{"id":"https://openalex.org/W4389947334","doi":"https://doi.org/10.1080/15252019.2023.2284355","title":"AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer\u2013Product Fit","display_name":"AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer\u2013Product Fit","publication_year":2023,"publication_date":"2023-12-19","ids":{"openalex":"https://openalex.org/W4389947334","doi":"https://doi.org/10.1080/15252019.2023.2284355"},"language":"en","primary_location":{"id":"doi:10.1080/15252019.2023.2284355","doi":"https://doi.org/10.1080/15252019.2023.2284355","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15252019.2023.2284355","pdf_url":null,"source":{"id":"https://openalex.org/S2764995312","display_name":"Journal of Interactive Advertising","issn_l":"1525-2019","issn":["1525-2019"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012202340","display_name":"Yang Feng","orcid":"https://orcid.org/0000-0003-1973-0014","observed_orcids":["https://orcid.org/0000-0003-1973-0014"]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Yang Feng","raw_affiliation_strings":["University of Florida, Gainesville, Florida, USA"],"raw_orcid":"https://orcid.org/0000-0003-1973-0014","affiliations":[{"raw_affiliation_string":"University of Florida, Gainesville, Florida, USA","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100444126","display_name":"Huan Chen","orcid":"https://orcid.org/0000-0003-2240-7381","observed_orcids":["https://orcid.org/0000-0003-2240-7381"]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Huan Chen","raw_affiliation_strings":["University of Florida, Gainesville, Florida, USA"],"raw_orcid":"https://orcid.org/0000-0003-2240-7381","affiliations":[{"raw_affiliation_string":"University of Florida, Gainesville, Florida, USA","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041503055","display_name":"Quan Xie","orcid":"https://orcid.org/0000-0002-5768-0671","observed_orcids":["https://orcid.org/0000-0002-5768-0671"]},"institutions":[{"id":"https://openalex.org/I178169726","display_name":"Southern Methodist University","ror":"https://ror.org/042tdr378","country_code":"US","type":"education","lineage":["https://openalex.org/I178169726"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Quan Xie","raw_affiliation_strings":["Southern Methodist University, Dallas, Texas, USA"],"raw_orcid":"https://orcid.org/0000-0002-5768-0671","affiliations":[{"raw_affiliation_string":"Southern Methodist University, Dallas, Texas, USA","institution_ids":["https://openalex.org/I178169726"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5012202340"],"corresponding_institution_ids":["https://openalex.org/I33213144"],"apc_list":null,"apc_paid":null,"fwci":18.8331,"has_fulltext":false,"cited_by_count":120,"citation_normalized_percentile":{"value":0.99408709,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"24","issue":"1","first_page":"26","last_page":"47"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8144999742507935,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8144999742507935,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.17990000545978546,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00279999990016222,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ai-influencers","display_name":"AI influencers","score":0.996999979019165},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.6890000104904175},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.6179999709129333},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9869999885559082},{"id":"https://openalex.org/keywords/anthropomorphism","display_name":"anthropomorphism","score":0.8410000205039978},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.796999990940094},{"id":"https://openalex.org/keywords/brand-endorsers","display_name":"brand endorsers","score":0.6380000114440918},{"id":"https://openalex.org/keywords/attractiveness","display_name":"attractiveness","score":0.5199999809265137},{"id":"https://openalex.org/keywords/trendiness","display_name":"trendiness","score":0.7730000019073486},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.45899999141693115}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9780507683753967},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5891193151473999},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5827637314796448},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.5814393162727356},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.563427209854126},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4508048892021179},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4106648862361908},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34889164566993713},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3403089642524719},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25133857131004333},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13233274221420288},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.10661622881889343},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.07091182470321655},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/15252019.2023.2284355","doi":"https://doi.org/10.1080/15252019.2023.2284355","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15252019.2023.2284355","pdf_url":null,"source":{"id":"https://openalex.org/S2764995312","display_name":"Journal