{"id":"https://openalex.org/W4395019882","doi":"https://doi.org/10.62668/bharasumba.v1i02.201","title":"STRATEGI PENGELOLAAN PEMASARAN PENDIDIKAN ANAK USIA DINI","display_name":"STRATEGI PENGELOLAAN PEMASARAN PENDIDIKAN ANAK USIA DINI","publication_year":2022,"publication_date":"2022-04-28","ids":{"openalex":"https://openalex.org/W4395019882","doi":"https://doi.org/10.62668/bharasumba.v1i02.201"},"language":"id","primary_location":{"id":"doi:10.62668/bharasumba.v1i02.201","doi":"https://doi.org/10.62668/bharasumba.v1i02.201","is_oa":true,"landing_page_url":"http://dx.doi.org/10.62668/bharasumba.v1i02.201","pdf_url":"https://azramedia-indonesia.azramediaindonesia.com/index.php/bharasumba/article/download/201/178","source":{"id":"https://openalex.org/S4404662543","display_name":"Jurnal Multidisipliner Bharasumba.","issn_l":"2828-4186","issn":["2828-4186"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Multidisipliner Bharasumba","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://azramedia-indonesia.azramediaindonesia.com/index.php/bharasumba/article/download/201/178","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5095792965","display_name":"Anggi Sirka Rinta","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391767885","display_name":"Universitas Islam Negeri Raden Fatah Palembang","ror":"https://ror.org/03cavsb35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391767885"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Anggi Sirka Rinta","raw_affiliation_strings":["Universitas Islam Raden Fatah Palembang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Fatah Palembang","institution_ids":["https://openalex.org/I4391767885"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5095840989","display_name":"Dike Febriana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391767885","display_name":"Universitas Islam Negeri Raden Fatah Palembang","ror":"https://ror.org/03cavsb35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391767885"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dike Febriana","raw_affiliation_strings":["Universitas Islam Raden Fatah Palembang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Fatah Palembang","institution_ids":["https://openalex.org/I4391767885"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008875012","display_name":"Retno Wulandari","orcid":"https://orcid.org/0000-0001-8396-4312","observed_orcids":["https://orcid.org/0000-0001-8396-4312","https://orcid.org/0000-0002-2185-9573"]},"institutions":[{"id":"https://openalex.org/I4391767885","display_name":"Universitas Islam Negeri Raden Fatah Palembang","ror":"https://ror.org/03cavsb35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391767885"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Retno Wulandari","raw_affiliation_strings":["Universitas Islam Raden Fatah Palembang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Raden Fatah Palembang","institution_ids":["https://openalex.org/I4391767885"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4391767885"],"apc_list":null,"apc_paid":null,"fwci":4.3393,"has_fulltext":true,"cited_by_count":37,"citation_normalized_percentile":{"value":0.94381483,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"1","issue":"02","first_page":"198","last_page":"205"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7411999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7411999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13529","display_name":"Education Systems and Policies","score":0.1680999994277954,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.025800000876188278,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8199999928474426},{"id":"https://openalex.org/keywords/early-childhood-education","display_name":"early childhood education","score":0.8019999861717224},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.8069999814033508},{"id":"https://openalex.org/keywords/early-childhood-education-institutions","display_name":"early childhood education institutions","score":0.6510000228881836},{"id":"https://openalex.org/keywords/formal-and-non-formal-education","display_name":"formal and non-formal education","score":0.7070000171661377},{"id":"https://openalex.org/keywords/program-promotion","display_name":"program promotion","score":0.48899999260902405},{"id":"https://openalex.org/keywords/marketing-media","display_name":"marketing