{"id":"https://openalex.org/W4393045499","doi":"https://doi.org/10.38087/2595.8801.351","title":"UM ESTUDO SOBRE AS PERCEP\u00c7\u00d5ES DOS PROFISSIONAIS DE PUBLICIDADE E PROPAGANDA SOBRE O NEUROMARKETING","display_name":"UM ESTUDO SOBRE AS PERCEP\u00c7\u00d5ES DOS PROFISSIONAIS DE PUBLICIDADE E PROPAGANDA SOBRE O NEUROMARKETING","publication_year":2024,"publication_date":"2024-03-20","ids":{"openalex":"https://openalex.org/W4393045499","doi":"https://doi.org/10.38087/2595.8801.351"},"language":"pt","primary_location":{"id":"doi:10.38087/2595.8801.351","doi":"https://doi.org/10.38087/2595.8801.351","is_oa":true,"landing_page_url":"http://dx.doi.org/10.38087/2595.8801.351","pdf_url":"https://revista.cognitioniss.org/index.php/cogn/article/download/351/280","source":{"id":"https://openalex.org/S4210200497","display_name":"COGNITIONIS Scientific Journal","issn_l":"2595-8801","issn":["2595-8801"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"COGNITIONIS Scientific Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revista.cognitioniss.org/index.php/cogn/article/download/351/280","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027747550","display_name":"\u00cdsis Terezinha Santos de Santana","orcid":"https://orcid.org/0000-0003-1438-3113","observed_orcids":["https://orcid.org/0000-0003-1438-3113"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Isis Terezinha Santos de Santana","raw_affiliation_strings":["MBA em Big Data pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF P\u00f3s (2021), MBA em Marketing e Varejo pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF, MBA Executivo em Gest\u00e3o Estrat\u00e9gica do Comportamento do Consumidor pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF, MBA em Data Warehouse e Business Intelligence pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF . Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MBA em Big Data pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF P\u00f3s (2021), MBA em Marketing e Varejo pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF, MBA Executivo em Gest\u00e3o Estrat\u00e9gica do Comportamento do Consumidor pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF, MBA em Data Warehouse e Business Intelligence pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF . Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067564049","display_name":"Jhonata Jankowitsch","orcid":"https://orcid.org/0000-0002-7340-5629","observed_orcids":["https://orcid.org/0000-0002-7340-5629"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jhonata Jankowitsch","raw_affiliation_strings":["Intelligence pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF . Logos University International. 4300 Biscayne Blvd , Miami , FL 33137 ,","Doutor em Administra\u00e7\u00e3o de Empresas pela Logos University International. Doutor em Gest\u00e3o de Neg\u00f3cios pela International Institute of Business Management & Research Technology (IIBMRT). Doutor em Business Administration (Audit) pelo Central Christian University (CCU). Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Intelligence pelo Instituto Brasileiro de Forma\u00e7\u00e3o IBF . Logos University International. 4300 Biscayne Blvd , Miami , FL 33137 ,","institution_ids":[]},{"raw_affiliation_string":"Doutor em Administra\u00e7\u00e3o de Empresas pela Logos University International. Doutor em Gest\u00e3o de Neg\u00f3cios pela International Institute of Business Management & Research Technology (IIBMRT). Doutor em Business Administration (Audit) pelo Central Christian University (CCU). Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011518310","display_name":"Uanderson Pereira da Silva","orcid":"https://orcid.org/0000-0001-8927-7847","observed_orcids":["https://orcid.org/0000-0001-8927-7847"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Uanderson Pereira da Silva","raw_affiliation_strings":["PhD em Educa\u00e7\u00e3o e Neuroci\u00eancias pela Logos University International , Doutor Honoris Causa em Educa\u00e7\u00e3o (FABIC) , Doutor em Teologia com \u00canfase em Sa\u00fade Mental e Espiritualidade ( Dardah University) . Logos University International. 