{"id":"https://openalex.org/W4390084355","doi":"https://doi.org/10.1016/j.stae.2023.100067","title":"Green marketing to promote the natural protected area","display_name":"Green marketing to promote the natural protected area","publication_year":2023,"publication_date":"2023-12-21","ids":{"openalex":"https://openalex.org/W4390084355","doi":"https://doi.org/10.1016/j.stae.2023.100067"},"language":"en","primary_location":{"id":"doi:10.1016/j.stae.2023.100067","doi":"https://doi.org/10.1016/j.stae.2023.100067","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.stae.2023.100067","pdf_url":null,"source":{"id":"https://openalex.org/S4220650898","display_name":"Sustainable Technology and Entrepreneurship","issn_l":"2773-0328","issn":["2773-0328"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainable Technology and Entrepreneurship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1016/j.stae.2023.100067","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024282035","display_name":"Cynthia Milagros Apaza-Panca","orcid":"https://orcid.org/0000-0002-5524-2627","observed_orcids":["https://orcid.org/0000-0002-5524-2627"]},"institutions":[{"id":"https://openalex.org/I4387154969","display_name":"Universidad Nacional de Frontera","ror":"https://ror.org/017bd4h68","country_code":"PE","type":"education","lineage":["https://openalex.org/I4387154969"]}],"countries":["PE"],"is_corresponding":true,"raw_author_name":"Cynthia Milagros Apaza-Panca","raw_affiliation_strings":["Universidad Nacional de Frontera (Per\u00fa)"],"raw_orcid":"https://orcid.org/0000-0002-5524-2627","affiliations":[{"raw_affiliation_string":"Universidad Nacional de Frontera (Per\u00fa)","institution_ids":["https://openalex.org/I4387154969"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093556858","display_name":"Lucy Anamelva Flores Quevedo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154969","display_name":"Universidad Nacional de Frontera","ror":"https://ror.org/017bd4h68","country_code":"PE","type":"education","lineage":["https://openalex.org/I4387154969"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Lucy Anamelva Flores Quevedo","raw_affiliation_strings":["Universidad Nacional de Frontera (Per\u00fa), Facultad de Ciencias Empresariales y Turismo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de Frontera (Per\u00fa), Facultad de Ciencias Empresariales y Turismo","institution_ids":["https://openalex.org/I4387154969"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093556859","display_name":"Luz Mar\u00eda Carranza Reyes","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154969","display_name":"Universidad Nacional de Frontera","ror":"https://ror.org/017bd4h68","country_code":"PE","type":"education","lineage":["https://openalex.org/I4387154969"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Luz Mar\u00eda Carranza Reyes","raw_affiliation_strings":["Universidad Nacional de Frontera (Per\u00fa), Facultad de Ciencias Empresariales y Turismo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de Frontera (Per\u00fa), Facultad de Ciencias Empresariales y Turismo","institution_ids":["https://openalex.org/I4387154969"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5024282035"],"corresponding_institution_ids":["https://openalex.org/I4387154969"],"apc_list":{"value":1800,"currency":"USD","value_usd":1800},"apc_paid":{"value":1800,"currency":"USD","value_usd":1800},"fwci":8.98,"has_fulltext":false,"cited_by_count":34,"citation_normalized_percentile":{"value":0.97327256,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"3","issue":"3","first_page":"100067","last_page":"100067"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.030899999663233757,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.007000000216066837,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9959999918937683},{"id":"https://openalex.org/keywords/nature-tourism","display_name":"nature-based tourism","score":0.9100000262260437},{"id":"https://openalex.org/keywords/protected-areas","display_name":"protected areas","score":0.9409999847412109},{"id":"https://openalex.org/keywords/green-marketing-strategy","display_name":"green marketing strategy","score":0.5600000023841858},{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.6370000243186951},{"id":"https://openalex.org/keywords/circular-economy","display_name":"circular economy","score":0.777999997138977},{"id":"https://openalex.org/keywords/reverse-logistics","display_name":"reverse logistics","score":0.9179999828338623},{"id":"https://openalex.org/keywords/reuse-and-recycling","display_name":"recycling and reuse","score":0.7419999837875366},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.6110000014305115},{"id":"https://openalex.org/keywords/tourist-perceptions","display_name":"tourist perceptions","score":0.4129999876022339},{"id":"https://openalex.org/keywords/environmental-protection","display_name":"environmental protection","score":0.515999972820282}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7010045051574707},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6802610158920288},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6498225927352905},{"id":"https://openalex.org/C2780625559","wikidata":"https://www.wikidata.org/wiki/Q5152592","display_name":"Commercialization","level":2,"score":0.6284775733947754},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5417943000793457},{"id":"https://openalex.org/C29985473","wikidata":"https://www.wikidata.org/wiki/Q188460","display_name":"Natural resource","level":2,"score":0.4756585955619812},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4550141394138336},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4479859173297882},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.4325602650642395},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.42416155338287354},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.41488659381866455},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.24115732312202454},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.stae.2023.100067","doi":"https://doi.org/10.1016/j.stae.2023.100067","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.stae.2023.100067","pdf_url":null,"source":{"id":"https://openalex.org/S4220650898","display_name":"Sustainable