{"id":"https://openalex.org/W4391294075","doi":"https://doi.org/10.37339/jurpikat.v5i1.1353","title":"Pelatihan Perilaku Digital Marketing Ibu-ibu UMKM Produk Ikan Laut dan Olahan Krupuk Di Pantai Carita Kabupaten Pandeglang Banten","display_name":"Pelatihan Perilaku Digital Marketing Ibu-ibu UMKM Produk Ikan Laut dan Olahan Krupuk Di Pantai Carita Kabupaten Pandeglang Banten","publication_year":2024,"publication_date":"2024-01-21","ids":{"openalex":"https://openalex.org/W4391294075","doi":"https://doi.org/10.37339/jurpikat.v5i1.1353"},"language":"id","primary_location":{"id":"doi:10.37339/jurpikat.v5i1.1353","doi":"https://doi.org/10.37339/jurpikat.v5i1.1353","is_oa":true,"landing_page_url":"https://doi.org/10.37339/jurpikat.v5i1.1353","pdf_url":"https://jurnal.politeknik-kebumen.ac.id/jurpikat/article/download/1353/773","source":{"id":"https://openalex.org/S4210179216","display_name":"JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)","issn_l":"2746-038X","issn":["2746-038X","2746-0398"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274647","host_organization_name":"Politeknik Piksi Ganesha Indonesia","host_organization_lineage":["https://openalex.org/I4405274647"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.politeknik-kebumen.ac.id/jurpikat/article/download/1353/773","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058595216","display_name":"Rilla Sovitriana","orcid":"https://orcid.org/0000-0001-9563-4935","observed_orcids":["https://orcid.org/0000-0001-9563-4935","https://orcid.org/0000-0002-2892-4745"]},"institutions":[{"id":"https://openalex.org/I4210087984","display_name":"Universitas Persada Indonesia Yayasan Administrasi Indonesia","ror":"https://ror.org/00791c793","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210087984"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rilla Sovitriana","raw_affiliation_strings":["Universitas Persada Indonesia YAI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Persada Indonesia YAI","institution_ids":["https://openalex.org/I4210087984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076702128","display_name":"Sularso Budilaksono","orcid":"https://orcid.org/0000-0003-3400-8134","observed_orcids":["https://orcid.org/0000-0003-3400-8134"]},"institutions":[{"id":"https://openalex.org/I4210087984","display_name":"Universitas Persada Indonesia Yayasan Administrasi Indonesia","ror":"https://ror.org/00791c793","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210087984"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sularso Budilaksono","raw_affiliation_strings":["Sistem Informasi, Universitas Persada Indonesia YAI, Jakarta, 10430"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sistem Informasi, Universitas Persada Indonesia YAI, Jakarta, 10430","institution_ids":["https://openalex.org/I4210087984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028310352","display_name":"Euis Puspita Dewi","orcid":"https://orcid.org/0000-0002-6784-7754","observed_orcids":["https://orcid.org/0000-0002-6784-7754"]},"institutions":[{"id":"https://openalex.org/I4210087984","display_name":"Universitas Persada Indonesia Yayasan Administrasi Indonesia","ror":"https://ror.org/00791c793","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210087984"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Euis Puspita Dewi","raw_affiliation_strings":["Universitas Persada Indonesia YAI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Persada Indonesia YAI","institution_ids":["https://openalex.org/I4210087984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000008484","display_name":"Nana Trisnawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210087984","display_name":"Universitas Persada Indonesia Yayasan Administrasi Indonesia","ror":"https://ror.org/00791c793","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210087984"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nana Trisnawati","raw_affiliation_strings":["Universitas Persada Indonesia YAI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Persada Indonesia YAI","institution_ids":["https://openalex.org/I4210087984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081113024","display_name":"Nurina Nurina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210087984","display_name":"Universitas Persada Indonesia Yayasan Administrasi Indonesia","ror":"https://ror.org/00791c793","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210087984"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurina Nurina","raw_affiliation_strings":["Universitas Persada Indonesia YAI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Persada Indonesia YAI","institution_ids":["https://openalex.org/I4210087984"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035978225","display_name":"Evi Syafrida Nasution","orcid":"https://orcid.org/0009-0000-5845-2825","observed_orcids":["https://orcid.org/0009-0000-5845-2825"]},"institutions":[{"id":"https://openalex.org/I4210087984","display_name":"Universitas Persada Indonesia Yayasan Administrasi Indonesia","ror":"https://ror.org/00791c793","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210087984"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Evi