{"id":"https://openalex.org/W4393376987","doi":"https://doi.org/10.1504/ijima.2024.10063307","title":"PRIORITIZING FACTORS AFFECTING ONLINE SHOPPING BEHAVIOUR: A FUZZY AHP APPROACH","display_name":"PRIORITIZING FACTORS AFFECTING ONLINE SHOPPING BEHAVIOUR: A FUZZY AHP APPROACH","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4393376987","doi":"https://doi.org/10.1504/ijima.2024.10063307"},"language":"en","primary_location":{"id":"doi:10.1504/ijima.2024.10063307","doi":"https://doi.org/10.1504/ijima.2024.10063307","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijima.2024.10063307","pdf_url":null,"source":{"id":"https://openalex.org/S47640537","display_name":"International Journal of Internet Marketing and Advertising","issn_l":"1477-5212","issn":["1477-5212","1741-8100"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Internet Marketing and Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002210803","display_name":"Tanu Jain","orcid":"https://orcid.org/0000-0002-4192-9778","observed_orcids":["https://orcid.org/0000-0002-4192-9778"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tanu Jain","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032235097","display_name":"Ishani Patharia Chopra","orcid":"https://orcid.org/0000-0002-3322-8525","observed_orcids":["https://orcid.org/0000-0002-3322-8525"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ishani Patharia Chopra","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5029351721","display_name":"Sanjay Gupta","orcid":"https://orcid.org/0000-0002-6590-5025","observed_orcids":["https://orcid.org/0000-0002-6590-5025"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"SANJAY GUPTA","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5907999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5907999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.2971000075340271,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.06949999928474426,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.984000027179718},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.49399998784065247},{"id":"https://openalex.org/keywords/factor-prioritization","display_name":"factor prioritization","score":0.8450000286102295},{"id":"https://openalex.org/keywords/fuzzy-analytic-hierarchy-process","display_name":"fuzzy analytic hierarchy process","score":0.8069999814033508},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.6140000224113464}],"concepts":[{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.6696135997772217},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5532156229019165},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4584701657295227},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.43965500593185425},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.41189587116241455},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38589298725128174},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38473719358444214},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2735491991043091},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.26070916652679443},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21768081188201904},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18217232823371887},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1732649803161621}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijima.2024.10063307","doi":"https://doi.org/10.1504/ijima.2024.10063307","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijima.2024.10063307","pdf_url":null,"source":{"id":"https://openalex.org/S47640537","display_name":"International Journal of Internet Marketing and Advertising","issn_l":"1477-5212","issn":["1477-5212","1741-8100"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Internet Marketing and Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3132755345","https://openalex.org/W4408620508","https://openalex.org/W6922134643","https://openalex.org/W2894228180","https://openalex.org/W2941045354","https://openalex.org/W4249078962","https://openalex.org/W2967379015","https://openalex.org/W3209052901","https://openalex.org/W2884747105","https://openalex.org/W4240665769"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2024-04-02T00:00:00"}
