{"id":"https://openalex.org/W4399159263","doi":"https://doi.org/10.3389/fnhum.2024.1380259","title":"The effect of new e-commerce platform\u2019s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective","display_name":"The effect of new e-commerce platform\u2019s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective","publication_year":2024,"publication_date":"2024-05-30","ids":{"openalex":"https://openalex.org/W4399159263","doi":"https://doi.org/10.3389/fnhum.2024.1380259","pmid":"https://pubmed.ncbi.nlm.nih.gov/38873655","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/11169696"},"language":"en","primary_location":{"id":"doi:10.3389/fnhum.2024.1380259","doi":"https://doi.org/10.3389/fnhum.2024.1380259","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fnhum.2024.1380259","pdf_url":null,"source":{"id":"https://openalex.org/S146364893","display_name":"Frontiers in Human Neuroscience","issn_l":"1662-5161","issn":["1662-5161"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Human Neuroscience","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3389/fnhum.2024.1380259","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112116010","display_name":"Deng Yu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1313079697","display_name":"Southwest University of Political Science & Law","ror":"https://ror.org/02pz16m08","country_code":"CN","type":"education","lineage":["https://openalex.org/I1313079697"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Deng Yu","raw_affiliation_strings":["School of Management, Southwest University of Political Science and Law, Chongqing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Southwest University of Political Science and Law, Chongqing, China","institution_ids":["https://openalex.org/I1313079697"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103007596","display_name":"Han Wei","orcid":"https://orcid.org/0000-0001-8757-7133","observed_orcids":["https://orcid.org/0000-0001-8757-7133"]},"institutions":[{"id":"https://openalex.org/I1313079697","display_name":"Southwest University of Political Science & Law","ror":"https://ror.org/02pz16m08","country_code":"CN","type":"education","lineage":["https://openalex.org/I1313079697"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Han Wei","raw_affiliation_strings":["School of Management, Southwest University of Political Science and Law, Chongqing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Southwest University of Political Science and Law, Chongqing, China","institution_ids":["https://openalex.org/I1313079697"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5106698704","display_name":"Xuefeng Zhang","orcid":"https://orcid.org/0000-0002-9196-2701","observed_orcids":["https://orcid.org/0000-0002-9196-2701"]},"institutions":[{"id":"https://openalex.org/I1313079697","display_name":"Southwest University of Political Science & Law","ror":"https://ror.org/02pz16m08","country_code":"CN","type":"education","lineage":["https://openalex.org/I1313079697"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhang Xuefeng","raw_affiliation_strings":["School of Management, Southwest University of Political Science and Law, Chongqing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Southwest University of Political Science and Law, Chongqing, China","institution_ids":["https://openalex.org/I1313079697"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5098940504","display_name":"Huang Zhongxuan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1313079697","display_name":"Southwest University of Political Science & Law","ror":"https://ror.org/02pz16m08","country_code":"CN","type":"education","lineage":["https://openalex.org/I1313079697"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Huang Zhongxuan","raw_affiliation_strings":["School of Management, Southwest University of Political Science and Law, Chongqing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Southwest University of Political Science and Law, Chongqing, China","institution_ids":["https://openalex.org/I1313079697"]}]},{"author_position":"last","author":{"id":null,"display_name":"Zhang Yijun","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1313079697","display_name":"Southwest University of Political Science & Law","ror":"https://ror.org/02pz16m08","country_code":"CN","type":"education","lineage":["https://openalex.org/I1313079697"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhang