{"id":"https://openalex.org/W4390864525","doi":"https://doi.org/10.15294/jdm.v14i1.39268","title":"Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products","display_name":"Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products","publication_year":2023,"publication_date":"2023-06-06","ids":{"openalex":"https://openalex.org/W4390864525","doi":"https://doi.org/10.15294/jdm.v14i1.39268"},"language":"en","primary_location":{"id":"doi:10.15294/jdm.v14i1.39268","doi":"https://doi.org/10.15294/jdm.v14i1.39268","is_oa":true,"landing_page_url":"http://dx.doi.org/10.15294/jdm.v14i1.39268","pdf_url":"https://journal.unnes.ac.id/nju/jdm/article/download/39268/14479","source":{"id":"https://openalex.org/S2738940876","display_name":"Jurnal Dinamika Manajemen","issn_l":"2086-0668","issn":["2086-0668","2337-5434"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315184","host_organization_name":"State University of Semarang","host_organization_lineage":["https://openalex.org/P4310315184"],"host_organization_lineage_names":["State University of Semarang"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Dinamika Manajemen","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.unnes.ac.id/nju/jdm/article/download/39268/14479","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062411365","display_name":"Binawan Luhung","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11855966","display_name":"Diponegoro University","ror":"https://ror.org/056bjta22","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Binawan Luhung","raw_affiliation_strings":["Diponegoro University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Diponegoro University","institution_ids":["https://openalex.org/I11855966"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5062411365"],"corresponding_institution_ids":["https://openalex.org/I11855966"],"apc_list":null,"apc_paid":null,"fwci":2.2105,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.8921963,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"14","issue":"1","first_page":"111","last_page":"123"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.9940000176429749},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8169999718666077},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8389999866485596},{"id":"https://openalex.org/keywords/natural-dyes","display_name":"natural dyes","score":0.9470000267028809}],"concepts":[{"id":"https://openalex.org/C2780505938","wikidata":"https://www.wikidata.org/wiki/Q17093282","display_name":"Unavailability","level":2,"score":0.7850918769836426},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.7196182012557983},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6231126189231873},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5938142538070679},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5833266973495483},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5409648418426514},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.48015254735946655},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4562697112560272},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26365402340888977},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2101379930973053},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14829576015472412},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10129058361053467},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C200601418","wikidata":"https://www.wikidata.org/wiki/Q2193887","display_name":"Reliability engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15294/jdm.v14i1.39268","doi":"https://doi.org/10.15294/jdm.v14i1.39268","is_oa":true,"landing_page_url":"http://dx.doi.org/10.15294/jdm.v14i1.39268","pdf_url":"https://journal.unnes.ac.id/nju/jdm/article/download/39268/14479","source":{"id":"https://openalex.org/S2738940876","display_name":"Jurnal Dinamika Manajemen","issn_l":"2086-0668","issn":["2086-0668","2337-5434"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315184","host_organization_name":"State University of Semarang","host_organization_lineage":["https://openalex.org/P4310315184"],"host_organization_lineage_names":["State University of Semarang"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Dinamika Manajemen","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15294/jdm.v14i1.39268","doi":"https://doi.org/10.15294/jdm.v14i1.39268","is_oa":true,"landing_page_url":"http://dx.doi.org/10.15294/jdm.v14i1.39268","pdf_url":"https://journal.unnes.ac.id/nju/jdm/article/download/39268/14479","source":{"id":"https://openalex.org/S2738940876","display_name":"Jurnal Dinamika Manajemen","issn_l":"2086-0668","issn":["2086-0668","2337-5434"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315184","host_organization_name":"State University of Semarang","host_organization_lineage":["https://openalex.org/P4310315184"],"host_organization_lineage_names":["State University of Semarang"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Dinamika Manajemen","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4390864525.pdf","grobid_xml":"https://content.openalex.org/works/W4390864525.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W1928703711","https://openalex.org/W2009647787","https://openalex.org/W2036257453","https://openalex.org/W2050489683","https://openalex.org/W2146808128","https://openalex.org/W2191068041","https://openalex.org/W2765746645","https://openalex.org/W2783155648","https://openalex.org/W2883264183","https://openalex.org/W2972583510","https://openalex.org/W2981290371","https://openalex.org/W3088235585","https://openalex.org/W3092643736","https://openalex.org/W3119758054","https://openalex.org/W3121461259","https://openalex.org/W3129572046","https://openalex.org/W3201820282","https://openalex.org/W3202212685","https://openalex.org/W3204493158","https://openalex.org/W4200253262","https://openalex.org/W4211043222","https://openalex.org/W6773501224"],"related_works":["https://openalex.org/W7216788153","https://openalex.org/W4401487229","https://openalex.org/W7216747012","https://openalex.org/W7221208400","https://openalex.org/W4399464247","https://openalex.org/W7220560651","https://openalex.org/W4389912340","https://openalex.org/W7218521211","https://openalex.org/W7217951075","https://openalex.org/W4284895226"],"abstract_inverted_index":{"Social":[0],"media":[1],"is":[2,14,22,35,181],"used":[3],"as":[4,42],"a":[5,19,38,160],"digital":[6,39,60,72,114,149,178,193],"marketing":[7,40,48,73,115,179],"strategy":[8,13,41,116],"by":[9,17,118],"many":[10],"companies.":[11],"This":[12],"also":[15],"implemented":[16,117],"SHIBIRU,":[18],"MSME":[20],"which":[21],"engaged":[23],"in":[24,56,68,145,164],"the":[25,51,57,66,69,105,113,121,125,140,146,157,165],"production":[26],"of":[27,32,59,71,74,94,98,128,142,148,159],"natural":[28,171],"dyes.":[29,172],"The":[30,77,100,109,134,151,173],"purpose":[31],"this":[33],"study":[34],"to":[36,45,65,175,182,191],"find":[37,63],"an":[43],"effort":[44],"improve":[46],"product":[47],"performance,":[49],"analyze":[50],"inhibiting":[52,136],"and":[53,62,96,131,188],"driving":[54,153],"factors":[55],"application":[58,70],"marketing,":[61],"solutions":[64],"obstacles":[67],"SHIBIRU":[75,119],"products.":[76],"research":[78],"was":[79,85],"conducted":[80],"using":[81,104],"qualitative":[82],"methods.":[83],"Data":[84],"collected":[86],"through":[87],"in-depth":[88],"interviews":[89],"with":[90,124,186],"11":[91],"informants":[92],"consisting":[93],"owners":[95],"buyers":[97],"SHIBIRU.":[99],"data":[101],"were":[102],"coded":[103],"NVivo":[106],"12":[107],"application.":[108],"results":[110],"showed":[111],"that":[112],"included":[120],"initiation":[122],"stage":[123],"important":[126],"elements":[127],"target":[129],"audience":[130],"channel":[132],"choice.":[133],"main":[135,152],"factor":[137,154],"stems":[138],"from":[139,156],"unavailability":[141],"specialized":[143,184],"personnel":[144,185],"field":[147],"marketing.":[150,194],"comes":[155],"existence":[158],"fairly":[161],"strong":[162],"communication":[163],"community":[166],"between":[167],"craftsmen":[168],"who":[169],"use":[170,183],"solution":[174],"overcome":[176],"SHIBIRU's":[177],"constraints":[180],"adequate":[187],"relevant":[189],"capabilities":[190],"handle":[192]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-01-15T00:00:00"}