{"id":"https://openalex.org/W4395694183","doi":"https://doi.org/10.1108/bfj-01-2024-0077","title":"Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry","display_name":"Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry","publication_year":2024,"publication_date":"2024-04-26","ids":{"openalex":"https://openalex.org/W4395694183","doi":"https://doi.org/10.1108/bfj-01-2024-0077"},"language":"en","primary_location":{"id":"doi:10.1108/bfj-01-2024-0077","doi":"https://doi.org/10.1108/bfj-01-2024-0077","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bfj-01-2024-0077","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058578072","display_name":"Iv\u00e1n A. Veas-Gonz\u00e1lez","orcid":"https://orcid.org/0000-0003-0608-0788","observed_orcids":["https://orcid.org/0000-0003-0608-0788"]},"institutions":[{"id":"https://openalex.org/I2802166871","display_name":"Universidad Cat\u00f3lica del Norte","ror":"https://ror.org/02akpm128","country_code":"CL","type":"education","lineage":["https://openalex.org/I2802166871"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Iv\u00e1n Veas-Gonz\u00e1lez","raw_affiliation_strings":["Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile"],"raw_orcid":"https://orcid.org/0000-0003-0608-0788","affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile","institution_ids":["https://openalex.org/I2802166871"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046495779","display_name":"Nelson Carri\u00f3n-B\u00f3squez","orcid":"https://orcid.org/0000-0002-7450-870X","observed_orcids":["https://orcid.org/0000-0002-7450-870X","https://orcid.org/0009-0005-8861-3390"]},"institutions":[{"id":"https://openalex.org/I2802166871","display_name":"Universidad Cat\u00f3lica del Norte","ror":"https://ror.org/02akpm128","country_code":"CL","type":"education","lineage":["https://openalex.org/I2802166871"]}],"countries":["CL"],"is_corresponding":true,"raw_author_name":"Nelson Geovany Carri\u00f3n-B\u00f3squez","raw_affiliation_strings":["Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile"],"raw_orcid":"https://orcid.org/0000-0002-7450-870X","affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile","institution_ids":["https://openalex.org/I2802166871"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101805781","display_name":"Jorge Caldera Serrano","orcid":"https://orcid.org/0000-0001-6932-1556","observed_orcids":["https://orcid.org/0000-0001-6932-1556"]},"institutions":[{"id":"https://openalex.org/I2802166871","display_name":"Universidad Cat\u00f3lica del Norte","ror":"https://ror.org/02akpm128","country_code":"CL","type":"education","lineage":["https://openalex.org/I2802166871"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Jorge Serrano-Malebran","raw_affiliation_strings":["Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile"],"raw_orcid":"https://orcid.org/0000-0001-6932-1556","affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile","institution_ids":["https://openalex.org/I2802166871"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087009533","display_name":"Diana Veneros-Alquinta","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2802166871","display_name":"Universidad Cat\u00f3lica del Norte","ror":"https://ror.org/02akpm128","country_code":"CL","type":"education","lineage":["https://openalex.org/I2802166871"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Diana Veneros-Alquinta","raw_affiliation_strings":["Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile","institution_ids":["https://openalex.org/I2802166871"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010394287","display_name":"Andr\u00e9s Garc\u00eda-Uma\u00f1a","orcid":"https://orcid.org/0000-0003-2794-6069","observed_orcids":["https://orcid.org/0000-0003-2794-6069"]},"institutions":[{"id":"https://openalex.org/I185652977","display_name":"University of Tarapac\u00e1","ror":"https://ror.org/04xe01d27","country_code":"CL","type":"education","lineage":["https://openalex.org/I185652977"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Andr\u00e9s Garc\u00eda-Uma\u00f1a","raw_affiliation_strings":["Escuela de Dise\u00f1o e Innovaci\u00f3n Tecnol\u00f3gica, Universidad de Tarapac\u00e1, Arica, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Escuela de Dise\u00f1o e Innovaci\u00f3n Tecnol\u00f3gica, Universidad de Tarapac\u00e1, Arica, Chile","institution_ids":["https://openalex.org/I185652977"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5095915999","display_name":"Mat\u00edas