{"id":"https://openalex.org/W4394843219","doi":"https://doi.org/10.60083/jsisfotek.v6i1.340","title":"Analysis of The Influence of Online Selling, Digital Brand Image and Digital Promotion on Purchase Intention of Instant Noodle Products","display_name":"Analysis of The Influence of Online Selling, Digital Brand Image and Digital Promotion on Purchase Intention of Instant Noodle Products","publication_year":2024,"publication_date":"2024-03-05","ids":{"openalex":"https://openalex.org/W4394843219","doi":"https://doi.org/10.60083/jsisfotek.v6i1.340"},"language":"en","primary_location":{"id":"doi:10.60083/jsisfotek.v6i1.340","doi":"https://doi.org/10.60083/jsisfotek.v6i1.340","is_oa":true,"landing_page_url":"http://dx.doi.org/10.60083/jsisfotek.v6i1.340","pdf_url":"https://jsisfotek.org/index.php/JSisfotek/article/download/340/214","source":{"id":"https://openalex.org/S4210227626","display_name":"Jurnal Sistim Informasi dan Teknologi","issn_l":"2686-3154","issn":["2686-3154"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3020390545","host_organization_name":"Universitas Putra Indonesia \"YPTK\"","host_organization_lineage":["https://openalex.org/I3020390545"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sistim Informasi dan Teknologi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jsisfotek.org/index.php/JSisfotek/article/download/340/214","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078845693","display_name":"Rini Nuraini","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I65490261","display_name":"Nasional University","ror":"https://ror.org/00fn3pa80","country_code":"ID","type":"education","lineage":["https://openalex.org/I65490261"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rini Nuraini","raw_affiliation_strings":["Universitas Nasional"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Nasional","institution_ids":["https://openalex.org/I65490261"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066628198","display_name":"Victor Lamboy Sinaga","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Victor Lamboy Sinaga","raw_affiliation_strings":["Institut Bisnis dan Multimedia Asmi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Multimedia Asmi","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045993140","display_name":"Tri Yusnanto","orcid":"https://orcid.org/0000-0002-6917-8822","observed_orcids":["https://orcid.org/0000-0002-6917-8822"]},"institutions":[{"id":"https://openalex.org/I4405275645","display_name":"STMIK Bina Patria","ror":"https://ror.org/040zm0787","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275645"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tri Yusnanto","raw_affiliation_strings":["STMIK Bina Patria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STMIK Bina Patria","institution_ids":["https://openalex.org/I4405275645"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050570240","display_name":"Iwan Henri Kusnadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210159870","display_name":"Universitas Subang","ror":"https://ror.org/05c5yp582","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210159870"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Iwan Henri Kusnadi","raw_affiliation_strings":["Universitas Subang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Subang","institution_ids":["https://openalex.org/I4210159870"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077800994","display_name":"Didit Hadayanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210121269","display_name":"Universitas Al-Ghifari","ror":"https://ror.org/02yzsqk70","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210121269"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Didit Hadayanti","raw_affiliation_strings":["Universitas Al Ghifari"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Al Ghifari","institution_ids":["https://openalex.org/I4210121269"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2376,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.82373665,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"13","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.7739999890327454},{"id":"https://openalex.org/keywords/digital-promotion","display_name":"digital promotion","score":0.9789999723434448},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9679999947547913},{"id":"https://openalex.org/keywords/instant-noodles","display_name":"instant noodles","score":0.984000027179718},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9789999723434448},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9829999804496765},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.9919999837875366},{"id":"https://openalex.org/keywords/product-attributes","display_name":"product