{"id":"https://openalex.org/W4392377102","doi":"https://doi.org/10.47134/jbkd.v1i2.2302","title":"Strategi Komunikasi Pokmas (Program Masyarakat) Ulak Kuto dalam Pemberdayaan Peternak Kerbau di Desa Bangsal Kecamatan Pampangan Kabupaten OKI","display_name":"Strategi Komunikasi Pokmas (Program Masyarakat) Ulak Kuto dalam Pemberdayaan Peternak Kerbau di Desa Bangsal Kecamatan Pampangan Kabupaten OKI","publication_year":2024,"publication_date":"2024-03-04","ids":{"openalex":"https://openalex.org/W4392377102","doi":"https://doi.org/10.47134/jbkd.v1i2.2302"},"language":"id","primary_location":{"id":"doi:10.47134/jbkd.v1i2.2302","doi":"https://doi.org/10.47134/jbkd.v1i2.2302","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47134/jbkd.v1i2.2302","pdf_url":"https://journal.pubmedia.id/index.php/jbkd/article/download/2302/2238","source":{"id":"https://openalex.org/S4390296624","display_name":"Jurnal Bisnis dan Komunikasi Digital","issn_l":"3026-5886","issn":["3026-5886"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bisnis dan Komunikasi Digital","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.pubmedia.id/index.php/jbkd/article/download/2302/2238","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101529663","display_name":"Annisa Annisa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391767885","display_name":"Universitas Islam Negeri Raden Fatah Palembang","ror":"https://ror.org/03cavsb35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391767885"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Annisa Annisa","raw_affiliation_strings":["Universitas Islam Negeri Raden Fatah"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Raden Fatah","institution_ids":["https://openalex.org/I4391767885"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011912030","display_name":"Eni Murdiati","orcid":"https://orcid.org/0000-0003-2973-6479","observed_orcids":["https://orcid.org/0000-0003-2973-6479"]},"institutions":[{"id":"https://openalex.org/I4391767885","display_name":"Universitas Islam Negeri Raden Fatah Palembang","ror":"https://ror.org/03cavsb35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391767885"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Eni Murdiati","raw_affiliation_strings":["Universitas Islam Negeri Raden Fatah"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Raden Fatah","institution_ids":["https://openalex.org/I4391767885"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113073676","display_name":"Mohd Aji Isnaini","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391767885","display_name":"Universitas Islam Negeri Raden Fatah Palembang","ror":"https://ror.org/03cavsb35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391767885"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mohd.Aji Isnaini","raw_affiliation_strings":["Universitas Islam Negeri Raden Fatah"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Raden Fatah","institution_ids":["https://openalex.org/I4391767885"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4391767885"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.02670705,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"2","first_page":"18","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13716","display_name":"Communication Studies and Media","score":0.513700008392334,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13716","display_name":"Communication Studies and Media","score":0.513700008392334,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14281","display_name":"Islamic Finance and Communication","score":0.14839999377727509,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.13379999995231628,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/communication-strategies","display_name":"communication strategies","score":0.8679999709129333},{"id":"https://openalex.org/keywords/community-empowerment","display_name":"community empowerment","score":0.3869999945163727},{"id":"https://openalex.org/keywords/stakeholder-communication","display_name":"stakeholder communication","score":0.8560000061988831},{"id":"https://openalex.org/keywords/product-promotion","display_name":"product promotion","score":0.5809999704360962},{"id":"https://openalex.org/keywords/yogurt","display_name":"yogurt","score":0.7900000214576721},{"id":"https://openalex.org/keywords/human-resource-constraints","display_name":"human resource