{"id":"https://openalex.org/W4393076768","doi":"https://doi.org/10.1108/imr-08-2023-0207","title":"Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?","display_name":"Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?","publication_year":2024,"publication_date":"2024-03-22","ids":{"openalex":"https://openalex.org/W4393076768","doi":"https://doi.org/10.1108/imr-08-2023-0207"},"language":"en","primary_location":{"id":"doi:10.1108/imr-08-2023-0207","doi":"https://doi.org/10.1108/imr-08-2023-0207","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imr-08-2023-0207","pdf_url":null,"source":{"id":"https://openalex.org/S35673206","display_name":"International Marketing Review","issn_l":"0265-1335","issn":["0265-1335","1758-6763"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Marketing Review","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014855851","display_name":"Piyush Ranjan","orcid":"https://orcid.org/0000-0003-2392-7354","observed_orcids":["https://orcid.org/0000-0003-2392-7354"]},"institutions":[{"id":"https://openalex.org/I301324184","display_name":"Xavier School of Management","ror":"https://ror.org/046vhnd58","country_code":"IN","type":"education","lineage":["https://openalex.org/I301324184"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Piyush Ranjan","raw_affiliation_strings":["XLRI Xavier School of Management, Jamshedpur, India"],"raw_orcid":"https://orcid.org/0000-0003-2392-7354","affiliations":[{"raw_affiliation_string":"XLRI Xavier School of Management, Jamshedpur, India","institution_ids":["https://openalex.org/I301324184"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5014855851"],"corresponding_institution_ids":["https://openalex.org/I301324184"],"apc_list":null,"apc_paid":null,"fwci":4.8061,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.94666796,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"41","issue":"2","first_page":"562","last_page":"589"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.33329999446868896,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.33329999446868896,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.290800005197525,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.20520000159740448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-orientation","display_name":"brand orientation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/export-performance","display_name":"export performance","score":0.7559999823570251},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8970000147819519},{"id":"https://openalex.org/keywords/institutional-context","display_name":"institutional environment","score":0.9750000238418579},{"id":"https://openalex.org/keywords/policy-support","display_name":"policy support","score":0.9259999990463257},{"id":"https://openalex.org/keywords/moderated-mediation","display_name":"moderated mediation","score":0.8119999766349792}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6840548515319824},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.6765286922454834},{"id":"https://openalex.org/C2778269237","wikidata":"https://www.wikidata.org/wiki/Q5421562","display_name":"Export performance","level":2,"score":0.6729717254638672},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6143338680267334},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.6106089949607849},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5500650405883789},{"id":"https://openalex.org/C24614281","wikidata":"https://www.wikidata.org/wiki/Q17086331","display_name":"Moderated mediation","level":2,"score":0.4510209560394287},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.4283714294433594},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.41538697481155396},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11661019921302795},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.09479272365570068},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/imr-08-2023-0207","doi":"https://doi.org/10.1108/imr-08-2023-0207","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imr-08-2023-0207","pdf_url":null,"source":{"id":"https://openalex.org/S35673206","display_name":"International Marketing Review","issn_l":"0265-1335","issn":["0265-1335","1758-6763"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Marketing Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":98,"referenced_works":["https://openalex.org/W370667082","https://openalex.org/W826021230","https://openalex.org/W1500925495","https://openalex.org/W1542168568","https://openalex.org/W1976749478","https://openalex.org/W1979422830","https://openalex.org/W1981258454","https://openalex.org/W1985198020","https://openalex.org/W1992414220","https://openalex.org/W1997668692","https://openalex.org/W2012953177","https://openalex.org/W2015335918","https://openalex.org/W2016513396","https://openalex.org/W2024899033","https://openalex.org/W2038702827","https://openalex.org/W2039424384","https://openalex.org/W2072844525","https://openalex.org/W2073236969","https://openalex.org/W2083373242","https://openalex.org/W2085234939","https://openalex.org/W2086816469","https://openalex.org/W2091079629","https://openalex.org/W2102007298","https://openalex.org/W2121321619","https://openalex.org/W2127805269","https://openalex.org/W2134884007","https://openalex.org/W2148424893","https://openalex.org/W2160898586","https://openalex.org/W2193347738","https://openalex.org/W2206756519","https://openalex.org/W2290607281","https://openalex.org/W2303652735","https://openalex.org