{"id":"https://openalex.org/W4391760355","doi":"https://doi.org/10.56444/cideajournal.v2i2.1370","title":"Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes","display_name":"Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes","publication_year":2023,"publication_date":"2023-12-30","ids":{"openalex":"https://openalex.org/W4391760355","doi":"https://doi.org/10.56444/cideajournal.v2i2.1370"},"language":"en","primary_location":{"id":"doi:10.56444/cideajournal.v2i2.1370","doi":"https://doi.org/10.56444/cideajournal.v2i2.1370","is_oa":true,"landing_page_url":"http://dx.doi.org/10.56444/cideajournal.v2i2.1370","pdf_url":"https://jurnal2.untagsmg.ac.id/index.php/cidea/article/download/1370/1198","source":{"id":"https://openalex.org/S4387284113","display_name":"CiDEA Journal","issn_l":"2962-6544","issn":["2962-6544","2963-7317"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315005","host_organization_name":"Universitas 17 Agustus 1945 Semarang","host_organization_lineage":["https://openalex.org/P4310315005"],"host_organization_lineage_names":["Universitas 17 Agustus 1945 Semarang"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CiDEA Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal2.untagsmg.ac.id/index.php/cidea/article/download/1370/1198","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093915221","display_name":"Sulisti Zulia Aprilianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sulisti Zulia Aprilianti","raw_affiliation_strings":["Universitas Muhadi Setiabudi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi","institution_ids":["https://openalex.org/I4405274030"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093915222","display_name":"Yumna Nada Salsabila","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yumna Nada Salsabila","raw_affiliation_strings":["Universitas Muhadi Setiabudi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi","institution_ids":["https://openalex.org/I4405274030"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031538064","display_name":"Slamet Bambang Riono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Slamet Bambang Riono","raw_affiliation_strings":["Universitas Muhadi Setiabudi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi","institution_ids":["https://openalex.org/I4405274030"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087624357","display_name":"Hendri Sucipto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hendri Sucipto","raw_affiliation_strings":["Universitas Muhadi Setiabudi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi","institution_ids":["https://openalex.org/I4405274030"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093915223","display_name":"Akbar NPD Wahana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274030","display_name":"Universitas Muhadi Setiabudi","ror":"https://ror.org/00xhc7s34","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274030"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Akbar NPD Wahana","raw_affiliation_strings":["Universitas Muhadi Setiabudi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhadi Setiabudi","institution_ids":["https://openalex.org/I4405274030"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405274030"],"apc_list":null,"apc_paid":null,"fwci":0.9496,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.80939858,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"2","issue":"2","first_page":"179","last_page":"197"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.996999979019165},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.984000027179718},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8240000009536743},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9200000166893005},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6520000100135803},{"id":"https://openalex.org/keywords/beauty-retail","display_name":"cosmetics retail","score":0.3540000021457672}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6203647255897522},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4880937337875366},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.4242894649505615},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4141582250595093}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.56444/cideajournal.v2i2.1370","doi":"https://doi.org/10.56444/cideajournal.v2i2.1370","is_oa":true,"landing_page_url":"http://dx.doi.org/10.56444/cideajournal.v2i2.1370","pdf_url":"https://jurnal2.untagsmg.ac.id/index.php/cidea/article/download/1370/1198","source":{"id":"https://openalex.org/S4387284113","display_name":"CiDEA Journal","issn_l":"2962-6544","issn":["2962-6544","2963-7317"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315005","host_organization_name":"Universitas 17 Agustus 1945 Semarang","host_organization_lineage":["https://openalex.org/P4310315005"],"host_organization_lineage_names":["Universitas 17 Agustus 1945 Semarang"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CiDEA Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56444/cideajournal.v2i2.1370","doi":"https://doi.org/10.56444/cideajournal.v2i2.1370","is_oa":true,"landing_page_url":"http://dx.doi.org/10.56444/cideajournal.v2i2.1370","pdf_url":"https://jurnal2.untagsmg.ac.id/index.php/cidea/article/download/1370/1198","source":{"id":"https://openalex.org/S4387284113","display_name":"CiDEA Journal","issn_l":"2962-6544","issn":["2962-6544","2963-7317"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315005","host_organization_name":"Universitas 17 Agustus 1945 Semarang","host_organization_lineage":["https://openalex.org/P4310315005"],"host_organization_lineage_names":["Universitas 17 Agustus 1945 Semarang"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CiDEA Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4391760355.pdf","grobid_xml":"https://content.openalex.org/works/W4391760355.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W1483593245","https://openalex.org/W2961036788","https://openalex.org/W3081519857","https://openalex.org/W3186165701","https://openalex.org/W3187403320","https://openalex.org/W4205231565","https://openalex.org/W4306738519","https://openalex.org/W4308392229","https://openalex.org/W4313035458","https://openalex.org/W4378881932","https://openalex.org/W4387036178","https://openalex.org/W4388989894","https://openalex.org/W4388989960"],"related_works":["https://openalex.org/W4407560931","https://openalex.org/W7215217850","https://openalex.org/W4406036139","https://openalex.org/W4401867592","https://openalex.org/W7138837529","https://openalex.org/W4402151980","https://openalex.org/W4415023652","https://openalex.org/W4381054348","https://openalex.org/W4309610687","https://openalex.org/W4394965217"],"abstract_inverted_index":{"This":[0],"research":[1,51],"aims":[2],"to":[3,19],"explore":[4],"the":[5,60,66,89,159],"consequences":[6],"of":[7,47,59,68,91,110,162],"brand":[8,116,147],"image,":[9,148],"product":[10,149],"quality,":[11,150],"price,":[12,151],"and":[13,33,87,121,136,152],"celebrity":[14,137,153],"endorsers":[15,138,154],"on":[16,124,132,142,158],"consumers'":[17],"tendency":[18],"buy":[20],"Scarlet":[21,35,163],"Whitening":[22,36,164],"Body":[23,37,165],"Lotion":[24,38,166],"products":[25,39],"again.":[26],"Survey":[27],"participants":[28],"included":[29],"consumers":[30],"who":[31],"bought":[32],"used":[34,76],"from":[40],"Yogya":[41],"Mall":[42],"Brebes,":[43],"with":[44,65],"a":[45,78,119],"total":[46],"464":[48],"people.":[49],"The":[50,72,94,112],"sample":[52],"was":[53],"taken":[54],"as":[55,57,106,108],"much":[56],"25%":[58],"population,":[61],"namely":[62],"116":[63],"respondents,":[64],"implementation":[67],"random":[69],"selection":[70],"procedures.":[71],"information":[73],"collection":[74],"equipment":[75],"is":[77],"questionnaire":[79],"that":[80,115],"has":[81,118],"been":[82],"tested":[83,97],"for":[84],"validity,":[85],"reliability,":[86],"meets":[88],"assumptions":[90],"classical":[92],"responses.":[93],"data":[95],"were":[96],"by":[98],"multiple":[99],"regression":[100],"analysis,":[101],"t":[102],"test,":[103,105],"F":[104],"well":[107],"coefficient":[109],"determination.":[111],"results":[113],"show":[114],"image":[117],"positive":[120],"significant":[122],"influence":[123,157],"purchasing":[125,133,143],"decisions.":[126,144],"Product":[127],"variables":[128],"have":[129,139,155],"no":[130,140],"effect":[131,141],"decisions,":[134],"price":[135],"In":[145],"totality,":[146],"an":[156],"purchase":[160],"decision":[161],"products.":[167]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-02-13T00:00:00"}