{"id":"https://openalex.org/W4390100990","doi":"https://doi.org/10.59653/jimat.v2i01.510","title":"Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review","display_name":"Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review","publication_year":2023,"publication_date":"2023-12-22","ids":{"openalex":"https://openalex.org/W4390100990","doi":"https://doi.org/10.59653/jimat.v2i01.510"},"language":"en","primary_location":{"id":"doi:10.59653/jimat.v2i01.510","doi":"https://doi.org/10.59653/jimat.v2i01.510","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jimat.v2i01.510","pdf_url":"https://risetpress.com/index.php/jimat/article/download/510/378","source":{"id":"https://openalex.org/S4394736448","display_name":"Jurnal Riset Multidisiplin dan Inovasi Teknologi","issn_l":"3024-8582","issn":["3024-8582","3024-9546"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Multidisiplin dan Inovasi Teknologi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://risetpress.com/index.php/jimat/article/download/510/378","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001114620","display_name":"Resti Indriarti","orcid":"https://orcid.org/0009-0008-7467-6085","observed_orcids":["https://orcid.org/0009-0008-7467-6085"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Resti Indriarti","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007695229","display_name":"Ratih Hurriyati","orcid":"https://orcid.org/0000-0002-7792-360X","observed_orcids":["https://orcid.org/0000-0002-7792-360X"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratih Hurriyati","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009852563","display_name":"Puspo Dewi Dirgantari","orcid":"https://orcid.org/0000-0002-4414-8395","observed_orcids":["https://orcid.org/0000-0002-4414-8395"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Puspo Dewi Dirgantari","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058103089","display_name":"Prasetyo Harisandi","orcid":"https://orcid.org/0009-0005-1888-1269","observed_orcids":["https://orcid.org/0009-0005-1888-1269"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Prasetyo Harisandi","raw_affiliation_strings":["Universitas Pendidikan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Indonesia","institution_ids":["https://openalex.org/I130218214"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I130218214"],"apc_list":null,"apc_paid":null,"fwci":0.4692,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.67834499,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"2","issue":"01","first_page":"374","last_page":"385"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.32420000433921814,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.32420000433921814,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2517000138759613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.09030000120401382,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/strategic-brand-management","display_name":"strategic brand management","score":1.0},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9599999785423279},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.9990000128746033},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.9179999828338623},{"id":"https://openalex.org/keywords/publication-trends","display_name":"publication trends","score":0.6790000200271606}],"concepts":[{"id":"https://openalex.org/C41458344","wikidata":"https://www.wikidata.org/wiki/Q732577","display_name":"Publication","level":2,"score":0.6347144842147827},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.5428460240364075},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5303393602371216},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5041800737380981},{"id":"https://openalex.org/C2780460463","wikidata":"https://www.wikidata.org/wiki/Q451845","display_name":"Publish or perish","level":3,"score":0.48669105768203735},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.4862338602542877},{"id":"https://openalex.org/C178315738","wikidata":"https://www.wikidata.org/wiki/Q603441","display_name":"Bibliometrics","level":2,"score":0.46654391288757324},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4344303607940674},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.416251540184021},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4151456654071808},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3614235520362854},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2915049195289612},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2397882342338562},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.2233980894088745},{"id":"https://openalex.org/C151719136","wikidata":"https://www.wikidata.org/wiki/Q3972943","display_name":"Publishing","level":2,"score":0.20143145322799683},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.59653/jimat.v2i01.510","doi":"https://doi.org/10.59653/jimat.v2i01.510","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jimat.v2i01.510","pdf_url":"https://risetpress.com/index.php/jimat/article/download/510/378","source":{"id":"https://openalex.org/S4394736448","display_name":"Jurnal