{"id":"https://openalex.org/W4392539638","doi":null,"title":"Analyse marketing des r\u00e9ponses multidimensionnelles des consommateurs face \u00e0 un m\u00eame objet : le cas des vins rouges de Bourgogne","display_name":"Analyse marketing des r\u00e9ponses multidimensionnelles des consommateurs face \u00e0 un m\u00eame objet : le cas des vins rouges de Bourgogne","publication_year":2016,"publication_date":"2016-12-09","ids":{"openalex":"https://openalex.org/W4392539638"},"language":"fr","primary_location":{"id":"pmh:oai:HAL:tel-02795097v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/tel-02795097v1","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sciences du Vivant [q-bio]. Universit\u00e9 de Bourgogne Franche-Comt\u00e9 (COMUE), 2016. Fran\u00e7ais. &#x27E8;NNT : &#x27E9;","raw_type":"info:eu-repo/semantics/doctoralThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032101599","display_name":"Monia Sa\u00efdi","orcid":"https://orcid.org/0000-0002-2492-4430","observed_orcids":["https://orcid.org/0000-0002-2492-4430"]},"institutions":[{"id":"https://openalex.org/I4210122871","display_name":"Centre d'\u00e9conomie et de sociologie appliqu\u00e9es \u00e0 l'agriculture et aux espaces ruraux","ror":"https://ror.org/0334tmt82","country_code":"FR","type":"facility","lineage":["https://openalex.org/I4210088668","https://openalex.org/I4210117091","https://openalex.org/I4210122871","https://openalex.org/I4210135996","https://openalex.org/I4399657933"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Sa\u00efdi, Monia","raw_affiliation_strings":["CESAER - Centre d'Economie et de Sociologie Rurales Appliqu\u00e9es \u00e0 l'Agriculture et aux Espaces Ruraux (26 boulevard du Docteur Petitjean BP 87999 21079 Dijon cedex - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CESAER - Centre d'Economie et de Sociologie Rurales Appliqu\u00e9es \u00e0 l'Agriculture et aux Espaces Ruraux (26 boulevard du Docteur Petitjean BP 87999 21079 Dijon cedex - France)","institution_ids":["https://openalex.org/I4210122871"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5032101599"],"corresponding_institution_ids":["https://openalex.org/I4210122871"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"250 p.","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.8705999851226807,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.8705999851226807,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.125,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/red-wine","display_name":"red wine","score":0.6309999823570251},{"id":"https://openalex.org/keywords/burgundy-wine","display_name":"Burgundy wine","score":0.8579999804496765},{"id":"https://openalex.org/keywords/wine-choice","display_name":"wine choice","score":0.44699999690055847},{"id":"https://openalex.org/keywords/sensory-evaluation","display_name":"sensory evaluation","score":0.7820000052452087},{"id":"https://openalex.org/keywords/consumer-knowledge","display_name":"consumer knowledge","score":0.48500001430511475},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.843999981880188},{"id":"https://openalex.org/keywords/attribute-trade-offs","display_name":"attribute trade-offs","score":0.7120000123977661},{"id":"https://openalex.org/keywords/wine-industry","display_name":"wine industry","score":0.3529999852180481},{"id":"https://openalex.org/keywords/wine-marketing","display_name":"wine marketing","score":0.3930000066757202},{"id":"https://openalex.org/keywords/complex-products","display_name":"complex products","score":0.4429999887943268}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5586181282997131},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5053815841674805},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3590124845504761}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:HAL:tel-02795097v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/tel-02795097v1","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sciences