Campusano-Campusano","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2802166871","display_name":"Universidad Cat\u00f3lica del Norte","ror":"https://ror.org/02akpm128","country_code":"CL","type":"education","lineage":["https://openalex.org/I2802166871"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Mat\u00edas Campusano-Campusano","raw_affiliation_strings":["Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Econom\u00eda y Administraci\u00f3n, Universidad Cat\u00f3lica del Norte, Antofagasta, Chile","institution_ids":["https://openalex.org/I2802166871"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5046495779"],"corresponding_institution_ids":["https://openalex.org/I2802166871"],"apc_list":null,"apc_paid":null,"fwci":9.5481,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.97855905,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"126","issue":"7","first_page":"2714","last_page":"2731"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.00570000009611249,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9919999837875366},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9929999709129333},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.9670000076293945},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9620000123977661},{"id":"https://openalex.org/keywords/fast-food-restaurants","display_name":"fast food restaurants","score":0.9369999766349792},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.7960000038146973},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":1.0},{"id":"https://openalex.org/keywords/physical-environment","display_name":"physical environment","score":0.9700000286102295},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.906000018119812},{"id":"https://openalex.org/keywords/chilean-consumers","display_name":"Chilean consumers","score":0.718999981880188}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6702205538749695},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6339342594146729},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.622154951095581},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.609933078289032},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.5485294461250305},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5462505221366882},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5238835215568542},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.518953800201416},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5154443979263306},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5070436000823975},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4954630136489868},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4713910222053528},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4599190950393677},{"id":"https://openalex.org/C120107772","wikidata":"https://www.wikidata.org/wiki/Q168554","display_name":"Discriminant validity","level":4,"score":0.444680392742157},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.423452228307724},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.39185628294944763},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.36723726987838745},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1264050304889679},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10715994238853455},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.10301241278648376},{"id":"https://openalex.org/C2775944032","wikidata":"https://www.wikidata.org/wiki/Q22907659","display_name":"Patient satisfaction","level":2,"score":0.06228518486022949},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C3018868096","wikidata":"https://www.wikidata.org/wiki/Q2693233","display_name":"Internal consistency","level":3,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/bfj-01-2024-0077","doi":"https://doi.org/10.1108/bfj-01-2024-0077","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bfj-01-2024-0077","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W783592319","https://openalex.org/W1627220857","https://openalex.org/W1774460361","https://openalex.org/W1972097989","https://openalex.org/W1985019379","https://openalex.org/W1988329854","https://openalex.org/W1995022725","https://openalex.org/W1998493602","https://openalex.org/W2000380427","https://openalex.org/W2001328653","https://openalex.org/W2004438825","https://openalex.org/W2023071763","https://openalex.org/W2025601570","https://openalex.org/W2055492391","https://openalex.org/W2055963727","https://openalex.org/W2061659318","https://openalex.org/W2077355029","https://openalex.org/W2106096361","https://openalex.org