Riset Multidisiplin dan Inovasi Teknologi","issn_l":"3024-8582","issn":["3024-8582","3024-9546"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Multidisiplin dan Inovasi Teknologi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.59653/jimat.v2i01.510","doi":"https://doi.org/10.59653/jimat.v2i01.510","is_oa":true,"landing_page_url":"https://doi.org/10.59653/jimat.v2i01.510","pdf_url":"https://risetpress.com/index.php/jimat/article/download/510/378","source":{"id":"https://openalex.org/S4394736448","display_name":"Jurnal Riset Multidisiplin dan Inovasi Teknologi","issn_l":"3024-8582","issn":["3024-8582","3024-9546"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Multidisiplin dan Inovasi Teknologi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4390100990.pdf","grobid_xml":"https://content.openalex.org/works/W4390100990.grobid-xml"},"referenced_works_count":35,"referenced_works":["https://openalex.org/W1559295621","https://openalex.org/W1732972468","https://openalex.org/W1738425576","https://openalex.org/W1964038838","https://openalex.org/W1970953922","https://openalex.org/W1987056960","https://openalex.org/W1990148280","https://openalex.org/W2000093815","https://openalex.org/W2012317766","https://openalex.org/W2014659009","https://openalex.org/W2018128938","https://openalex.org/W2020064622","https://openalex.org/W2053608618","https://openalex.org/W2070361664","https://openalex.org/W2070364796","https://openalex.org/W2075524263","https://openalex.org/W2083735613","https://openalex.org/W2110825159","https://openalex.org/W2133085133","https://openalex.org/W2133524691","https://openalex.org/W2134809483","https://openalex.org/W2139128015","https://openalex.org/W2166028266","https://openalex.org/W2192029930","https://openalex.org/W2280754674","https://openalex.org/W2288815362","https://openalex.org/W2306669861","https://openalex.org/W2345535175","https://openalex.org/W2464238462","https://openalex.org/W2579942095","https://openalex.org/W2753674883","https://openalex.org/W2792278289","https://openalex.org/W3003904527","https://openalex.org/W3189911544","https://openalex.org/W4200087920"],"related_works":["https://openalex.org/W4392019612","https://openalex.org/W4400087162","https://openalex.org/W7150063642","https://openalex.org/W4280574795","https://openalex.org/W2982020593","https://openalex.org/W4389868298","https://openalex.org/W7163984457","https://openalex.org/W2474969647","https://openalex.org/W4292012850","https://openalex.org/W7151034337"],"abstract_inverted_index":{"This":[0],"research":[1,12,40,146],"aim":[2],"is":[3,28,111,128],"to":[4,30,38,51,159,174,184,215],"examine":[5],"future":[6],"directions":[7],"in":[8,36,83,147,169,179,197,224],"strategic":[9,143,194],"brand":[10,144,195],"management":[11,145,196],"through":[13],"a":[14,153,166,189],"bibliometric":[15],"computational":[16],"mapping":[17],"analysis":[18],"using":[19],"VOS":[20],"viewer.":[21],"Publish":[22],"or":[23],"Perish":[24],"reference":[25],"manager":[26],"application":[27],"used":[29,50,76],"retrieve":[31],"the":[32,47,55,60,84,124,148,198,219,225],"Google":[33],"Scholar":[34],"database":[35],"order":[37],"fulfill":[39],"data.":[41],"The":[42,65,71,89,107,140,208],"title":[43],"and":[44,104,120,137,177,217],"abstract":[45],"of":[46,142,210,221],"article":[48],"are":[49,95,213],"provide":[52],"guidance":[53],"on":[54,59,188,193],"search":[56,72],"process":[57],"based":[58],"keywords":[61],"\"Strategic":[62],"Brand":[63],"Management\".":[64],"results":[66,90,141,209],"showed":[67,92],"997":[68],"relevant":[69],"articles.":[70],"for":[73],"publication":[74],"data":[75],"as":[77],"study":[78,212],"material":[79],"was":[80],"carried":[81],"out":[82],"last":[85,149,199],"ten":[86,150,200],"years":[87,151,201],"(2013-2023).":[88],"also":[91],"that":[93],"there":[94],"two":[96],"larger":[97],"circles":[98],"comparing":[99],"others,":[100],"namely":[101],"\u201cbrand":[102,109],"loyalty\u201d":[103,110],"\u201cbusiness":[105,126],"strategy\u201d.":[106],"term":[108,125],"associated":[112,129],"with":[113,130],"15":[114],"links,":[115,132],"33":[116,133],"total":[117,134],"link":[118,135],"strength,":[119,136],"30":[121],"occurrences,":[122],"while":[123],"strategy\u201d":[127],"10":[131],"31":[138],"occurrences.":[139],"show":[152],"declining":[154],"trend,":[155,191],"from":[156,171,181],"104":[157,172],"publications":[158,173,183,192],"61":[160],"publications.":[161,186],"There":[162],"were":[163,202],"only":[164],"increase":[165,178],"little":[167],"bit":[168],"2015,":[170],"115":[175],"publications,":[176],"20203,":[180],"80":[182],"93":[185],"Based":[187],"downward":[190],"dominated":[203],"by":[204],"2015":[205],"(115":[206],"publications).":[207],"this":[211],"expected":[214],"inspire":[216],"develop":[218],"articles":[220],"related":[222],"terms":[223],"future.":[226]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-12-23T00:00:00"}
