{"id":"https://openalex.org/W4390061139","doi":"https://doi.org/10.4018/978-1-6684-6975-0.ch003","title":"Exploring the Impact of Influencer Marketing on Ethical Discussions","display_name":"Exploring the Impact of Influencer Marketing on Ethical Discussions","publication_year":2023,"publication_date":"2023-12-21","ids":{"openalex":"https://openalex.org/W4390061139","doi":"https://doi.org/10.4018/978-1-6684-6975-0.ch003"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-6684-6975-0.ch003","doi":"https://doi.org/10.4018/978-1-6684-6975-0.ch003","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-6975-0.ch003","pdf_url":null,"source":{"id":"https://openalex.org/S4210223922","display_name":"Advances in business strategy and competitive advantage book series","issn_l":"2327-3429","issn":["2327-3429","2327-3437"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Strategy and Competitive Advantage","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4390061306","display_name":"Fostering Global Entrepreneurship Through Business Model Innovation"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002285595","display_name":"Renata Thi\u00e9baut","orcid":"https://orcid.org/0000-0003-1529-3451","observed_orcids":["https://orcid.org/0000-0003-1529-3451"]},"institutions":[{"id":"https://openalex.org/I2800638415","display_name":"University of Applied Sciences Potsdam","ror":"https://ror.org/012m9bp23","country_code":"DE","type":"education","lineage":["https://openalex.org/I2800638415"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Renata Thiebaut","raw_affiliation_strings":["Multidisciplinary Research Centre for Innovations in SMEs, Gisma University of Applied Sciences, Potsdam, Germany"],"raw_orcid":"https://orcid.org/0000-0003-1529-3451","affiliations":[{"raw_affiliation_string":"Multidisciplinary Research Centre for Innovations in SMEs, Gisma University of Applied Sciences, Potsdam, Germany","institution_ids":["https://openalex.org/I2800638415"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093552363","display_name":"Anum Qaisar Sethy","orcid":"https://orcid.org/0009-0006-7028-2295","observed_orcids":["https://orcid.org/0009-0006-7028-2295"]},"institutions":[{"id":"https://openalex.org/I2802912561","display_name":"GISMA Business School","ror":"https://ror.org/01tkb3y54","country_code":"DE","type":"education","lineage":["https://openalex.org/I2802912561"]},{"id":"https://openalex.org/I4210120196","display_name":"R\u012bgas Zieme\u013cvalstu augstskola","ror":"https://ror.org/03mhzg809","country_code":"LV","type":"education","lineage":["https://openalex.org/I4210120196"]}],"countries":["DE","LV"],"is_corresponding":false,"raw_author_name":"Anum Qaisar Sethy","raw_affiliation_strings":["GISMA University of Applied Sciences, Germany"],"raw_orcid":"https://orcid.org/0009-0006-7028-2295","affiliations":[{"raw_affiliation_string":"GISMA University of Applied Sciences, Germany","institution_ids":["https://openalex.org/I2802912561","https://openalex.org/I4210120196"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.48764964,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"59","last_page":"100"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":1.0},{"id":"https://openalex.org/keywords/business-model-innovation","display_name":"business model innovation","score":0.777999997138977},{"id":"https://openalex.org/keywords/fashion-industry","display_name":"fashion industry","score":0.597000002861023},{"id":"https://openalex.org/keywords/beauty-industry","display_name":"beauty industry","score":1.0},{"id":"https://openalex.org/keywords/business-start-up","display_name":"startups","score":0.7570000290870667},{"id":"https://openalex.org/keywords/transparency","display_name":"transparency","score":0.8339999914169312},{"id":"https://openalex.org/keywords/authenticity","display_name":"authenticity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.843999981880188},{"id":"https://openalex.org/keywords/customer-profitability","display_name":"customer profitability","score":0.5830000042915344},{"id":"https://openalex.org/keywords/marketing-ethics","display_name":"marketing