{"id":"https://openalex.org/W4395039245","doi":"https://doi.org/10.2501/jar-2024-010","title":"Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads","display_name":"Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads","publication_year":2024,"publication_date":"2024-04-23","ids":{"openalex":"https://openalex.org/W4395039245","doi":"https://doi.org/10.2501/jar-2024-010"},"language":"en","primary_location":{"id":"doi:10.2501/jar-2024-010","doi":"https://doi.org/10.2501/jar-2024-010","is_oa":false,"landing_page_url":"https://doi.org/10.2501/jar-2024-010","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017276977","display_name":"Olivier Droulers","orcid":"https://orcid.org/0000-0002-7611-0391","observed_orcids":["https://orcid.org/0000-0002-7611-0391"]},"institutions":[{"id":"https://openalex.org/I4210088544","display_name":"Centre de Recherche en \u00c9conomie et Management","ror":"https://ror.org/0047rmf80","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I4210088544","https://openalex.org/I4210105918","https://openalex.org/I4210150854","https://openalex.org/I56067802","https://openalex.org/I98702875"]},{"id":"https://openalex.org/I56067802","display_name":"Universit\u00e9 de Rennes","ror":"https://ror.org/015m7wh34","country_code":"FR","type":"education","lineage":["https://openalex.org/I56067802"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Olivier Droulers","raw_affiliation_strings":["Universit\u00e9 de Rennes, NeuroLab CREM","CREM - Centre de recherche en \u00e9conomie et management (7 place Hoche, BP 86514\r\n35065 RENNES CEDEX - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e9 de Rennes, NeuroLab CREM","institution_ids":["https://openalex.org/I4210088544","https://openalex.org/I56067802"]},{"raw_affiliation_string":"CREM - Centre de recherche en \u00e9conomie et management (7 place Hoche, BP 86514\r\n35065 RENNES CEDEX - France)","institution_ids":["https://openalex.org/I4210088544"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016699042","display_name":"Junwei Yu","orcid":"https://orcid.org/0000-0002-4295-9506","observed_orcids":["https://orcid.org/0000-0002-4295-9506"]},"institutions":[{"id":"https://openalex.org/I4210088544","display_name":"Centre de Recherche en \u00c9conomie et Management","ror":"https://ror.org/0047rmf80","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I4210088544","https://openalex.org/I4210105918","https://openalex.org/I4210150854","https://openalex.org/I56067802","https://openalex.org/I98702875"]},{"id":"https://openalex.org/I49451733","display_name":"Universit\u00e9 d'Angers","ror":"https://ror.org/04yrqp957","country_code":"FR","type":"education","lineage":["https://openalex.org/I49451733"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Junwei (Jerry) Yu","raw_affiliation_strings":["Universit\u00e9 d\u2019Angers","CREM - Centre de recherche en \u00e9conomie et management (7 place Hoche, BP 86514\r\n35065 RENNES CEDEX - France)","GRANEM - Groupe de Recherche Angevin en Economie et Management (Universit\u00e9 d'Angers, GRANEM - Facult\u00e9 de Droit, d\u2019\u00c9conomie et de Gestion, 13 All\u00e9e Fran\u00e7ois Mitterrand, BP 13633 - 49036 Angers CEDEX 01 - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e9 d\u2019Angers","institution_ids":["https://openalex.org/I49451733"]},{"raw_affiliation_string":"CREM - Centre de recherche en \u00e9conomie et management (7 place Hoche, BP 86514\r\n35065 RENNES CEDEX - France)","institution_ids":["https://openalex.org/I4210088544"]},{"raw_affiliation_string":"GRANEM - Groupe de Recherche Angevin en Economie et Management (Universit\u00e9 d'Angers, GRANEM - Facult\u00e9 de Droit, d\u2019\u00c9conomie et de Gestion, 13 All\u00e9e Fran\u00e7ois Mitterrand, BP 13633 - 49036 Angers CEDEX 01 - France)","institution_ids":["https://openalex.org/I49451733"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024268150","display_name":"Sophie Lacoste\u2010Badie","orcid":"https://orcid.org/0000-0003-4862-3795","observed_orcids":["https://orcid.org/0000-0003-4862-3795"]},"institutions":[{"id":"https://openalex.org/I2279609970","display_name":"Universit\u00e9 de Lille","ror":"https://ror.org/02kzqn938","country_code":"FR","type":"education","lineage":["https://openalex.org/I2279609970"]},{"id":"https://openalex.org/I4387156340","display_name":"Lille University ManageMENt","ror":"https://ror.org/02hkbys70","country_code":"FR","type":"facility","lineage":["https://openalex.org/I2279609970","https://openalex.org/I4387156340"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Sophie Lacoste-Badie","raw_affiliation_strings":["Universit\u00e9 de Lille","LUMEN - Lille University Management Lab - ULR 4999 (Lille University ManageMENt -- IAE Lille - 104 avenue du Peuple