{"id":"https://openalex.org/W4394834776","doi":"https://doi.org/10.4018/979-8-3693-5261-8.ch019","title":"Role of Emerging Technologies in Smart Marketing and Smart Business for Modern Society","display_name":"Role of Emerging Technologies in Smart Marketing and Smart Business for Modern Society","publication_year":2024,"publication_date":"2024-04-15","ids":{"openalex":"https://openalex.org/W4394834776","doi":"https://doi.org/10.4018/979-8-3693-5261-8.ch019"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3693-5261-8.ch019","doi":"https://doi.org/10.4018/979-8-3693-5261-8.ch019","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-5261-8.ch019","pdf_url":null,"source":{"id":"https://openalex.org/S4210233881","display_name":"Advances in medical technologies and clinical practice book series","issn_l":"2327-9354","issn":["2327-9354","2327-9370"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Medical Technologies and Clinical Practice","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4394804095","display_name":"Enhancing Medical Imaging with Emerging Technologies"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015568787","display_name":"Senthil Kumar Arumugam","orcid":"https://orcid.org/0000-0002-5081-9183","observed_orcids":["https://orcid.org/0000-0002-5081-9183"]},"institutions":[{"id":"https://openalex.org/I48018076","display_name":"Christ University","ror":"https://ror.org/022tv9y30","country_code":"IN","type":"education","lineage":["https://openalex.org/I48018076"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Senthil Kumar Arumugam","raw_affiliation_strings":["Department of Professional Studies, Christ University, Bangalore, India"],"raw_orcid":"https://orcid.org/0000-0002-5081-9183","affiliations":[{"raw_affiliation_string":"Department of Professional Studies, Christ University, Bangalore, India","institution_ids":["https://openalex.org/I48018076"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061195881","display_name":"K. R. Pundareeka Vittala","orcid":"https://orcid.org/0000-0002-5579-2813","observed_orcids":["https://orcid.org/0000-0002-5579-2813"]},"institutions":[{"id":"https://openalex.org/I106826634","display_name":"Jain University","ror":"https://ror.org/01cnqpt53","country_code":"IN","type":"education","lineage":["https://openalex.org/I106826634"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"K. R. Pundareeka Vittala","raw_affiliation_strings":["Faculty of Management, CMS Business School Jain University, Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management, CMS Business School Jain University, Bengaluru, India","institution_ids":["https://openalex.org/I106826634"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112229279","display_name":"Smita M. Gaikwad","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I106826634","display_name":"Jain University","ror":"https://ror.org/01cnqpt53","country_code":"IN","type":"education","lineage":["https://openalex.org/I106826634"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Smita Manohar Gaikwad","raw_affiliation_strings":["CMS Business School, Jain University, Bangalore, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CMS Business School, Jain University, Bangalore, India","institution_ids":["https://openalex.org/I106826634"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039774878","display_name":"Amit Kumar Tyagi","orcid":"https://orcid.org/0000-0003-2657-8700","observed_orcids":["https://orcid.org/0000-0003-2657-8700"]},"institutions":[{"id":"https://openalex.org/I25621075","display_name":"National Institute of Fashion Technology","ror":"https://ror.org/02qn6fq95","country_code":"IN","type":"education","lineage":["https://openalex.org/I25621075"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Amit Kumar Tyagi","raw_affiliation_strings":["National Institute of Fashion Technology, New Delhi, India"],"raw_orcid":"https://orcid.org/0000-0003-2657-8700","affiliations":[{"raw_affiliation_string":"National Institute of Fashion Technology, New Delhi, India","institution_ids":["https://openalex.org/I25621075"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":16.4198,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.99035067,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"330","last_page":"346"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.034699998795986176,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.02199999988079071,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emerging-technologies","display_name":"emerging technologies","score":0.8640000224113464},{"id":"https://openalex.org/keywords/smart-marketing","display_name":"smart marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/smart-business","display_name":"smart business","score":0.9860000014305115},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.8069999814033508},{"id":"https://openalex.org/keywords/machine-learning","display_name":"machine learning","score":1.0},{"id":"https://openalex.org/keywords/big-data-analytics","display_name":"big data analytics","score":0.9959999918937683},{"id":"https://openalex.org/keywords/internet-of-things","display_name":"Internet of Things","score":0.9789999723434448},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"augmented reality","score":1.0},{"id":"https://openalex.org/keywords/blockchain","display_name":"blockchain","score":1.0},{"id":"https://openalex.org/keywords/predictive-analytics","display_name":"predictive