constraints","score":0.8069999814033508}],"concepts":[{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.558481752872467},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.32236725091934204}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47134/jbkd.v1i2.2302","doi":"https://doi.org/10.47134/jbkd.v1i2.2302","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47134/jbkd.v1i2.2302","pdf_url":"https://journal.pubmedia.id/index.php/jbkd/article/download/2302/2238","source":{"id":"https://openalex.org/S4390296624","display_name":"Jurnal Bisnis dan Komunikasi Digital","issn_l":"3026-5886","issn":["3026-5886"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bisnis dan Komunikasi Digital","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47134/jbkd.v1i2.2302","doi":"https://doi.org/10.47134/jbkd.v1i2.2302","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47134/jbkd.v1i2.2302","pdf_url":"https://journal.pubmedia.id/index.php/jbkd/article/download/2302/2238","source":{"id":"https://openalex.org/S4390296624","display_name":"Jurnal Bisnis dan Komunikasi Digital","issn_l":"3026-5886","issn":["3026-5886"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bisnis dan Komunikasi Digital","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/1","score":0.41670000553131104,"display_name":"No poverty"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4392377102.pdf","grobid_xml":"https://content.openalex.org/works/W4392377102.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W2530656718","https://openalex.org/W2795526716","https://openalex.org/W2908404433","https://openalex.org/W3107365211","https://openalex.org/W3125700481","https://openalex.org/W4220782280","https://openalex.org/W4285366298","https://openalex.org/W4308320812","https://openalex.org/W4312247841","https://openalex.org/W4312518358","https://openalex.org/W4383264528"],"related_works":["https://openalex.org/W2930498483","https://openalex.org/W7071413544","https://openalex.org/W7053120846","https://openalex.org/W2617382259","https://openalex.org/W3012362694","https://openalex.org/W3105892973","https://openalex.org/W6987348017","https://openalex.org/W4411235950","https://openalex.org/W6996662211","https://openalex.org/W1567262076"],"abstract_inverted_index":{"Pokmas":[0],"(Program":[1],"Masyarakat)":[2],"ulak":[3],"kuto":[4],"desa":[5,90,104,135,169],"bangsal":[6,105],"yang":[7,27,33,49,94,160,171],"menghasilkan":[8],"sebuah":[9],"produk":[10],"berupa":[11],"gulo":[12],"puan,":[13],"yoghurt":[14],"dan":[15,122,132],"sabun":[16],"kecantikan.":[17],"Produk":[18],"in":[19],"sudah":[20],"berhasil":[21],"di":[22,103,162,173],"kenal":[23],"oleh":[24],"berbagai":[25],"kalangan":[26,74,87],"dipromosikan":[28],"melalui":[29,37,158],"stakeholder.":[30],"Strategi":[31],"komunikasi":[32,97],"digunakan":[34],"pokmas":[35,41,54,62,68,98,134,143,153,164],"ini":[36,69,114,127,138,151],"stakeholder":[38,159],"sangat":[39],"memudahkan":[40],"untuk":[42,60,73,140],"memperluas":[43],"jaringan":[44],"kepada":[45,147,156],"masyarakat":[46,75,88,168],"luar.":[47],"Tetapi":[48],"menjadi":[50],"faktor":[51],"penghambat":[52],"bagi":[53,67],"adalah":[55,128],"kurangnya":[56],"sember":[57],"daya":[58,81],"manusia":[59,82],"membantu":[61],"dalam":[63,99,112,144],"keberhasilan":[64],"produk-produknya.":[65],"Stakeholder":[66],"masih":[70,78],"terlalu":[71],"sedikit":[72],"luar":[76,163,174],"sehingga":[77],"membutuhkan":[79],"sumber":[80],"lebih":[83],"banyak":[84],"lagi":[85],"terutama":[86],"sekitar":[89],"bangsal.":[91,136],"Dengan":[92],"penelitian":[93,111,126,150],"berjudul":[95],"\u201cstrategi":[96],"pemberdayaan":[100],"peternak":[101],"kerbau":[102],"kecamatan":[106],"pampangan":[107],"kabupaten":[108],"OKI\u201d":[109],"metode":[110],"skripsi":[113],"menggunakan":[115],"pendekatan":[116],"kualitatif":[117],"deskriptif":[118],"dengan":[119],"cara,":[120],"observasi,":[121],"wawancara.":[123],"Subjek":[124],"dari":[125],"ketua":[129],"pokmas,":[130],"bendahara,":[131],"jajaran":[133],"Penelitian":[137],"bertujuan":[139],"mengetahui":[141],"strategi":[142],"menyampaikan":[145,154],"pesan":[146,155],"konsumen.":[148],"Hasil":[149],"bahwa":[152],"konsumen":[157],"ada":[161],"itu":[165],"sendiri":[166],"seperti":[167],"tersebut":[170],"berada":[172],"kota":[175],"Palembang.":[176]},"counts_by_year":[],"updated_date":"2026-09-07T09:17:50.787605","created_date":"2024-03-05T00:00:00"}