{"id":"https://openalex.org/W4393045346","doi":"https://doi.org/10.55606/inovasi.v3i1.2908","title":"PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT","display_name":"PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT","publication_year":2024,"publication_date":"2024-01-31","ids":{"openalex":"https://openalex.org/W4393045346","doi":"https://doi.org/10.55606/inovasi.v3i1.2908"},"language":"en","primary_location":{"id":"doi:10.55606/inovasi.v3i1.2908","doi":"https://doi.org/10.55606/inovasi.v3i1.2908","is_oa":true,"landing_page_url":"https://doi.org/10.55606/inovasi.v3i1.2908","pdf_url":"https://ejurnal.stie-trianandra.ac.id/index.php/inovasi/article/download/2908/2282","source":{"id":"https://openalex.org/S4387279874","display_name":"Jurnal Sosial Humaniora dan Pendidikan","issn_l":"2809-0268","issn":["2809-0268","2809-0403"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sosial Humaniora dan Pendidikan","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4393045346"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ejurnal.stie-trianandra.ac.id/index.php/inovasi/article/download/2908/2282","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102851127","display_name":"Putri Handayani","orcid":"https://orcid.org/0000-0001-7343-8896","observed_orcids":["https://orcid.org/0000-0001-7343-8896"]},"institutions":[{"id":"https://openalex.org/I4210154736","display_name":"Universitas Sahid Surakarta","ror":"https://ror.org/04n1has83","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210154736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Putri Handayani","raw_affiliation_strings":["Universitas Sahid Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sahid Surakarta","institution_ids":["https://openalex.org/I4210154736"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027464771","display_name":"Sofia Ningsih Rahayu Putri","orcid":"https://orcid.org/0000-0001-7517-0467","observed_orcids":["https://orcid.org/0000-0001-7517-0467"]},"institutions":[{"id":"https://openalex.org/I4210154736","display_name":"Universitas Sahid Surakarta","ror":"https://ror.org/04n1has83","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210154736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sofia Ningsih Rahayu Putri","raw_affiliation_strings":["Universitas Sahid Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sahid Surakarta","institution_ids":["https://openalex.org/I4210154736"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5074576588","display_name":"Rahmat Wisudawanto","orcid":"https://orcid.org/0000-0002-6187-5199","observed_orcids":["https://orcid.org/0000-0002-6187-5199"]},"institutions":[{"id":"https://openalex.org/I4210154736","display_name":"Universitas Sahid Surakarta","ror":"https://ror.org/04n1has83","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210154736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahmat Wisudawanto","raw_affiliation_strings":["Universitas Sahid Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sahid Surakarta","institution_ids":["https://openalex.org/I4210154736"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210154736"],"apc_list":null,"apc_paid":null,"fwci":0.9618,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.78146585,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"3","issue":"1","first_page":"146","last_page":"156"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.6629999876022339},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.8849999904632568},{"id":"https://openalex.org/keywords/product-promotion","display_name":"product promotion","score":0.7509999871253967},{"id":"https://openalex.org/keywords/4c-theory","display_name":"4C theory","score":0.796999990940094},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.9649999737739563},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.640999972820282},{"id":"https://openalex.org/keywords/dairy-products","display_name":"dairy products","score":0.4429999887943268}],"concepts":[{"id":"https://openalex.org/C2777642091","wikidata":"https://www.wikidata.org/wiki/Q1148571","display_name":"Buzzer","level":3,"score":0.9287709593772888},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4131811559200287},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3370860815048218},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32255786657333374},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19657260179519653},{"id":"https://openalex.org/C2779119184","wikidata":"https://www.wikidata.org/wiki/Q294350","display_name":"ALARM","level":2,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55606/inovasi.v3i1.2908","doi":"https://doi.org/10.55606/inovasi.v3i1.2908","is_oa":true,"landing_page_url":"https://doi.org/10.55606/inovasi.v3i1.2908","pdf_url":"https://ejurnal.stie-trianandra.ac.id/index.php/inovasi/article/download/2908/2282","source":{"id":"https://openalex.org/S4387279874","display_name":"Jurnal