{"id":"https://openalex.org/W4391436765","doi":"https://doi.org/10.1080/09571264.2024.2310302","title":"A curious tale of wine labelling: how the colour of a wine label influences purchase intention","display_name":"A curious tale of wine labelling: how the colour of a wine label influences purchase intention","publication_year":2024,"publication_date":"2024-01-02","ids":{"openalex":"https://openalex.org/W4391436765","doi":"https://doi.org/10.1080/09571264.2024.2310302"},"language":"en","primary_location":{"id":"doi:10.1080/09571264.2024.2310302","doi":"https://doi.org/10.1080/09571264.2024.2310302","is_oa":true,"landing_page_url":"https://doi.org/10.1080/09571264.2024.2310302","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/09571264.2024.2310302?download=true","source":{"id":"https://openalex.org/S28824761","display_name":"Journal of Wine Research","issn_l":"0957-1264","issn":["0957-1264","1469-9672"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Wine Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/09571264.2024.2310302?download=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Saket Joshi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I154130895","display_name":"University of Auckland","ror":"https://ror.org/03b94tp07","country_code":"NZ","type":"education","lineage":["https://openalex.org/I154130895"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Saket Joshi","raw_affiliation_strings":["Chateau Grand Lartigue, Saint-\u00c9milion, France","Department of Marketing, University of Auckland, Auckland, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chateau Grand Lartigue, Saint-\u00c9milion, France","institution_ids":[]},{"raw_affiliation_string":"Department of Marketing, University of Auckland, Auckland, New Zealand","institution_ids":["https://openalex.org/I154130895"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055194735","display_name":"Rory Francis Mulcahy","orcid":"https://orcid.org/0000-0002-6056-3249","observed_orcids":["https://orcid.org/0000-0002-6056-3249"]},"institutions":[{"id":"https://openalex.org/I174025329","display_name":"University of the Sunshine Coast","ror":"https://ror.org/016gb9e15","country_code":"AU","type":"education","lineage":["https://openalex.org/I174025329"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Rory Mulcahy","raw_affiliation_strings":["Department of Marketing, University of Sunshine Coast, Sippy Downs, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Sunshine Coast, Sippy Downs, Australia","institution_ids":["https://openalex.org/I174025329"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093839412","display_name":"Cleone Ladlow","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11701301","display_name":"Griffith University","ror":"https://ror.org/02sc3r913","country_code":"AU","type":"education","lineage":["https://openalex.org/I11701301"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Cleone Ladlow","raw_affiliation_strings":["Department of Marketing, Griffith University, Gold Coast, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Griffith University, Gold Coast, Australia","institution_ids":["https://openalex.org/I11701301"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093839413","display_name":"Brad Eskridge","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I24648388","display_name":"Bradley University","ror":"https://ror.org/04kmeaw70","country_code":"US","type":"education","lineage":["https://openalex.org/I24648388"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Brad Eskridge","raw_affiliation_strings":["Department of Marketing, Bradley University, Peoria, IL, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Bradley University, Peoria, IL, USA","institution_ids":["https://openalex.org/I24648388"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090308183","display_name":"Vicki Andonopoulos","orcid":"https://orcid.org/0000-0002-5887-2181","observed_orcids":["https://orcid.org/0000-0002-5887-2181"]},"institutions":[{"id":"https://openalex.org/I129604602","display_name":"The University of Sydney","ror":"https://ror.org/0384j8v12","country_code":"AU","type":"education","lineage":["https://openalex.org/I129604602"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Vicki Andonopoulos","raw_affiliation_strings":["Department of Marketing, University of Sydney, Camperdown, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Sydney, Camperdown, Australia","institution_ids":["https://openalex.org/I129604602"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055925160","display_name":"Gavin Northey","orcid":"https://orcid.org/0000-0003-3533-1128","observed_orcids":["https://orcid.org/0000-0003-3533-1128","https://orcid.org/0000-0002-4345-7559"]},"institutions":[{"id":"https://openalex.org/I11701301","display_name":"Griffith