/W2153984877","https://openalex.org/W2160672605","https://openalex.org/W2162437324","https://openalex.org/W2173081480","https://openalex.org/W2223470559","https://openalex.org/W2317923681","https://openalex.org/W2513277341","https://openalex.org/W2520467765","https://openalex.org/W2528285696","https://openalex.org/W2579556474","https://openalex.org/W2613551364","https://openalex.org/W2759610430","https://openalex.org/W2784516706","https://openalex.org/W2793749838","https://openalex.org/W2802891577","https://openalex.org/W2905811773","https://openalex.org/W2958708711","https://openalex.org/W2970478492","https://openalex.org/W2974676492","https://openalex.org/W2991627427","https://openalex.org/W3001157557","https://openalex.org/W3008907729","https://openalex.org/W3014312689","https://openalex.org/W3015766458","https://openalex.org/W3027852035","https://openalex.org/W3033633286","https://openalex.org/W3039145092","https://openalex.org/W3084178361","https://openalex.org/W3116187224","https://openalex.org/W3133636080","https://openalex.org/W3188192403","https://openalex.org/W3195915787","https://openalex.org/W4200162798","https://openalex.org/W4200332807","https://openalex.org/W4213071777","https://openalex.org/W4213459128","https://openalex.org/W4220844267","https://openalex.org/W4224028528","https://openalex.org/W4235678817","https://openalex.org/W4286488806","https://openalex.org/W4293086142","https://openalex.org/W4308983961","https://openalex.org/W4321783660","https://openalex.org/W4385311464","https://openalex.org/W4385463587","https://openalex.org/W4385607054","https://openalex.org/W4386895217","https://openalex.org/W4389954618","https://openalex.org/W4390750277"],"related_works":["https://openalex.org/W4205101444","https://openalex.org/W4387218152","https://openalex.org/W7213561630","https://openalex.org/W4295767160","https://openalex.org/W2182132230","https://openalex.org/W1516548708","https://openalex.org/W3133636080","https://openalex.org/W4409239036","https://openalex.org/W7215905741","https://openalex.org/W2776970511"],"abstract_inverted_index":{"Purpose":[0],"This":[1],"study":[2,25,143],"aimed":[3],"to":[4,86,145],"determine":[5],"whether":[6],"the":[7,14,65,71,81,88,93,100,131,146,163,170,184,197],"brand":[8,126,167,185],"image":[9,127,168],"of":[10,38,52,62,92,99,148,165],"fast-food":[11,40,138,151],"restaurants":[12],"moderates":[13],"relationship":[15,132,171],"between":[16,133,172],"satisfaction":[17,116,134,173],"and":[18,34,64,80,108,117,135,154,174,204],"loyalty":[19,136,193],"among":[20],"Chilean":[21],"customers.":[22],"Design/methodology/approach":[23],"The":[24,55,97,141],"was":[26,123],"conducted":[27],"using":[28,70],"a":[29,36,49,60,205],"structural":[30,82],"equation":[31],"modeling":[32],"approach":[33],"involved":[35],"sample":[37],"1,000":[39],"customers":[41],"who":[42],"were":[43,68,84],"surveyed":[44],"through":[45],"nonprobabilistic":[46],"sampling":[47],"with":[48],"questionnaire":[50],"consisting":[51],"21":[53],"items.":[54],"instrument":[56],"underwent":[57],"validation":[58],"by":[59],"panel":[61],"experts,":[63],"results":[66,98],"obtained":[67],"processed":[69],"statistical":[72],"software":[73],"Smart":[74],"PLS4.":[75],"Convergent":[76],"validity,":[77],"discriminant":[78],"validity":[79],"model":[83],"tested":[85],"assess":[87],"acceptance":[89],"or":[90],"rejection":[91],"proposed":[94],"hypotheses.":[95],"Findings":[96],"research":[101],"indicate":[102],"that":[103,125,157],"product":[104,200],"quality,":[105,201],"service":[106,203],"quality":[107],"physical":[109,207],"environment":[110],"are":[111],"crucial":[112],"factors":[113],"influencing":[114],"customer":[115,119],"shaping":[118],"loyalty.":[120,176],"However,":[121],"it":[122,178],"found":[124],"does":[128],"not":[129],"moderate":[130],"in":[137],"consumption.":[139],"Originality/value":[140],"present":[142],"contributes":[144],"field":[147],"knowledge":[149,160],"on":[150,169],"consumption":[152,175,192],"behavior":[153],"unveils":[155],"findings":[156],"help":[158],"fill":[159],"gaps":[161],"regarding":[162],"influence":[164],"restaurant":[166,198],"Thus,":[177],"demonstrates":[179],"that,":[180],"for":[181,190],"certain":[182],"customers,":[183],"becomes":[186],"an":[187],"irrelevant":[188],"factor":[189],"their":[191],"as":[194,196],"long":[195],"offers":[199],"excellent":[202],"pleasant":[206],"environment.":[208]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":4}],"updated_date":"2026-10-26T11:51:55.731654","created_date":"2024-04-28T00:00:00"}
