{"id":"https://openalex.org/W4393347573","doi":"https://doi.org/10.61506/02.00150","title":"Analyzing the Impact of Green Marketing Strategies on the Environmental Performance and market performance of Companies in the Consumer Goods Sector","display_name":"Analyzing the Impact of Green Marketing Strategies on the Environmental Performance and market performance of Companies in the Consumer Goods Sector","publication_year":2023,"publication_date":"2023-12-31","ids":{"openalex":"https://openalex.org/W4393347573","doi":"https://doi.org/10.61506/02.00150"},"language":"en","primary_location":{"id":"doi:10.61506/02.00150","doi":"https://doi.org/10.61506/02.00150","is_oa":true,"landing_page_url":"https://doi.org/10.61506/02.00150","pdf_url":"https://jprpk.com/index.php/jpr/article/download/462/701","source":{"id":"https://openalex.org/S4387997416","display_name":"Journal of Policy Research","issn_l":"2410-8162","issn":["2410-8162","2709-8966"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Policy Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jprpk.com/index.php/jpr/article/download/462/701","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101288887","display_name":"Syeda Muniba Ali","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I174731842","display_name":"Islamia University of Bahawalpur","ror":"https://ror.org/002rc4w13","country_code":"PK","type":"education","lineage":["https://openalex.org/I174731842"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Syeda Muniba Ali","raw_affiliation_strings":["PhD Scholar, Institute of Business Management and Administrative Sciences, Islamia University Bahawalpur"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PhD Scholar, Institute of Business Management and Administrative Sciences, Islamia University Bahawalpur","institution_ids":["https://openalex.org/I174731842"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039394704","display_name":"Khawar Ahmed Khan","orcid":"https://orcid.org/0000-0001-9254-2517","observed_orcids":["https://orcid.org/0000-0001-9254-2517"]},"institutions":[{"id":"https://openalex.org/I25355098","display_name":"Chang'an University","ror":"https://ror.org/05mxya461","country_code":"CN","type":"education","lineage":["https://openalex.org/I25355098"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dr. Khawar Ahmed Khan","raw_affiliation_strings":["Chang'an University of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chang'an University of China","institution_ids":["https://openalex.org/I25355098"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090880597","display_name":"Safeer Haider","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I174731842","display_name":"Islamia University of Bahawalpur","ror":"https://ror.org/002rc4w13","country_code":"PK","type":"education","lineage":["https://openalex.org/I174731842"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Safeer haider","raw_affiliation_strings":["PhD Scholar, Institute of Business Management and Administrative Sciences, Islamia University Bahawalpur"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PhD Scholar, Institute of Business Management and Administrative Sciences, Islamia University Bahawalpur","institution_ids":["https://openalex.org/I174731842"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111157104","display_name":"Aiysha Rehman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I174731842","display_name":"Islamia University of Bahawalpur","ror":"https://ror.org/002rc4w13","country_code":"PK","type":"education","lineage":["https://openalex.org/I174731842"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Aiysha Rehman","raw_affiliation_strings":["Mphil Scholar, Institute of Business Management and Administrative Sciences, Islamia University Bahawalpur"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mphil Scholar, Institute of Business Management and Administrative Sciences, Islamia University Bahawalpur","institution_ids":["https://openalex.org/I174731842"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8511,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.89453236,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":"9","issue":"4","first_page":"276","last_page":"283"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9629999995231628},{"id":"https://openalex.org/keywords/environmental-performance","display_name":"environmental