{"id":"https://openalex.org/W4396237889","doi":"https://doi.org/10.46806/jep.v31i1.1133","title":"The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products","display_name":"The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products","publication_year":2024,"publication_date":"2024-04-29","ids":{"openalex":"https://openalex.org/W4396237889","doi":"https://doi.org/10.46806/jep.v31i1.1133"},"language":"en","primary_location":{"id":"doi:10.46806/jep.v31i1.1133","doi":"https://doi.org/10.46806/jep.v31i1.1133","is_oa":true,"landing_page_url":"https://doi.org/10.46806/jep.v31i1.1133","pdf_url":"https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/download/1133/796","source":{"id":"https://openalex.org/S4387280899","display_name":"Jurnal Ekonomi Perusahaan","issn_l":"0854-8153","issn":["0854-8153","2830-1560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210104702","host_organization_name":"Kwik Kian Gie School of Business","host_organization_lineage":["https://openalex.org/I4210104702"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Perusahaan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/download/1133/796","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5095939061","display_name":"Theodora Lady Rosari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210104702","display_name":"Kwik Kian Gie School of Business","ror":"https://ror.org/01d357781","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210104702"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Theodora Lady Rosari","raw_affiliation_strings":["Management Department, Kwik Kian Gie School of Business and Information Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management Department, Kwik Kian Gie School of Business and Information Technology","institution_ids":["https://openalex.org/I4210104702"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045357470","display_name":"Bilson Simamora","orcid":"https://orcid.org/0000-0002-6182-1588","observed_orcids":["https://orcid.org/0000-0002-6182-1588"]},"institutions":[{"id":"https://openalex.org/I4210104702","display_name":"Kwik Kian Gie School of Business","ror":"https://ror.org/01d357781","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210104702"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bilson Simamora","raw_affiliation_strings":["Institut Bisnis dan Informatika Kwik Kian Gie"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Informatika Kwik Kian Gie","institution_ids":["https://openalex.org/I4210104702"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210104702"],"apc_list":null,"apc_paid":null,"fwci":0.4878,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.66491078,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"31","issue":"1","first_page":"41","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6865000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6865000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.17659999430179596,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.061799999326467514,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-ambassadors","display_name":"brand ambassadors","score":0.968999981880188},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.972000002861023},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.9679999947547913},{"id":"https://openalex.org/keywords/skin-lightening-products","display_name":"skin whitening products","score":0.8299999833106995},{"id":"https://openalex.org/keywords/scarlett-whitening","display_name":"Scarlett Whitening","score":0.8560000061988831},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.6859999895095825},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5910000205039978}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.8504773378372192},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.7059913277626038},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6413416266441345},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4457990825176239},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.44475528597831726},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.41548120975494385},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.2684130370616913},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.05469644069671631},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.46806/jep.v31i1.1133","doi":"https://doi.org/10.46806/jep.v31i1.1133","is_oa":true,"landing_page_url":"https://doi.org/10.46806/jep.v31i1.1133","pdf_url":"https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/download/1133/796","source":{"id":"https://openalex.org/S4387280899","display_name":"Jurnal Ekonomi Perusahaan","issn_l":"0854-8153","issn":["0854-8153","2830-1560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210104702","host_organization_name":"Kwik Kian Gie School of Business","host_organization_lineage":["https://openalex.org/I4210104702"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Perusahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.46806/jep.v31i1.1133","doi":"https://doi.org/10.46806/jep.v31i1.1133","is_oa":true,"landing_page_url":"https://doi.org/10.46806/jep.v31i1.1133","pdf_url":"https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/download/1133/796","source":{"id":"https://openalex.org/S4387280899","display_name":"Jurnal Ekonomi Perusahaan","issn_l":"0854-8153","issn":["0854-8153","2830-1560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210104702","host_organization_name":"Kwik Kian Gie School of Business","host_organization_lineage":["https://openalex.org/I4210104702"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Perusahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4396237889.pdf","grobid_xml":"https://content.openalex.org/works/W4396237889.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W1539896512","https://openalex.org/W2099697766","https://openalex.org/W2133044046","https://openalex.org/W2898589955","https://openalex.org/W2971560837","https://openalex.org/W3113363666","https://openalex.org/W4206466027","https://openalex.org/W4281775852"],"related_works":["https://openalex.org/W6927291713","https://openalex.org/W4402117304","https://openalex.org/W7218328182","https://openalex.org/W7167093140","https://openalex.org/W4407603533","https://openalex.org/W4389575224","https://openalex.org/W7213365857","https://openalex.org/W7029250657","https://openalex.org/W7217963132","https://openalex.org/W4402151980"],"abstract_inverted_index":{"Previous":[0],"studies":[1],"have":[2],"shown":[3],"inconsistent":[4],"results":[5],"regarding":[6],"brand":[7,21,25,51,53,107,112],"ambassadors'":[8,108],"influence":[9],"on":[10],"purchase":[11,28,56,115],"intention.":[12,57,116],"This":[13,33],"study":[14,104],"aims":[15],"to":[16,74,93,137],"determine":[17],"the":[18,43,48,64,95,98,103],"power":[19,109],"of":[20,30,50,100],"ambassadors":[22],"in":[23,62],"influencing":[24],"image":[26,113],"and":[27,37,46,55,84,114],"intention":[29],"beauty":[31],"products.":[32],"research":[34,44,140],"replicates":[35],"Oktaviani":[36],"Zainurossalamia's":[38],"(2021)":[39],"model":[40],"by":[41],"differentiating":[42],"context":[45],"using":[47,68],"concept":[49],"ambassadors,":[52],"image,":[54],"With":[58],"Scarlett":[59,86],"Whitening's":[60],"products":[61],"mind,":[63],"data":[65,96],"were":[66],"collected":[67],"questionnaires":[69],"distributed":[70],"through":[71],"Google":[72],"Forms":[73],"151":[75],"respondents":[76],"selected":[77],"judgmentally":[78],"from":[79],"customers":[80],"who":[81],"ever":[82],"bought":[83],"used":[85],"Whitening.":[87],"Using":[88],"Structural":[89],"Equation":[90],"Modeling":[91],"(SEM)":[92],"analyze":[94],"with":[97],"help":[99],"WarpPLS":[101],"8.0,":[102],"found":[105],"that":[106],"positively":[110],"influences":[111],"The":[117],"author":[118],"suggests":[119],"companies":[120],"consider":[121],"adding":[122],"product":[123],"variants":[124],"for":[125],"other":[126],"skin":[127],"types.":[128],"Future":[129],"researchers":[130],"can":[131],"add":[132],"or":[133],"use":[134],"different":[135],"variables":[136],"enrich":[138],"these":[139],"findings.":[141]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-04-30T00:00:00"}