{"id":"https://openalex.org/W4390587261","doi":"https://doi.org/10.52728/ijjm.v5i1.984","title":"Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia?","display_name":"Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia?","publication_year":2024,"publication_date":"2024-01-04","ids":{"openalex":"https://openalex.org/W4390587261","doi":"https://doi.org/10.52728/ijjm.v5i1.984"},"language":"en","primary_location":{"id":"doi:10.52728/ijjm.v5i1.984","doi":"https://doi.org/10.52728/ijjm.v5i1.984","is_oa":true,"landing_page_url":"http://dx.doi.org/10.52728/ijjm.v5i1.984","pdf_url":"https://www.ilomata.org/index.php/ijjm/article/download/984/528","source":{"id":"https://openalex.org/S4210170983","display_name":"Ilomata International Journal of Management","issn_l":"2714-8963","issn":["2714-8963","2714-8971"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ilomata International Journal of Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.ilomata.org/index.php/ijjm/article/download/984/528","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093653555","display_name":"Shemma Anggia Romanisti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Shemma Anggia Romanisti","raw_affiliation_strings":["Universitas Tanjungpura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tanjungpura","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031224268","display_name":"Juniwati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Juniwati","raw_affiliation_strings":["Universitas Tanjungpura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tanjungpura","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087426065","display_name":"Wenny Pebrianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Wenny Pebrianti","raw_affiliation_strings":["Universitas Tanjungpura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tanjungpura","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069754562","display_name":"Heriyadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Heriyadi","raw_affiliation_strings":["Universitas Tanjungpura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tanjungpura","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088421992","display_name":"Arman Jaya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Arman Jaya","raw_affiliation_strings":["Universitas Tanjungpura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tanjungpura","institution_ids":["https://openalex.org/I12176630"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I12176630"],"apc_list":null,"apc_paid":null,"fwci":1.7327,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.86166089,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"5","issue":"1","first_page":"45","last_page":"61"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9919999837875366},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9940000176429749},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9449999928474426},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9959999918937683},{"id":"https://openalex.org/keywords/maybelline","display_name":"Maybelline","score":0.7310000061988831},{"id":"https://openalex.org/keywords/mascara","display_name":"mascara","score":0.9950000047683716},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.6499999761581421},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.9520000219345093},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.734000027179718},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5600000023841858},{"id":"https://openalex.org/keywords/indonesia","display_name":"Indonesia","score":0.7459999918937683}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.685886561870575},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.673861026763916},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6234474182128906},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6105822324752808},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6074437499046326},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6046478748321533},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5002450942993164},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.43230095505714417},{"id":"https://openalex.org/C2779717098","wikidata":"https://www.wikidata.org/wiki/Q131207","display_name":"Cosmetics","level":2,"score":0.42096221446990967},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0893608033657074},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08243876695632935},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52728/ijjm.v5i1.984","doi":"https://doi.org/10.52728/ijjm.v5i1.984","is_oa":true,"landing_page_url":"http://dx.doi.org/10.52728/ijjm.v5i1.984","pdf_url":"https://www.ilomata.org/index.php/ijjm/article/download/984/528","source":{"id":"https://openalex.org/S4210170983","display_name":"Ilomata