{"id":"https://openalex.org/W4399147331","doi":"https://doi.org/10.25139/jkp.v7i3.6490","title":"Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo","display_name":"Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo","publication_year":2023,"publication_date":"2023-06-17","ids":{"openalex":"https://openalex.org/W4399147331","doi":"https://doi.org/10.25139/jkp.v7i3.6490"},"language":"en","primary_location":{"id":"doi:10.25139/jkp.v7i3.6490","doi":"https://doi.org/10.25139/jkp.v7i3.6490","is_oa":true,"landing_page_url":"http://dx.doi.org/10.25139/jkp.v7i3.6490","pdf_url":null,"source":{"id":"https://openalex.org/S4210232554","display_name":"Jurnal Komunikasi Profesional","issn_l":"2579-9371","issn":["2579-9371"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210150554","host_organization_name":"Universitas Dr. Soetomo","host_organization_lineage":["https://openalex.org/I4210150554"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi Profesional","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4399147331"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://dx.doi.org/10.25139/jkp.v7i3.6490","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040490953","display_name":"Gatot Wijayanto","orcid":"https://orcid.org/0000-0003-2905-8591","observed_orcids":["https://orcid.org/0000-0003-2905-8591"]},"institutions":[{"id":"https://openalex.org/I92961808","display_name":"Riau University","ror":"https://ror.org/00nk7p507","country_code":"ID","type":"education","lineage":["https://openalex.org/I92961808"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gatot Wijayanto","raw_affiliation_strings":["Universitas Riau"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Riau","institution_ids":["https://openalex.org/I92961808"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092621108","display_name":"Achmad Suhendra Hadiwijaya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275102","display_name":"Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan","ror":"https://ror.org/02zk1bn73","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275102"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Achmad Suhendra Hadiwijaya","raw_affiliation_strings":["Institut Teknologi dan  Bisnis Ahmad Dahlan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Teknologi dan  Bisnis Ahmad Dahlan","institution_ids":["https://openalex.org/I4405275102"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070271174","display_name":"Leila Mona Ganiem","orcid":"https://orcid.org/0000-0002-4930-9899","observed_orcids":["https://orcid.org/0000-0002-4930-9899"]},"institutions":[{"id":"https://openalex.org/I177671886","display_name":"Mercu Buana University","ror":"https://ror.org/00qjgk605","country_code":"ID","type":"education","lineage":["https://openalex.org/I177671886"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Leila Mona Ganiem","raw_affiliation_strings":["Universitas Mercu Buana Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Mercu Buana Jakarta","institution_ids":["https://openalex.org/I177671886"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5098934222","display_name":"Mokhammad A'lan Tabaika","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210090649","display_name":"UIN Sunan Ampel Surabaya","ror":"https://ror.org/009cc1d57","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210090649"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mokhammad A'lan Tabaika","raw_affiliation_strings":["Universitas Islam Negeri Sunan Ampel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sunan Ampel","institution_ids":["https://openalex.org/I4210090649"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109725984","display_name":"Robbi Rahim","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274554","display_name":"Sekolah Tinggi Ilmu Manajemen Sukma","ror":"https://ror.org/01y4gex25","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274554"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Robbi Rahim","raw_affiliation_strings":["Sekolah Tinggi Ilmu Manejemen Sukma"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Manejemen Sukma","institution_ids":["https://openalex.org/I4405274554"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.308,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.59833443,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"7","issue":"3","first_page":"410","last_page":"426"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7202000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7202000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.23109999299049377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.039500001817941666,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing-communication","display_name":"digital marketing communication","score":0.7620000243186951},{"id":"https://openalex.org/keywords/sustainable-branding","display_name":"sustainable