{"id":"https://openalex.org/W4394246451","doi":"https://doi.org/10.6084/m9.figshare.21710168","title":"Determinants of Customer-Based Brand Equity on Brand Image: The moderating role of Tourism Management and Advertisement","display_name":"Determinants of Customer-Based Brand Equity on Brand Image: The moderating role of Tourism Management and Advertisement","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4394246451","doi":"https://doi.org/10.6084/m9.figshare.21710168"},"language":"en","primary_location":{"id":"pmh:oai:figshare.com:article/21710168","doi":null,"is_oa":true,"landing_page_url":"https://figshare.com/articles/dataset/Determinants_of_Customer-Based_Brand_Equity_on_Brand_Image_The_moderating_role_of_Tourism_Management_and_Advertisement/21710168","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Dataset"},"volume":null,"type":"dataset","is_traditional":false,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://figshare.com/articles/dataset/Determinants_of_Customer-Based_Brand_Equity_on_Brand_Image_The_moderating_role_of_Tourism_Management_and_Advertisement/21710168","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007186072","display_name":"Wasib Bin Latif","orcid":"https://orcid.org/0000-0002-6592-8884","observed_orcids":["https://orcid.org/0000-0002-6592-8884"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bin Latif, Wasib","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101423080","display_name":"Md. Nazrul Islam","orcid":"https://orcid.org/0000-0002-8297-5092","observed_orcids":["https://orcid.org/0000-0002-8297-5092"]},"institutions":[{"id":"https://openalex.org/I124386471","display_name":"Khulna University","ror":"https://ror.org/05pny7s12","country_code":"BD","type":"education","lineage":["https://openalex.org/I124386471"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Islam, Md. Nazrul","raw_affiliation_strings":["Khulna University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Khulna University","institution_ids":["https://openalex.org/I124386471"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040419423","display_name":"Emran Ahmed","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ahmed, Emran","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072107782","display_name":"Md. Shak Forid","orcid":"https://orcid.org/0000-0001-6795-4843","observed_orcids":["https://orcid.org/0000-0001-6795-4843"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Forid, Md. Shak","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5013524311","display_name":"Issa Ahammad","orcid":"https://orcid.org/0000-0001-8775-382X","observed_orcids":["https://orcid.org/0000-0001-8775-382X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ahammad, Issa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7080000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7080000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.21130000054836273,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.030300000682473183,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9950000047683716},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/tourism-management","display_name":"tourism management","score":0.9909999966621399},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.8999999761581421},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.9419999718666077},{"id":"https://openalex.org/keywords/hotel-guests","display_name":"hotel guests","score":0.8309999704360962},{"id":"https://openalex.org/keywords/4-and-5-star-hotels","display_name":"4 and 5 star hotels","score":0.8410000205039978},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.46799999475479126},{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.5680000185966492}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7804015874862671},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7689452171325684},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7581288814544678},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6590539813041687},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5993506908416748},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5899304747581482},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5831604599952698},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5134819149971008},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.06118932366371155},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:figshare.com:article/21710168","doi":null,"is_oa":true,"landing_page_url":"https://figshare.com/articles/dataset/Determinants_of_Customer-Based_Brand_Equity_on_Brand_Image_The_moderating_role_of_Tourism_Management_and_Advertisement/21710168","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Dataset"},{"id":"doi:10.6084/m9.figshare.21710168","doi":"https://doi.org/10.6084/m9.figshare.21710168","is_oa":true,"landing_page_url":"https://doi.org/10.6084/m9.figshare.21710168","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Dataset"},{"id":"doi:10.6084/m9.figshare.21710168.v1","doi":"https://doi.org/10.6084/m9.figshare.21710168.v1","is_oa":true,"landing_page_url":"https://doi.org/10.6084/m9.figshare.21710168.v1","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Dataset"}],"best_oa_location":{"id":"pmh:oai:figshare.com:article/21710168","doi":null,"is_oa":true,"landing_page_url":"https://figshare.com/articles/dataset/Determinants_of_Customer-Based_Brand_Equity_on_Brand_Image_The_moderating_role_of_Tourism_Management_and_Advertisement/21710168","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Dataset"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6941270473","https://openalex.org/W4285170540","https://openalex.org/W7049062922","https://openalex.org/W6893375663","https://openalex.org/W2743922097","https://openalex.org/W2059483716","https://openalex.org/W7052537981","https://openalex.org/W1526388405","https://openalex.org/W3213664712","https://openalex.org/W1509348937"],"abstract_inverted_index":{"In":[0],"the":[1,4,13,28,72,88,109],"context":[2],"of":[3,31,46,50,77,90,122],"Bangladesh":[5],"tourist":[6],"sector,":[7],"this":[8,114],"study":[9,68,116],"seeks":[10],"to":[11,26,70,85,107],"clarify":[12],"factors":[14,89],"that":[15,94],"influence":[16,95],"customer-based":[17,91],"brand":[18,21,73,92,96],"equity":[19,93],"and":[20,34,53,59,80,125],"image":[22,74],"as":[23,25,82,84],"well":[24,83],"pinpoint":[27],"moderating":[29,75],"effects":[30,76],"tourism":[32,78],"management":[33,79],"advertising.":[35],"Using":[36],"a":[37,47,119],"multi-stage":[38],"sampling":[39],"technique,":[40],"data":[41],"were":[42],"gathered":[43],"from":[44],"guests":[45],"chosen":[48],"group":[49],"Bangladeshi":[51],"4-":[52],"5-star":[54],"hotels":[55],"using":[56],"structured":[57],"questionnaires,":[58],"smart":[60],"PLS":[61],"2.0":[62],"was":[63],"used":[64],"for":[65,113],"analysis.":[66],"This":[67],"intends":[69],"uncover":[71],"advertising":[81],"further":[86],"define":[87],"image.":[97],"The":[98],"following":[99],"18":[100],"(eighteen)":[101],"research":[102,111],"hypotheses":[103],"have":[104],"been":[105],"generated":[106],"test":[108],"proposed":[110],"model":[112],"empirical":[115],"based":[117],"on":[118],"thorough":[120],"evaluation":[121],"discussed":[123],"marketing":[124],"branding.":[126]},"counts_by_year":[],"updated_date":"2026-10-08T09:06:37.294493","created_date":"2024-04-08T00:00:00"}