Sosial Humaniora dan Pendidikan","issn_l":"2809-0268","issn":["2809-0268","2809-0403"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sosial Humaniora dan Pendidikan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55606/inovasi.v3i1.2908","doi":"https://doi.org/10.55606/inovasi.v3i1.2908","is_oa":true,"landing_page_url":"https://doi.org/10.55606/inovasi.v3i1.2908","pdf_url":"https://ejurnal.stie-trianandra.ac.id/index.php/inovasi/article/download/2908/2282","source":{"id":"https://openalex.org/S4387279874","display_name":"Jurnal Sosial Humaniora dan Pendidikan","issn_l":"2809-0268","issn":["2809-0268","2809-0403"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sosial Humaniora dan Pendidikan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4393045346.pdf","grobid_xml":"https://content.openalex.org/works/W4393045346.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W1533255677","https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W2052948978","https://openalex.org/W2121001699","https://openalex.org/W2228470262","https://openalex.org/W2998486548","https://openalex.org/W3144381469","https://openalex.org/W4283799944"],"related_works":["https://openalex.org/W7219925962","https://openalex.org/W2973397077","https://openalex.org/W2944891443","https://openalex.org/W4387103586","https://openalex.org/W4320714893","https://openalex.org/W4409773882","https://openalex.org/W4406766979","https://openalex.org/W7033628449","https://openalex.org/W4400693368","https://openalex.org/W3161248230"],"abstract_inverted_index":{"Social":[0,120],"media":[1,55,176,215],"in":[2,31,123,195],"the":[3,68,91,125,149,157,160,172,181,183,198,202,210],"last":[4],"decade":[5],"has":[6],"become":[7],"a":[8,47],"channel":[9],"that":[10,85,168],"greatly":[11],"influences":[12],"all":[13,156],"sectors":[14],"of":[15,40,118,136,164,174,185,204,235],"public":[16],"life.":[17],"It":[18],"allows":[19],"companies":[20],"to":[21,49,63,90,102,145,154,189,220],"see":[22],"what":[23,28],"topics":[24],"are":[25,60,86,209],"being":[26,93],"discussed,":[27],"customers":[29],"want":[30],"certain":[32],"products":[33,65,227,238],"on":[34,76,213],"social":[35,54,175,214],"media.":[36],"The":[37,71,95,113,162],"rapid":[38],"dissemination":[39],"product":[41,92],"information":[42,147],"makes":[43],"it":[44],"easy":[45],"for":[46],"brand":[48],"be":[50,218],"known":[51],"by":[52,74,80],"Instagram":[53,69,77,119],"users.":[56],"On":[57],"Instagram,":[58],"there":[59],"many":[61],"ways":[62],"promote":[64],"such":[66],"as":[67],"Buzzer.":[70],"message":[72],"delivered":[73],"buzzers":[75,169,208],"is":[78,99,106],"done":[79],"combining":[81],"captions":[82],"with":[83,197],"photos":[84],"interesting":[87],"and":[88,105,152,187,192,228],"appropriate":[89],"promoted.":[94],"buzzer's":[96],"language":[97],"style":[98],"also":[100],"adapted":[101],"each":[103],"character":[104],"not":[107],"given":[108],"specific":[109],"guidelines":[110],"or":[111],"formats.":[112],"research":[114,132,137,142,150,166],"entitled":[115],"\"The":[116],"Role":[117],"Media":[121],"Buzzers":[122,231],"Building":[124],"Allesgut":[126,225,236],"Milk":[127],"Product":[128],"Brand\"":[129],"used":[130,138,144],"qualitative":[131],"methods.":[133],"This":[134],"type":[135],"descriptive":[139],"research.":[140,161],"Descriptive":[141],"was":[143],"collect":[146],"about":[148,224],"subject":[151],"tried":[153],"describe":[155],"circumstances":[158],"during":[159],"results":[163],"this":[165],"explain":[167],"must":[170],"meet":[171],"category":[173],"users":[177],"who":[178,216],"already":[179],"understand":[180],"context,":[182],"effectiveness":[184],"communication,":[186],"how":[188],"build":[190,233],"collaboration":[191],"develop":[193],"connections,":[194],"line":[196],"4C":[199],"theory.":[200],"From":[201],"perspective":[203],"PT.":[205],"Selaras":[206],"Husada,":[207],"right":[211],"actors":[212],"will":[217],"able":[219],"increase":[221],"consumer":[222],"awareness":[223,234],"milk":[226,237],"sales":[229],"concepts.":[230],"can":[232],"among":[239],"followers.":[240]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-03-22T00:00:00"}
