{"id":"https://openalex.org/W4392569360","doi":"https://doi.org/10.61098/jkst.v2i1.27","title":"Implementasi Strategi Marketing Public Relations dalam Menarik Minat Pelanggan Warunk Upnormal Modernland Tangerang","display_name":"Implementasi Strategi Marketing Public Relations dalam Menarik Minat Pelanggan Warunk Upnormal Modernland Tangerang","publication_year":2023,"publication_date":"2023-06-30","ids":{"openalex":"https://openalex.org/W4392569360","doi":"https://doi.org/10.61098/jkst.v2i1.27"},"language":"id","primary_location":{"id":"doi:10.61098/jkst.v2i1.27","doi":"https://doi.org/10.61098/jkst.v2i1.27","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61098/jkst.v2i1.27","pdf_url":"https://journal.proletargroup.org/index.php/JKST/article/download/27/13","source":{"id":"https://openalex.org/S5407039448","display_name":"Jurnal Komunikasi Sains dan Teknologi","issn_l":"2964-5077","issn":["2964-5077"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi, Sains dan Teknologi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journal.proletargroup.org/index.php/JKST/article/download/27/13","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023582264","display_name":"Melita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276025","display_name":"Universitas Kalbis","ror":"https://ror.org/04q03kr42","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276025"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Melita","raw_affiliation_strings":["Kalbis institute"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kalbis institute","institution_ids":["https://openalex.org/I4405276025"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089298638","display_name":"Davis Roganda Parlindungan","orcid":"https://orcid.org/0000-0003-2513-6863","observed_orcids":["https://orcid.org/0000-0003-2513-6863"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Davis Roganda Parlindungan","raw_affiliation_strings":["Institut Teknologi dan Bisnis Kalbis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Teknologi dan Bisnis Kalbis","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3128,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.60348716,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"2","issue":"1","first_page":"110","last_page":"117"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.030400000512599945,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.006000000052154064,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-public-relations","display_name":"marketing public relations","score":0.9700000286102295},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.8309999704360962},{"id":"https://openalex.org/keywords/restaurant-marketing","display_name":"restaurant marketing","score":0.8059999942779541},{"id":"https://openalex.org/keywords/cafe-marketing","display_name":"cafe marketing","score":0.7749999761581421},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.6970000267028809},{"id":"https://openalex.org/keywords/philip-kotler","display_name":"Philip Kotler","score":0.746999979019165}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.595320463180542},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5750919580459595}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.61098/jkst.v2i1.27","doi":"https://doi.org/10.61098/jkst.v2i1.27","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61098/jkst.v2i1.27","pdf_url":"https://journal.proletargroup.org/index.php/JKST/article/download/27/13","source":{"id":"https://openalex.org/S5407039448","display_name":"Jurnal Komunikasi Sains dan Teknologi","issn_l":"2964-5077","issn":["2964-5077"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi, Sains dan Teknologi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.61098/jkst.v2i1.27","doi":"https://doi.org/10.61098/jkst.v2i1.27","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61098/jkst.v2i1.27","pdf_url":"https://journal.proletargroup.org/index.php/JKST/article/download/27/13","source":{"id":"https://openalex.org/S5407039448","display_name":"Jurnal Komunikasi Sains dan Teknologi","issn_l":"2964-5077","issn":["2964-5077"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi, Sains dan Teknologi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4392569360.pdf","grobid_xml":"https://content.openalex.org/works/W4392569360.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W3147186678"],"related_works":["https://openalex.org/W4406766925","https://openalex.org/W7051657822","https://openalex.org/W2949414239","https://openalex.org/W7154581351","https://openalex.org/W7051621219","https://openalex.org/W2284648865","https://openalex.org/W4391938607","https://openalex.org/W4409731272","https://openalex.org/W2787566447","https://openalex.org/W3049036296"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"implementasi":[5,82],"strategi":[6,20,44,83,122],"Marketing":[7],"Public":[8],"Relatiosn":[9],"(MPR)":[10],"dalam":[11,26,46,67,85,117,132],"menarik":[12,47,86,118],"minat":[13,48,87,119],"pelanggan":[14,88],"Warunk":[15,51,89,105,127],"Upnormal":[16,52,90,106,128],"Modernland":[17,53,91,107,129],"Tangerang.":[18,54],"Implementasi":[19,121],"MPR":[21,45,58,84,114,123],"memiliki":[22],"peranan":[23],"yang":[24,42,124],"signifikan":[25],"mencapai":[27],"marketing":[28],"objectives":[29],"perusahaan":[30,32],"termasuk":[31],"restoran":[33,39],"dan":[34,40,63,76,98],"kafe.":[35],"Salah":[36],"satu":[37],"usaha":[38],"kafe":[41],"mengimplementasikan":[43,111,133],"pelanggannya":[49],"yaitu":[50],"Peneliti":[55],"menggunakan":[56,72],"konsep":[57],"PENCILS":[59,115],"Strategy":[60,116],"Philip":[61],"Kotler":[62],"Thomas":[64],"L.":[65],"Harris":[66],"menjawab":[68],"permasalahan":[69],"penelitian.":[70],"Dengan":[71],"metode":[73],"deskriptif":[74],"kualitatif":[75],"paradigma":[77],"postpositivisme,":[78],"peneliti":[79],"memaparkan":[80],"hasil":[81,101],"melalui":[92],"pengumpulan":[93],"data":[94],"dengan":[95],"wawancara,":[96],"observasi,":[97],"dokumentasi.":[99],"Berdasarkan":[100],"penelitian":[102],"menunjukkan":[103],"bahwa":[104],"sudah":[108],"hampir":[109],"seluruhnya":[110],"ketujuh":[112],"aktivitas":[113],"pelanggannya.":[120],"dijalankan":[125],"oleh":[126],"menjadi":[130],"solusi":[131],"kegiatan":[134],"komunikasi":[135],"pemasaran":[136],"pusat.":[137]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-03-08T00:00:00"}
