{"id":"https://openalex.org/W4397019787","doi":"https://doi.org/10.2139/ssrn.4831539","title":"Immersive Insights: Augmented Reality Impact on Gen Z's Beauty and Personal Care Purchase Journey","display_name":"Immersive Insights: Augmented Reality Impact on Gen Z's Beauty and Personal Care Purchase Journey","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4397019787","doi":"https://doi.org/10.2139/ssrn.4831539"},"language":"en","primary_location":{"id":"doi:10.2139/ssrn.4831539","doi":"https://doi.org/10.2139/ssrn.4831539","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.4831539","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.4831539","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082863676","display_name":"Sudin Bag","orcid":"https://orcid.org/0000-0002-6289-245X","observed_orcids":["https://orcid.org/0000-0002-6289-245X"]},"institutions":[{"id":"https://openalex.org/I41549804","display_name":"Vidyasagar University","ror":"https://ror.org/027jsza11","country_code":"IN","type":"education","lineage":["https://openalex.org/I41549804"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Sudin Bag","raw_affiliation_strings":["Vidyasagar University","Vidyasagar University, Dept. of Commerce, Vidyasagar University, Midnapur, 721102, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vidyasagar University","institution_ids":["https://openalex.org/I41549804"]},{"raw_affiliation_string":"Vidyasagar University, Dept. of Commerce, Vidyasagar University, Midnapur, 721102, India","institution_ids":["https://openalex.org/I41549804"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092633323","display_name":"Kousik Mandal","orcid":"https://orcid.org/0000-0003-1642-2278","observed_orcids":["https://orcid.org/0000-0003-1642-2278"]},"institutions":[{"id":"https://openalex.org/I41549804","display_name":"Vidyasagar University","ror":"https://ror.org/027jsza11","country_code":"IN","type":"education","lineage":["https://openalex.org/I41549804"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Kousik Mandal","raw_affiliation_strings":["Vidyasagar University","Vidyasagar University, Dept. of Commerce, Vidyasagar University, Midnapur, 721102, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vidyasagar University","institution_ids":["https://openalex.org/I41549804"]},{"raw_affiliation_string":"Vidyasagar University, Dept. of Commerce, Vidyasagar University, Midnapur, 721102, India","institution_ids":["https://openalex.org/I41549804"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5082863676"],"corresponding_institution_ids":["https://openalex.org/I41549804"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.35569998621940613,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.35569998621940613,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.20280000567436218,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.15320000052452087,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/augmented-reality","display_name":"augmented reality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.8610000014305115},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8889999985694885},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.8050000071525574},{"id":"https://openalex.org/keywords/brand-love","display_name":"brand love","score":0.9900000095367432},{"id":"https://openalex.org/keywords/product-knowledge","display_name":"product knowledge","score":0.7950000166893005},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.7319999933242798},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7049999833106995},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.41600000858306885}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.8509773015975952},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.70904940366745},{"id":"https://openalex.org/C3018726426","wikidata":"https://www.wikidata.org/wiki/Q3246832","display_name":"Personal care","level":2,"score":0.5979548096656799},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.47058573365211487},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3969584107398987},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3455697000026703},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2686660885810852},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.23895245790481567},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.14358758926391602},{"id":"https://openalex.org/C512399662","wikidata":"https://www.wikidata.org/wiki/Q3505712","display_name":"Family medicine","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2139/ssrn.4831539","doi":"https://doi.org/10.2139/ssrn.4831539","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.4831539","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.2139/ssrn.4831539","doi":"https://doi.org/10.2139/ssrn.4831539","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.4831539","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[{"score":0.46810001134872437,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1968145248","https://openalex.org/W1973327860","https://openalex.org/W2009730532","https://openalex.org/W2014205461","https://openalex.org/W2029439678","https://openalex.org/W2043490517","https://openalex.org/W2071666535","https://openalex.org/W2082420525","https://openalex.org/W2105846236","https://openalex.org/W2120103045","https://openalex.org/W2129138901","https://openalex.org/W2162437324","https://openalex.org/W2284822132","https://openalex.org/W2318642753","https://openalex.org/W2473250836","https://openalex.org/W2617667035","https://openalex.org/W2765960018","https://openalex.org/W2779704869","https://openalex.org/W2807709086","https://openalex.org/W2808142830","https://openalex.org/W2810295253","https://openalex.org/W2939587492","https://openalex.org/W2940578610","https://openalex.org/W2974253537","https://openalex.org/W2991063631","https://openalex.org/W3027672271","https://openalex.org/W3108746168","https://openalex.org/W3162454795","https://openalex.org/W3167069287","https://openalex.org/W3168973535","https://openalex.org/W3209186626","https://openalex.org/W4210687925","https://openalex.org/W4220821328","https://openalex.org/W4224437475","https://openalex.org/W4226062502","https://openalex.org/W4231077521","https://openalex.org/W4235678817","https://openalex.org/W4280574774","https://openalex.org/W4286203224","https://openalex.org/W4295237199","https://openalex.org/W4313397957","https://openalex.org/W4376866717","https://openalex.org/W4380841514","https://openalex.org/W4392337890","https://openalex.org/W4393983677"],"related_works":["https://openalex.org/W7160289968","https://openalex.org/W4413671890","https://openalex.org/W7168091743","https://openalex.org/W4309836397","https://openalex.org/W7217619858","https://openalex.org/W4410919237","https://openalex.org/W7169559174","https://openalex.org/W7118161741","https://openalex.org/W4391880655","https://openalex.org/W4412362601"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2024-05-18T00:00:00"}