{"id":"https://openalex.org/W4390888409","doi":"https://doi.org/10.55927/fjas.v2i12.7214","title":"The Effect of Tik Tok Live Streaming in Increasing Consumer Trust and Purchasing Decisions","display_name":"The Effect of Tik Tok Live Streaming in Increasing Consumer Trust and Purchasing Decisions","publication_year":2023,"publication_date":"2023-12-15","ids":{"openalex":"https://openalex.org/W4390888409","doi":"https://doi.org/10.55927/fjas.v2i12.7214"},"language":"en","primary_location":{"id":"doi:10.55927/fjas.v2i12.7214","doi":"https://doi.org/10.55927/fjas.v2i12.7214","is_oa":true,"landing_page_url":"https://doi.org/10.55927/fjas.v2i12.7214","pdf_url":"https://journal.formosapublisher.org/index.php/fjas/article/download/7214/7186","source":{"id":"https://openalex.org/S4387282184","display_name":"Formosa Journal of Applied Sciences","issn_l":"2962-6447","issn":["2962-6447"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Formosa Journal of Applied Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.formosapublisher.org/index.php/fjas/article/download/7214/7186","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037606674","display_name":"Elvi Susanti","orcid":"https://orcid.org/0000-0002-6222-9594","observed_orcids":["https://orcid.org/0000-0002-6222-9594"]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Elvi Susanti","raw_affiliation_strings":["Mahasiswa Program Studi Manajemen, Fakultas Ekonomi Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mahasiswa Program Studi Manajemen, Fakultas Ekonomi Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062249637","display_name":"Suhroji Adha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I193621155","display_name":"Indonesia Open University","ror":"https://ror.org/03zwesg40","country_code":"ID","type":"education","lineage":["https://openalex.org/I193621155"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Suhroji Adha","raw_affiliation_strings":["Dosen Program Studi Manajemen, Fakultas Ekonomi Universitas Terbuka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dosen Program Studi Manajemen, Fakultas Ekonomi Universitas Terbuka","institution_ids":["https://openalex.org/I193621155"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I193621155"],"apc_list":null,"apc_paid":null,"fwci":2.6885,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.91219815,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"2","issue":"12","first_page":"3293","last_page":"3306"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5976999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5976999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.396699994802475,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.003000000026077032,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tiktok-live-streaming","display_name":"TikTok live streaming","score":0.9079999923706055},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9789999723434448},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9380000233650208},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.7350000143051147},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.777999997138977},{"id":"https://openalex.org/keywords/content-authenticity","display_name":"content authenticity","score":0.8629999756813049},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5320000052452087}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8538825511932373},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.8089383244514465},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.654058575630188},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5947988033294678},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.540534496307373},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.49109625816345215},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4773466885089874},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2119736671447754},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.09061259031295776},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55927/fjas.v2i12.7214","doi":"https://doi.org/10.55927/fjas.v2i12.7214","is_oa":true,"landing_page_url":"https://doi.org/10.55927/fjas.v2i12.7214","pdf_url":"https://journal.formosapublisher.org/index.php/fjas/article/download/7214/7186","source":{"id":"https://openalex.org/S4387282184","display_name":"Formosa Journal of Applied Sciences","issn_l":"2962-6447","issn":["2962-6447"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Formosa Journal of Applied Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55927/fjas.v2i12.7214","doi":"https://doi.org/10.55927/fjas.v2i12.7214","is_oa":true,"landing_page_url":"https://doi.org/10.55927/fjas.v2i12.7214","pdf_url":"https://journal.formosapublisher.org/index.php/fjas/article/download/7214/7186","source":{"id":"https://openalex.org/S4387282184","display_name":"Formosa Journal of Applied Sciences","issn_l":"2962-6447","issn":["2962-6447"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Formosa Journal of Applied Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4390888409.pdf","grobid_xml":"https://content.openalex.org/works/W4390888409.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W2911367200","https://openalex.org/W2972835608","https://openalex.org/W3017313747","https://openalex.org/W3091656101","https://openalex.org/W3106501353","https://openalex.org/W3157409876","https://openalex.org/W3166629752","https://openalex.org/W4295237199","https://openalex.org/W4297369765","https://openalex.org/W4312594598","https://openalex.org/W4367460364","https://openalex.org/W4379177522","https://openalex.org/W4379177523","https://openalex.org/W4386405978"],"related_works":["https://openalex.org/W7216248159","https://openalex.org/W7204168721","https://openalex.org/W7219016811","https://openalex.org/W4405917260","https://openalex.org/W7216206577","https://openalex.org/W7147746024","https://openalex.org/W7216137429","https://openalex.org/W4412456551","https://openalex.org/W4402844462","https://openalex.org/W7220587690"],"abstract_inverted_index":{"In":[0],"the":[1,6,12,27,96,99],"currently":[2],"developing":[3],"digital":[4],"era,":[5],"use":[7],"of":[8,98],"live":[9,31,60,73,93],"streaming":[10,32,74,94],"on":[11],"TikTok":[13,30,59,72,106],"platform":[14],"is":[15,109],"becoming":[16],"an":[17,76],"increasingly":[18],"popular":[19],"marketing":[20],"strategy.":[21],"This":[22],"research":[23,47,50,57,68],"aims":[24,51],"to":[25,52],"determine":[26],"relationship":[28],"between":[29],"and":[33,37,64,86,95,120],"increasing":[34],"consumer":[35,62,81,122],"trust":[36,82,119],"purchasing":[38,65,104,123],"decisions.":[39,66,105,124],"By":[40],"utilizing":[41],"a":[42,46,113],"literature":[43],"review":[44],"as":[45,112],"method,":[48],"this":[49],"explore":[53],"information":[54],"from":[55],"previous":[56],"involving":[58],"streaming,":[61],"trust,":[63],"Previous":[67],"results":[69],"show":[70],"that":[71,116],"plays":[75],"important":[77],"role":[78],"in":[79],"shaping":[80],"through":[83],"content":[84],"authenticity":[85],"direct":[87],"interaction.":[88],"Product":[89],"details":[90],"displayed":[91],"during":[92],"quality":[97],"streamer's":[100],"presentation":[101],"can":[102,117],"influence":[103],"Live":[107],"Streaming":[108],"considered":[110],"effective":[111],"promotional":[114],"medium":[115],"build":[118],"increase":[121]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2024-01-16T00:00:00"}