{"id":"https://openalex.org/W4392004404","doi":"https://doi.org/10.1057/s41262-024-00353-0","title":"Brand authenticity and consumers\u2019 willingness to pay a premium price (WPP): The mediating role of brand identification","display_name":"Brand authenticity and consumers\u2019 willingness to pay a premium price (WPP): The mediating role of brand identification","publication_year":2024,"publication_date":"2024-02-21","ids":{"openalex":"https://openalex.org/W4392004404","doi":"https://doi.org/10.1057/s41262-024-00353-0"},"language":"en","primary_location":{"id":"doi:10.1057/s41262-024-00353-0","doi":"https://doi.org/10.1057/s41262-024-00353-0","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41262-024-00353-0","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005237667","display_name":"Mobin Fatma","orcid":"https://orcid.org/0000-0002-5896-4262","observed_orcids":["https://orcid.org/0000-0002-5896-4262"]},"institutions":[{"id":"https://openalex.org/I142024983","display_name":"Prince Sultan University","ror":"https://ror.org/053mqrf26","country_code":"SA","type":"education","lineage":["https://openalex.org/I142024983"]}],"countries":["SA"],"is_corresponding":true,"raw_author_name":"Mobin Fatma","raw_affiliation_strings":["Department of Marketing, College of Business Adminstration, Prince Sultan University, Riyadh, Saudi Arabia"],"raw_orcid":"https://orcid.org/0000-0002-5896-4262","affiliations":[{"raw_affiliation_string":"Department of Marketing, College of Business Adminstration, Prince Sultan University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I142024983"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051606111","display_name":"Imran Maqbool Khan","orcid":"https://orcid.org/0000-0001-6201-262X","observed_orcids":["https://orcid.org/0000-0001-6201-262X"]},"institutions":[{"id":"https://openalex.org/I142024983","display_name":"Prince Sultan University","ror":"https://ror.org/053mqrf26","country_code":"SA","type":"education","lineage":["https://openalex.org/I142024983"]},{"id":"https://openalex.org/I166533956","display_name":"Institute of Management Technology","ror":"https://ror.org/05k0kb696","country_code":"IN","type":"education","lineage":["https://openalex.org/I166533956"]}],"countries":["IN","SA"],"is_corresponding":false,"raw_author_name":"Imran Khan","raw_affiliation_strings":["Department of Marketing, College of Business Adminstration, Prince Sultan University, Riyadh, Saudi Arabia","Department of Marketing, Institute of Management Technology, Ghaziabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, College of Business Adminstration, Prince Sultan University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I142024983"]},{"raw_affiliation_string":"Department of Marketing, Institute of Management Technology, Ghaziabad, India","institution_ids":["https://openalex.org/I166533956"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5005237667"],"corresponding_institution_ids":["https://openalex.org/I142024983"],"apc_list":{"value":3290,"currency":"USD","value_usd":3290},"apc_paid":null,"fwci":12.9297,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.98330932,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"31","issue":"5","first_page":"469","last_page":"481"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-authenticity","display_name":"brand authenticity","score":1.0},{"id":"https://openalex.org/keywords/willingness-to-pay-premium","display_name":"willingness to pay premium","score":0.7860000133514404},{"id":"https://openalex.org/keywords/brand-identification","display_name":"brand identification","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.906000018119812},{"id":"https://openalex.org/keywords/brand-attachment","display_name":"brand attachment","score":0.972000002861023},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.7860000133514404},{"id":"https://openalex.org/keywords/hotel-guests","display_name":"hotel guests","score":0.9200000166893005},{"id":"https://openalex.org/keywords/luxury-hotels","display_name":"luxury hotels","score":0.8240000009536743},{"id":"https://openalex.org/keywords/service-brands","display_name":"service brands","score":0.8059999942779541},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9179999828338623}],"concepts":[{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6982436180114746},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6874982118606567},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6223638653755188},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6206501126289368},{"id":"https://openalex.org/C2778268174","wikidata":"https://www.wikidata.org/wiki/Q7242628","display_name":"Price