International Journal of Management","issn_l":"2714-8963","issn":["2714-8963","2714-8971"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ilomata International Journal of Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52728/ijjm.v5i1.984","doi":"https://doi.org/10.52728/ijjm.v5i1.984","is_oa":true,"landing_page_url":"http://dx.doi.org/10.52728/ijjm.v5i1.984","pdf_url":"https://www.ilomata.org/index.php/ijjm/article/download/984/528","source":{"id":"https://openalex.org/S4210170983","display_name":"Ilomata International Journal of Management","issn_l":"2714-8963","issn":["2714-8963","2714-8971"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ilomata International Journal of Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4390587261.pdf","grobid_xml":"https://content.openalex.org/works/W4390587261.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W578976088","https://openalex.org/W1532657935","https://openalex.org/W2605978227","https://openalex.org/W2783660303","https://openalex.org/W2789282629","https://openalex.org/W2795627095","https://openalex.org/W2798106729","https://openalex.org/W2802141834","https://openalex.org/W2803428286","https://openalex.org/W2885439801","https://openalex.org/W2916227226","https://openalex.org/W2936341475","https://openalex.org/W2953591964","https://openalex.org/W2969763914","https://openalex.org/W2974349930","https://openalex.org/W2984596543","https://openalex.org/W2985233529","https://openalex.org/W2996495039","https://openalex.org/W3037025729","https://openalex.org/W3039007184","https://openalex.org/W3080442458","https://openalex.org/W3082578464","https://openalex.org/W3180920227","https://openalex.org/W3202956170","https://openalex.org/W3209185072","https://openalex.org/W3217542530","https://openalex.org/W4200011250","https://openalex.org/W4200369073","https://openalex.org/W4223905021","https://openalex.org/W4226140438","https://openalex.org/W4245827615","https://openalex.org/W4283458701","https://openalex.org/W4285613081","https://openalex.org/W4288074019","https://openalex.org/W4320492303","https://openalex.org/W4327738973","https://openalex.org/W4363676276","https://openalex.org/W4378651774","https://openalex.org/W4378697698","https://openalex.org/W4380685116"],"related_works":["https://openalex.org/W4416730606","https://openalex.org/W4408536909","https://openalex.org/W7155619169","https://openalex.org/W7220706322","https://openalex.org/W4412676928","https://openalex.org/W4410374872","https://openalex.org/W7223563738","https://openalex.org/W4410927400","https://openalex.org/W7219278613","https://openalex.org/W7221060666"],"abstract_inverted_index":{"The":[0,75,122,144],"impact":[1],"of":[2,7,54,57,124,146,153],"this":[3,78,128,147],"is":[4,44],"that":[5,150],"sales":[6],"beauty":[8],"products":[9,72],"can":[10,20,31],"contribute":[11,26],"significantly":[12],"to":[13,27,50,111],"a":[14,98,108,159],"country's":[15],"economy.":[16],"Successful":[17],"cosmetics":[18],"companies":[19,37],"create":[21],"jobs,":[22],"pay":[23],"taxes":[24],"and":[25,35,59,114,155,161],"economic":[28],"growth.":[29],"This":[30,47,94],"influence":[32],"consumer":[33],"preferences":[34],"provide":[36],"with":[38,102,117],"information":[39],"about":[40],"what":[41],"the":[42,52],"market":[43],"interested":[45],"in.":[46],"study":[48,79,95,129,148],"aims":[49],"determine":[51],"effect":[53,163],"electronic":[55,151],"word":[56,152],"mouth":[58,154],"product":[60,156],"quality":[61,157],"on":[62,69,87,138,164],"purchasing":[63,165],"decisions":[64,166],"mediated":[65,167],"by":[66,168],"brand":[67,169],"image":[68],"Maybelline":[70,85,136],"mascara":[71,86,137],"in":[73,77,127],"Indonesia.":[74],"population":[76],"are":[80],"people":[81],"who":[82,133],"have":[83,158],"bought":[84,135],"TikTok":[88,139],"social":[89],"media":[90],"at":[91,140],"least":[92,141],"twice.":[93],"will":[96],"use":[97],"causal":[99],"design":[100],"approach":[101,110],"Structural":[103],"Equation":[104],"Modeling":[105],"(SEM)":[106],"as":[107],"statistical":[109,120],"test":[112],"constructs":[113],"hypotheses":[115],"built":[116],"AMOS":[118],"24":[119],"aids.":[121],"number":[123],"samples":[125],"used":[126],"were":[130],"215":[131],"respondents":[132],"had":[134],"2":[142],"times.":[143],"results":[145],"indicate":[149],"positive":[160],"significant":[162],"image.":[170]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-01-05T00:00:00"}