attributes","score":0.9100000262260437},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9399999976158142}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8059171438217163},{"id":"https://openalex.org/C119002697","wikidata":"https://www.wikidata.org/wiki/Q3376999","display_name":"LISREL","level":3,"score":0.6882888078689575},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6610133647918701},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6511085629463196},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.554889976978302},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5170469880104065},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.48554202914237976},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.45955690741539},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.42482393980026245},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.423193097114563},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.33916062116622925},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2689061760902405},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10985627770423889},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.08758258819580078},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.60083/jsisfotek.v6i1.340","doi":"https://doi.org/10.60083/jsisfotek.v6i1.340","is_oa":true,"landing_page_url":"http://dx.doi.org/10.60083/jsisfotek.v6i1.340","pdf_url":"https://jsisfotek.org/index.php/JSisfotek/article/download/340/214","source":{"id":"https://openalex.org/S4210227626","display_name":"Jurnal Sistim Informasi dan Teknologi","issn_l":"2686-3154","issn":["2686-3154"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3020390545","host_organization_name":"Universitas Putra Indonesia \"YPTK\"","host_organization_lineage":["https://openalex.org/I3020390545"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sistim Informasi dan Teknologi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.60083/jsisfotek.v6i1.340","doi":"https://doi.org/10.60083/jsisfotek.v6i1.340","is_oa":true,"landing_page_url":"http://dx.doi.org/10.60083/jsisfotek.v6i1.340","pdf_url":"https://jsisfotek.org/index.php/JSisfotek/article/download/340/214","source":{"id":"https://openalex.org/S4210227626","display_name":"Jurnal Sistim Informasi dan Teknologi","issn_l":"2686-3154","issn":["2686-3154"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3020390545","host_organization_name":"Universitas Putra Indonesia \"YPTK\"","host_organization_lineage":["https://openalex.org/I3020390545"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sistim Informasi dan Teknologi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4394843219.pdf","grobid_xml":"https://content.openalex.org/works/W4394843219.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W2135852081","https://openalex.org/W2911167339","https://openalex.org/W2975520141","https://openalex.org/W3000424669","https://openalex.org/W4214830470","https://openalex.org/W4313564561","https://openalex.org/W4391142651","https://openalex.org/W4391488364","https://openalex.org/W4392108766","https://openalex.org/W4401682282","https://openalex.org/W4406015624","https://openalex.org/W6906468809"],"related_works":["https://openalex.org/W4223985870","https://openalex.org/W7219050913","https://openalex.org/W1480834142","https://openalex.org/W7216404477","https://openalex.org/W4315647804","https://openalex.org/W4414888230","https://openalex.org/W4293060933","https://openalex.org/W4400855828","https://openalex.org/W1532653264","https://openalex.org/W4379381527"],"abstract_inverted_index":{"This":[0,20,32,53,148,180,214,245],"research":[1,21,25,30,33,54,63,117],"aims":[2],"to":[3,57,92,107,194,219,250,260],"analyze":[4],"the":[5,48,116,151,154,158,236],"influence":[6,73,93,144,176,210,241],"of":[7,50,137,153,187,235],"brand":[8,75,233,253],"awareness,":[9],"sales":[10,78,198],"promotions,":[11,199],"online":[12,84,169],"advertising,":[13],"and":[14,77,86,135,189],"product":[15,87,128,155,237],"attributes":[16,88,129],"on":[17,80,115,145,177,211,242,257],"purchase":[18,81,94,146,178,212,243],"intentions.":[19,147,179,213],"uses":[22,55],"a":[23,28,39,51,71,142,166,174,185,207,239,252],"conclusive":[24],"design":[26],"with":[27],"descriptive":[29],"design.":[31,41],"data":[34,43],"sampling":[35],"is":[36,46,70,98,227],"classified":[37],"as":[38,131,201],"single-cross-sectional":[40],"The":[42,62],"collection":[44],"method":[45],"in":[47,66,111,223],"form":[49],"questionnaire.":[52],"Lisrel":[56],"carry":[58],"out":[59],"SEM":[60],"measurements.":[61],"results":[64],"succeeded":[65],"proving":[67],"that":[68,102,123,150,216,247,262],"there":[69,119,226],"positive":[72,175,209],"between":[74],"awareness":[76,234],"promotion":[79],"intention.":[82,95,244],"Meanwhile,":[83],"advertising":[85,105,170,191],"were":[89],"found":[90],"not":[91,140,157,172],"Therefore,":[96],"it":[97],"important":[99],"for":[100],"companies":[101],"have":[103,141,173,206],"large":[104],"costs":[106],"improve":[108],"these":[109],"factors":[110,160],"various":[112],"ways.":[113],"Based":[114],"results,":[118],"are":[120,156],"several":[121],"conclusions":[122],"can":[124],"be":[125,182,220],"drawn.":[126],"First,":[127],"such":[130,200],"taste,":[132],"packaging,":[133],"price,":[134],"ease":[136],"cooking":[138],"do":[139],"significant":[143,208,240],"shows":[149,215,246],"characteristics":[152],"main":[159],"considered":[161],"by":[162,184],"consumers":[163,217],"before":[164],"making":[165],"purchase.":[167],"Second,":[168],"does":[171],"may":[181],"caused":[183],"lack":[186],"attractive":[188,229],"trustworthy":[190],"messages,":[192],"according":[193],"consumer":[195],"perception.":[196],"Third,":[197],"discounts":[202],"or":[203],"additional":[204],"portions,":[205],"tend":[218],"more":[221],"interested":[222],"buying":[224],"if":[225],"an":[228,255],"promotional":[230],"offer.":[231],"Finally,":[232],"has":[238,254],"consumers'":[248],"ability":[249],"recognize":[251],"impact":[256],"their":[258],"tendency":[259],"buy":[261],"product.":[263]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-04-17T00:00:00"}