{"id":"https://openalex.org/W4396952063","doi":"https://doi.org/10.3390/jtaer19020056","title":"From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers\u2019 Post-Purchase Behavioral Intentions","display_name":"From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers\u2019 Post-Purchase Behavioral Intentions","publication_year":2024,"publication_date":"2024-05-10","ids":{"openalex":"https://openalex.org/W4396952063","doi":"https://doi.org/10.3390/jtaer19020056"},"language":"en","primary_location":{"id":"doi:10.3390/jtaer19020056","doi":"https://doi.org/10.3390/jtaer19020056","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19020056","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/jtaer19020056","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038672107","display_name":"Qingqing Guo","orcid":"https://orcid.org/0000-0002-2009-7730","observed_orcids":["https://orcid.org/0000-0002-2009-7730"]},"institutions":[{"id":"https://openalex.org/I78974044","display_name":"East China University of Political Science and Law","ror":"https://ror.org/01d1erx18","country_code":"CN","type":"education","lineage":["https://openalex.org/I78974044"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Qingqing Guo","raw_affiliation_strings":["School of Communication, East China University of Political Science and Law, Shanghai 201620, China"],"raw_orcid":"https://orcid.org/0000-0002-2009-7730","affiliations":[{"raw_affiliation_string":"School of Communication, East China University of Political Science and Law, Shanghai 201620, China","institution_ids":["https://openalex.org/I78974044"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5038672107"],"corresponding_institution_ids":["https://openalex.org/I78974044"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1137},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1137},"fwci":0.9681,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.78278604,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"19","issue":"2","first_page":"1079","last_page":"1094"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8398000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8398000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.06369999796152115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.03460000082850456,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cashback-rewards","display_name":"cashback rewards","score":0.9380000233650208},{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.7369999885559082},{"id":"https://openalex.org/keywords/relational-norms","display_name":"relational norms","score":0.8389999866485596},{"id":"https://openalex.org/keywords/self-disgust","display_name":"self-disgust","score":0.8349999785423279},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.9430000185966492},{"id":"https://openalex.org/keywords/intention-to-recommend","display_name":"recommendation intention","score":0.9079999923706055},{"id":"https://openalex.org/keywords/self-perception","display_name":"self-perception","score":0.6690000295639038}],"concepts":[{"id":"https://openalex.org/C2777375102","wikidata":"https://www.wikidata.org/wiki/Q208351","display_name":"Disgust","level":3,"score":0.8790278434753418},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.8276984691619873},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6767934560775757},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5466112494468689},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4663621187210083},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.353296160697937},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21945086121559143},{"id":"https://openalex.org/C2779302386","wikidata":"https://www.wikidata.org/wiki/Q79871","display_name":"Anger","level":2,"score":0.09918633103370667},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/jtaer19020056","doi":"https://doi.org/10.3390/jtaer19020056","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19020056","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:0c274ea7894441f4a489bd78586ef73c","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/0c274ea7894441f4a489bd78586ef73c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 2, Pp 1079-1094 