du Vivant [q-bio]. Universit\u00e9 de Bourgogne Franche-Comt\u00e9 (COMUE), 2016. Fran\u00e7ais. &#x27E8;NNT : &#x27E9;","raw_type":"info:eu-repo/semantics/doctoralThesis"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2587468077","https://openalex.org/W2801144727","https://openalex.org/W4206846859","https://openalex.org/W7154682320","https://openalex.org/W4298189372","https://openalex.org/W4416531395","https://openalex.org/W6977079931","https://openalex.org/W2602881142","https://openalex.org/W2625369843","https://openalex.org/W2783227210"],"abstract_inverted_index":{"Cette":[0],"th\u00e8se":[1],"porte":[2],"sur":[3,58],"l\u2019analyse":[4],"marketing":[5],"des":[6,8,22,27,70,131,193,204,208,223,228,248],"r\u00e9ponses":[7,69,201,209],"consommateurs":[9,28,71,123],"face":[10,29],"\u00e0":[11,30,81,213,219],"un":[12,18,31,180],"m\u00eame":[13],"produit.":[14],"Elle":[15],"s\u2019inscrit":[16],"dans":[17,183],"besoin":[19],"de":[20,36,63,100,104,108,117,121,125,137,147,174,198,215,231,234,242,246],"connaissance":[21,148],"attentes":[23],"et":[24,62,127,149,151,172,190,211,230],"du":[25,38,159],"comportement":[26],"produit":[32],"complexe":[33],"au":[34,226],"travers":[35],"l\u2019exemple":[37],"vin.":[39,162],"Nous":[40,95,129,143],"abordons":[41],"ces":[42,78,138],"questions":[43],"en":[44,188],"termes":[45],"d\u2019\u00e9valuation":[46],"olfactive,":[47],"gustative,":[48],"avec":[49,202],"ou":[50,92,112],"sans":[51],"information":[52],"fournie.":[53],"Notre":[54],"travail":[55,244],"se":[56,72],"focalise":[57],"les":[59,68,141,156,238],"vins":[60,106,139,165],"d\u2019entr\u00e9e":[61],"moyenne":[64],"gamme,":[65,119],"pour":[66,250],"lesquels":[67],"r\u00e9v\u00e8lent":[73],"d\u2019autant":[74],"plus":[75,84],"importantes":[76],"que":[77,88],"segments":[79],"cherchent":[80],"toucher":[82],"le":[83],"grand":[85],"nombre,":[86],"quelles":[87],"soit":[89],"leur":[90],"appr\u00e9ciation":[91],"leurs":[93,200],"connaissances.":[94],"proposons":[96],"une":[97,220],"\u00e9tude":[98],"multidimensionnelle":[99],"l\u2019\u00e9valuation":[101],"d\u2019un":[102,161],"ensemble":[103],"40":[105],"rouges":[107],"Bourgogne":[109,126],"d\u2019appellations":[110],"r\u00e9gionale":[111],"village,":[113],"exprimant":[114],"la":[115,118,175,184,186,191,232,251],"diversit\u00e9":[116],"aupr\u00e8s":[120],"415":[122],"issus":[124],"Rh\u00f4ne-Alpes.":[128],"menons":[130],"tests":[132],"sensoriels":[133],"afin":[134],"d\u2019\u00e9tudier":[135],"l\u2019appr\u00e9ciation":[136],"par":[140,237],"consommateurs.":[142,205,239],"identifions":[144],"diff\u00e9rentes":[145],"classes":[146],"d\u2019implication":[150],"nous":[152],"mesurons":[153],"l\u2019arbitrage":[154],"entre":[155],"attributs":[157],"lors":[158],"choix":[160,227],"Les":[163,240],"m\u00eames":[164],"ont":[166],"\u00e9t\u00e9":[167],"propos\u00e9s":[168],"aux":[169],"professionnels":[170],"amont":[171],"aval":[173],"fili\u00e8re.":[176],"Ces":[177],"acteurs":[178],"jouent":[179],"r\u00f4le":[181],"essentiel":[182],"production,":[185],"mise":[187],"avant":[189],"vente":[192],"vins.":[194],"Le":[195],"but":[196],"est":[197],"comparer":[199],"celles":[203],"La":[206],"multi-dimensionnalit\u00e9":[207],"obtenues":[210],"analys\u00e9es":[212],"l\u2019aide":[214],"m\u00e9thodes":[216],"adapt\u00e9es":[217],"conduit":[218],"meilleure":[221],"compr\u00e9hension":[222],"facteurs":[224],"conduisant":[225],"vins,":[229],"perception":[233],"produits":[235],"complexes":[236],"r\u00e9sultats":[241],"ce":[243],"permettent":[245],"formuler":[247],"recommandations":[249],"fili\u00e8re":[252],"viti-vinicole.":[253]},"counts_by_year":[],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2024-03-07T00:00:00"}