media","score":0.4740000069141388}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3222237229347229},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31644290685653687}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.62668/bharasumba.v1i02.201","doi":"https://doi.org/10.62668/bharasumba.v1i02.201","is_oa":true,"landing_page_url":"http://dx.doi.org/10.62668/bharasumba.v1i02.201","pdf_url":"https://azramedia-indonesia.azramediaindonesia.com/index.php/bharasumba/article/download/201/178","source":{"id":"https://openalex.org/S4404662543","display_name":"Jurnal Multidisipliner Bharasumba.","issn_l":"2828-4186","issn":["2828-4186"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Multidisipliner Bharasumba","raw_type":"journal-article"},{"id":"pmh:oai:azramedia-indonesia.azramediaindonesia.com:article/201","doi":null,"is_oa":true,"landing_page_url":"https://azramedia-indonesia.azramediaindonesia.com/index.php/bharasumba/article/view/201","pdf_url":null,"source":{"id":"https://openalex.org/S4404662543","display_name":"Jurnal Multidisipliner Bharasumba.","issn_l":"2828-4186","issn":["2828-4186"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2828-4186","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.62668/bharasumba.v1i02.201","doi":"https://doi.org/10.62668/bharasumba.v1i02.201","is_oa":true,"landing_page_url":"http://dx.doi.org/10.62668/bharasumba.v1i02.201","pdf_url":"https://azramedia-indonesia.azramediaindonesia.com/index.php/bharasumba/article/download/201/178","source":{"id":"https://openalex.org/S4404662543","display_name":"Jurnal Multidisipliner Bharasumba.","issn_l":"2828-4186","issn":["2828-4186"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Multidisipliner Bharasumba","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.5385000109672546,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4395019882.pdf","grobid_xml":"https://content.openalex.org/works/W4395019882.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W4394983067","https://openalex.org/W4394983814","https://openalex.org/W4402101955"],"related_works":["https://openalex.org/W3120830272","https://openalex.org/W7043208223","https://openalex.org/W4394982573","https://openalex.org/W7220004600","https://openalex.org/W4323897904","https://openalex.org/W7166588697","https://openalex.org/W4407381378","https://openalex.org/W7130348125","https://openalex.org/W7220072884","https://openalex.org/W4394983122"],"abstract_inverted_index":{"Topik":[0],"kajian":[1],"Artikel":[2],"ini":[3,44,142],"yaitu":[4,161],"membahas":[5],"mengenai":[6,162],"bagaimana":[7,163],"strategi":[8,10,28,124,134,164],"-":[9],"pengelolaan":[11,120],"pemasaran":[12,29,43,67,92,116,169],"Yang":[13,21,41,69],"digunakan":[14,136],"di":[15,25,83],"lingkungan":[16,37],"Pendidikan":[17],"Anak":[18],"usia":[19,63,110,173],"dini.":[20,111,174],"dimana":[22,42,70],"disetiap":[23],"lembaga":[24,53,59,72],"perlukan":[26],"adanya":[27,119],"untuk":[30,46,153],"menarik":[31],"orang":[32],"tua":[33],"anak":[34,62,107,108,172],"didik":[35],"atau":[36,121,137],"sekitar":[38,147],"terhadap":[39],"lembaganya.":[40],"dilakukan":[45],"mencapai":[47],"suatu":[48],"tujuan":[49],"yang":[50,131,135,139,159,165,179],"dimiliki":[51],"oleh":[52],"satuan":[54,60],"pendidikan.":[55],"Di":[56],"dalam":[57,125,167,181],"lingkupan":[58],"pendidikan":[61,80,171],"dini,":[64],"juga":[65],"dilakukannya":[66],"tersebut.":[68],"Pemasaran":[71],"formal":[73,76,94,97],"dan":[74,95,101,123,148],"non":[75,96],"dimaksudkan":[77],"agar":[78],"layanan":[79,104],"sejak":[81,109],"dini":[82],"wilayah":[84],"tersebut":[85,117],"terpenuhi.":[86],"Oleh":[87],"karena":[88],"itu,":[89],"orientasi":[90],"dari":[91],"kelembagaan":[93],"adalah":[98],"sosialisasi":[99],"progam":[100],"pentingnya":[102],"memberi":[103],"edukasi":[105],"pada":[106],"Untuk":[112,128],"itulah":[113],"sebelum":[114],"melakukan":[115,126],"perlu":[118],"perencanaan":[122],"pemasaran.":[127],"mengembangkan":[129],"produk":[130],"dimilikinya,":[132],"dengan":[133],"tindakan":[138],"tepat.":[140],"Hal":[141],"dikarenakan":[143],"mempermudah":[144],"bagi":[145],"masyarakat":[146],"menjadi":[149],"tempat":[150],"acuan":[151],"pembelajaran":[152],"jenjang":[154],"selanjutnya.":[155],"Adapun":[156],"pokok-pokok":[157],"bahasan":[158],"dibahas":[160],"baik":[166],"manajemen":[168],"dilembaga":[170],"Dengan":[175],"menggunakan":[176],"beberapa":[177],"media":[178],"dijelaskan":[180],"artikel":[182],"ini.":[183]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":5}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-04-23T00:00:00"}
