{"id":"https://openalex.org/W4393363529","doi":"https://doi.org/10.56672/113a0e41","title":"Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global","display_name":"Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global","publication_year":2024,"publication_date":"2024-01-20","ids":{"openalex":"https://openalex.org/W4393363529","doi":"https://doi.org/10.56672/113a0e41"},"language":"en","primary_location":{"id":"doi:10.56672/113a0e41","doi":"https://doi.org/10.56672/113a0e41","is_oa":true,"landing_page_url":"https://doi.org/10.56672/113a0e41","pdf_url":"https://journal-ikadi.com/ojs/index.php/assyirkah/article/download/221/226","source":{"id":"https://openalex.org/S4387282370","display_name":"As-Syirkah Islamic Economic & Financial Journal","issn_l":"2962-1585","issn":["2962-1585"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"As-Syirkah: Islamic Economic & Financial Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal-ikadi.com/ojs/index.php/assyirkah/article/download/221/226","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075260855","display_name":"Suhairi Suhairi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Suhairi","raw_affiliation_strings":["UIN Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sumatera Utara","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013743763","display_name":"Nurhazizah Nurhazizah","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nurhazizah","raw_affiliation_strings":["UIN Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sumatera Utara","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5094292639","display_name":"Syahla Syanda","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Syahla Syanda","raw_affiliation_strings":["UIN Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sumatera Utara","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5094292640","display_name":"Riska Arianti Nasution","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Riska Arianti Nasution","raw_affiliation_strings":["UIN Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UIN Sumatera Utara","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.4042,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.95448779,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"3","issue":"2","first_page":"535","last_page":"545"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.5551999807357788,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.5551999807357788,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.14249999821186066,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.09120000153779984,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.9980000257492065},{"id":"https://openalex.org/keywords/big-data-analytics","display_name":"big data analytics","score":0.9900000095367432},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.921999990940094},{"id":"https://openalex.org/keywords/data-driven-marketing","display_name":"data-driven marketing","score":0.8320000171661377},{"id":"https://openalex.org/keywords/social-media-data","display_name":"social media data","score":0.7720000147819519},{"id":"https://openalex.org/keywords/technology-integration","display_name":"technology integration","score":0.628000020980835},{"id":"https://openalex.org/keywords/market-change","display_name":"market change","score":0.4090000092983246}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4614478647708893}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.56672/113a0e41","doi":"https://doi.org/10.56672/113a0e41","is_oa":true,"landing_page_url":"https://doi.org/10.56672/113a0e41","pdf_url":"https://journal-ikadi.com/ojs/index.php/assyirkah/article/download/221/226","source":{"id":"https://openalex.org/S4387282370","display_name":"As-Syirkah Islamic Economic & Financial Journal","issn_l":"2962-1585","issn":["2962-1585"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"As-Syirkah: Islamic Economic & Financial Journal","raw_type":"journal-article"},{"id":"doi:10.56672/syirkah.v3i2.175","doi":"https://doi.org/10.56672/syirkah.v3i2.175","is_oa":true,"landing_page_url":"http://dx.doi.org/10.56672/syirkah.v3i2.175","pdf_url":"https://journal.ikadi.or.id/index.php/assyirkah/article/download/175/157","source":{"id":"https://openalex.org/S4387282370","display_name":"As-Syirkah Islamic Economic & Financial Journal","issn_l":"2962-1585","issn":["2962-1585"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"As-Syirkah: Islamic Economic & Financial Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56672/113a0e41","doi":"https://doi.org/10.56672/113a0e41","is_oa":true,"landing_page_url":"https://doi.org/10.56672/113a0e41","pdf_url":"https://journal-ikadi.com/ojs/index.php/assyirkah/article/download/221/226","source":{"id":"https://openalex.org/S4387282370","display_name":"As-Syirkah Islamic Economic & Financial Journal","issn_l":"2962-1585","issn":["2962-1585"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"As-Syirkah: Islamic Economic & Financial Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4393363529.pdf","grobid_xml":"https://content.openalex.org/works/W4393363529.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W310220143","https://openalex.org/W2970033057","https://openalex.org/W3107756226","https://openalex.org/W3173482034","https://openalex.org/W4210312081","https://openalex.org/W4252360750","https://openalex.org/W4280565225"],"related_works":["https://openalex.org/W7114769444","https://openalex.org/W4403948007","https://openalex.org/W7163377211","https://openalex.org/W7219998963","https://openalex.org/W7143613227","https://openalex.org/W7220684498","https://openalex.org/W4407658251","https://openalex.org/W6979912987","https://openalex.org/W7155215161","https://openalex.org/W7204926710"],"abstract_inverted_index":{"This":[0],"research":[1,128],"explores":[2],"the":[3,21,71,81,122,125,134],"impact":[4],"of":[5,38,54,59,73,88,124],"digital":[6],"transformation":[7,129],"on":[8,111],"data":[9,66],"collection":[10,67],"and":[11,45,93,130],"analysis,":[12],"as":[13,15],"well":[14],"responsive":[16],"strategies":[17,77],"to":[18,35,65,78,98,109,120],"changes":[19,79],"in":[20,80,116,133],"global":[22,82,126,136],"market.":[23,137],"The":[24,57],"findings":[25],"indicate":[26],"that":[27],"companies":[28,97,107],"adopting":[29],"Big":[30],"Data":[31],"Analytics":[32],"gain":[33],"access":[34],"unprecedented":[36],"volumes":[37],"data,":[39,42],"including":[40],"transaction":[41],"customer":[43],"interactions,":[44],"social":[46],"media":[47],"information,":[48],"allowing":[49],"for":[50],"a":[51,85,101],"deeper":[52],"understanding":[53,87],"consumer":[55,91],"behavior.":[56],"integration":[58],"current":[60,118],"technologies":[61,119],"not":[62],"only":[63],"pertains":[64],"but":[68],"also":[69],"influences":[70],"implementation":[72],"marketing":[74,127],"strategies.":[75],"Responsive":[76],"market":[83],"require":[84],"profound":[86],"factors":[89],"influencing":[90],"behavior,":[92],"modern":[94],"technology":[95],"enables":[96],"shift":[99],"towards":[100],"robust":[102],"data-driven":[103],"approach.":[104],"In":[105],"conclusion,":[106],"need":[108],"focus":[110],"developing":[112],"their":[113],"team's":[114],"skills":[115],"managing":[117],"maximize":[121],"benefits":[123],"maintain":[131],"competitiveness":[132],"ever-evolving":[135]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":5}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-04-01T00:00:00"}