Belge - 59 043 Lille Cedex\r\n - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e9 de Lille","institution_ids":["https://openalex.org/I2279609970"]},{"raw_affiliation_string":"LUMEN - Lille University Management Lab - ULR 4999 (Lille University ManageMENt -- IAE Lille - 104 avenue du Peuple Belge - 59 043 Lille Cedex\r\n - France)","institution_ids":["https://openalex.org/I4387156340"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4851,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.84711964,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":97},"biblio":{"volume":"64","issue":"2","first_page":"154","last_page":"174"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7476000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7476000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.06069999933242798,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.053300000727176666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perfume-advertising","display_name":"perfume advertising","score":0.8379999995231628},{"id":"https://openalex.org/keywords/aroma-perception","display_name":"aroma perception","score":0.8669999837875366},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8240000009536743},{"id":"https://openalex.org/keywords/olfactory-communication","display_name":"olfactory communication","score":0.5559999942779541},{"id":"https://openalex.org/keywords/visual-cues","display_name":"visual cues","score":0.5450000166893005},{"id":"https://openalex.org/keywords/semantic-cues","display_name":"semantic cues","score":0.48399999737739563}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6691153049468994},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6250193119049072},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5952708721160889},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5346668362617493},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5253771543502808},{"id":"https://openalex.org/C2781009140","wikidata":"https://www.wikidata.org/wiki/Q7170389","display_name":"Persistence (discontinuity)","level":2,"score":0.4792866110801697},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4670625627040863},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3757149875164032},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3588130474090576},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1333630383014679},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1300041675567627},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.09836328029632568},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09690222144126892},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0885959267616272},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C187320778","wikidata":"https://www.wikidata.org/wiki/Q1349130","display_name":"Geotechnical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.2501/jar-2024-010","doi":"https://doi.org/10.2501/jar-2024-010","is_oa":false,"landing_page_url":"https://doi.org/10.2501/jar-2024-010","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-04587901v1","doi":null,"is_oa":false,"landing_page_url":"https://univ-angers.hal.science/hal-04587901","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Advertising Research, 2024, pp.2024-010. &#x27E8;10.2501/JAR-2024-010&#x27E9;","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":123,"referenced_works":["https://openalex.org/W13421538","https://openalex.org/W129223063","https://openalex.org/W132734776","https://openalex.org/W146660846","https://openalex.org/W206360587","https://openalex.org/W334718395","https://openalex.org/W602741492","https://openalex.org/W1134354392","https://openalex.org/W1548032996","https://openalex.org/W1885994189","https://openalex.org/W1933689484","https://openalex.org/W1936385877","https://openalex.org/W1966196754","https://openalex.org/W1967104724","https://openalex.org/W1968060331","https://openalex.org/W1969045005","https://openalex.org/W1969426638","https://openalex.org/W1974137202","https://openalex.org/W1975131177","https://openalex.org/W1985201215","https://openalex.org/W1996295734","https://openalex.org/W1996736441","https://openalex.org/W2005253565","https://openalex.org/W2011462881","https://openalex.org/W2019709455","https://openalex.org/W2020424391","https://openalex.org/W2021061312","https://openalex.org/W2033388052","https://openalex.org/W2034170327","https://openalex.org/W2036332896","https://openalex.org/W2039298397","https://openalex.org/W2040776055","https://openalex.org/W2046414480","https://openalex.org/W2055171313","https://openalex.org/W2060631517","https://openalex.org/W2064140723","https://openalex.org/W2064510485","https://openalex.org/W2067901242","https://openalex.org/W2067925544","https://openalex.org/W2072605044","https://openalex.org/W2073448283","https://openalex.org/W2078420891","https://openalex.org/W2078495211","https://openalex.org/W2096016260","https://openalex.org/W2096227780","https://openalex.org/W2096277995","https://openalex.org/W2101088913","https://openalex.org/W2103413621","https://openalex.org/W2104920925","https://openalex.org/W2116146325","https://openalex.org/W2118093655","https://openalex.org/W2118895150","https://openalex.org/W2129816708","https://openalex.org/W2131568786","https://openalex.org/W2135263646","https://openalex.org/W2136205836","https://openalex.org/W2140963336","https://openalex.org/W2145511322","https://openalex.org/W2145601624","https://openalex.org/W2150375089","https://openalex.org/W2152427206","https://openalex.org/W2157694712","https://openalex.org/W2167293745","https://openalex.org/W2168054557","https://openalex.org/W2171638099","https://openalex.org/W2191635518","https://openalex.org/W2234649517","https://openalex.org/W2251854823","https://openalex.org/W2276275925","https://openalex.org/W2328832051","https://openalex.org/W2335639770","https://openalex.org/W2482798646","https://openalex.org/W2531254538","https://openalex.org/W2549292710","https://openalex.org/W2581423799","https://openalex.org/W2582647168","https://openalex.org/W2592569015","https://openalex.org/W2594634922","https://openalex.org/W2594900202","https://openalex.org/W2605626947","https://openalex.org/W2608600404","https://openalex.org/W2610617162","https://openalex.org/W2620836527","https://openalex.org/W2622440821","https://openalex.org/W2730963936","https://openalex.org/W2738290614","https://openalex.org/W2743040863","https://openalex.org/W2761410618","https://openalex.org/W2772241410","https://openalex.org/W2789858836","https://openalex.org/W2796359063","https://openalex.org/W2806678657","https://openalex.org/W2979864122","https://openalex.org/W2980592910","https://openalex.org/W2982108541","https://openalex.org/W2985174057","https://openalex.org/W2994804974","https://openalex.org/W2998892261","https://openalex.org/W3013619087","https://openalex.org/W3041275755","https://openalex.org/W3046976490","https://openalex.org/W3109820997","https://openalex.org/W3123404044","https://openalex.org/W3123772816","https://openalex.org/W3153289994","https://openalex.org/W3160694390","https://openalex.org/W3202965013","https://openalex.org/W3215922277","https://openalex.org/W4200002498","https://openalex.org/W4200035803","https://openalex.org/W4212844288","https://openalex.org/W4213313261","https://openalex.org/W4231711784","https://openalex.org/W4235641560","https://openalex.org/W4254014387","https://openalex.org/W4287848944","https://openalex.org/W4312085799","https://openalex.org/W4319602746","https://openalex.org/W4367394141","https://openalex.org/W4379645603","https://openalex.org/W4412086862","https://openalex.org/W4412296190","https://openalex.org/W6639749773"],"related_works":["https://openalex.org/W2994804974","https://openalex.org/W32643290","https://openalex.org/W1604423611","https://openalex.org/W2790351755","https://openalex.org/W3193493432","https://openalex.org/W7019647403","https://openalex.org/W2789846155","https://openalex.org/W2626490807","https://openalex.org/W4391731131","https://openalex.org/W7135782563"],"abstract_inverted_index":{"Scent":[0],"is":[1,30],"an":[2,7],"important":[3],"product":[4],"attribute":[5],"and":[6],"integral":[8],"component":[9],"of":[10,37,44,85],"the":[11,35,41,94],"consumption":[12],"experience":[13],"as":[14],"consumers":[15],"often":[16],"want":[17],"to":[18,23,33,107],"perceive":[19],"a":[20,25,38,51,63,82,102],"product\u2019s":[21],"smell":[22],"make":[24],"well-informed":[26],"purchase":[27,90,113],"decision.":[28],"It":[29,79],"difficult,":[31],"however,":[32],"communicate":[34],"properties":[36],"scent":[39,72,77,87,109],"without":[40],"physical":[42],"presence":[43],"odorants.":[45],"Through":[46],"five":[47],"experiments":[48],"conducted":[49],"in":[50],"perfume-advertising":[52],"context,":[53],"our":[54],"research":[55,95],"shows":[56],"that":[57,97],"implied":[58,98],"explosion,":[59],"whether":[60],"visually":[61],"(e.g.,":[62],"spritz":[64],"blast)":[65],"or":[66],"semantically":[67],"created,":[68],"can":[69,100],"increase":[70],"perceived":[71,76,86],"intensity,":[73],"subsequently":[74],"enhancing":[75],"persistence.":[78],"also":[80],"found":[81],"positive":[83],"effect":[84],"persistence":[88],"on":[89],"intention.":[91,114],"In":[92],"conclusion,":[93],"suggests":[96],"explosion":[99],"be":[101],"powerful":[103],"tool":[104],"for":[105],"advertisers":[106],"enhance":[108],"perception,":[110],"consequently":[111],"boosting":[112]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-04-24T00:00:00"}