Syafrida Nasution","raw_affiliation_strings":["Universitas Persada Indonesia YAI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Persada Indonesia YAI","institution_ids":["https://openalex.org/I4210087984"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210087984"],"apc_list":null,"apc_paid":null,"fwci":3.2918,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.92609598,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"5","issue":"1","first_page":"220","last_page":"228"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9520000219345093},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9020000100135803},{"id":"https://openalex.org/keywords/women-entrepreneurs","display_name":"women entrepreneurs","score":0.8190000057220459},{"id":"https://openalex.org/keywords/fishery-products","display_name":"fishery products","score":0.47200000286102295},{"id":"https://openalex.org/keywords/fish-crackers","display_name":"fish crackers","score":0.4490000009536743},{"id":"https://openalex.org/keywords/business-training","display_name":"business training","score":0.4620000123977661},{"id":"https://openalex.org/keywords/market-visibility","display_name":"market visibility","score":0.6729999780654907},{"id":"https://openalex.org/keywords/pandeglang","display_name":"Pandeglang","score":0.9649999737739563}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5019392967224121}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37339/jurpikat.v5i1.1353","doi":"https://doi.org/10.37339/jurpikat.v5i1.1353","is_oa":true,"landing_page_url":"https://doi.org/10.37339/jurpikat.v5i1.1353","pdf_url":"https://jurnal.politeknik-kebumen.ac.id/jurpikat/article/download/1353/773","source":{"id":"https://openalex.org/S4210179216","display_name":"JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)","issn_l":"2746-038X","issn":["2746-038X","2746-0398"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274647","host_organization_name":"Politeknik Piksi Ganesha Indonesia","host_organization_lineage":["https://openalex.org/I4405274647"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37339/jurpikat.v5i1.1353","doi":"https://doi.org/10.37339/jurpikat.v5i1.1353","is_oa":true,"landing_page_url":"https://doi.org/10.37339/jurpikat.v5i1.1353","pdf_url":"https://jurnal.politeknik-kebumen.ac.id/jurpikat/article/download/1353/773","source":{"id":"https://openalex.org/S4210179216","display_name":"JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)","issn_l":"2746-038X","issn":["2746-038X","2746-0398"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274647","host_organization_name":"Politeknik Piksi Ganesha Indonesia","host_organization_lineage":["https://openalex.org/I4405274647"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.833299994468689},{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.4943999946117401}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4391294075.pdf","grobid_xml":"https://content.openalex.org/works/W4391294075.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2128304502","https://openalex.org/W2938673994","https://openalex.org/W3095387652","https://openalex.org/W4313361936","https://openalex.org/W4381733348"],"related_works":["https://openalex.org/W4405976058","https://openalex.org/W7117370099","https://openalex.org/W4414719900","https://openalex.org/W7219941452","https://openalex.org/W4388716892","https://openalex.org/W7163759820","https://openalex.org/W7219381857","https://openalex.org/W4322620841","https://openalex.org/W7143325090","https://openalex.org/W7217106974"],"abstract_inverted_index":{"Pelatihan":[0,81,119],"penerapan":[1],"perilaku":[2,21,95],"bisnis":[3,96],"digital":[4,28,64,73,97],"untuk":[5,34,56,74,84],"Usaha":[6],"Mikro,":[7],"Kecil,":[8],"dan":[9,29,46,50,58,77,89,103,113,129],"Menengah":[10],"(UMKM)":[11],"yang":[12,39,65,91,98,116],"berlokasi":[13],"di":[14,18,133,137],"sekitar":[15],"pantai":[16,135],"Carita":[17,136],"Banten.":[19,138],"Melalui":[20],"Digital":[22],"Marketing":[23],"UMKM,":[24],"dapat":[25,110,122],"memanfaatkan":[26],"aspek":[27],"teknologi":[30,72,107],"informasi":[31],"dalam":[32,93,105],"upaya":[33],"meningkatkan":[35,47,75,101],"visibilitas,":[36],"menjangkau":[37],"pasar":[38],"lebih":[40],"luas,":[41],"membangun":[42],"hubungan":[43],"dengan":[44,87],"pelanggan,":[45],"keberhasilan":[48],"pemasaran":[49],"penjualan.":[51],"Hal":[52],"ini":[53,82,120],"memberikan":[54,123],"potensi":[55,112],"pertumbuhan":[57,131],"kesuksesan":[59],"bagi":[60,127],"UMKM.":[61],"Dalam":[62],"era":[63],"semakin":[66,117],"maju":[67],"ini,":[68],"UMKM":[69,86,109,128],"perlu":[70],"mengadopsi":[71],"efisiensi":[76],"daya":[78],"saing":[79],"mereka.":[80],"bertujuan":[83],"membekali":[85],"pengetahuan":[88,102],"keterampilan":[90,104],"diperlukan":[92],"menerapkan":[94],"efektif.":[99],"Dengan":[100],"menggunakan":[106],"digital,":[108],"mengoptimalkan":[111],"menghadapi":[114],"persaingan":[115],"ketat.":[118],"diharapkan":[121],"manfaat":[124],"jangka":[125],"panjang":[126],"mendorong":[130],"ekonomi":[132],"wilayah":[134]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-01-29T00:00:00"}