premium","level":3,"score":0.6122578382492065},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6094998717308044},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.5874208211898804},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5574237108230591},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.5533141493797302},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5373517274856567},{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.5199345946311951},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5045205354690552},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3282288908958435},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2513021230697632},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.22137847542762756},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1553327739238739},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0968112051486969},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.05642193555831909},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1057/s41262-024-00353-0","doi":"https://doi.org/10.1057/s41262-024-00353-0","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41262-024-00353-0","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:pal:jobman:v:31:y:2024:i:5:d:10.1057_s41262-024-00353-0","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1057/s41262-024-00353-0","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":88,"referenced_works":["https://openalex.org/W630778968","https://openalex.org/W641644349","https://openalex.org/W656527628","https://openalex.org/W1499377667","https://openalex.org/W1709598660","https://openalex.org/W1846815695","https://openalex.org/W1849190772","https://openalex.org/W1934696206","https://openalex.org/W1979410730","https://openalex.org/W1979636821","https://openalex.org/W1979890298","https://openalex.org/W1982284187","https://openalex.org/W1982562184","https://openalex.org/W2003477186","https://openalex.org/W2011761262","https://openalex.org/W2029585615","https://openalex.org/W2043307255","https://openalex.org/W2045844751","https://openalex.org/W2054005182","https://openalex.org/W2055905813","https://openalex.org/W2064625385","https://openalex.org/W2076389556","https://openalex.org/W2080413918","https://openalex.org/W2086046684","https://openalex.org/W2092756379","https://openalex.org/W2096341672","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2113136459","https://openalex.org/W2305298927","https://openalex.org/W2318631544","https://openalex.org/W2333792458","https://openalex.org/W2333925990","https://openalex.org/W2460133546","https://openalex.org/W2464238462","https://openalex.org/W2492289443","https://openalex.org/W2534118662","https://openalex.org/W2579942095","https://openalex.org/W2588309384","https://openalex.org/W2605978227","https://openalex.org/W2611697445","https://openalex.org/W2621144412","https://openalex.org/W2767803329","https://openalex.org/W2785437399","https://openalex.org/W2786737307","https://openalex.org/W2789282629","https://openalex.org/W2800794107","https://openalex.org/W2805692050","https://openalex.org/W2806370572","https://openalex.org/W2902137523","https://openalex.org/W2914565986","https://openalex.org/W2914801171","https://openalex.org/W2916342733","https://openalex.org/W2916556515","https://openalex.org/W2931416085","https://openalex.org/W2945398318","https://openalex.org/W2947920467","https://openalex.org/W2952593769","https://openalex.org/W2979832103","https://openalex.org/W3007582235","https://openalex.org/W3017518542","https://openalex.org/W3023589635","https://openalex.org/W3025465634","https://openalex.org/W3028277622","https://openalex.org/W3030729237","https://openalex.org/W3041370851","https://openalex.org/W3044973792","https://openalex.org/W3046781422","https://openalex.org/W3048478117","https://openalex.org/W3082423843","https://openalex.org/W3098900207","https://openalex.org/W3109716040","https://openalex.org/W3119934617","https://openalex.org/W3128966107","https://openalex.org/W3145405901","https://openalex.org/W3147541056","https://openalex.org/W3157273096","https://openalex.org/W3198428656","https://openalex.org/W3205294888","https://openalex.org/W4206806755","https://openalex.org/W4221033614","https://openalex.org/W4235678817","https://openalex.org/W4241415292","https://openalex.org/W4281949668","https://openalex.org/W4285793764","https://openalex.org/W4286002052","https://openalex.org/W4292322714","https://openalex.org/W4328142324"],"related_works":["https://openalex.org/W4385733954","https://openalex.org/W3134508650","https://openalex.org/W2895780777","https://openalex.org/W7140147640","https://openalex.org/W7083180011","https://openalex.org/W4390397691","https://openalex.org/W1962708723","https://openalex.org/W7172398956","https://openalex.org/W3199966921","https://openalex.org/W7036579065"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":14},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":4}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2024-02-22T00:00:00"}