branding","score":0.8320000171661377},{"id":"https://openalex.org/keywords/health-campaigns","display_name":"health campaigns","score":0.906000018119812},{"id":"https://openalex.org/keywords/digital-content","display_name":"digital content","score":0.9279999732971191},{"id":"https://openalex.org/keywords/indomie","display_name":"Indomie","score":0.7110000252723694},{"id":"https://openalex.org/keywords/mie-sedaap","display_name":"Mie Sedaap","score":0.9700000286102295}],"concepts":[{"id":"https://openalex.org/C2779432360","wikidata":"https://www.wikidata.org/wiki/Q16963779","display_name":"Instant","level":2,"score":0.9031530618667603},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.4197225272655487},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.382277250289917},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37093523144721985},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.1081182062625885}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.25139/jkp.v7i3.6490","doi":"https://doi.org/10.25139/jkp.v7i3.6490","is_oa":true,"landing_page_url":"http://dx.doi.org/10.25139/jkp.v7i3.6490","pdf_url":null,"source":{"id":"https://openalex.org/S4210232554","display_name":"Jurnal Komunikasi Profesional","issn_l":"2579-9371","issn":["2579-9371"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210150554","host_organization_name":"Universitas Dr. Soetomo","host_organization_lineage":["https://openalex.org/I4210150554"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi Profesional","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.25139/jkp.v7i3.6490","doi":"https://doi.org/10.25139/jkp.v7i3.6490","is_oa":true,"landing_page_url":"http://dx.doi.org/10.25139/jkp.v7i3.6490","pdf_url":null,"source":{"id":"https://openalex.org/S4210232554","display_name":"Jurnal Komunikasi Profesional","issn_l":"2579-9371","issn":["2579-9371"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210150554","host_organization_name":"Universitas Dr. Soetomo","host_organization_lineage":["https://openalex.org/I4210150554"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi Profesional","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.4359000027179718}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W2119469410","https://openalex.org/W2572368743","https://openalex.org/W2598460298","https://openalex.org/W2766737604","https://openalex.org/W2937534373","https://openalex.org/W2954334806","https://openalex.org/W2967769829","https://openalex.org/W3005391010","https://openalex.org/W3010602392","https://openalex.org/W3012171859","https://openalex.org/W3029173105","https://openalex.org/W3126332715","https://openalex.org/W3127573404","https://openalex.org/W3127886493","https://openalex.org/W3128212795","https://openalex.org/W3133403197","https://openalex.org/W3135731590","https://openalex.org/W3136964889","https://openalex.org/W3145469948","https://openalex.org/W3145559408","https://openalex.org/W3147258084","https://openalex.org/W3147567258","https://openalex.org/W3154144720","https://openalex.org/W3190086016","https://openalex.org/W3195966811","https://openalex.org/W3211013161","https://openalex.org/W3216825747","https://openalex.org/W4220718854","https://openalex.org/W4240941299","https://openalex.org/W4244010628","https://openalex.org/W4290719235","https://openalex.org/W4309614838","https://openalex.org/W4313147276","https://openalex.org/W4317401657","https://openalex.org/W4362633731","https://openalex.org/W4385435553","https://openalex.org/W7132581557"],"related_works":["https://openalex.org/W4383341279","https://openalex.org/W7218160734","https://openalex.org/W7140412244","https://openalex.org/W7128953875","https://openalex.org/W7023816375","https://openalex.org/W7219927640","https://openalex.org/W4295169272","https://openalex.org/W7208744811","https://openalex.org/W4386769837","https://openalex.org/W4412779791"],"abstract_inverted_index":{"Indonesia":[0],"is":[1],"a":[2,51],"country":[3],"that":[4,71,79],"has":[5],"strong":[6],"instant":[7,35,38,60,81],"noodle":[8,39,61,82],"culture,":[9],"most":[10],"of":[11,34],"them":[12],"grows":[13],"up":[14],"with":[15,50,68,83],"either":[16],"Indomie":[17],"or":[18,24],"Mie":[19],"Sedaap":[20],"regardless":[21],"they\u2019re":[22],"rich":[23],"poor.":[25],"Most":[26],"people":[27],"cannot":[28],"resist":[29],"the":[30,58],"taste":[31],"and":[32,54],"flavor":[33],"noodle;":[36],"hence,":[37],"becomes":[40],"Indonesia\u2019s":[41],"high-ranked":[42],"product.":[43],"This":[44],"time,":[45],"Lemonilo\u2019s":[46,64,76],"Healthy":[47,65,77],"noodles":[48,66,78],"exists":[49,67,87],"different":[52],"value":[53],"core":[55],"compared":[56],"to":[57],"other":[59],"in":[62,88],"Indonesia.":[63],"Sustainable":[69],"branding":[70],"includes":[72],"diverse":[73],"health":[74],"campaign.":[75],"healthy":[80],"good":[84],"digital":[85],"content":[86],"Indonesian":[89],"Instant":[90],"Noodle":[91],"industry.":[92]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-05-30T00:00:00"}