Yijun","raw_affiliation_strings":["School of Management, Southwest University of Political Science and Law, Chongqing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Southwest University of Political Science and Law, Chongqing, China","institution_ids":["https://openalex.org/I1313079697"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5106698704"],"corresponding_institution_ids":["https://openalex.org/I1313079697"],"apc_list":{"value":3295,"currency":"USD","value_usd":3295},"apc_paid":{"value":3295,"currency":"USD","value_usd":3295},"fwci":3.6739,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.92866488,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"18","issue":null,"first_page":"1380259","last_page":"1380259"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6909000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6909000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1590999960899353,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.04659999907016754,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cognitive-legitimacy","display_name":"cognitive legitimacy","score":0.9440000057220459},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.8299999833106995},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9549999833106995},{"id":"https://openalex.org/keywords/event-related-potentials","display_name":"event-related potentials","score":0.8840000033378601},{"id":"https://openalex.org/keywords/implicit-memory","display_name":"implicit memory","score":0.7699999809265137},{"id":"https://openalex.org/keywords/brand-identification","display_name":"brand identification","score":0.597000002861023},{"id":"https://openalex.org/keywords/cognitive-control","display_name":"cognitive control","score":0.8560000061988831},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5519999861717224}],"concepts":[{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.7162073254585266},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6487491130828857},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6126322150230408},{"id":"https://openalex.org/C46295352","wikidata":"https://www.wikidata.org/wiki/Q207982","display_name":"Legitimacy","level":3,"score":0.604684591293335},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6000418663024902},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.594173014163971},{"id":"https://openalex.org/C2778757428","wikidata":"https://www.wikidata.org/wiki/Q1250464","display_name":"Realm","level":2,"score":0.5444591641426086},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5111773610115051},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45130854845046997},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.42123839259147644},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.416491836309433},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3534484803676605},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3364880084991455},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.3281056582927704},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26519232988357544},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10754823684692383},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10521596670150757},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.07757434248924255},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3389/fnhum.2024.1380259","doi":"https://doi.org/10.3389/fnhum.2024.1380259","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fnhum.2024.1380259","pdf_url":null,"source":{"id":"https://openalex.org/S146364893","display_name":"Frontiers in Human Neuroscience","issn_l":"1662-5161","issn":["1662-5161"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Human Neuroscience","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:11169696","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/11169696","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC11169696/pdf/fnhum-18-1380259.pdf","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Front Hum Neurosci","raw_type":"Text"},{"id":"pmid:38873655","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/38873655","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in human neuroscience","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:12fc5632152f446ca082c22c597bebcf","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/12fc5632152f446ca082c22c597bebcf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Human Neuroscience, Vol 18 