Technology and Entrepreneurship","issn_l":"2773-0328","issn":["2773-0328"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainable Technology and Entrepreneurship","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:b9a11b5cfb1f4a0095601b70b65e96f8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/b9a11b5cfb1f4a0095601b70b65e96f8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sustainable Technology and Entrepreneurship, Vol 3, Iss 3, Pp 100067- (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1016/j.stae.2023.100067","doi":"https://doi.org/10.1016/j.stae.2023.100067","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.stae.2023.100067","pdf_url":null,"source":{"id":"https://openalex.org/S4220650898","display_name":"Sustainable Technology and Entrepreneurship","issn_l":"2773-0328","issn":["2773-0328"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainable Technology and Entrepreneurship","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.9599999785423279,"display_name":"Life on land","id":"https://metadata.un.org/sdg/15"},{"score":0.7811999917030334,"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W41489417","https://openalex.org/W400597032","https://openalex.org/W1017663440","https://openalex.org/W1521295281","https://openalex.org/W1838408128","https://openalex.org/W1908416702","https://openalex.org/W1997231614","https://openalex.org/W2019196536","https://openalex.org/W2072919340","https://openalex.org/W2162920932","https://openalex.org/W2317743643","https://openalex.org/W2395007212","https://openalex.org/W2552394108","https://openalex.org/W2601863909","https://openalex.org/W2616715168","https://openalex.org/W2738835272","https://openalex.org/W2754760309","https://openalex.org/W2774984187","https://openalex.org/W2809267318","https://openalex.org/W2885447478","https://openalex.org/W2921249793","https://openalex.org/W2922501200","https://openalex.org/W2946911229","https://openalex.org/W2971246084","https://openalex.org/W2990675681","https://openalex.org/W3139753495","https://openalex.org/W3170823781","https://openalex.org/W3195038604","https://openalex.org/W3217656960","https://openalex.org/W4281657732","https://openalex.org/W4282559314","https://openalex.org/W4283124286","https://openalex.org/W4283593684","https://openalex.org/W4291001468","https://openalex.org/W4384565008","https://openalex.org/W4385788286","https://openalex.org/W4399659561"],"related_works":["https://openalex.org/W6981592098","https://openalex.org/W4383217229","https://openalex.org/W2963338605","https://openalex.org/W1413862047","https://openalex.org/W2350063272","https://openalex.org/W7220302292","https://openalex.org/W7123613022","https://openalex.org/W4323049305","https://openalex.org/W4283384028","https://openalex.org/W3211919521"],"abstract_inverted_index":{"Green":[0],"marketing":[1,36,108,214,225],"is":[2,208],"a":[3,59,66,78,95,112,219],"tool":[4],"used":[5,86,93],"to":[6,17,33,38,105,157,211,236],"encourage":[7],"the":[8,19,43,88,91,103,131,150,158,161,168,184,199,233,240],"promotion":[9,175],"of":[10,29,80,170,186,198],"goods":[11],"or":[12],"services,":[13],"which":[14],"mainly":[15],"seeks":[16],"safeguard":[18],"environment":[20,159],"from":[21],"social,":[22],"political,":[23],"and":[24,62,90,120,126,134,194,231,238],"economic":[25],"activities.":[26],"The":[27,84,100,137,173],"objective":[28],"this":[30],"study":[31,57,101],"was":[32,69,75,87,94],"design":[34,64],"green":[35,107,138,174],"strategies":[37,109,215],"promote":[39],"nature":[40],"tourism":[41],"in":[42,221],"Coto":[44],"de":[45],"Caza":[46],"El":[47],"Angolo":[48],"Protected":[49],"Natural":[50],"Area":[51],"[hereinafter":[52],"ANP":[53],"CCEA].":[54],"A":[55],"basic":[56],"with":[58,65,77,97,115,204],"non-experimental,":[60],"descriptive":[61],"cross-sectional":[63],"quantitative":[67],"approach":[68],"chosen.":[70],"Simple":[71],"random":[72],"probability":[73],"sampling":[74],"used,":[76],"sample":[79],"133":[81],"potential":[82],"visitors.":[83],"technique":[85],"survey":[89],"instrument":[92],"questionnaire":[96],"15":[98],"items.":[99],"showed":[102],"need":[104],"implement":[106,212],"that":[110,149,201],"provide":[111],"service":[113,151],"familiar":[114],"environmental":[116],"protection,":[117],"including":[118],"recycling":[119],"reuse":[121],"practices.":[122],"Also,":[123],"offer":[124],"fair":[125],"competitive":[127],"prices":[128],"based":[129],"on":[130,142,178,217],"customer's":[132],"perspective":[133],"perceived":[135],"quality.":[136],"marketplace":[139],"strategy":[140,176],"focuses":[141,177],"reverse":[143],"logistics":[144],"and/or":[145],"circular":[146],"economy,":[147],"given":[148],"provided":[152],"should":[153,192],"not":[154],"generate":[155],"damage":[156],"during":[160],"commercialization":[162],"process,":[163],"nor":[164],"put":[165],"at":[166],"risk":[167],"preservation":[169],"scarce":[171],"resources.":[172,206],"using":[179,223],"social":[180,213],"networks,":[181],"thus":[182],"optimizing":[183],"amount":[185],"resources":[187],"used.":[188],"In":[189],"addition,":[190],"villagers":[191],"create":[193],"market":[195],"distinctive":[196],"souvenirs":[197],"area":[200],"are":[202],"created":[203],"local":[205],"It":[207],"also":[209],"recommended":[210],"focused":[216],"persuading":[218],"change":[220],"behavior,":[222],"digital":[224],"channels":[226],"such":[227],"as":[228],"electronic":[229],"wallets":[230],"encouraging":[232],"host":[234],"community":[235],"diversify":[237],"enhance":[239],"services":[241],"offered.":[242]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":20},{"year":2024,"cited_by_count":13}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2023-12-22T00:00:00"}