{"id":"https://openalex.org/W4390888134","doi":"https://doi.org/10.55927/ijis.v2i12.7235","title":"Decision Support System Analysis of School Promotion Media Selection using MABAC, OCRA And CODAS Methods","display_name":"Decision Support System Analysis of School Promotion Media Selection using MABAC, OCRA And CODAS Methods","publication_year":2023,"publication_date":"2023-12-28","ids":{"openalex":"https://openalex.org/W4390888134","doi":"https://doi.org/10.55927/ijis.v2i12.7235"},"language":"en","primary_location":{"id":"doi:10.55927/ijis.v2i12.7235","doi":"https://doi.org/10.55927/ijis.v2i12.7235","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55927/ijis.v2i12.7235","pdf_url":"https://journal.formosapublisher.org/index.php/ijis/article/download/7235/7344","source":{"id":"https://openalex.org/S4387287805","display_name":"International Journal of Integrative Sciences","issn_l":"2985-9050","issn":["2985-9050"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Integrative Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.formosapublisher.org/index.php/ijis/article/download/7235/7344","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111112313","display_name":"Ajib Bahauddin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ajib Bahauddin","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111112314","display_name":"Aang Suryana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aang Suryana","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000995286","display_name":"Muhammad Arrasyid","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Arrasyid","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034543880","display_name":"Perani Rosyani","orcid":"https://orcid.org/0000-0002-4032-0901","observed_orcids":["https://orcid.org/0000-0002-4032-0901"]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Perani Rosyani","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000473743","display_name":"Saprudin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Saprudin","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210157166"],"apc_list":null,"apc_paid":null,"fwci":0.5917,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.68530816,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"2","issue":"12","first_page":"1967","last_page":"1990"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11734","display_name":"Decision Support System Applications","score":0.04729999974370003,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/grade-promotion","display_name":"school promotion","score":0.9739999771118164},{"id":"https://openalex.org/keywords/decision-support-system","display_name":"decision support system","score":0.7559999823570251},{"id":"https://openalex.org/keywords/mabac","display_name":"MABAC","score":0.9449999928474426},{"id":"https://openalex.org/keywords/ocra","display_name":"OCRA","score":0.9769999980926514},{"id":"https://openalex.org/keywords/codas","display_name":"CODAS","score":0.9990000128746033},{"id":"https://openalex.org/keywords/multi-criteria-decision-making","display_name":"multi-criteria decision making","score":0.8960000276565552},{"id":"https://openalex.org/keywords/brochures","display_name":"brochures","score":0.8180000185966492},{"id":"https://openalex.org/keywords/billboards","display_name":"billboards","score":0.9340000152587891},{"id":"https://openalex.org/keywords/newspaper-advertising","display_name":"newspaper advertising","score":0.722000002861023}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7936440706253052},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.7157787680625916},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.7030612826347351},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.5484548211097717},{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.4905354380607605},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.471630334854126},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46369966864585876},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4597146809101105},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40021219849586487},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3614809811115265},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3579731583595276},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33045727014541626},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.26721614599227905},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22707659006118774},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17471036314964294},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.103213369846344},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55927/ijis.v2i12.7235","doi":"https://doi.org/10.55927/ijis.v2i12.7235","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55927/ijis.v2i12.7235","pdf_url":"https://journal.formosapublisher.org/index.php/ijis/article/download/7235/7344","source":{"id":"https://openalex.org/S4387287805","display_name":"International Journal of Integrative Sciences","issn_l":"2985-9050","issn":["2985-9050"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Integrative Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55927/ijis.v2i12.7235","doi":"https://doi.org/10.55927/ijis.v2i12.7235","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55927/ijis.v2i12.7235","pdf_url":"https://journal.formosapublisher.org/index.php/ijis/article/download/7235/7344","source":{"id":"https://openalex.org/S4387287805","display_name":"International Journal of Integrative Sciences","issn_l":"2985-9050","issn":["2985-9050"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Integrative Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality education","score":0.4156000018119812,"id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4390888134.pdf","grobid_xml":"https://content.openalex.org/works/W4390888134.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2044803677","https://openalex.org/W4220750871","https://openalex.org/W4220892865","https://openalex.org/W4225817581","https://openalex.org/W4315564052","https://openalex.org/W4375825910"],"related_works":["https://openalex.org/W4390888120","https://openalex.org/W7215716626","https://openalex.org/W4409806242","https://openalex.org/W3161964522","https://openalex.org/W4409806092","https://openalex.org/W4412734770","https://openalex.org/W7128927970","https://openalex.org/W3115748959","https://openalex.org/W4388509339","https://openalex.org/W3037214884"],"abstract_inverted_index":{"School":[0],"promotion":[1,87,132,151],"is":[2],"an":[3],"activity":[4],"to":[5,9,21,35,81,84,129],"communicate":[6],"educational":[7],"products":[8],"consumers":[10],"or":[11],"prospective":[12],"students.":[13],"Promotional":[14],"activities":[15],"require":[16],"strategic":[17],"policies":[18],"in":[19,50,67,74,102,142],"order":[20],"maximize":[22],"promotional":[23,32,78,96,99],"results,":[24],"therefore":[25],"analysis":[26],"of":[27,30,77,117,145,149],"the":[28,68,75,85,94,115,118,120,130,143],"selection":[29,134],"appropriate":[31],"media":[33,79,100,133,152],"needs":[34],"be":[36,82,127],"done.":[37],"Multi-Attributive":[38],"Border":[39],"Approximation":[40],"area":[41],"Comparison,":[42],"Operational":[43],"Competitiveness":[44],"Rating":[45],"Analysis,":[46],"COmbinative":[47],"Distance-based":[48],"Assessment":[49],"decision":[51,135],"support":[52,136],"system":[53,137],"with":[54],"case":[55],"study":[56],"at":[57],"SMK":[58],"Airlangga":[59],"Balikpapan.":[60],"MABAC,":[61,121],"OCRA":[62,122],"and":[63,110,123,138],"CODAS":[64,124],"are":[65,105],"used":[66,101],"calculation":[69],"process":[70],"that":[71],"produces":[72],"output":[73,141],"form":[76,144],"ranking":[80,148],"recommended":[83],"school":[86,131,150],"team":[88],"as":[89],"a":[90,146],"consideration":[91],"for":[92],"selecting":[93],"right":[95],"media.":[97],"Alternative":[98],"this":[103],"research":[104],"brochures,":[106],"posters,":[107],"billboards,":[108],"banners":[109],"newspaper":[111],"advertisements.":[112],"Based":[113],"on":[114],"results":[116],"research,":[119],"methods":[125],"can":[126,139],"applied":[128],"produce":[140],"priority":[147]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-01-16T00:00:00"}