University","ror":"https://ror.org/02sc3r913","country_code":"AU","type":"education","lineage":["https://openalex.org/I11701301"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Gavin Northey","raw_affiliation_strings":["Department of Marketing, Griffith University, Gold Coast, Australia","Griffith Institute For Tourism (GIFT), Gold Coast, Australia"],"raw_orcid":"https://orcid.org/0000-0003-3533-1128","affiliations":[{"raw_affiliation_string":"Department of Marketing, Griffith University, Gold Coast, Australia","institution_ids":["https://openalex.org/I11701301"]},{"raw_affiliation_string":"Griffith Institute For Tourism (GIFT), Gold Coast, Australia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5055925160"],"corresponding_institution_ids":["https://openalex.org/I11701301"],"apc_list":null,"apc_paid":null,"fwci":8.9258,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.97073171,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"35","issue":"1","first_page":"15","last_page":"33"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.5630000233650208,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.5630000233650208,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.42289999127388,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0032999999821186066,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/wine-labeling","display_name":"wine labeling","score":0.953000009059906},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8709999918937683},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.906000018119812},{"id":"https://openalex.org/keywords/consumer-curiosity","display_name":"consumer curiosity","score":0.9480000138282776},{"id":"https://openalex.org/keywords/construal-level-theory","display_name":"construal level theory","score":0.9710000157356262},{"id":"https://openalex.org/keywords/red-wine","display_name":"red wine","score":0.8650000095367432},{"id":"https://openalex.org/keywords/wine-marketing","display_name":"wine marketing","score":0.7979999780654907}],"concepts":[{"id":"https://openalex.org/C55952523","wikidata":"https://www.wikidata.org/wiki/Q3014419","display_name":"Wine","level":2,"score":0.9143657088279724},{"id":"https://openalex.org/C2780523633","wikidata":"https://www.wikidata.org/wiki/Q380709","display_name":"Labelling","level":2,"score":0.6624504327774048},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.655012845993042},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4290672242641449},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.39131736755371094},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.34902119636535645},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34443679451942444},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33568593859672546},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.23071643710136414},{"id":"https://openalex.org/C73484699","wikidata":"https://www.wikidata.org/wiki/Q161733","display_name":"Criminology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09571264.2024.2310302","doi":"https://doi.org/10.1080/09571264.2024.2310302","is_oa":true,"landing_page_url":"https://doi.org/10.1080/09571264.2024.2310302","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/09571264.2024.2310302?download=true","source":{"id":"https://openalex.org/S28824761","display_name":"Journal of Wine Research","issn_l":"0957-1264","issn":["0957-1264","1469-9672"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Wine Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1080/09571264.2024.2310302","doi":"https://doi.org/10.1080/09571264.2024.2310302","is_oa":true,"landing_page_url":"https://doi.org/10.1080/09571264.2024.2310302","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/09571264.2024.2310302?download=true","source":{"id":"https://openalex.org/S28824761","display_name":"Journal of Wine Research","issn_l":"0957-1264","issn":["0957-1264","1469-9672"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Wine