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3389/fnhum.2024.1380259","doi":"https://doi.org/10.3389/fnhum.2024.1380259","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fnhum.2024.1380259","pdf_url":null,"source":{"id":"https://openalex.org/S146364893","display_name":"Frontiers in Human Neuroscience","issn_l":"1662-5161","issn":["1662-5161"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Human Neuroscience","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G2080136458","display_name":null,"funder_award_id":"cstc2021jcyj","funder_id":"https://openalex.org/F4320323172","funder_display_name":"Natural Science Foundation of Chongqing"},{"id":"https://openalex.org/G3772586079","display_name":"\u521b\u4e1a\u4f01\u4e1a\u5546\u4e1a\u751f\u6001\u7cfb\u7edf\u5f62\u6210\u8fc7\u7a0b\u7684\u53cc\u91cd\u8def\u5f84\u4e0e\u4e92\u52a8\u673a\u5236\u7814\u7a76","funder_award_id":"71972159","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4049432719","display_name":null,"funder_award_id":"cstc2020jcyj","funder_id":"https://openalex.org/F4320324805","funder_display_name":"Chongqing Municipal Education Commission"},{"id":"https://openalex.org/G4229725547","display_name":null,"funder_award_id":"cstc2020jcyj-msxmX1015","funder_id":"https://openalex.org/F4320323172","funder_display_name":"Natural Science Foundation of Chongqing"},{"id":"https://openalex.org/G695691055","display_name":null,"funder_award_id":"cstc2020jcyj","funder_id":"https://openalex.org/F4320323172","funder_display_name":"Natural Science Foundation of Chongqing"},{"id":"https://openalex.org/G8026278451","display_name":null,"funder_award_id":"72032007","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320323172","display_name":"Natural Science Foundation of Chongqing","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320324805","display_name":"Chongqing Municipal Education Commission","ror":"https://ror.org/031nm5713"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":85,"referenced_works":["https://openalex.org/W151157839","https://openalex.org/W1498874201","https://openalex.org/W1515716051","https://openalex.org/W1571425226","https://openalex.org/W1848170340","https://openalex.org/W1969778690","https://openalex.org/W1970634720","https://openalex.org/W1971440513","https://openalex.org/W1972155286","https://openalex.org/W1980049486","https://openalex.org/W1981665264","https://openalex.org/W1983976677","https://openalex.org/W1992567179","https://openalex.org/W1994575315","https://openalex.org/W1996328886","https://openalex.org/W1998084137","https://openalex.org/W2009791149","https://openalex.org/W2015518682","https://openalex.org/W2018952591","https://openalex.org/W2020885086","https://openalex.org/W2022092369","https://openalex.org/W2028473337","https://openalex.org/W2039592519","https://openalex.org/W2041062512","https://openalex.org/W2045749671","https://openalex.org/W2049013171","https://openalex.org/W2051336750","https://openalex.org/W2059001513","https://openalex.org/W2060302389","https://openalex.org/W2061436426","https://openalex.org/W2075887421","https://openalex.org/W2081092895","https://openalex.org/W2082228583","https://openalex.org/W2083005366","https://openalex.org/W2092895829","https://openalex.org/W2095310830","https://openalex.org/W2099323129","https://openalex.org/W2120907531","https://openalex.org/W2121290272","https://openalex.org/W2122311065","https://openalex.org/W2126803795","https://openalex.org/W2131512806","https://openalex.org/W2132340226","https://openalex.org/W2133037631","https://openalex.org/W2134781906","https://openalex.org/W2140790497","https://openalex.org/W2145804171","https://openalex.org/W2147690536","https://openalex.org/W2162412465","https://openalex.org/W2166869510","https://openalex.org/W2177393682","https://openalex.org/W2266639535","https://openalex.org/W2278973318","https://openalex.org/W2316272801","https://openalex.org/W2327419385","https://openalex.org/W2327666983","https://openalex.org/W2329439724","https://openalex.org/W2410915254","https://openalex.org/W2517028905","https://openalex.org/W2554549814","https://openalex.org/W2618829700","https://openalex.org/W2732222584","https://openalex.org/W2771866578","https://openalex.org/W2781220303","https://openalex.org/W2903134924","https://openalex.org/W2911655106","https://openalex.org/W2954136844","https://openalex.org/W2961624510","https://openalex.org/W2995518579","https://openalex.org/W3093425253","https://openalex.org/W3120597241","https://openalex.org/W3121281002","https://openalex.org/W3125820737","https://openalex.org/W3179714073","https://openalex.org/W3198518677","https://openalex.org/W3205247870","https://openalex.org/W4200149404","https://openalex.org/W4211167173","https://openalex.org/W4214587069","https://openalex.org/W4220988488","https://openalex.org/W4255632349","https://openalex.org/W4282927732","https://openalex.org/W4292977518","https://openalex.org/W4294577542","https://openalex.org/W4300406128"],"related_works":["https://openalex.org/W3014409275","https://openalex.org/W2994174154","https://openalex.org/W4321461075","https://openalex.org/W3043488973","https://openalex.org/W4388456632","https://openalex.org/W4399253806","https://openalex.org/W4226532928","https://openalex.org/W7143030054","https://openalex.org/W4406712089","https://openalex.org/W4412464399"],"abstract_inverted_index":{"Introduction:":[0],"In":[1,184],"the":[2,8,31,78,85,96,114,132,142,158,185,188,210,222,269,275,309,315,319,329],"realm":[3],"of":[4,10,26,33,81,98,160,212,271,277,317,321,331],"emerging":[5],"e-commerce":[6,93,127,165,215,310,326],"platforms,":[7],"influence":[9,268],"online":[11,15,281],"shopping":[12],"events,":[13],"specifically":[14],"carnival":[16],"promotions":[17,35,121,124,248,265,296],"(OSC),":[18],"on":[19,36,253],"consumer":[20,37,117,254,291,304,322,341],"behavior":[21],"is":[22],"a":[23,39,64,213,229,250,299,336],"significant":[24],"area":[25],"interest.This":[27],"paper":[28],"delves":[29],"into":[30,71,141],"effects":[32],"such":[34],"perceptions,":[38],"topic":[40],"that":[41,152,192,246,294],"has":[42],"not":[43],"been":[44],"extensively":[45],"explored":[46],"in":[47,84,116,168,178,219,284,308,334],"academic":[48],"research.":[49],"Methods:":[50],"To":[51],"investigate":[52],"this":[53],"phenomenon,":[54],"two":[55,72],"distinct":[56,251],"studies":[57,243],"were":[58,207],"conducted.":[59],"The":[60,74,100,147,239,259,312],"first":[61,75,148],"study":[62,76,102,130,149],"employed":[63],"questionnaire-based":[65],"experiment":[66,108],"involving":[67],"220":[68],"participants,":[69],"divided":[70],"groups.":[73],"examined":[77],"mediating":[79],"role":[80,330],"cognitive":[82,143,161,231,257,278],"legitimacy":[83,162],"relationship":[86],"between":[87,119],"OSC":[88,120,154,195,236,247,295],"events":[89],"organized":[90],"by":[91,125,263],"new":[92,126,164,214,272,325],"platforms":[94,273,327],"and":[95,122,201,232,256,274,306,328,340],"perceptions":[97,118,255],"consumers.":[99,183],"second":[101,186],"utilized":[103],"an":[104,176],"event-related":[105],"potentials":[106],"(ERPs)":[107],"with":[109,175,209,235,324],"33":[110],"participants":[111,206],"to":[112,135,138,172,194,221,224,267],"explore":[113],"differences":[115],"general":[123,225],"platforms.":[128,166],"This":[129,217],"measured":[131],"brain's":[133],"response":[134,223],"promotional":[136,196,226,332],"stimuli":[137],"gain":[139],"insights":[140],"processes":[144],"involved.":[145],"Results:":[146],"yielded":[150],"results":[151,313],"suggest":[153],"activities":[155],"can":[156],"facilitate":[157],"establishment":[159],"for":[163,289,302],"This,":[167,283],"turn,":[169,285],"was":[170,218],"found":[171],"be":[173,298],"associated":[174],"increase":[177],"positive":[179,337],"purchase":[180],"intentions":[181],"among":[182],"study,":[187],"ERPs":[189],"data":[190],"indicated":[191],"exposure":[193],"materials":[197],"elicited":[198],"larger":[199],"P2":[200],"N2":[202],"ERP":[203],"components":[204],"when":[205],"presented":[208],"logo":[211],"platform.":[216],"contrast":[220],"materials,":[227],"suggesting":[228,293],"heightened":[230],"perceptual":[233],"engagement":[234,323],"promotions.":[237],"Discussion:":[238],"findings":[240],"from":[241],"both":[242],"collectively":[244],"imply":[245],"have":[249,287],"impact":[252],"processes.":[258],"implicit":[260],"memory":[261],"triggered":[262],"these":[264],"appears":[266],"identification":[270],"mechanisms":[276],"control":[279],"during":[280],"shopping.":[282],"may":[286],"implications":[288],"explicit":[290],"behavior,":[292],"could":[297],"powerful":[300],"tool":[301],"shaping":[303],"attitudes":[305],"behaviors":[307],"space.":[311],"underscore":[314],"importance":[316],"understanding":[318],"nuances":[320],"strategies":[333],"fostering":[335],"brand":[338],"image":[339],"loyalty.":[342]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-29T09:56:32.521200","created_date":"2024-05-31T00:00:00"}