{"id":"https://openalex.org/W4398239595","doi":"https://doi.org/10.20944/preprints202405.1531.v1","title":"Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of the Fuzzy Set Delphi Method","display_name":"Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of the Fuzzy Set Delphi Method","publication_year":2024,"publication_date":"2024-05-23","ids":{"openalex":"https://openalex.org/W4398239595","doi":"https://doi.org/10.20944/preprints202405.1531.v1"},"language":"en","primary_location":{"id":"doi:10.20944/preprints202405.1531.v1","doi":"https://doi.org/10.20944/preprints202405.1531.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints202405.1531.v1","pdf_url":null,"source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.20944/preprints202405.1531.v1","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5098772209","display_name":"Pongchatorn Kulnadee","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I89226531","display_name":"Rangsit University","ror":"https://ror.org/01cqcrc47","country_code":"TH","type":"education","lineage":["https://openalex.org/I89226531"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Pongchatorn Kulnadee","raw_affiliation_strings":["College of Digital Innovation Technology, Rangsit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Digital Innovation Technology, Rangsit University, Thailand","institution_ids":["https://openalex.org/I89226531"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016752637","display_name":"Sumaman Pankham","orcid":"https://orcid.org/0009-0002-6821-7049","observed_orcids":["https://orcid.org/0009-0002-6821-7049"]},"institutions":[{"id":"https://openalex.org/I89226531","display_name":"Rangsit University","ror":"https://ror.org/01cqcrc47","country_code":"TH","type":"education","lineage":["https://openalex.org/I89226531"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Sumaman Pankham","raw_affiliation_strings":["College of Digital Innovation Technology, Rangsit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Digital Innovation Technology, Rangsit University, Thailand","institution_ids":["https://openalex.org/I89226531"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5016752637","https://openalex.org/A5098772209"],"corresponding_institution_ids":["https://openalex.org/I89226531"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7480000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7480000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1485999971628189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.08389999717473984,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9589999914169312},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9950000047683716},{"id":"https://openalex.org/keywords/thailand","display_name":"Thailand","score":0.5839999914169312},{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.8740000128746033},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9419999718666077},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.949999988079071},{"id":"https://openalex.org/keywords/destination-image","display_name":"destination image","score":0.8740000128746033},{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.6959999799728394},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.4440000057220459}],"concepts":[{"id":"https://openalex.org/C60641444","wikidata":"https://www.wikidata.org/wiki/Q841602","display_name":"Delphi method","level":2,"score":0.6292886137962341},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.593352735042572},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5705070495605469},{"id":"https://openalex.org/C2779495148","wikidata":"https://www.wikidata.org/wiki/Q487378","display_name":"Delphi","level":2,"score":0.5690689086914062},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5448583960533142},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.544037401676178},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.509949803352356},{"id":"https://openalex.org/C42011625","wikidata":"https://www.wikidata.org/wiki/Q1055058","display_name":"Fuzzy set","level":3,"score":0.4990718364715576},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38898223638534546},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2676030993461609},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.11300161480903625},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09739431738853455},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.20944/preprints202405.1531.v1","doi":"https://doi.org/10.20944/preprints202405.1531.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints202405.1531.v1","pdf_url":null,"source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.20944/preprints202405.1531.v1","doi":"https://doi.org/10.20944/preprints202405.1531.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints202405.1531.v1","pdf_url":null,"source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":123,"referenced_works":["https://openalex.org/W52292512","https://openalex.org/W783592319","https://openalex.org/W1527953097","https://openalex.org/W1538027945","https://openalex.org/W1896464678","https://openalex.org/W1991622328","https://openalex.org/W1993879187","https://openalex.org/W1997581437","https://openalex.org/W2014996866","https://openalex.org/W2018128938","https://openalex.org/W2018855826","https://openalex.org/W2019155101","https://openalex.org/W2036389121","https://openalex.org/W2039808961","https://openalex.org/W2047509297","https://openalex.org/W2048553839","https://openalex.org/W2056786028","https://openalex.org/W2075964046","https://openalex.org/W2076018374","https://openalex.org/W2077991724","https://openalex.org/W2078140732","https://openalex.org/W2079223345","https://openalex.org/W2084434090","https://openalex.org/W2085152852","https://openalex.org/W2090653907","https://openalex.org/W2093548531","https://openalex.org/W2096320520","https://openalex.org/W2105825568","https://openalex.org/W2108367299","https://openalex.org/W2112138960","https://openalex.org/W2122079367","https://openalex.org/W2122559937","https://openalex.org/W2123534889","https://openalex.org/W2130150515","https://openalex.org/W2135870748","https://openalex.org/W2156458696","https://openalex.org/W2158602631","https://openalex.org/W2167325287","https://openalex.org/W2168578824","https://openalex.org/W2211787735","https://openalex.org/W2224602932","https://openalex.org/W2235011900","https://openalex.org/W2266639535","https://openalex.org/W2275869402","https://openalex.org/W2278526461","https://openalex.org/W2331595941","https://openalex.org/W2474764662","https://openalex.org/W2503287846","https://openalex.org/W2506737873","https://openalex.org/W2513577383","https://openalex.org/W2535210354","https://openalex.org/W2592636468","https://openalex.org/W2611847733","https://openalex.org/W2802312600","https://openalex.org/W2805460931","https://openalex.org/W2888326933","https://openalex.org/W2896357570","https://openalex.org/W2899351518","https://openalex.org/W2902240626","https://openalex.org/W2903773940","https://openalex.org/W2904825157","https://openalex.org/W2910965295","https://openalex.org/W2913325553","https://openalex.org/W2936753302","https://openalex.org/W2941837559","https://openalex.org/W2957244747","https://openalex.org/W2973186144","https://openalex.org/W2973494953","https://openalex.org/W2993945651","https://openalex.org/W3006815374","https://openalex.org/W3007938379","https://openalex.org/W3020276515","https://openalex.org/W3039007184","https://openalex.org/W3043603231","https://openalex.org/W3044837947","https://openalex.org/W3056658945","https://openalex.org/W3103535479","https://openalex.org/W3122361486","https://openalex.org/W3122810265","https://openalex.org/W3134221994","https://openalex.org/W3134766730","https://openalex.org/W3136441391","https://openalex.org/W3141714916","https://openalex.org/W3153903983","https://openalex.org/W3163453378","https://openalex.org/W3166280749","https://openalex.org/W3182275280","https://openalex.org/W3184411033","https://openalex.org/W3201945527","https://openalex.org/W3204976060","https://openalex.org/W3206354929","https://openalex.org/W3210938643","https://openalex.org/W4200522273","https://openalex.org/W4205687050","https://openalex.org/W4210570068","https://openalex.org/W4210756594","https://openalex.org/W4211113415","https://openalex.org/W4214706744","https://openalex.org/W4223967808","https://openalex.org/W4225248672","https://openalex.org/W4229369607","https://openalex.org/W4283205760","https://openalex.org/W4283772564","https://openalex.org/W4293055246","https://openalex.org/W4293162429","https://openalex.org/W4293238833","https://openalex.org/W4293872981","https://openalex.org/W4295940944","https://openalex.org/W4297474354","https://openalex.org/W4306929524","https://openalex.org/W4309011637","https://openalex.org/W4309318969","https://openalex.org/W4312853597","https://openalex.org/W4312944145","https://openalex.org/W4313194537","https://openalex.org/W4313898446","https://openalex.org/W4317896909","https://openalex.org/W4318197043","https://openalex.org/W4320169374","https://openalex.org/W4320512641","https://openalex.org/W4322703537","https://openalex.org/W4327618740","https://openalex.org/W4383739771"],"related_works":["https://openalex.org/W7217631125","https://openalex.org/W2965634417","https://openalex.org/W7215375666","https://openalex.org/W2321515160","https://openalex.org/W7010618585","https://openalex.org/W7062111210","https://openalex.org/W7063190761","https://openalex.org/W3174912538","https://openalex.org/W7217126305","https://openalex.org/W3123426348"],"abstract_inverted_index":{"This":[0],"study":[1,158],"investigates":[2],"the":[3,39,42,57,89,120,147,161],"factors":[4,123,164],"influencing":[5,165],"consumers'":[6],"intentions":[7,167],"to":[8,49,87,142,160,183],"purchase":[9,125,166],"overseas":[10,71,169],"travel":[11,72,170,181],"packages":[12,73,145,171],"via":[13],"social":[14,75,95,173],"media":[15,76,96,174],"in":[16,77,132,175],"Thailand,":[17,176],"with":[18],"a":[19,60,129],"focus":[20],"on":[21,74],"consumer":[22],"trust":[23,115],"and":[24,34,80,108,116],"perceived":[25,100,117,137,150],"risks.":[26],"A":[27],"mixed-methods":[28],"approach":[29],"was":[30,47,62],"employed,":[31],"combining":[32],"qualitative":[33,40],"quantitative":[35,58],"research":[36],"techniques.":[37],"In":[38],"phase,":[41,59],"Fuzzy":[43],"Set":[44],"Delphi":[45],"Method":[46],"applied":[48],"gather":[50],"expert":[51],"consensus":[52],"from":[53,156],"19":[54],"participants.":[55],"For":[56],"survey":[61],"conducted":[63],"among":[64],"600":[65],"individuals":[66],"who":[67],"had":[68],"experience":[69],"purchasing":[70,144],"Thailand.":[78],"First-order":[79],"second-order":[81],"confirmatory":[82],"factor":[83],"analyses":[84],"were":[85],"used":[86],"examine":[88],"relationships":[90],"between":[91],"eight":[92],"identified":[93],"factors:":[94],"influencer,":[97],"e-WOM,":[98],"trust,":[99],"risk,":[101],"brand":[102],"image,":[103],"rating":[104],"review,":[105],"personal":[106],"attitude,":[107],"destination":[109],"image.":[110],"The":[111,153],"results":[112],"indicate":[113],"that":[114],"risk":[118,138,148],"are":[119],"most":[121],"significant":[122],"affecting":[124],"intention.":[126],"Trust":[127],"plays":[128],"crucial":[130],"role":[131],"customers'":[133],"decision-making":[134],"processes,":[135],"while":[136],"influences":[139],"their":[140],"tendency":[141],"avoid":[143],"if":[146],"is":[149],"as":[151],"high.":[152],"insights":[154],"gained":[155],"this":[157],"contribute":[159],"understanding":[162],"of":[163],"for":[168,180],"through":[172],"providing":[177],"valuable":[178],"information":[179],"agencies":[182],"develop":[184],"effective":[185],"marketing":[186],"strategies.":[187]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2024-05-24T00:00:00"}