Research","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.4300000071525574}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4391436765.pdf","grobid_xml":"https://content.openalex.org/works/W4391436765.grobid-xml"},"referenced_works_count":74,"referenced_works":["https://openalex.org/W1510107119","https://openalex.org/W1667553857","https://openalex.org/W1752105397","https://openalex.org/W1965518036","https://openalex.org/W1986642264","https://openalex.org/W1986946785","https://openalex.org/W1989891255","https://openalex.org/W2007179427","https://openalex.org/W2007576031","https://openalex.org/W2017038068","https://openalex.org/W2030262348","https://openalex.org/W2035761650","https://openalex.org/W2036042739","https://openalex.org/W2053689121","https://openalex.org/W2055121948","https://openalex.org/W2056903341","https://openalex.org/W2058552574","https://openalex.org/W2061675013","https://openalex.org/W2063032996","https://openalex.org/W2066624926","https://openalex.org/W2077937580","https://openalex.org/W2078734863","https://openalex.org/W2080301439","https://openalex.org/W2089457241","https://openalex.org/W2099342631","https://openalex.org/W2111164670","https://openalex.org/W2141812480","https://openalex.org/W2156434901","https://openalex.org/W2164397617","https://openalex.org/W2170706661","https://openalex.org/W2182313105","https://openalex.org/W2220784641","https://openalex.org/W2273419675","https://openalex.org/W2316176641","https://openalex.org/W2357908459","https://openalex.org/W2535392518","https://openalex.org/W2596877887","https://openalex.org/W2605369435","https://openalex.org/W2741088967","https://openalex.org/W2744809629","https://openalex.org/W2762816575","https://openalex.org/W2768258907","https://openalex.org/W2770962215","https://openalex.org/W2772655612","https://openalex.org/W2780117231","https://openalex.org/W2784162892","https://openalex.org/W2791213828","https://openalex.org/W2808804776","https://openalex.org/W2809348728","https://openalex.org/W2900002514","https://openalex.org/W2908052573","https://openalex.org/W2935237654","https://openalex.org/W2942619095","https://openalex.org/W2959372896","https://openalex.org/W2964479311","https://openalex.org/W2970924343","https://openalex.org/W2985384076","https://openalex.org/W2987468045","https://openalex.org/W2988534041","https://openalex.org/W3005351526","https://openalex.org/W3011569617","https://openalex.org/W3022314925","https://openalex.org/W3033807734","https://openalex.org/W3034861649","https://openalex.org/W3040078484","https://openalex.org/W3042828399","https://openalex.org/W3048445750","https://openalex.org/W3083586578","https://openalex.org/W3110562950","https://openalex.org/W3124925480","https://openalex.org/W3178509963","https://openalex.org/W3185396276","https://openalex.org/W4225595229","https://openalex.org/W4309562784"],"related_works":["https://openalex.org/W2535392518","https://openalex.org/W2910689537","https://openalex.org/W7095739176","https://openalex.org/W4401871689","https://openalex.org/W4401342386","https://openalex.org/W2998939262","https://openalex.org/W7018565938","https://openalex.org/W7010635880","https://openalex.org/W7101053866","https://openalex.org/W3171405573"],"abstract_inverted_index":{"Labels":[0],"on":[1,30,57],"food":[2],"and":[3,25,34,43,77,99,106,121,127,141,155,171],"beverage":[4],"products":[5],"are":[6,177],"important":[7],"information":[8],"sources":[9],"that":[10],"can":[11],"profoundly":[12],"influence":[13],"consumer":[14,41,97,125,145],"evaluations.This":[15],"is":[16],"particularly":[17],"so":[18],"for":[19,68,183],"wines,":[20],"where":[21],"the":[22,32,37,47,58,61,90,111,129,132,136,150,157,162],"text,":[23],"design,":[24,110],"colour":[26,48,91,119,130],"of":[27,36,49,60,66,75,92,131,153,174],"labelling":[28,123,143],"appearing":[29],"both":[31],"front":[33],"back":[35,52,94],"bottle":[38,62],"will":[39],"shape":[40],"reactions":[42],"guide":[44],"purchase":[45,100,146],"intent.Importantly,":[46],"a":[50,64,93,167],"wine's":[51],"label":[53,95],"-that":[54],"which":[55],"appears":[56],"rear":[59],"-offers":[63],"range":[65],"opportunities":[67],"wine":[69,134],"marketers":[70],"to":[71,86,116],"generate":[72],"heightened":[73],"levels":[74],"involvement":[76,154],"curiosity":[78],"in":[79],"wine.Despite":[80],"this,":[81],"prior":[82],"research":[83,113],"has":[84],"yet":[85],"fully":[87],"examine":[88],"how":[89,118],"shapes":[96],"attitudes":[98],"behaviours.Guided":[101],"by":[102,148],"construal":[103],"level":[104,152],"theory":[105],"employing":[107],"an":[108],"experimental":[109],"current":[112],"set":[114],"out":[115],"test":[117],"(vs.black":[120],"white)":[122],"influenced":[124,135],"decision-making":[126],"whether":[128],"focal":[133],"effects.The":[137],"results":[138],"demonstrate":[139],"black":[140],"white":[142],"increases":[144],"intentions":[147],"increasing":[149],"consumer's":[151],"curiosity.However,":[156],"effect":[158],"only":[159],"occurred":[160],"when":[161],"labels":[163],"were":[164],"paired":[165],"with":[166],"red":[168],"wine.The":[169],"theoretical":[170],"practical":[172],"implications":[173],"these":[175],"findings":[176],"discussed,":[178],"as":[179,181],"well":[180],"directions":[182],"future":[184],"research.":[185]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":9}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2024-02-02T00:00:00"}