{"id":"https://openalex.org/W4397294208","doi":"https://doi.org/10.36690/iccm-2024-19-21","title":"STORYTELLING AS A POWERFUL PR TOOL","display_name":"STORYTELLING AS A POWERFUL PR TOOL","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4397294208","doi":"https://doi.org/10.36690/iccm-2024-19-21"},"language":"en","primary_location":{"id":"doi:10.36690/iccm-2024-19-21","doi":"https://doi.org/10.36690/iccm-2024-19-21","is_oa":false,"landing_page_url":"https://doi.org/10.36690/iccm-2024-19-21","pdf_url":null,"source":{"id":"https://openalex.org/S4306504852","display_name":"Book of Abstracts","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Book of Abstracts","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066025469","display_name":"Iryna Mala","orcid":"https://orcid.org/0000-0003-0773-5336","observed_orcids":["https://orcid.org/0000-0003-0773-5336"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Iryna Mala","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0773-5336","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5066025469"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"19","last_page":"21"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.739300012588501,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.739300012588501,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.1615000069141388,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.062199998646974564,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/storytelling","display_name":"storytelling","score":1.0},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9890000224113464},{"id":"https://openalex.org/keywords/pr-tools","display_name":"PR tools","score":0.6570000052452087},{"id":"https://openalex.org/keywords/narrative-communication","display_name":"narrative communication","score":0.3499999940395355}],"concepts":[{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.8137427568435669},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.674345850944519},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.36862605810165405},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.31871581077575684},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11989712715148926},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.06446346640586853}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36690/iccm-2024-19-21","doi":"https://doi.org/10.36690/iccm-2024-19-21","is_oa":false,"landing_page_url":"https://doi.org/10.36690/iccm-2024-19-21","pdf_url":null,"source":{"id":"https://openalex.org/S4306504852","display_name":"Book of Abstracts","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Book of Abstracts","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3096100332","https://openalex.org/W4394569521","https://openalex.org/W4388532283","https://openalex.org/W81383269","https://openalex.org/W589490839","https://openalex.org/W2529330991","https://openalex.org/W654657836","https://openalex.org/W4381126277","https://openalex.org/W169311209","https://openalex.org/W4241711257"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2024-05-20T00:00:00"}