{"id":"https://openalex.org/W4392596476","doi":"https://doi.org/10.54066/abdimas.v3i1.346","title":"Peningkatan Pemasaran dengan Menggunakan Digital Marketing pada Penggilingan Padi UD SARI BUMI","display_name":"Peningkatan Pemasaran dengan Menggunakan Digital Marketing pada Penggilingan Padi UD SARI BUMI","publication_year":2024,"publication_date":"2024-02-26","ids":{"openalex":"https://openalex.org/W4392596476","doi":"https://doi.org/10.54066/abdimas.v3i1.346"},"language":"id","primary_location":{"id":"doi:10.54066/abdimas.v3i1.346","doi":"https://doi.org/10.54066/abdimas.v3i1.346","is_oa":true,"landing_page_url":"http://dx.doi.org/10.54066/abdimas.v3i1.346","pdf_url":"https://itbsemarang.ac.id/sijies/index.php/abdimas/article/download/346/321","source":{"id":"https://openalex.org/S4394736038","display_name":"Jurnal Pengabdian Kepada Masyarakat","issn_l":"2962-2824","issn":["2962-2824","2964-6995"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://itbsemarang.ac.id/sijies/index.php/abdimas/article/download/346/321","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5094100126","display_name":"Fidyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274751","display_name":"Sekolah Tinggi Ilmu Ekonomi Semarang","ror":"https://ror.org/0297rwn89","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274751"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Fidyah","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Semarang INFO ARTIKEL ABSTRAK Histori artikel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Semarang INFO ARTIKEL ABSTRAK Histori artikel","institution_ids":["https://openalex.org/I4405274751"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062422846","display_name":"Arini Novandalina","orcid":"https://orcid.org/0000-0002-1377-3980","observed_orcids":["https://orcid.org/0000-0002-1377-3980"]},"institutions":[{"id":"https://openalex.org/I4405274751","display_name":"Sekolah Tinggi Ilmu Ekonomi Semarang","ror":"https://ror.org/0297rwn89","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274751"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Arini Novandalina","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Semarang","institution_ids":["https://openalex.org/I4405274751"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034077749","display_name":"Rokhmad Budiyono","orcid":"https://orcid.org/0000-0002-5083-3559","observed_orcids":["https://orcid.org/0000-0002-5083-3559"]},"institutions":[{"id":"https://openalex.org/I4405274751","display_name":"Sekolah Tinggi Ilmu Ekonomi Semarang","ror":"https://ror.org/0297rwn89","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274751"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rokhmad Budiyono","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Semarang","institution_ids":["https://openalex.org/I4405274751"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5094100126"],"corresponding_institution_ids":["https://openalex.org/I4405274751"],"apc_list":null,"apc_paid":null,"fwci":0.4703,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.57475313,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"3","issue":"1","first_page":"19","last_page":"23"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9679999947547913},{"id":"https://openalex.org/keywords/rice-milling","display_name":"rice milling","score":0.8460000157356262},{"id":"https://openalex.org/keywords/agricultural-marketing","display_name":"agricultural marketing","score":0.6499999761581421},{"id":"https://openalex.org/keywords/rice-supply-chain","display_name":"rice supply chain","score":0.6830000281333923},{"id":"https://openalex.org/keywords/marketing-training","display_name":"marketing training","score":0.5210000276565552},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.5400000214576721},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.621999979019165},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.6209999918937683},{"id":"https://openalex.org/keywords/community-service-training","display_name":"community service training","score":0.4880000054836273},{"id":"https://openalex.org/keywords/customer-service","display_name":"customer service","score":0.38600000739097595},{"id":"https://openalex.org/keywords/product-development","display_name":"product development","score":0.3409999907016754},{"id":"https://openalex.org/keywords/spare-parts","display_name":"spare parts","score":0.3019999861717224},{"id":"https://openalex.org/keywords/digital-transformation-in-agriculture","display_name":"digital transformation in agriculture","score":0.4429999887943268},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.3659999966621399},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.39899998903274536}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5875803232192993},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4503176212310791}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54066/abdimas.v3i1.346","doi":"https://doi.org/10.54066/abdimas.v3i1.346","is_oa":true,"landing_page_url":"http://dx.doi.org/10.54066/abdimas.v3i1.346","pdf_url":"https://itbsemarang.ac.id/sijies/index.php/abdimas/article/download/346/321","source":{"id":"https://openalex.org/S4394736038","display_name":"Jurnal