{"id":"https://openalex.org/W4393198313","doi":"https://doi.org/10.12928/fokus.v14i1.10228","title":"The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior","display_name":"The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior","publication_year":2024,"publication_date":"2024-03-25","ids":{"openalex":"https://openalex.org/W4393198313","doi":"https://doi.org/10.12928/fokus.v14i1.10228"},"language":"en","primary_location":{"id":"doi:10.12928/fokus.v14i1.10228","doi":"https://doi.org/10.12928/fokus.v14i1.10228","is_oa":true,"landing_page_url":"https://doi.org/10.12928/fokus.v14i1.10228","pdf_url":"http://journal2.uad.ac.id/index.php/fokus/article/download/10228/4351","source":{"id":"https://openalex.org/S4210169942","display_name":"Jurnal Fokus Manajemen Bisnis","issn_l":"2088-4079","issn":["2088-4079","2716-0521"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319805","host_organization_name":"Ahmad Dahlan University","host_organization_lineage":["https://openalex.org/P4310319805"],"host_organization_lineage_names":["Ahmad Dahlan University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Fokus Manajemen Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal2.uad.ac.id/index.php/fokus/article/download/10228/4351","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080213206","display_name":"Salamatun Asakdiyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2608206482","display_name":"Universitas Ahmad Dahlan","ror":"https://ror.org/03hn13397","country_code":"ID","type":"education","lineage":["https://openalex.org/I2608206482"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Salamatun Asakdiyah","raw_affiliation_strings":["Universitas Ahmad Dahlan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Ahmad Dahlan","institution_ids":["https://openalex.org/I2608206482"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093656285","display_name":"Jason Keith Bonaga","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3129964763","display_name":"University of Nueva Caceres","ror":"https://ror.org/02pht8w30","country_code":"PH","type":"education","lineage":["https://openalex.org/I3129964763"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jason Keith Bonaga","raw_affiliation_strings":["University of Nueva Caceres"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Nueva Caceres","institution_ids":["https://openalex.org/I3129964763"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100523010","display_name":"Uma Maheswari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I43814544","display_name":"Sathyabama Institute of Science and Technology","ror":"https://ror.org/01defpn95","country_code":"IN","type":"education","lineage":["https://openalex.org/I43814544"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Uma Maheswari","raw_affiliation_strings":["Sathyabama University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sathyabama University","institution_ids":["https://openalex.org/I43814544"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034170175","display_name":"Indro Prastowo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2608206482","display_name":"Universitas Ahmad Dahlan","ror":"https://ror.org/03hn13397","country_code":"ID","type":"education","lineage":["https://openalex.org/I2608206482"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Indro Prastowo","raw_affiliation_strings":["Universitas Ahmad Dahlan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Ahmad Dahlan","institution_ids":["https://openalex.org/I2608206482"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057320639","display_name":"Andy Passyada Salampessy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I35427347","display_name":"Islamic University of Indonesia","ror":"https://ror.org/000pmrk50","country_code":"ID","type":"education","lineage":["https://openalex.org/I35427347"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Andy Passyada Salampessy","raw_affiliation_strings":["Universitas Islam Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Indonesia","institution_ids":["https://openalex.org/I35427347"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4851,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.84604502,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"14","issue":"1","first_page":"124","last_page":"135"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7792999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7792999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.19930000603199005,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.996999979019165},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8349999785423279},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9750000238418579},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.9229999780654907},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7099999785423279},{"id":"https://openalex.org/keywords/lazada","display_name":"Lazada","score":0.8240000009536743},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6309999823570251},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.7870000004768372}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6863728761672974},{"id":"https://openalex.org/C70836080","wikidata":"https://www.wikidata.org/wiki/Q837940","display_name":"Impulse (physics)","level":2,"score":0.6815187931060791},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6120266318321228},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5567545294761658},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.49274376034736633},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.4890976548194885},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4649345576763153},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4122188687324524},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.05886301398277283},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.12928/fokus.v14i1.10228","doi":"https://doi.org/10.12928/fokus.v14i1.10228","is_oa":true,"landing_page_url":"https://doi.org/10.12928/fokus.v14i1.10228","pdf_url":"http://journal2.uad.ac.id/index.php/fokus/article/download/10228/4351","source":{"id":"https://openalex.org/S4210169942","display_name":"Jurnal