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/jtaer19020056","doi":"https://doi.org/10.3390/jtaer19020056","is_oa":true,"landing_page_url":"https://doi.org/10.3390/jtaer19020056","pdf_url":null,"source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","latindex","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":71,"referenced_works":["https://openalex.org/W1964121676","https://openalex.org/W1965048186","https://openalex.org/W1968221988","https://openalex.org/W1982986353","https://openalex.org/W1993467899","https://openalex.org/W1995999215","https://openalex.org/W1999602358","https://openalex.org/W2002427784","https://openalex.org/W2002725950","https://openalex.org/W2019659717","https://openalex.org/W2023456639","https://openalex.org/W2024300665","https://openalex.org/W2033091556","https://openalex.org/W2035397865","https://openalex.org/W2036678259","https://openalex.org/W2037537936","https://openalex.org/W2060855982","https://openalex.org/W2065125572","https://openalex.org/W2071729581","https://openalex.org/W2084496451","https://openalex.org/W2102680812","https://openalex.org/W2114390827","https://openalex.org/W2130884881","https://openalex.org/W2131986703","https://openalex.org/W2132559268","https://openalex.org/W2137607454","https://openalex.org/W2141729865","https://openalex.org/W2143363557","https://openalex.org/W2144288181","https://openalex.org/W2145199837","https://openalex.org/W2147813589","https://openalex.org/W2162135496","https://openalex.org/W2169064565","https://openalex.org/W2254875328","https://openalex.org/W2322233365","https://openalex.org/W2418434174","https://openalex.org/W2477418714","https://openalex.org/W2501221829","https://openalex.org/W2518480943","https://openalex.org/W2528467905","https://openalex.org/W2606147812","https://openalex.org/W2615992453","https://openalex.org/W2740731669","https://openalex.org/W2769975536","https://openalex.org/W2883501670","https://openalex.org/W2890702095","https://openalex.org/W2892337451","https://openalex.org/W2900211783","https://openalex.org/W2907543689","https://openalex.org/W2911497168","https://openalex.org/W2912412814","https://openalex.org/W2914890086","https://openalex.org/W2937421218","https://openalex.org/W2942651659","https://openalex.org/W2967039096","https://openalex.org/W3017128284","https://openalex.org/W3037217003","https://openalex.org/W3081701607","https://openalex.org/W3092041115","https://openalex.org/W3122467882","https://openalex.org/W3122651776","https://openalex.org/W3123751120","https://openalex.org/W3129758486","https://openalex.org/W3168873350","https://openalex.org/W3184776907","https://openalex.org/W3186520973","https://openalex.org/W4213242715","https://openalex.org/W4213258008","https://openalex.org/W4237011134","https://openalex.org/W4246964539","https://openalex.org/W4392553557"],"related_works":["https://openalex.org/W3007296628","https://openalex.org/W7131087069","https://openalex.org/W4386816010","https://openalex.org/W4365515565","https://openalex.org/W7120712798","https://openalex.org/W2799839679","https://openalex.org/W1968771127","https://openalex.org/W2806452390","https://openalex.org/W7162286966","https://openalex.org/W2999333763"],"abstract_inverted_index":{"Sellers":[0],"of":[1,49,65,93,129,135],"platforms":[2,148],"offering":[3],"cashback":[4],"rewards":[5],"for":[6,107,112,146],"favorable":[7],"comments":[8],"(hereinafter":[9],"CRFC)":[10],"to":[11],"generate":[12],"positive":[13],"online":[14],"reviews":[15],"are":[16,151],"ubiquitous.":[17],"This":[18,122],"research":[19],"examines":[20],"when":[21],"and":[22,33,41,69,89,137,149],"how":[23],"a":[24,50,66,76,103],"CRFC":[25,51,77,104,136],"influences":[26],"consumers\u2019":[27,45,53,91],"post-purchase":[28,54,83,141],"behavioral":[29,55,84,142],"intentions":[30,56,85],"regarding":[31],"repurchase":[32],"recommendation.":[34],"Anchoring":[35],"on":[36,44,52,59,140],"the":[37,47,60,96,126,132],"relationship":[38,61,138],"norms":[39,139],"theory":[40],"casting":[42],"light":[43],"self-perceptions,":[46],"effect":[48,134],"is":[57,95,105],"contingent":[58],"norms.":[62],"The":[63,144],"findings":[64],"pilot":[67],"study":[68],"two":[70],"experimental":[71],"studies":[72],"show":[73],"that":[74,90],"after":[75],"offer,":[78],"communal":[79,113,120],"consumers":[80,109,114,150],"experienced":[81],"lower":[82],"than":[86],"exchange":[87,108],"consumers,":[88],"feeling":[92],"self-disgust":[94,118,130],"mechanism":[97],"underlying":[98],"this":[99],"interactive":[100,133],"effect.":[101],"Specifically,":[102],"effective":[106],"but":[110],"not":[111],"because":[115],"it":[116],"triggers":[117],"in":[119,131],"consumers.":[121],"paper":[123],"thus":[124],"reveals":[125],"mediating":[127],"role":[128],"intentions.":[143],"implications":[145],"sellers,":[147],"discussed.":[152]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2024-05-17T00:00:00"}
