{"id":"https://openalex.org/W4392017369","doi":"https://doi.org/10.47820/recima21.v5i2.4931","title":"MARKETING INTERNACIONAL E SUA RELA\u00c7\u00c3O COM O COMPORTAMENTO DOS CLIENTES INTERNOS DAS EMPRESAS","display_name":"MARKETING INTERNACIONAL E SUA RELA\u00c7\u00c3O COM O COMPORTAMENTO DOS CLIENTES INTERNOS DAS EMPRESAS","publication_year":2024,"publication_date":"2024-02-21","ids":{"openalex":"https://openalex.org/W4392017369","doi":"https://doi.org/10.47820/recima21.v5i2.4931"},"language":"pt","primary_location":{"id":"doi:10.47820/recima21.v5i2.4931","doi":"https://doi.org/10.47820/recima21.v5i2.4931","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47820/recima21.v5i2.4931","pdf_url":"https://recima21.com.br/recima21/article/download/4931/3415","source":{"id":"https://openalex.org/S4210222786","display_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar","issn_l":"2675-6218","issn":["2675-6218"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar - ISSN 2675-6218","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://recima21.com.br/recima21/article/download/4931/3415","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106423018","display_name":"Juvenal Laurinda da Silva Chadreque","orcid":"https://orcid.org/0000-0002-2719-3813","observed_orcids":["https://orcid.org/0000-0002-2719-3813"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Juvenal Laurinda da Silva Chadreque","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5106423018"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"2","first_page":"e524931","last_page":"e524931"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.33500000834465027,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.33500000834465027,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.23070000112056732,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11543","display_name":"Employee Performance and Motivation","score":0.1509000062942505,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/endomarketing","display_name":"endomarketing","score":0.9330000281333923},{"id":"https://openalex.org/keywords/internal-customers","display_name":"internal customers","score":0.6349999904632568},{"id":"https://openalex.org/keywords/internal-marketing","display_name":"internal marketing","score":0.6449999809265137},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.9369999766349792},{"id":"https://openalex.org/keywords/employee-motivation","display_name":"employee motivation","score":0.9150000214576721},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.7009999752044678},{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.6470000147819519},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.7940000295639038},{"id":"https://openalex.org/keywords/internationalization","display_name":"internationalization","score":0.5529999732971191},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.3440000116825104},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.5809999704360962}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5377599596977234},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3760257363319397}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47820/recima21.v5i2.4931","doi":"https://doi.org/10.47820/recima21.v5i2.4931","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47820/recima21.v5i2.4931","pdf_url":"https://recima21.com.br/recima21/article/download/4931/3415","source":{"id":"https://openalex.org/S4210222786","display_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar","issn_l":"2675-6218","issn":["2675-6218"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar - ISSN 2675-6218","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47820/recima21.v5i2.4931","doi":"https://doi.org/10.47820/recima21.v5i2.4931","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47820/recima21.v5i2.4931","pdf_url":"https://recima21.com.br/recima21/article/download/4931/3415","source":{"id":"https://openalex.org/S4210222786","display_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar","issn_l":"2675-6218","issn":["2675-6218"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RECIMA21 - Revista Cient\u00edfica Multidisciplinar - ISSN 2675-6218","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4392017369.pdf","grobid_xml":"https://content.openalex.org/works/W4392017369.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7051766677","https://openalex.org/W2464610905","https://openalex.org/W7065586022","https://openalex.org/W6982466989","https://openalex.org/W7065983186","https://openalex.org/W7217758691","https://openalex.org/W2287243568","https://openalex.org/W4384620885","https://openalex.org/W1563338404","https://openalex.org/W114267113"],"abstract_inverted_index":{"A":[0,44],"batalha":[1],"di\u00e1ria":[2],"entre":[3,125],"as":[4,122],"empresas":[5,38],"\u00e9":[6,46,145],"a":[7,31,58,64,82,133,146],"busca":[8],"pelo":[9],"sucesso,":[10],"e":[11,23,55,93,113,135,166,181,200],"estas":[12],"sempre":[13],"sonharam":[14],"em":[15,105],"serem":[16],"reconhecidas":[17],"por":[18],"parte":[19],"dos":[20,107],"mercados":[21],"internacional":[22,199],"global,":[24],"caso":[25],"este,":[26],"que":[27,34,57,63,72,128,151,187],"alertou":[28],"aos":[29],"empres\u00e1rios":[30],"n\u00e3o":[32],"esquecer":[33],"o":[35,95,114,143,153],"sucesso":[36],"das":[37,48],"vem":[39],"do":[40,84,191],"seu":[41],"ambiente":[42],"interno.":[43,97],"internacionaliza\u00e7\u00e3o":[45],"uma":[47,79,102],"respostas":[49],"empresariais":[50],"ao":[51,131],"desafio":[52],"da":[53,183],"globaliza\u00e7\u00e3o":[54],"exige":[56],"empresa":[59],"re\u00fana":[60],"compet\u00eancias":[61],"\u00fanicas,":[62],"possibilitem":[65],"diferenciar-se":[66],"no":[67,127,162,174,196],"mercado":[68],"alvo,":[69],"de":[70,88,138,149,158,164,172,179,185],"modo":[71],"seja":[73],"competitiva.":[74],"Este":[75,168],"artigo":[76,169],"pretende":[77],"fazer":[78],"reflex\u00e3o":[80],"sobre":[81],"import\u00e2ncia":[83],"endomarketing":[85,144],"como":[86,119,177],"ferramenta":[87],"gest\u00e3o":[89,150],"para":[90],"manter":[91],"motivado":[92],"conquistar":[94],"cliente":[96,154,192],"Para":[98],"isto,":[99],"tornou-se":[100],"necess\u00e1rio":[101],"pesquisa":[103],"bibliogr\u00e1fica":[104],"torno":[106],"temas:":[108],"comunica\u00e7\u00e3o":[109],"interna,":[110],"marketing":[111],"interno":[112],"pr\u00f3prio":[115],"endomarketing,":[116,175],"erroneamente":[117],"utilizados":[118],"sin\u00f4nimos.":[120],"Apresentam-se":[121],"principais":[123],"diferen\u00e7as":[124],"eles":[126],"se":[129],"refere":[130],"foco,":[132],"vis\u00e3o":[134],"os":[136,160],"objetivos":[137],"cada":[139],"um.":[140],"No":[141],"entanto":[142],"\u00fanica":[147],"estrat\u00e9gia":[148],"visa":[152],"interno,":[155],"fazendo-o":[156],"merecedor":[157],"todos":[159],"esfor\u00e7os":[161],"intuito":[163],"conquist\u00e1-lo":[165],"motiv\u00e1-lo.":[167],"sugere":[170],"a\u00e7\u00f5es":[171,178],"melhoria":[173],"assim":[176],"relacionamento":[180],"motiva\u00e7\u00e3o":[182],"equipe":[184],"colaboradores,":[186],"conduzam":[188],"\u00e0":[189],"satisfa\u00e7\u00e3o":[190],"final,":[193],"isto":[194],"tudo":[195],"contexto":[197],"nacional,":[198],"global.":[201]},"counts_by_year":[],"updated_date":"2026-10-05T09:50:58.205359","created_date":"2024-02-22T00:00:00"}