{"id":"https://openalex.org/W4393309727","doi":"https://doi.org/10.31166/voprosyistorii202212statyi59","title":"Responsible consumption in the evolution of marketing","display_name":"Responsible consumption in the evolution of marketing","publication_year":2022,"publication_date":"2022-12-01","ids":{"openalex":"https://openalex.org/W4393309727","doi":"https://doi.org/10.31166/voprosyistorii202212statyi59"},"language":"en","primary_location":{"id":"doi:10.31166/voprosyistorii202212statyi59","doi":"https://doi.org/10.31166/voprosyistorii202212statyi59","is_oa":false,"landing_page_url":"https://doi.org/10.31166/voprosyistorii202212statyi59","pdf_url":null,"source":{"id":"https://openalex.org/S940755413","display_name":"OOO Zhurnal Voprosy Istorii","issn_l":"0042-8779","issn":["0042-8779","1938-2561"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320535","host_organization_name":"Russian Academy of Sciences","host_organization_lineage":["https://openalex.org/P4310320535"],"host_organization_lineage_names":["Russian Academy of Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OOO \"Zhurnal \"Voprosy Istorii\"","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4393309727"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Svetlana Karpova","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Svetlana Karpova","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029543832","display_name":"\u0427\u0435\u0440\u0435\u043d\u043a\u043e\u0432 \u0412\u0438\u0442\u0430\u043b\u0438\u0439 \u0418\u0432\u0430\u043d\u043e\u0432\u0438\u0447","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vitaly Cherenkov","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5113155308","display_name":"I. V. Rozhkov","orcid":"https://orcid.org/0009-0001-8343-8336","observed_orcids":["https://orcid.org/0009-0001-8343-8336"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Iliya Rozhkov","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1385,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.49448035,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"2022","issue":"12-3","first_page":"204","last_page":"217"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6772000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6772000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.30219998955726624,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0038999998942017555,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/responsible-consumption","display_name":"responsible consumption","score":0.9980000257492065},{"id":"https://openalex.org/keywords/sustainable-development-goals","display_name":"Sustainable Development Goals","score":0.5189999938011169},{"id":"https://openalex.org/keywords/micro-marketing","display_name":"micro-marketing","score":0.7799999713897705},{"id":"https://openalex.org/keywords/macromarketing","display_name":"macromarketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/marketing-history","display_name":"history of marketing","score":0.7549999952316284},{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":0.8080000281333923},{"id":"https://openalex.org/keywords/profit-maximization","display_name":"profit maximization","score":0.7590000033378601},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.5649999976158142}],"concepts":[{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5925390124320984},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5271401405334473},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48239338397979736},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.12196722626686096},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12160778045654297}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31166/voprosyistorii202212statyi59","doi":"https://doi.org/10.31166/voprosyistorii202212statyi59","is_oa":false,"landing_page_url":"https://doi.org/10.31166/voprosyistorii202212statyi59","pdf_url":null,"source":{"id":"https://openalex.org/S940755413","display_name":"OOO Zhurnal Voprosy Istorii","issn_l":"0042-8779","issn":["0042-8779","1938-2561"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320535","host_organization_name":"Russian Academy of Sciences","host_organization_lineage":["https://openalex.org/P4310320535"],"host_organization_lineage_names":["Russian Academy of Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OOO \"Zhurnal \"Voprosy Istorii\"","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","score":0.5925999879837036,"id":"https://metadata.un.org/sdg/12"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4408468665","https://openalex.org/W4392700033","https://openalex.org/W4221064256","https://openalex.org/W4385062541","https://openalex.org/W2153320185","https://openalex.org/W3088767914","https://openalex.org/W4391206371","https://openalex.org/W2010475188","https://openalex.org/W4386048333","https://openalex.org/W2009562694"],"abstract_inverted_index":{"The":[0,55],"article":[1,61],"briefly":[2],"discusses":[3],"the":[4,9,33,42,51,60,82,87,97],"history":[5],"and":[6,18,23,93],"logic":[7],"of":[8,11,14,59,99],"evolution":[10],"two":[12],"branches":[13],"marketing":[15,83],"-":[16,20],"micromarketing":[17],"macromarketing":[19],"where":[21],"conceptualization":[22],"especially":[24],"operationalization":[25],"turned":[26],"out":[27],"to":[28,64,72,74],"be":[29],"predominantly":[30],"concentrated":[31],"in":[32,48],"branch":[34],"that":[35,46,66,78],"is":[36,47,62],"focused":[37],"on":[38],"maximizing":[39],"profit":[40],"for":[41,95],"manufacturer":[43],"/":[44],"seller":[45],"contradiction":[49],"with":[50],"sustainable":[52],"development":[53],"goals.":[54],"critical":[56],"historical":[57],"narrative":[58],"intended":[63],"show":[65],"over":[67],"time,":[68],"those":[69],"concepts":[70],"begin":[71],"appear":[73],"an":[75],"increasing":[76],"extent":[77],"are":[79],"included":[80],"into":[81],"subject":[84],"represented":[85],"by":[86],"sustainability":[88],"marketing,":[89],"i.e.,":[90],"theoretical":[91],"basis":[92],"toolkit":[94],"formatting":[96],"culture":[98],"responsible":[100],"consumption.":[101]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2024-03-30T00:00:00"}