{"id":"https://openalex.org/W4391255422","doi":"https://doi.org/10.55905/oelv22n1-189","title":"Constru\u00e7\u00e3o e valida\u00e7\u00e3o de uma escala para avaliar a percep\u00e7\u00e3o da marca automotiva Peugeot no Distrito Federal","display_name":"Constru\u00e7\u00e3o e valida\u00e7\u00e3o de uma escala para avaliar a percep\u00e7\u00e3o da marca automotiva Peugeot no Distrito Federal","publication_year":2024,"publication_date":"2024-01-26","ids":{"openalex":"https://openalex.org/W4391255422","doi":"https://doi.org/10.55905/oelv22n1-189"},"language":"pt","primary_location":{"id":"doi:10.55905/oelv22n1-189","doi":"https://doi.org/10.55905/oelv22n1-189","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55905/oelv22n1-189","pdf_url":"https://ojs.observatoriolatinoamericano.com/ojs/index.php/olel/article/download/2966/2097","source":{"id":"https://openalex.org/S4210217256","display_name":"OBSERVAT\u00d3RIO DE LA ECONOM\u00cdA LATINOAMERICANA","issn_l":"1696-8352","issn":["1696-8352"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["vabb-shw"],"host_organization":"https://openalex.org/P4310321194","host_organization_name":"Servicios Academicos Intercontinentales","host_organization_lineage":["https://openalex.org/P4310321194"],"host_organization_lineage_names":["Servicios Academicos Intercontinentales"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OBSERVAT\u00d3RIO DE LA ECONOM\u00cdA LATINOAMERICANA","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.observatoriolatinoamericano.com/ojs/index.php/olel/article/download/2966/2097","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111119000","display_name":"Jo\u00e3o Paulo Santos Monteiro","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Paulo Santos Monteiro","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034662297","display_name":"Nicolas Caballero Lois","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nicolas Caballero Lois","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046132748","display_name":"Deosir Fl\u00e1vio Lobo de Castro J\u00fanior","orcid":"https://orcid.org/0000-0002-0883-1031","observed_orcids":["https://orcid.org/0000-0002-0883-1031"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Deosir Fl\u00e1vio Lobo De Castro J\u00fanior","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079815907","display_name":"Jean Carlos de Abreu","orcid":"https://orcid.org/0000-0001-7437-8071","observed_orcids":["https://orcid.org/0000-0001-7437-8071"]},"institutions":[{"id":"https://openalex.org/I4405255256","display_name":"Centro Universit\u00e1rio Cesusc \u2013 UNICESUSC","ror":"https://ror.org/02sr5qc36","country_code":"BR","type":"education","lineage":["https://openalex.org/I4405255256"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jean Carlos De Abreu","raw_affiliation_strings":["Doutor em Administra\u00e7\u00e3o \u00e1rea de concentra\u00e7\u00e3o em Estrat\u00e9gia Organizacional pela Christian Business School , Estados Unidos Institui\u00e7\u00e3o : Faculdade CESUSC Endere\u00e7o : SC-401 , 9301 , Santo Ant\u00f4nio de Lisboa , Florian\u00f3polis -SC , CEP : 88050-001"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doutor em Administra\u00e7\u00e3o \u00e1rea de concentra\u00e7\u00e3o em Estrat\u00e9gia Organizacional pela Christian Business School , Estados Unidos Institui\u00e7\u00e3o : Faculdade CESUSC Endere\u00e7o : SC-401 , 9301 , Santo Ant\u00f4nio de Lisboa , Florian\u00f3polis -SC , CEP : 88050-001","institution_ids":["https://openalex.org/I4405255256"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013324349","display_name":"M\u00e1rcio Nakayama Miura","orcid":"https://orcid.org/0000-0003-1188-1889","observed_orcids":["https://orcid.org/0000-0003-1188-1889"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marcio Nakayama Miura","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034551702","display_name":"Elvis Silveira-Martins","orcid":"https://orcid.org/0000-0002-3189-3767","observed_orcids":["https://orcid.org/0000-0002-3189-3767"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elvis Silveira-Martins","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5056890739","display_name":"Andr\u00e9 Luiz Carvalho","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andr\u00e9 Luiz Carvalho","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00576753,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"22","issue":"1","first_page":"3591","last_page":"3620"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.039000000804662704,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.010900000110268593,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/automotive-brands","display_name":"car brands","score":0.6140000224113464},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.7630000114440918},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.6269999742507935},{"id":"https://openalex.org/keywords/scale-validation","display_name":"scale validation","score":0.828000009059906},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.8209999799728394},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9399999976158142},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9580000042915344},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.8519999980926514},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":1.0},{"id":"https://openalex.org/keywords/peugeot","display_name":"Peugeot","score":0.9760000109672546},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6269999742507935},{"id":"https://openalex.org/keywords/federal-district","display_name":"Distrito