4300 Biscayne Blvd , Miami , FL 33137 , Estados Unidos","PhD em Educa\u00e7\u00e3o e Neuroci\u00eancias pela Logos University International, Doutor Honoris Causa em Educa\u00e7\u00e3o (FABIC), Doutor em Teologia com \u00canfase em Sa\u00fade Mental e Espiritualidade (Dardah","University). Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PhD em Educa\u00e7\u00e3o e Neuroci\u00eancias pela Logos University International , Doutor Honoris Causa em Educa\u00e7\u00e3o (FABIC) , Doutor em Teologia com \u00canfase em Sa\u00fade Mental e Espiritualidade ( Dardah University) . Logos University International. 4300 Biscayne Blvd , Miami , FL 33137 , Estados Unidos","institution_ids":[]},{"raw_affiliation_string":"PhD em Educa\u00e7\u00e3o e Neuroci\u00eancias pela Logos University International, Doutor Honoris Causa em Educa\u00e7\u00e3o (FABIC), Doutor em Teologia com \u00canfase em Sa\u00fade Mental e Espiritualidade (Dardah","institution_ids":[]},{"raw_affiliation_string":"University). Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012381845","display_name":"Michele Aparecida Cerqueira Rodrigues","orcid":"https://orcid.org/0000-0003-4948-6462","observed_orcids":["https://orcid.org/0000-0003-4948-6462"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michele Aparecida Cerqueira Rodrigues","raw_affiliation_strings":["P\u00f3s-Doutora em Psicologia pela Universidad de Flores. Doutora em Educa\u00e7\u00e3o pela Central Christian University. Doutoranda em Neuroci\u00eancias pela Logos University International. Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"P\u00f3s-Doutora em Psicologia pela Universidad de Flores. Doutora em Educa\u00e7\u00e3o pela Central Christian University. Doutoranda em Neuroci\u00eancias pela Logos University International. Logos University International. 4300 Biscayne Blvd, Miami, FL 33137, Estados Unidos","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7318,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.73865817,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"7","issue":"1","first_page":"134","last_page":"168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2741999924182892,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2741999924182892,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.17270000278949738,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.1437000036239624,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":1.0},{"id":"https://openalex.org/keywords/advertising-professionals","display_name":"advertising professionals","score":0.9279999732971191},{"id":"https://openalex.org/keywords/marketing-professionals","display_name":"marketing professionals","score":0.796999990940094},{"id":"https://openalex.org/keywords/neuroethics","display_name":"neuroethics","score":0.7839999794960022},{"id":"https://openalex.org/keywords/emotional-manipulation","display_name":"emotional manipulation","score":0.8930000066757202},{"id":"https://openalex.org/keywords/privacy","display_name":"privacy","score":0.8299999833106995},{"id":"https://openalex.org/keywords/neuromarketing-techniques","display_name":"neuromarketing techniques","score":0.7580000162124634}],"concepts":[{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.873834490776062},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5262681245803833},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37942802906036377},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.36823976039886475},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.27613258361816406},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.38087/2595.8801.351","doi":"https://doi.org/10.38087/2595.8801.351","is_oa":true,"landing_page_url":"http://dx.doi.org/10.38087/2595.8801.351","pdf_url":"https://revista.cognitioniss.org/index.php/cogn/article/download/351/280","source":{"id":"https://openalex.org/S4210200497","display_name":"COGNITIONIS