{"id":"https://openalex.org/W4390955016","doi":"https://doi.org/10.59024/jise.v2i1.542","title":"USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS","display_name":"USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4390955016","doi":"https://doi.org/10.59024/jise.v2i1.542"},"language":"en","primary_location":{"id":"doi:10.59024/jise.v2i1.542","doi":"https://doi.org/10.59024/jise.v2i1.542","is_oa":true,"landing_page_url":"https://doi.org/10.59024/jise.v2i1.542","pdf_url":"https://jurnal.alimspublishing.co.id/index.php/JISE/article/download/542/423","source":{"id":"https://openalex.org/S4387287657","display_name":"JURNAL EKONOMI BISNIS DAN MANAJEMEN","issn_l":"2985-3117","issn":["2985-3117","2985-3249"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL EKONOMI BISNIS DAN MANAJEMEN","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.alimspublishing.co.id/index.php/JISE/article/download/542/423","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093732434","display_name":"Laksamana Khaidir K.N","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Laksamana Khaidir K.N","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033089417","display_name":"Muhammad Irwan Padli Nasution","orcid":"https://orcid.org/0000-0001-9597-1210","observed_orcids":["https://orcid.org/0000-0001-9597-1210"]},"institutions":[{"id":"https://openalex.org/I4210137904","display_name":"Universitas Islam Negeri Sumatera Utara","ror":"https://ror.org/03z1wm043","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137904"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Irwan Padli Nasution","raw_affiliation_strings":["Universitas Islam Negeri Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Sumatera Utara","institution_ids":["https://openalex.org/I4210137904"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210137904"],"apc_list":null,"apc_paid":null,"fwci":3.335,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.92745135,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"2","issue":"1","first_page":"47","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9384999871253967,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9384999871253967,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12662","display_name":"Digitalization and Economic Development in Agriculture","score":0.04500000178813934,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.011099999770522118,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/agricultural-product-marketing","display_name":"agricultural product marketing","score":0.8259999752044678},{"id":"https://openalex.org/keywords/smallholder-farmers","display_name":"smallholder farmers","score":0.6259999871253967},{"id":"https://openalex.org/keywords/millennial-farmers","display_name":"millennial farmers","score":0.9570000171661377},{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.746999979019165},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9760000109672546},{"id":"https://openalex.org/keywords/farmer-training-and-mentoring","display_name":"farmer training and mentoring","score":0.6840000152587891},{"id":"https://openalex.org/keywords/distribution-chain","display_name":"distribution chain","score":0.5849999785423279},{"id":"https://openalex.org/keywords/intermediaries","display_name":"intermediaries","score":0.847000002861023},{"id":"https://openalex.org/keywords/bargaining-power","display_name":"bargaining power","score":0.8700000047683716},{"id":"https://openalex.org/keywords/market-access","display_name":"market access","score":0.9089999794960022},{"id":"https://openalex.org/keywords/farm-income","display_name":"farm income","score":0.8489999771118164},{"id":"https://openalex.org/keywords/purworejo-regency","display_name":"Purworejo Regency","score":0.9160000085830688}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.735685408115387},{"id":"https://openalex.org/C2781354396","wikidata":"https://www.wikidata.org/wiki/Q840407","display_name":"Enthusiasm","level":2,"score":0.722569465637207},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6671072244644165},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6352542638778687},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.5218775868415833},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5089902877807617},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.5050540566444397},{"id":"https://openalex.org/C20879000","wikidata":"https://www.wikidata.org/wiki/Q396131","display_name":"Agricultural