analytics","score":0.8980000019073486},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"personalized marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.9580000042915344},{"id":"https://openalex.org/keywords/recommender-systems","display_name":"recommender systems","score":0.8100000023841858},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.7720000147819519},{"id":"https://openalex.org/keywords/data-driven-decision-making","display_name":"data-driven decision making","score":0.9580000042915344}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.7936049699783325},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6181172132492065},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.6115170121192932},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5868445038795471},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5799099802970886},{"id":"https://openalex.org/C83209312","wikidata":"https://www.wikidata.org/wiki/Q1053367","display_name":"Predictive analytics","level":2,"score":0.503936231136322},{"id":"https://openalex.org/C37952496","wikidata":"https://www.wikidata.org/wiki/Q5001829","display_name":"Business analytics","level":4,"score":0.484152615070343},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.43109598755836487},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4229260981082916},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.4161972999572754},{"id":"https://openalex.org/C2779879191","wikidata":"https://www.wikidata.org/wiki/Q1924293","display_name":"Database marketing","level":4,"score":0.41182172298431396},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4002607464790344},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.4001932144165039},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.37604430317878723},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3478448987007141},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.19544917345046997},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19388622045516968},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.18216153979301453},{"id":"https://openalex.org/C65257409","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Electronic business","level":3,"score":0.18213596940040588},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.14122611284255981},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3693-5261-8.ch019","doi":"https://doi.org/10.4018/979-8-3693-5261-8.ch019","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-5261-8.ch019","pdf_url":null,"source":{"id":"https://openalex.org/S4210233881","display_name":"Advances in medical technologies and clinical practice book series","issn_l":"2327-9354","issn":["2327-9354","2327-9370"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Medical Technologies and Clinical Practice","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W2057614713","https://openalex.org/W2152604313","https://openalex.org/W2156368517","https://openalex.org/W2487200295","https://openalex.org/W3201762718","https://openalex.org/W4220995502","https://openalex.org/W4282981070","https://openalex.org/W4316664313","https://openalex.org/W4327769431","https://openalex.org/W4367042133","https://openalex.org/W4375928111","https://openalex.org/W4375929923","https://openalex.org/W4386096734"],"related_works":["https://openalex.org/W4402041599","https://openalex.org/W4312636574","https://openalex.org/W4401448614","https://openalex.org/W4412806323","https://openalex.org/W4400722142","https://openalex.org/W7208830252","https://openalex.org/W4403143192","https://openalex.org/W7124442965","https://openalex.org/W4400722123","https://openalex.org/W7118002150"],"abstract_inverted_index":{"In":[0],"the":[1,4,28,56],"digital":[2],"age,":[3],"fusion":[5],"of":[6,31,48,58,72,88],"emerging":[7,32],"technologies":[8,33,59],"with":[9],"marketing":[10,37,82],"and":[11,20,38,50,78,83,90,98,105,123],"business":[12,39,84],"strategies":[13],"has":[14],"become":[15],"imperative":[16],"for":[17],"staying":[18],"competitive":[19],"meeting":[21],"evolving":[22],"consumer":[23],"demands.":[24],"This":[25],"chapter":[26,54],"explores":[27],"pivotal":[29],"role":[30],"in":[34,41],"facilitating":[35],"smart":[36],"practices":[40],"modern":[42],"society.":[43],"Through":[44],"a":[45],"comprehensive":[46],"review":[47],"literature":[49],"case":[51],"studies,":[52],"this":[53],"examines":[55],"impact":[57],"such":[60],"as":[61],"artificial":[62],"intelligence":[63],"(AI),":[64],"machine":[65],"learning":[66],"(ML),":[67],"big":[68],"data":[69,109],"analytics,":[70,95],"internet":[71],"things":[73],"(IoT),":[74],"augmented":[75],"reality":[76],"(AR),":[77],"blockchain":[79],"on":[80],"reshaping":[81],"landscapes.":[85],"The":[86],"integration":[87],"AI":[89],"ML":[91],"algorithms":[92],"enables":[93],"predictive":[94],"personalized":[96],"marketing,":[97],"enhanced":[99],"customer":[100],"experience":[101],"through":[102],"precise":[103],"targeting":[104],"recommendation":[106],"systems.":[107],"Big":[108],"analytics":[110],"empowers":[111],"businesses":[112],"to":[113],"derive":[114],"actionable":[115],"insights":[116],"from":[117],"vast":[118],"datasets,":[119],"enabling":[120],"data-driven":[121],"decision-making":[122],"dynamic":[124],"market":[125],"segmentation.":[126]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":6}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2024-04-16T00:00:00"}