performance","score":0.8510000109672546},{"id":"https://openalex.org/keywords/market-performance","display_name":"market performance","score":0.9819999933242798},{"id":"https://openalex.org/keywords/consumer-goods-industry","display_name":"consumer goods industry","score":0.9729999899864197},{"id":"https://openalex.org/keywords/environmental-labeling","display_name":"environmental labelling","score":0.796999990940094},{"id":"https://openalex.org/keywords/sustainable-packaging","display_name":"sustainable packaging","score":0.7009999752044678},{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.8289999961853027},{"id":"https://openalex.org/keywords/sustainable-product-development","display_name":"sustainable product development","score":0.7509999871253967},{"id":"https://openalex.org/keywords/carbon-footprint-reduction","display_name":"carbon footprint reduction","score":0.9049999713897705},{"id":"https://openalex.org/keywords/sustainable-sourcing","display_name":"sustainable sourcing","score":0.7979999780654907},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9269999861717224},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.8799999952316284},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.7900000214576721},{"id":"https://openalex.org/keywords/pakistan","display_name":"Pakistan","score":0.4830000102519989}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.8379932045936584},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6747189164161682},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6368656158447266},{"id":"https://openalex.org/C2778738759","wikidata":"https://www.wikidata.org/wiki/Q1187656","display_name":"Fast-moving consumer goods","level":2,"score":0.5359417200088501},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.42624789476394653},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.33162474632263184}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.61506/02.00150","doi":"https://doi.org/10.61506/02.00150","is_oa":true,"landing_page_url":"https://doi.org/10.61506/02.00150","pdf_url":"https://jprpk.com/index.php/jpr/article/download/462/701","source":{"id":"https://openalex.org/S4387997416","display_name":"Journal of Policy Research","issn_l":"2410-8162","issn":["2410-8162","2709-8966"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Policy Research","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.jprpk.com:article/462","doi":null,"is_oa":false,"landing_page_url":"https://jprpk.com/index.php/index/article/view/462","pdf_url":null,"source":{"id":"https://openalex.org/S4387997416","display_name":"Journal of Policy Research","issn_l":"2410-8162","issn":["2410-8162","2709-8966"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2709-8966","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.61506/02.00150","doi":"https://doi.org/10.61506/02.00150","is_oa":true,"landing_page_url":"https://doi.org/10.61506/02.00150","pdf_url":"https://jprpk.com/index.php/jpr/article/download/462/701","source":{"id":"https://openalex.org/S4387997416","display_name":"Journal of Policy Research","issn_l":"2410-8162","issn":["2410-8162","2709-8966"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Policy Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.7811999917030334}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4393347573.pdf","grobid_xml":"https://content.openalex.org/works/W4393347573.grobid-xml"},"referenced_works_count":38,"referenced_works":["https://openalex.org/W211473676","https://openalex.org/W1540982571","https://openalex.org/W1833518599","https://openalex.org/W1963591044","https://openalex.org/W1972942040","https://openalex.org/W1975509829","https://openalex.org/W1975926990","https://openalex.org/W1999155187","https://openalex.org/W2005987731","https://openalex.org/W2006577309","https://openalex.org/W2025883194","https://openalex.org/W2029239860","https://openalex.org/W2048201148","https://openalex.org/W2054864676","https://openalex.org/W2055949247","https://openalex.org/W2098606781","https://openalex.org/W2153320185","https://openalex.org/W2313866292","https://openalex.org/W2738835272