{"id":"https://openalex.org/W4390844490","doi":"https://doi.org/10.32493/kmm.v3i4.37155","title":"Peningkatan Kualitas Perangkat Desa Dalam Meningkatkan Kualitas Umkm Dengan Digital Marketing di Desa Sukajadi Bogor","display_name":"Peningkatan Kualitas Perangkat Desa Dalam Meningkatkan Kualitas Umkm Dengan Digital Marketing di Desa Sukajadi Bogor","publication_year":2023,"publication_date":"2023-12-23","ids":{"openalex":"https://openalex.org/W4390844490","doi":"https://doi.org/10.32493/kmm.v3i4.37155"},"language":"id","primary_location":{"id":"doi:10.32493/kmm.v3i4.37155","doi":"https://doi.org/10.32493/kmm.v3i4.37155","is_oa":true,"landing_page_url":"http://dx.doi.org/10.32493/kmm.v3i4.37155","pdf_url":"https://openjournal.unpam.ac.id/index.php/KMM/article/download/37155/17135","source":{"id":"https://openalex.org/S4390963373","display_name":"Jurnal Pengabdian kepada Masyarakat Kreasi Mahasiswa Manajemen","issn_l":"2775-6092","issn":["2775-6092"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210157166","host_organization_name":"Universitas Pamulang","host_organization_lineage":["https://openalex.org/I4210157166"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://openjournal.unpam.ac.id/index.php/KMM/article/download/37155/17135","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021995079","display_name":"Wahyu Nurul Faroh","orcid":"https://orcid.org/0000-0003-3660-7931","observed_orcids":["https://orcid.org/0000-0003-3660-7931"]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Wahyu Nurul Faroh","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004106860","display_name":"Hastono Hastono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hastono Hastono","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081710695","display_name":"Irmal Irmal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Irmal Irmal","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210157166"],"apc_list":null,"apc_paid":null,"fwci":0.5829,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.77003034,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"3","issue":"4","first_page":"375","last_page":"375"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13285","display_name":"Local Governance and Development","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3305","display_name":"Geography, Planning and Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/village-cadre-training","display_name":"village cadre training","score":0.597000002861023},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8420000076293945},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8560000061988831},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9089999794960022},{"id":"https://openalex.org/keywords/village-development","display_name":"village development","score":0.48100000619888306},{"id":"https://openalex.org/keywords/village-fund","display_name":"village funds","score":0.6019999980926514},{"id":"https://openalex.org/keywords/local-handicrafts","display_name":"local crafts","score":0.6710000038146973},{"id":"https://openalex.org/keywords/village-economy","display_name":"village economy","score":0.5410000085830688},{"id":"https://openalex.org/keywords/sukajadi-village","display_name":"Sukajadi Village","score":0.6769999861717224}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.47751230001449585},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.33373475074768066},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.27701589465141296}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32493/kmm.v3i4.37155","doi":"https://doi.org/10.32493/kmm.v3i4.37155","is_oa":true,"landing_page_url":"http://dx.doi.org/10.32493/kmm.v3i4.37155","pdf_url":"https://openjournal.unpam.ac.id/index.php/KMM/article/download/37155/17135","source":{"id":"https://openalex.org/S4390963373","display_name":"Jurnal Pengabdian kepada Masyarakat Kreasi Mahasiswa Manajemen","issn_l":"2775-6092","issn":["2775-6092"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210157166","host_organization_name":"Universitas Pamulang","host_organization_lineage":["https://openalex.org/I4210157166"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32493/kmm.v3i4.37155","doi":"https://doi.org/10.32493/kmm.v3i4.37155","is_oa":true,"landing_page_url":"http://dx.doi.org/10.32493/kmm.v3i4.37155","pdf_url":"https://openjournal.unpam.ac.id/index.php/KMM/article/download/37155/17135","source":{"id":"https://openalex.org/S4390963373","display_name":"Jurnal Pengabdian kepada Masyarakat Kreasi Mahasiswa Manajemen","issn_l":"2775-6092","issn":["2775-6092"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210157166","host_organization_name":"Universitas Pamulang","host_organization_lineage":["https://openalex.org/I4210157166"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.7257999777793884},{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.7207000255584717},{"id":"https://metadata.un.org/sdg/1","display_name":"No poverty","score":0.41670000553131104}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4390844490.pdf","grobid_xml":"https://content.openalex.org/works/W4390844490.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W3042658862","https://openalex.org/W3087521702","https://openalex.org/W3196866507","https://openalex.org/W3214486089","https://openalex.org/W4313140537","https://openalex.org/W4318814968","https://openalex.org/W4382991199","https://openalex.org/W4390846040","https://openalex.org/W4390846094"],"related_works":["https://openalex.org/W7130508794","https://openalex.org/W7117561724","https://openalex.org/W7216151234","https://openalex.org/W7216058794","https://openalex.org/W7215571214","https://openalex.org/W4304614949","https://openalex.org/W4410918941","https://openalex.org/W4413684566","https://openalex.org/W7220023640","https://openalex.org/W4415550365"],"abstract_inverted_index":{"Penyelenggara":[0],"Pengabdian":[1],"Kepada":[2],"Masyarakat":[3],"dari":[4],"Universitas":[5],"Pamulang":[6],"yaitu":[7],"Ibu":[8],"Wahyu":[9],"Nurul":[10],"Faroh,":[11],"S,Kom,":[12],"M.M,":[13],"H.":[14],"Haston,":[15],"S.E,":[16],"M.M":[17,21],"dan":[18,29,36,41,55,73,86,98],"Irmal,":[19],"S.IP.,":[20],"dibantu":[22],"Koordinator":[23],"Desa":[24,92],"Sukajadi.":[25],"serta":[26],"dosen-dosen":[27],"Manajemen":[28],"bisnis":[30],"universitas":[31],"Pamulang.":[32],"Dengan":[33],"memberikan":[34],"bimbingan":[35],"pelatihan":[37,75],"kepada":[38,46],"perangkat":[39],"desa":[40,53,66,85,111,124],"masyarakat":[42,47,52,87,115],"di":[43,91],"harapkan":[44],"pengabdian":[45],"ini":[48,109],"dapat":[49,94],"membantu":[50,68],"perekonomian":[51],"sukajadi":[54],"menyuntikan":[56],"dana":[57,63],"untuk":[58],"sektor":[59,89],"usaha":[60],"dengan":[61,71,104],"menggunakan":[62,105],"desa,":[64],"Perakngkat":[65],"suakjadi":[67],"mengembangkan":[69],"UMKM":[70,90,101],"mengenalkan":[72],"memberi":[74],"digital":[76,106],"market":[77],"melalui":[78],"sosial":[79],"media":[80],"(instagram":[81],"for":[82],"business).":[83],"Perangkat":[84],"berharap":[88],"Sukajadi":[93,125],"menembus":[95],"pasar":[96],"nasional":[97],"masuk":[99],"daftar":[100],"Kabupaten":[102],"Bogor":[103],"marketing.":[107],"Saat":[108],"pihak":[110],"juga":[112],"menjadikan":[113],"kerajinan":[114],"sebagai":[116],"salah":[117],"satu":[118],"oleh-oleh":[119],"asal":[120],"Gunung":[121],"Salak":[122],"terutama":[123],"Kecamatan":[126],"Tamansari.":[127]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2024-01-14T00:00:00"}