/W2342148837","https://openalex.org/W2512994417","https://openalex.org/W2564229286","https://openalex.org/W2588131632","https://openalex.org/W2590409521","https://openalex.org/W2592153011","https://openalex.org/W2600785598","https://openalex.org/W2601765551","https://openalex.org/W2604729731","https://openalex.org/W2739591223","https://openalex.org/W2755323938","https://openalex.org/W2787127883","https://openalex.org/W2788918709","https://openalex.org/W2793845994","https://openalex.org/W2919873058","https://openalex.org/W2946096753","https://openalex.org/W2959080378","https://openalex.org/W2959237502","https://openalex.org/W2988398928","https://openalex.org/W2990598119","https://openalex.org/W2990611436","https://openalex.org/W2990940369","https://openalex.org/W2995278603","https://openalex.org/W3000359669","https://openalex.org/W3003385259","https://openalex.org/W3003778251","https://openalex.org/W3009886244","https://openalex.org/W3010114220","https://openalex.org/W3018036025","https://openalex.org/W3049051699","https://openalex.org/W3080369751","https://openalex.org/W3080719236","https://openalex.org/W3081696116","https://openalex.org/W3087600483","https://openalex.org/W3111788367","https://openalex.org/W3113881835","https://openalex.org/W3119949799","https://openalex.org/W3121726761","https://openalex.org/W3128663227","https://openalex.org/W3130753174","https://openalex.org/W3134747844","https://openalex.org/W3161446746","https://openalex.org/W3172646663","https://openalex.org/W3173335916","https://openalex.org/W3192816234","https://openalex.org/W3194775239","https://openalex.org/W3199798761","https://openalex.org/W3203210872","https://openalex.org/W3214103226","https://openalex.org/W3217429123","https://openalex.org/W4205241864","https://openalex.org/W4214937314","https://openalex.org/W4225065441","https://openalex.org/W4228997738","https://openalex.org/W4235678817","https://openalex.org/W4280592631","https://openalex.org/W4281390322","https://openalex.org/W4289945973","https://openalex.org/W4308889188","https://openalex.org/W4309622021","https://openalex.org/W4318818116","https://openalex.org/W4321789467","https://openalex.org/W4382881296","https://openalex.org/W4385075362","https://openalex.org/W4385951572","https://openalex.org/W4391589624"],"related_works":["https://openalex.org/W4403692112","https://openalex.org/W912643092","https://openalex.org/W2604729731","https://openalex.org/W3006607586","https://openalex.org/W2987099832","https://openalex.org/W1484077452","https://openalex.org/W2055862571","https://openalex.org/W2800109355","https://openalex.org/W4303615463","https://openalex.org/W7211870831"],"abstract_inverted_index":{"Purpose":[0],"This":[1,157],"study":[2,158],"aims":[3],"to":[4,125,201],"develop":[5],"a":[6,226],"moderated":[7],"mediation":[8],"model":[9,80],"that":[10,99,189],"enables":[11],"the":[12,15,25,35,40,78,100,127,141,167,196,213,221,231],"examination":[13],"of":[14,28,43,62,115,130,144,169,198,217,228],"direct":[16],"relationship":[17,101],"between":[18,102],"brand":[19,208],"orientation":[20],"(BO)":[21],"and":[22,30,39,49,67,77,91,104,118,137,151,164,174,215,234],"export":[23,105,147,181,204,241],"performance,":[24],"mediating":[26],"effects":[27],"external":[29,117,150,175],"internal":[31,119,152,173],"branding":[32,120,153,160,176,199],"capabilities":[33,177,200],"on":[34,146],"BO-export":[36],"performance":[37,106,148],"link,":[38],"moderating":[41],"influence":[42],"institutional":[44,131],"environment,":[45,132],"i.e.":[46],"regulatory":[47,134],"turbulence":[48,135],"policy":[50,138],"support.":[51],"Design/methodology/approach":[52],"A":[53],"time-lag":[54],"primary":[55],"data":[56],"was":[57,81],"collected":[58],"from":[59],"two-wave":[60],"survey":[61,75],"684":[63],"cross-industry":[64],"exporting":[65],"small":[66],"medium-sized":[68],"enterprises":[69],"(SMEs)":[70],"using":[71,83],"an":[72],"online-email":[73],"based":[74],"technique,":[76],"research":[79,186,229],"validated":[82],"ordinary":[84],"least":[85],"squares":[86],"regression":[87],"analysis":[88],"in":[89,195,220],"SPSSV.27":[90],"Hayes\u2019":[92],"PROCESS":[93],"macroV.2.13.":[94],"Findings":[95],"Regression":[96],"findings":[97,187],"indicate":[98,188],"BO":[103,145,170,239],"is":[107,210,225],"not":[108],"direct,":[109],"but":[110],"rather":[111],"mediated":[112],"by":[113,162],"means":[114],"both":[116],"capabilities.":[121,154],"It":[122],"further":[123],"helps":[124],"uncover":[126],"dual":[128],"role":[129,168],"with":[133,172,180],"weakening":[136],"support":[139],"strengthening":[140],"indirect":[142],"influences":[143,240],"via":[149],"Research":[155],"limitations/implications":[156],"advances":[159],"literature":[161],"conceptualizing":[163],"empirically":[165],"testing":[166],"associated":[171],"and,":[178],"subsequently,":[179],"performance.":[182,205,242],"Practical":[183],"implications":[184],"The":[185],"brand-oriented":[190],"SMEs":[191,218],"must":[192],"actively":[193],"engage":[194],"development":[197],"improve":[202],"their":[203],"Originality/value":[206],"While":[207],"creation":[209],"essential":[211],"for":[212],"success":[214],"growth":[216],"competing":[219],"worldwide":[222],"marketplaces,":[223],"there":[224],"dearth":[227],"explaining":[230],"underlying":[232],"mechanisms":[233],"boundary":[235],"conditions":[236],"through":[237],"which":[238]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":7}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-03-23T00:00:00"}