Fokus Manajemen Bisnis","issn_l":"2088-4079","issn":["2088-4079","2716-0521"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319805","host_organization_name":"Ahmad Dahlan University","host_organization_lineage":["https://openalex.org/P4310319805"],"host_organization_lineage_names":["Ahmad Dahlan University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Fokus Manajemen Bisnis","raw_type":"journal-article"},{"id":"pmh:oai:eprints.uad.ac.id:63695","doi":null,"is_oa":false,"landing_page_url":"http://eprints.uad.ac.id/63695/1/Fokus.pdf","pdf_url":"http://eprints.uad.ac.id/63695/1/Fokus.pdf","source":{"id":"https://openalex.org/S4306401955","display_name":"Selamat Datang di Repository UAD (Universitas Ahmad Dahlan)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2608206482","host_organization_name":"Universitas Ahmad Dahlan","host_organization_lineage":["https://openalex.org/I2608206482"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Other"}],"best_oa_location":{"id":"doi:10.12928/fokus.v14i1.10228","doi":"https://doi.org/10.12928/fokus.v14i1.10228","is_oa":true,"landing_page_url":"https://doi.org/10.12928/fokus.v14i1.10228","pdf_url":"http://journal2.uad.ac.id/index.php/fokus/article/download/10228/4351","source":{"id":"https://openalex.org/S4210169942","display_name":"Jurnal Fokus Manajemen Bisnis","issn_l":"2088-4079","issn":["2088-4079","2716-0521"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319805","host_organization_name":"Ahmad Dahlan University","host_organization_lineage":["https://openalex.org/P4310319805"],"host_organization_lineage_names":["Ahmad Dahlan University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Fokus Manajemen Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4393198313.pdf","grobid_xml":"https://content.openalex.org/works/W4393198313.grobid-xml"},"referenced_works_count":56,"referenced_works":["https://openalex.org/W575014334","https://openalex.org/W577747278","https://openalex.org/W1128499040","https://openalex.org/W1496645222","https://openalex.org/W1530431524","https://openalex.org/W1591013228","https://openalex.org/W1894686024","https://openalex.org/W1966246888","https://openalex.org/W1976364042","https://openalex.org/W1981097746","https://openalex.org/W1998444060","https://openalex.org/W2009176575","https://openalex.org/W2062350780","https://openalex.org/W2074931683","https://openalex.org/W2102497998","https://openalex.org/W2110638361","https://openalex.org/W2129479537","https://openalex.org/W2132470305","https://openalex.org/W2154297624","https://openalex.org/W2185400193","https://openalex.org/W2257296463","https://openalex.org/W2344494477","https://openalex.org/W2383930570","https://openalex.org/W2412399122","https://openalex.org/W2471923810","https://openalex.org/W2550156300","https://openalex.org/W2594264661","https://openalex.org/W2611796982","https://openalex.org/W2729877532","https://openalex.org/W2743072699","https://openalex.org/W2757874815","https://openalex.org/W2762305186","https://openalex.org/W2787322280","https://openalex.org/W2913648781","https://openalex.org/W2941201309","https://openalex.org/W2973808208","https://openalex.org/W2977543671","https://openalex.org/W2995416116","https://openalex.org/W3002229016","https://openalex.org/W3042601367","https://openalex.org/W3080466654","https://openalex.org/W3124988615","https://openalex.org/W3125804188","https://openalex.org/W3156777530","https://openalex.org/W3160834102","https://openalex.org/W3176142914","https://openalex.org/W3193371213","https://openalex.org/W4200342277","https://openalex.org/W4226435755","https://openalex.org/W4280491121","https://openalex.org/W4283313664","https://openalex.org/W4292745376","https://openalex.org/W4302190315","https://openalex.org/W4313357896","https://openalex.org/W4378677262","https://openalex.org/W4400994773"],"related_works":["https://openalex.org/W4378677262","https://openalex.org/W7051617105","https://openalex.org/W7215232508","https://openalex.org/W4410047337","https://openalex.org/W4309759707","https://openalex.org/W7220766563","https://openalex.org/W4283466110","https://openalex.org/W4324112818","https://openalex.org/W1558576441","https://openalex.org/W4404015934"],"abstract_inverted_index":{"Consumer":[0],"behavior":[1,54],"in":[2,27,65,84],"purchasing":[3],"products":[4],"can":[5,17,105],"be":[6,106],"influenced":[7],"by":[8,55],"various":[9],"internal":[10],"and":[11,40,90,92,152,163],"external":[12],"factors.":[13],"Both":[14],"these":[15],"factors":[16,30],"encourage":[18],"individuals":[19],"to":[20,120,134,158],"purchase":[21],"a":[22,68,122,136,145],"product":[23],"suddenly":[24],"or":[25],"unplanned":[26],"advance.":[28],"The":[29,73],"that":[31,108],"allegedly":[32],"influence":[33],"consumers\u2019":[34],"impulse":[35,52,126,149,164],"buying":[36,53,127,150,165],"are":[37,113],"celebrity":[38,49,129,160],"endorsements":[39,50,116,130],"customer":[41,57,140,142,153],"loyalty.":[42,58],"This":[43,59],"study":[44],"analyzes":[45],"the":[46,80,85,98,101,109],"effect":[47,124,138,147],"of":[48,70,87,100],"on":[51,97,125,139,148],"mediating":[56],"research":[60,111],"used":[61],"Lazada's":[62],"e-commerce":[63],"service":[64],"Yogyakarta":[66],"with":[67],"total":[69],"80":[71],"respondents.":[72],"data":[74,102],"obtained":[75],"were":[76],"then":[77],"processed":[78],"using":[79],"Smart":[81],"PLS":[82],"application":[83],"form":[86],"validity,":[88],"reliability,":[89],"direct":[91],"indirect":[93],"hypothesis":[94],"tests.":[95],"Based":[96],"results":[99],"processing,":[103],"it":[104],"concluded":[107],"four":[110],"hypotheses":[112],"accepted.":[114],"Celebrity":[115],"have":[117,121,131,135],"been":[118,132,156],"shown":[119,133,157],"positive":[123,137,146],"behavior,":[128,151],"loyalty,":[141],"loyalty":[143,154],"has":[144,155],"mediate":[159],"endorsement":[161],"relationships":[162],"behavior.":[166]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-03-27T00:00:00"}