marketing","level":4,"score":0.4533218741416931},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.44403427839279175},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4339519739151001},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2843654155731201},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2044563591480255},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.07641848921775818},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59024/jise.v2i1.542","doi":"https://doi.org/10.59024/jise.v2i1.542","is_oa":true,"landing_page_url":"https://doi.org/10.59024/jise.v2i1.542","pdf_url":"https://jurnal.alimspublishing.co.id/index.php/JISE/article/download/542/423","source":{"id":"https://openalex.org/S4387287657","display_name":"JURNAL EKONOMI BISNIS DAN MANAJEMEN","issn_l":"2985-3117","issn":["2985-3117","2985-3249"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL EKONOMI BISNIS DAN MANAJEMEN","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59024/jise.v2i1.542","doi":"https://doi.org/10.59024/jise.v2i1.542","is_oa":true,"landing_page_url":"https://doi.org/10.59024/jise.v2i1.542","pdf_url":"https://jurnal.alimspublishing.co.id/index.php/JISE/article/download/542/423","source":{"id":"https://openalex.org/S4387287657","display_name":"JURNAL EKONOMI BISNIS DAN MANAJEMEN","issn_l":"2985-3117","issn":["2985-3117","2985-3249"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL EKONOMI BISNIS DAN MANAJEMEN","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.9211000204086304,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.875,"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2"},{"score":0.651199996471405,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4390955016.pdf","grobid_xml":"https://content.openalex.org/works/W4390955016.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W2339178857","https://openalex.org/W2942630176","https://openalex.org/W2997154284","https://openalex.org/W3046834158","https://openalex.org/W3049662509","https://openalex.org/W3093903379","https://openalex.org/W3108952557","https://openalex.org/W3133882384","https://openalex.org/W3179096034","https://openalex.org/W4229452656","https://openalex.org/W4286668680","https://openalex.org/W4291366110","https://openalex.org/W4295990925","https://openalex.org/W4297721111"],"related_works":["https://openalex.org/W4409692219","https://openalex.org/W7138864517","https://openalex.org/W4415226419","https://openalex.org/W7215605584","https://openalex.org/W7213897756","https://openalex.org/W4402876272","https://openalex.org/W4309355258","https://openalex.org/W4410321427","https://openalex.org/W7216396286","https://openalex.org/W4320068331"],"abstract_inverted_index":{"This":[0,172],"research":[1,59,173],"explores":[2],"the":[3,12,25,58,61,109,157,163,176,190],"utilization":[4,99],"of":[5,14,63,77,100,128,159,165,178,192],"information":[6],"technology,":[7],"particularly":[8],"digital":[9,64,114,160],"marketing,":[10,161],"in":[11,21,55,84,112],"marketing":[13,44,65,115],"agricultural":[15,193],"products.":[16],"Focusing":[17],"on":[18,40,66],"Wonotulus":[19],"Village":[20],"Purworejo":[22],"Regency,":[23],"Indonesia,":[24],"study":[26],"addresses":[27],"challenges":[28],"faced":[29],"by":[30],"millennial":[31],"farmers":[32,131],"due":[33],"to":[34,117,175],"lengthy":[35],"distribution":[36],"chains":[37],"and":[38,52,72,80,97,103,125,151,167,188],"dependence":[39],"middlemen,":[41],"proposing":[42],"online":[43],"strategies":[45,116],"as":[46,122],"a":[47],"solution.":[48],"Through":[49],"in-depth":[50],"references":[51],"case":[53,144],"studies":[54,145],"various":[56],"villages,":[57],"emphasizes":[60],"impact":[62],"farmers'":[67],"bargaining":[68],"positions,":[69],"market":[70,139],"access,":[71],"income":[73],"growth.":[74],"The":[75,90,106,154],"implementation":[76],"training,":[78],"mentoring,":[79],"marketplace":[81],"management":[82],"activities":[83],"different":[85],"locations":[86],"demonstrates":[87],"positive":[88],"transformations.":[89],"results":[91],"indicate":[92],"increased":[93],"enthusiasm,":[94],"improved":[95],"knowledge,":[96],"successful":[98,149],"social":[101],"media":[102],"e-commerce":[104],"platforms.":[105],"discussion":[107],"highlights":[108],"flexibility":[110],"required":[111],"adapting":[113],"local":[118,185],"characteristics.":[119],"Challenges":[120],"such":[121],"technology":[123,180],"accessibility":[124],"varying":[126],"levels":[127],"understanding":[129,177],"among":[130,143],"are":[132],"discussed,":[133],"along":[134],"with":[135],"opportunities":[136],"for":[137,169],"global":[138],"expansion.":[140],"Comparative":[141],"analyses":[142],"provide":[146],"insights":[147],"into":[148],"aspects":[150],"potential":[152],"improvements.":[153],"conclusion":[155],"underscores":[156],"effectiveness":[158],"emphasizing":[162],"importance":[164],"training":[166],"mentoring":[168],"SME":[170],"participants.":[171],"contributes":[174],"how":[179],"can":[181],"empower":[182],"farmers,":[183],"enhance":[184],"economic":[186],"growth,":[187],"ensure":[189],"sustainability":[191],"businesses.":[194]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-01-18T00:00:00"}
