"ini,":[64],"dengan":[65,86],"melakukan":[66],"wawancara":[67],"mendalam":[68],"observasi":[70],"langsung":[71],"Angin.":[76],"Hasil":[77],"analisis":[78],"menunjukkan":[79],"bahwa":[80],"terintegrasi":[85],"daya":[93],"saing":[94],"Faktor-faktor":[98],"seperti":[99],"identifikasi":[100],"kebutuhan":[101],"pasar,":[102],"berbasis":[105],"kebutuhan,":[106],"penerapan":[107],"teknologi":[108],"inovatif,":[109],"tepat":[113],"sasaran":[114],"kunci":[116],"keberhasilan":[117],"memberikan":[125],"panduan":[126],"praktis":[127],"bagi":[128],"pemerintah":[129],"daerah,":[130],"pelaku":[131],"usaha,":[132],"pemangku":[134],"kepentingan":[135],"lainnya":[136],"mengimplementasikan":[138],"Dengan":[150],"demikian,":[151],"contoh":[158],"sukses":[159],"bersaing":[167],"global.":[170]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-05-31T00:00:00"}