ethics","score":0.4860000014305115}],"concepts":[{"id":"https://openalex.org/C2776554220","wikidata":"https://www.wikidata.org/wiki/Q1760011","display_name":"Prosperity","level":2,"score":0.8062969446182251},{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.6534079313278198},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6372473239898682},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6102615594863892},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.5653957724571228},{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.5190178155899048},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5061339735984802},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.35392525792121887},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3042358458042145},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2755875885486603},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24803116917610168},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.06621909141540527}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-6684-6975-0.ch003","doi":"https://doi.org/10.4018/978-1-6684-6975-0.ch003","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-6975-0.ch003","pdf_url":null,"source":{"id":"https://openalex.org/S4210223922","display_name":"Advances in business strategy and competitive advantage book series","issn_l":"2327-3429","issn":["2327-3429","2327-3437"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Strategy and Competitive Advantage","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W112035675","https://openalex.org/W1543390321","https://openalex.org/W1973687016","https://openalex.org/W2023013236","https://openalex.org/W2029485242","https://openalex.org/W2035860906","https://openalex.org/W2062350780","https://openalex.org/W2139599676","https://openalex.org/W2215443592","https://openalex.org/W2386188707","https://openalex.org/W2550156300","https://openalex.org/W2624023995","https://openalex.org/W2770599068","https://openalex.org/W2804641146","https://openalex.org/W2810800135","https://openalex.org/W2898959652","https://openalex.org/W2899351518","https://openalex.org/W2954982670","https://openalex.org/W2964600867","https://openalex.org/W2981146066","https://openalex.org/W2999899591","https://openalex.org/W3028568960","https://openalex.org/W3039866247","https://openalex.org/W3092934177","https://openalex.org/W3113129572","https://openalex.org/W3119349068","https://openalex.org/W3120494736","https://openalex.org/W3127732266","https://openalex.org/W3140709557","https://openalex.org/W3154391833","https://openalex.org/W3165195586","https://openalex.org/W3166801065","https://openalex.org/W3168021267","https://openalex.org/W3193985796","https://openalex.org/W3205717181","https://openalex.org/W3210592320","https://openalex.org/W4200187978","https://openalex.org/W4211043222","https://openalex.org/W4213262112","https://openalex.org/W4229003052","https://openalex.org/W4234867288","https://openalex.org/W4280610759","https://openalex.org/W4291200402"],"related_works":["https://openalex.org/W4405308731","https://openalex.org/W4407871393","https://openalex.org/W6908221865","https://openalex.org/W7220147910","https://openalex.org/W7208718180","https://openalex.org/W7133972403","https://openalex.org/W7130855435","https://openalex.org/W4312109117","https://openalex.org/W4410456790","https://openalex.org/W3210502578"],"abstract_inverted_index":{"In":[0],"recent":[1],"years,":[2],"influencer":[3,61,111,119],"marketing":[4,25,62,112],"has":[5],"gained":[6],"immense":[7],"popularity":[8],"in":[9,43,110],"the":[10,20,44,57,115,129],"fashion":[11,81],"and":[12,32,38,66,73,82,85,93,100,113,122],"beauty":[13,83],"industries.":[14,131],"Be":[15],"that":[16],"as":[17,75],"it":[18],"may,":[19],"moral":[21,64,126],"ramifications":[22],"of":[23,71],"this":[24,87,103],"approach,":[26],"its":[27,33],"influence":[28],"on":[29,35,125],"administrative":[30,67],"structures,":[31],"effect":[34],"customer":[36,91],"trust":[37,92],"prosperity":[39],"have":[40],"been":[41],"underexplored":[42],"scholastic":[45],"writing.":[46],"This":[47],"chapter":[48],"plans":[49],"to":[50,59],"address":[51],"these":[52],"examination":[53],"holes":[54],"by":[55],"examining":[56],"degree":[58],"which":[60],"shapes":[63],"conversations":[65,127],"systems":[68],"around":[69],"issues":[70],"transparency":[72],"authenticity":[74],"a":[76],"business":[77,107],"model":[78,108],"innovation":[79,109],"for":[80,90],"startups,":[84],"what":[86],"accordingly":[88],"means":[89],"prosperity.":[94],"Through":[95],"an":[96],"extensive":[97],"writing":[98],"survey":[99],"exact":[101],"examination,":[102],"study":[104],"will":[105],"evaluate":[106],"investigate":[114],"multi-layered":[116],"connection":[117],"between":[118],"marketing,":[120],"morals,":[121],"their":[123],"impact":[124],"within":[128],"selected":[130]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-12-22T00:00:00"}