of Interactive Advertising","issn_l":"1525-2019","issn":["1525-2019"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":70,"referenced_works":["https://openalex.org/W1204404493","https://openalex.org/W1514180297","https://openalex.org/W1656810637","https://openalex.org/W1740479172","https://openalex.org/W1791587663","https://openalex.org/W1964924375","https://openalex.org/W1975753022","https://openalex.org/W1979290264","https://openalex.org/W1991015565","https://openalex.org/W2021641437","https://openalex.org/W2029402142","https://openalex.org/W2038043464","https://openalex.org/W2084235337","https://openalex.org/W2084399600","https://openalex.org/W2095953405","https://openalex.org/W2112042732","https://openalex.org/W2115040353","https://openalex.org/W2123551388","https://openalex.org/W2138672357","https://openalex.org/W2149868499","https://openalex.org/W2168501109","https://openalex.org/W2332694823","https://openalex.org/W2398185720","https://openalex.org/W2481390746","https://openalex.org/W2581057531","https://openalex.org/W2587364646","https://openalex.org/W2782303220","https://openalex.org/W2810800135","https://openalex.org/W2883650922","https://openalex.org/W2886736973","https://openalex.org/W2887919024","https://openalex.org/W2904416484","https://openalex.org/W2905811773","https://openalex.org/W2912861911","https://openalex.org/W2913701832","https://openalex.org/W2923877615","https://openalex.org/W2936065711","https://openalex.org/W2945049087","https://openalex.org/W2954982670","https://openalex.org/W2963341140","https://openalex.org/W2971238883","https://openalex.org/W2980352117","https://openalex.org/W2981146066","https://openalex.org/W2984673978","https://openalex.org/W2991553187","https://openalex.org/W3010534835","https://openalex.org/W3018040682","https://openalex.org/W3020548737","https://openalex.org/W3035516401","https://openalex.org/W3042803744","https://openalex.org/W3086539547","https://openalex.org/W3089920999","https://openalex.org/W3127392204","https://openalex.org/W3136857366","https://openalex.org/W3166265104","https://openalex.org/W3183300962","https://openalex.org/W3196561513","https://openalex.org/W3204274255","https://openalex.org/W3210019465","https://openalex.org/W3210373957","https://openalex.org/W4200619310","https://openalex.org/W4206701680","https://openalex.org/W4211039102","https://openalex.org/W4235804971","https://openalex.org/W4237791300","https://openalex.org/W4289838326","https://openalex.org/W4293503758","https://openalex.org/W4312949586","https://openalex.org/W4381987501","https://openalex.org/W4412296392"],"related_works":["https://openalex.org/W4407071539","https://openalex.org/W7168260869","https://openalex.org/W7122533173","https://openalex.org/W7125091866","https://openalex.org/W4400982599","https://openalex.org/W4415432482","https://openalex.org/W7128529377","https://openalex.org/W4212771144","https://openalex.org/W7168343304","https://openalex.org/W4417522573"],"abstract_inverted_index":{"The":[0],"purpose":[1],"of":[2,18,21,39,49,67,99,115,131],"this":[3],"research":[4],"is":[5],"to":[6,29],"develop":[7],"an":[8],"artificial":[9],"intelligence":[10],"(AI)":[11],"influencer":[12],"attributes":[13,98,118],"scale":[14],"(AIAS),":[15],"which":[16],"consists":[17],"key":[19,97,117],"measures":[20],"AI":[22,40,50,55,63,100,132],"influencers\u2019":[23],"perceived":[24],"attributes,":[25],"as":[26,28,42,57,65,134],"well":[27],"unveil":[30],"the":[31,46],"relationship":[32],"between":[33],"each":[34],"attribute":[35],"and":[36,75,82,92,109,125],"consumers\u2019":[37,129],"acceptance":[38,130],"influencers":[41,51,56,64,101,133],"product/brand":[43,135],"endorsers.":[44,136],"Given":[45],"two":[47],"properties":[48],"(i.e.,":[52,87,102,119],"consumers":[53,61],"perceive":[54,62],"having":[58],"humanlike":[59],"personas,":[60],"products":[66],"new":[68],"technology),":[69],"we":[70,94],"reviewed":[71],"literature":[72,81],"on":[73],"anthropomorphism":[74],"technology":[76],"acceptance.":[77],"Guided":[78],"by":[79],"previous":[80],"through":[83],"a":[84],"mixed-methods":[85],"approach":[86],"machine":[88],"learning,":[89],"qualitative":[90],"analysis,":[91],"survey),":[93],"identified":[95],"seven":[96],"anthropomorphism,":[103,120],"artificiality,":[104],"attractiveness,":[105,121],"luminary,":[106,122],"quality,":[107,123],"trendiness,":[108,124],"robophobia).":[110],"Results":[111],"indicated":[112],"that":[113],"six":[114],"these":[116],"robophobia)":[126],"significantly":[127],"affected":[128]},"counts_by_year":[{"year":2026,"cited_by_count":48},{"year":2025,"cited_by_count":54},{"year":2024,"cited_by_count":17},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2023-12-20T00:00:00"}