","https://openalex.org/W2885212934","https://openalex.org/W2949689112","https://openalex.org/W2989523734","https://openalex.org/W3125199730","https://openalex.org/W3152536771","https://openalex.org/W3165716684","https://openalex.org/W3185945282","https://openalex.org/W4200608771","https://openalex.org/W4235314938","https://openalex.org/W4386160414","https://openalex.org/W4387386866","https://openalex.org/W4390111498","https://openalex.org/W4391925024","https://openalex.org/W4392431627","https://openalex.org/W4392517488","https://openalex.org/W4392573271","https://openalex.org/W4392616045","https://openalex.org/W4395450303","https://openalex.org/W7015490818"],"related_works":["https://openalex.org/W7216419060","https://openalex.org/W7220042932","https://openalex.org/W7215805181","https://openalex.org/W7216199270","https://openalex.org/W7220188562","https://openalex.org/W3047084870","https://openalex.org/W7162810778","https://openalex.org/W6968226333","https://openalex.org/W6968160638","https://openalex.org/W3152536771"],"abstract_inverted_index":{"This":[0,206],"study":[1,71,87,152,248],"explores":[2],"the":[3,10,18,37,86,91,151,154,162,182,188,198,211,218,239,243,250],"impact":[4],"of":[5,15,80,93,156,184,190,200,204,220,253],"green":[6,49,94,114,167,191,201,221,254],"marketing":[7,50,95,115,168,222,255],"strategies":[8,98,137],"on":[9,26,197,217],"environmental":[11,34,65,122,263],"and":[12,33,78,83,107,132,147,158,178,187,234,262],"market":[13,140],"performance":[14],"companies":[16,58,233],"in":[17,166,213,223,242,257],"consumer":[19,39,84,148,159,244],"goods":[20,245],"sector,":[21],"with":[22,64,76],"a":[23,54,68,120,194,224,266,269],"specific":[24],"focus":[25],"Pakistan\u2014a":[27],"developing":[28,225],"economy":[29],"facing":[30],"rapid":[31],"urbanization":[32],"challenges.":[35],"Recognizing":[36],"growing":[38],"demand":[40],"for":[41,57,164,232],"sustainable":[42,100,133,259,271],"practices,":[43],"this":[44],"research":[45,207],"delves":[46],"into":[47],"how":[48],"can":[51],"serve":[52],"as":[53],"vital":[55],"tool":[56],"to":[59,89,118,237],"align":[60],"their":[61],"business":[62,260],"objectives":[63],"responsibilities.":[66],"Through":[67],"qualitative":[69],"case":[70],"approach,":[72],"involving":[73],"semi-structured":[74],"interviews":[75],"stakeholders":[77],"analysis":[79,172],"sustainability":[81,185,240],"reports":[82],"feedback,":[85],"aims":[88],"uncover":[90],"effectiveness":[92],"strategies.":[96],"These":[97],"encompass":[99],"product":[101],"development,":[102],"eco-labeling,":[103],"environmentally":[104],"friendly":[105],"packaging,":[106],"eco-centric":[108],"promotional":[109],"activities.":[110],"Findings":[111],"indicate":[112],"that":[113],"significantly":[116],"contributes":[117],"improving":[119],"company's":[121],"performance,":[123,141],"evidenced":[124],"by":[125,215],"carbon":[126],"footprint":[127],"reduction,":[128],"waste":[129],"management":[130],"efficiency,":[131],"sourcing.":[134],"Moreover,":[135],"such":[136],"positively":[138],"affect":[139],"enhancing":[142],"sales":[143],"growth,":[144],"brand":[145],"loyalty,":[146],"perception.":[149],"Importantly,":[150],"highlights":[153],"challenges":[155],"greenwashing":[157],"skepticism,":[160],"emphasizing":[161],"need":[163],"authenticity":[165],"efforts.":[169],"Additionally,":[170],"gender":[171],"revealed":[173],"uniform":[174],"responses":[175],"across":[176],"male":[177],"female":[179],"participants":[180],"regarding":[181],"recognition":[183],"efforts":[186],"impacts":[189],"marketing,":[192],"suggesting":[193],"broad":[195],"consensus":[196],"value":[199],"practices":[202],"irrespective":[203],"gender.":[205],"not":[208],"only":[209],"bridges":[210],"gap":[212],"literature":[214],"focusing":[216],"dynamics":[219],"country":[226],"but":[227],"also":[228],"provides":[229],"practical":[230],"insights":[231],"policymakers":[235],"aiming":[236],"navigate":[238],"landscape":[241],"sector.":[246],"The":[247],"underscores":[249],"strategic":[251],"importance":[252],"initiatives":[256],"driving":[258],"growth":[261],"stewardship,":[264],"offering":[265],"pathway":[267],"towards":[268],"more":[270],"future.":[272]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2024-03-31T00:00:00"}