Pengabdian Kepada Masyarakat","issn_l":"2962-2824","issn":["2962-2824","2964-6995"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54066/abdimas.v3i1.346","doi":"https://doi.org/10.54066/abdimas.v3i1.346","is_oa":true,"landing_page_url":"http://dx.doi.org/10.54066/abdimas.v3i1.346","pdf_url":"https://itbsemarang.ac.id/sijies/index.php/abdimas/article/download/346/321","source":{"id":"https://openalex.org/S4394736038","display_name":"Jurnal Pengabdian Kepada Masyarakat","issn_l":"2962-2824","issn":["2962-2824","2964-6995"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.8409000039100647},{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.7257999777793884},{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.5385000109672546}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4392596476.pdf","grobid_xml":"https://content.openalex.org/works/W4392596476.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W2900849642"],"related_works":["https://openalex.org/W4407347043","https://openalex.org/W4309355258","https://openalex.org/W7213900555","https://openalex.org/W7215895775","https://openalex.org/W7165113022","https://openalex.org/W3112974555","https://openalex.org/W7213897756","https://openalex.org/W7166359414","https://openalex.org/W4413185716","https://openalex.org/W7154056638"],"abstract_inverted_index":{"Pada":[0],"era":[1],"digital":[2,19,42],"ini,":[3],"transformasi":[4],"teknologi":[5],"telah":[6],"merubah":[7],"cara":[8,86],"bisnis":[9],"beroperasi,":[10],"termasuk":[11],"dalam":[12,24,232],"sektor":[13],"pertanian":[14],"seperti":[15],"penggilingan":[16],"padi.":[17],"Penggunaan":[18],"marketing":[20],"menjadi":[21,286],"kunci":[22],"strategis":[23],"meningkatkan":[25,50],"pemasaran":[26,41],"produk-produk":[27],"pertanian.":[28],"Penggilingan":[29],"padi,":[30],"sebagai":[31,128,196,220],"bagian":[32],"integral":[33],"dari":[34,124,132,279],"rantai":[35],"pasokan":[36],"beras,":[37],"perlu":[38,227,259],"mengadopsi":[39],"strategi":[40],"untuk":[43,70,80],"mencapai":[44],"pasar":[45],"yang":[46,68,73,78,82,97,150,185,199,204,208,217,230,240,288],"lebih":[47,209,212,218],"luas":[48],"dan":[49,61,94,112,135,139,155,177,181,191,211],"daya":[51,221],"saing.":[52],"Dalam":[53,224,242],"pengabdian":[54,162],"kepada":[55,119,163,270],"masyarakat":[56,120,164,273],"ini":[57,104,121,193,284],"akan":[58],"diberikan":[59],"penyuluhan":[60,134,138,176,190],"pelatihan":[62,111,140,145,160,178,192],"berupa":[63],":":[64,109],"Bagaimana":[65,75,85,95],"bahan":[66],"baku":[67],"berkualitas":[69],"menghasilkan":[71],"produk":[72,81,203],"berkuliatas,":[74],"menentukan":[76,238],"harga":[77,226,234,239],"layak":[79],"dijual":[83,200],"tersebut,":[84],"menjual":[87],"agar":[88],"cepat":[89],"sampai":[90],"ke":[91,202,254,281],"tangan":[92],"konsumen,":[93],"promosi":[96,287],"dapat":[98,122,194,237],"dilakukan":[99,260],"oleh":[100],"para":[101],"pedagang.":[102],"Kegiatan":[103],"dilaksanakan":[105],"dengan":[106,147,261],"pendekatan/":[107],"metode":[108],"penyuluhan,":[110],"implementasi.":[113],"Hasil":[114],"Pengabdian":[115],"Keberhasilan":[116],"pelaksanaan":[117],"pengabdiaan":[118],"dilihat":[123],"dua":[125],"tolok":[126],"ukur":[127],"berikut":[129,197],":Respon":[130],"positif":[131],"peserta":[133,137,157,168,173],"pelatihan.Respon":[136],"diukur":[141],"melalui":[142,179],"observasi":[143],"selama":[144],"berlangsungdan":[146],"mengadakan":[148],"diskusi":[149,182],"menyangkut":[151],"kesan,":[152],"saran,":[153],"kritik":[154],"usulan":[156],"setelah":[158,169],"mendapat":[159,170],"terhadap":[161],"ini.":[165],"Meningkatnya":[166],"ketrampilan":[167],"pelatihan.":[171],"Ketrampilan":[172],"diobservasi":[174],"saat":[175],"tugas-tugas":[180],"tentang":[183],"permasalahan":[184],"sering":[186],"dihadapi.":[187],"Dari":[188],"kegiatan":[189],"disimpulkan":[195],":Produk":[198],"diarahkan":[201],"dikembangkan":[205],"yaitu":[206],"sparepart":[207],"baik":[210,219],"komplit":[213],"serta":[214],"jasa":[215],"pelayanan":[216],"tarik":[222],"pelanggan,":[223],"penetapan":[225,233],"dikaji":[228],"komponen":[229],"masuk":[231],"sehingga":[235],"pedagang":[236],"wajar,":[241],"melakukan":[243],"penjualan":[244],"tidak":[245],"terpaku":[246],"hanya":[247],"ditempat":[248],"jualan":[249],"tetapi":[250],"bisa":[251,285],"menitipkan":[252],"produknya":[253],"kantin":[255,256],"kantor,":[257],"Promosi":[258],"pemberian":[262],"merek":[263],"pada":[264],"pembungkusnya,":[265],"membagikan":[266],"brosur":[267],"atau":[268,272],"flier":[269],"karyawan":[271],"umum.":[274],"Jangan":[275],"dipandang":[276],"remeh":[277],"omongan":[278],"mulut":[280,282],"karena":[283],"efektif.":[289]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-03-09T00:00:00"}