Scientific Journal","issn_l":"2595-8801","issn":["2595-8801"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"COGNITIONIS Scientific Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.38087/2595.8801.351","doi":"https://doi.org/10.38087/2595.8801.351","is_oa":true,"landing_page_url":"http://dx.doi.org/10.38087/2595.8801.351","pdf_url":"https://revista.cognitioniss.org/index.php/cogn/article/download/351/280","source":{"id":"https://openalex.org/S4210200497","display_name":"COGNITIONIS Scientific Journal","issn_l":"2595-8801","issn":["2595-8801"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"COGNITIONIS Scientific Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4393045499.pdf","grobid_xml":"https://content.openalex.org/works/W4393045499.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W1531219069","https://openalex.org/W2289205268","https://openalex.org/W2924298206","https://openalex.org/W2964617757","https://openalex.org/W2974679151","https://openalex.org/W3036359683","https://openalex.org/W3120736178","https://openalex.org/W3162560088","https://openalex.org/W3190544139","https://openalex.org/W4206949636","https://openalex.org/W4214934599","https://openalex.org/W4224134663","https://openalex.org/W4284669254","https://openalex.org/W4297995819","https://openalex.org/W4306361032","https://openalex.org/W4312444176","https://openalex.org/W4313341894","https://openalex.org/W4360926455","https://openalex.org/W4362640564","https://openalex.org/W4376115705","https://openalex.org/W4376649999","https://openalex.org/W4389764176","https://openalex.org/W4411734131"],"related_works":["https://openalex.org/W7011650536","https://openalex.org/W1582099906","https://openalex.org/W4403828126","https://openalex.org/W1933316304","https://openalex.org/W7120529985","https://openalex.org/W7125670382","https://openalex.org/W7014470746","https://openalex.org/W2050990155","https://openalex.org/W6920412536","https://openalex.org/W7048503007"],"abstract_inverted_index":{"O":[0],"objetivo":[1],"deste":[2],"artigo":[3],"foi":[4],"examinar":[5],"como":[6],"os":[7],"profissionais":[8,73],"de":[9,17,27,35,38,45,74,90,112,126],"marketing,":[10],"publicidade":[11,77],"e":[12,19,25,59,76,105,137],"propaganda":[13],"avaliam":[14],"o":[15,114],"grau":[16],"compreens\u00e3o":[18,52,80],"conhecimento":[20],"em":[21,92],"rela\u00e7\u00e3o":[22],"\u00e0s":[23],"t\u00e9cnicas":[24,89,117],"tecnologias":[26],"Neuromarketing.":[28,64],"Este":[29],"estudo":[30],"qualitativo":[31],"baseou-se":[32],"na":[33],"an\u00e1lise":[34],"conte\u00fado":[36],"tem\u00e1tico":[37],"60":[39],"participantes,":[40],"por":[41],"meio":[42],"da":[43],"identifica\u00e7\u00e3o":[44],"categorias":[46,49],"distintas.":[47],"Essas":[48,121],"abordaram":[50],"a":[51,55,70,110,124],"do":[53,57,82,131],"Neuromarketing,":[54,83],"aplica\u00e7\u00e3o":[56],"Neuromarketing":[58,91,132],"as":[60],"quest\u00f5es":[61,101],"\u00e9ticas":[62,136],"no":[63,129],"As":[65],"principais":[66],"descobertas":[67,122],"indicam":[68],"que":[69],"maioria":[71],"dos":[72],"marketing":[75],"possui":[78],"uma":[79],"limitada":[81],"embora":[84],"muitos":[85],"j\u00e1":[86],"tenham":[87],"aplicado":[88],"suas":[93],"estrat\u00e9gias.":[94],"Preocupa\u00e7\u00f5es":[95],"sobre":[96],"neuro\u00e9ticas":[97],"foram":[98],"identificadas,":[99],"incluindo":[100],"relacionadas":[102],"\u00e0":[103,106],"privacidade":[104],"manipula\u00e7\u00e3o":[107],"emocional,":[108],"ressaltando":[109],"necessidade":[111],"equilibrar":[113],"uso":[115],"dessas":[116],"com":[118],"responsabilidade":[119],"\u00e9tica.":[120],"destacam":[123],"import\u00e2ncia":[125],"regulamenta\u00e7\u00f5es":[127],"claras":[128],"campo":[130],"para":[133],"garantir":[134],"pr\u00e1ticas":[135],"eficazes.":[138]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-03-22T00:00:00"}