Federal","score":0.7570000290870667}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7329763174057007},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2137342095375061}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55905/oelv22n1-189","doi":"https://doi.org/10.55905/oelv22n1-189","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55905/oelv22n1-189","pdf_url":"https://ojs.observatoriolatinoamericano.com/ojs/index.php/olel/article/download/2966/2097","source":{"id":"https://openalex.org/S4210217256","display_name":"OBSERVAT\u00d3RIO DE LA ECONOM\u00cdA LATINOAMERICANA","issn_l":"1696-8352","issn":["1696-8352"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["vabb-shw"],"host_organization":"https://openalex.org/P4310321194","host_organization_name":"Servicios Academicos Intercontinentales","host_organization_lineage":["https://openalex.org/P4310321194"],"host_organization_lineage_names":["Servicios Academicos Intercontinentales"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OBSERVAT\u00d3RIO DE LA ECONOM\u00cdA LATINOAMERICANA","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55905/oelv22n1-189","doi":"https://doi.org/10.55905/oelv22n1-189","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55905/oelv22n1-189","pdf_url":"https://ojs.observatoriolatinoamericano.com/ojs/index.php/olel/article/download/2966/2097","source":{"id":"https://openalex.org/S4210217256","display_name":"OBSERVAT\u00d3RIO DE LA ECONOM\u00cdA LATINOAMERICANA","issn_l":"1696-8352","issn":["1696-8352"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["vabb-shw"],"host_organization":"https://openalex.org/P4310321194","host_organization_name":"Servicios Academicos Intercontinentales","host_organization_lineage":["https://openalex.org/P4310321194"],"host_organization_lineage_names":["Servicios Academicos Intercontinentales"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OBSERVAT\u00d3RIO DE LA ECONOM\u00cdA LATINOAMERICANA","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4391255422.pdf","grobid_xml":"https://content.openalex.org/works/W4391255422.grobid-xml"},"referenced_works_count":19,"referenced_works":["https://openalex.org/W1998039533","https://openalex.org/W2017943907","https://openalex.org/W2037294245","https://openalex.org/W2039173306","https://openalex.org/W2088182273","https://openalex.org/W2118338381","https://openalex.org/W2126763138","https://openalex.org/W2163000154","https://openalex.org/W2266639535","https://openalex.org/W2508656157","https://openalex.org/W2586935958","https://openalex.org/W2794138532","https://openalex.org/W2808914681","https://openalex.org/W2891100457","https://openalex.org/W2910483483","https://openalex.org/W2914801171","https://openalex.org/W2976395244","https://openalex.org/W3020094607","https://openalex.org/W3021677280"],"related_works":["https://openalex.org/W6992878504","https://openalex.org/W1579654044","https://openalex.org/W2045960383","https://openalex.org/W2743029359","https://openalex.org/W95157957","https://openalex.org/W2582744467","https://openalex.org/W2972970962","https://openalex.org/W2974926227","https://openalex.org/W2810067783","https://openalex.org/W2530969809"],"abstract_inverted_index":{"Em":[0],"um":[1,12,167],"mercado":[2],"altamente":[3],"competitivo,":[4],"a":[5,83,91,107,166],"marca":[6,57,125,180],"apresenta-se,":[7],"cada":[8],"vez":[9],"mais,":[10],"como":[11,31,81],"dos":[13,70],"principais":[14],"ativos":[15],"de":[16,32,50,63,65,75,87,109,111,118,138,150,183,188,196],"uma":[17,26,60,88,116,133],"empresa.":[18],"Atrav\u00e9s":[19],"dela,":[20],"\u00e9":[21],"poss\u00edvel":[22],"construir":[23],"e/ou":[24,35,191],"consolidar":[25],"eficiente":[27],"imagem":[28],"institucional,":[29],"bem":[30],"seus":[33,189],"produtos":[34,190],"servi\u00e7os,":[36],"posicionando":[37],"e":[38,85,104,155,169,193,199],"aumentando":[39],"sua":[40],"vantagem":[41],"competitiva":[42],"junto":[43],"aos":[44,122],"mais":[45],"variados":[46],"p\u00fablicos-alvo.":[47],"A":[48,95],"proposi\u00e7\u00e3o":[49],"novas":[51],"escalas":[52],"para":[53,90,136],"o":[54,172],"construto":[55],"da":[56,124,147,153,160,179,186],"automotiva":[58],"implica":[59],"maior":[61],"facilidade":[62],"tomada":[64],"decis\u00f5es":[66],"gerenciais,":[67],"esclarecendo":[68],"alguns":[69],"fatores":[71],"preditivos":[72],"do":[73,162],"desempenho":[74],"produtos.":[76],"O":[77],"presente":[78,173],"trabalho":[79,163],"teve":[80],"objetivo":[82],"constru\u00e7\u00e3o":[84],"valida\u00e7\u00e3o":[86],"escala":[89,96,134],"Marca":[92,139,154],"Automotiva":[93,140],"Peugeot.":[94],"foi":[97],"constru\u00edda":[98],"com":[99,106,141],"base":[100,117],"na":[101],"teoria":[102],"revisada":[103],"validada":[105,135],"utiliza\u00e7\u00e3o":[108],"t\u00e9cnica":[110],"an\u00e1lise":[112],"fatorial":[113],"explorat\u00f3ria,":[114],"sobre":[115],"73":[119],"question\u00e1rios":[120],"aplicados":[121],"consumidores":[123],"Peugeot":[126],"no":[127,177,181,194],"Distrito":[128],"Federal.":[129],"Os":[130],"resultados":[131],"apresentam":[132],"mensura\u00e7\u00e3o":[137],"cinco":[142],"construtos:":[143],"Qualidade":[144],"Percebida,":[145],"Consci\u00eancia":[146],"Marca,":[148],"Percep\u00e7\u00e3o":[149],"Valor,":[151],"Associa\u00e7\u00e3o":[152],"Lealdade":[156],"\u00e0":[157],"Marca.":[158],"Apesar":[159],"limita\u00e7\u00e3o":[161],"(pesquisa":[164],"aplicada":[165],"caso":[168],"amostra":[170],"espec\u00edfica),":[171],"estudo":[174],"pode":[175],"contribuir":[176],"fortalecimento":[178],"segmento":[182],"ve\u00edculos,":[184],"al\u00e9m":[185],"qualidade":[187],"servi\u00e7o":[192],"desenvolvimento":[195],"a\u00e7\u00f5es":[197],"mercadol\u00f3gicas":[198],"comunicacionais.":[200]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2024-01-27T00:00:00"}