{"id":"https://openalex.org/W4389912795","doi":"https://doi.org/10.36841/jme.v2i9.3624","title":"ANALISIS KEBERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KEDAI BABE DI SITUBONDO","display_name":"ANALISIS KEBERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KEDAI BABE DI SITUBONDO","publication_year":2023,"publication_date":"2023-10-10","ids":{"openalex":"https://openalex.org/W4389912795","doi":"https://doi.org/10.36841/jme.v2i9.3624"},"language":"en","primary_location":{"id":"doi:10.36841/jme.v2i9.3624","doi":"https://doi.org/10.36841/jme.v2i9.3624","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36841/jme.v2i9.3624","pdf_url":"https://unars.ac.id/ojs/index.php/jme/article/download/3624/2667","source":{"id":"https://openalex.org/S4387288329","display_name":"Jurnal Mahasiswa Entrepreneurship (JME)","issn_l":"2964-8750","issn":["2964-8750","2964-898X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210161043","host_organization_name":"Universitas Abdurahman Saleh Situbondo","host_organization_lineage":["https://openalex.org/I4210161043"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Mahasiswa Entrepreneurship (JME)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://unars.ac.id/ojs/index.php/jme/article/download/3624/2667","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093525009","display_name":"Rizal Ainul Yaqin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210161043","display_name":"Universitas Abdurahman Saleh Situbondo","ror":"https://ror.org/0567mpb57","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210161043"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rizal Ainul Yaqin","raw_affiliation_strings":["Universitas Abdurachman Saleh Situbondo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Abdurachman Saleh Situbondo","institution_ids":["https://openalex.org/I4210161043"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043098798","display_name":"Lita Permata Sari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210161043","display_name":"Universitas Abdurahman Saleh Situbondo","ror":"https://ror.org/0567mpb57","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210161043"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lita Permata Sari","raw_affiliation_strings":["Universitas Abdurachman Saleh Situbondo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Abdurachman Saleh Situbondo","institution_ids":["https://openalex.org/I4210161043"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087923503","display_name":"Yudha Praja","orcid":"https://orcid.org/0000-0002-5617-2296","observed_orcids":["https://orcid.org/0000-0002-5617-2296"]},"institutions":[{"id":"https://openalex.org/I4210161043","display_name":"Universitas Abdurahman Saleh Situbondo","ror":"https://ror.org/0567mpb57","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210161043"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yudha Praja","raw_affiliation_strings":["Universitas Abdurachman Saleh Situbondo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Abdurachman Saleh Situbondo","institution_ids":["https://openalex.org/I4210161043"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210161043"],"apc_list":null,"apc_paid":null,"fwci":0.9384,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.78964311,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"9","first_page":"2132","last_page":"2132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7836999893188477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7836999893188477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.21389999985694885,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-variety","display_name":"product variety","score":0.9459999799728394},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":1.0},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9929999709129333},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9980000257492065},{"id":"https://openalex.org/keywords/mediating-role-of-satisfaction","display_name":"mediating effect of satisfaction","score":0.8159999847412109},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.6380000114440918},{"id":"https://openalex.org/keywords/situbondo","display_name":"Situbondo","score":0.6579999923706055}],"concepts":[{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.769523024559021},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.7015876770019531},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.6594764590263367},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6123318672180176},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5447947382926941},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.45099592208862305},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.4501703083515167},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.4267769455909729},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.41118961572647095},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3980049192905426},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.391981303691864},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.36538636684417725},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.22360959649085999},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.16622036695480347},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36841/jme.v2i9.3624","doi":"https://doi.org/10.36841/jme.v2i9.3624","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36841/jme.v2i9.3624","pdf_url":"https://unars.ac.id/ojs/index.php/jme/article/download/3624/2667","source":{"id":"https://openalex.org/S4387288329","display_name":"Jurnal Mahasiswa Entrepreneurship (JME)","issn_l":"2964-8750","issn":["2964-8750","2964-898X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210161043","host_organization_name":"Universitas Abdurahman Saleh Situbondo","host_organization_lineage":["https://openalex.org/I4210161043"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Mahasiswa Entrepreneurship (JME)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.36841/jme.v2i9.3624","doi":"https://doi.org/10.36841/jme.v2i9.3624","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36841/jme.v2i9.3624","pdf_url":"https://unars.ac.id/ojs/index.php/jme/article/download/3624/2667","source":{"id":"https://openalex.org/S4387288329","display_name":"Jurnal Mahasiswa Entrepreneurship (JME)","issn_l":"2964-8750","issn":["2964-8750","2964-898X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210161043","host_organization_name":"Universitas Abdurahman Saleh Situbondo","host_organization_lineage":["https://openalex.org/I4210161043"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Mahasiswa Entrepreneurship (JME)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4389912795.pdf","grobid_xml":"https://content.openalex.org/works/W4389912795.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2996205366","https://openalex.org/W3149578249","https://openalex.org/W4361800813"],"related_works":["https://openalex.org/W4386965876","https://openalex.org/W4401710232","https://openalex.org/W4361803812","https://openalex.org/W3157579617","https://openalex.org/W2308787648","https://openalex.org/W7216308661","https://openalex.org/W994267808","https://openalex.org/W4386965850","https://openalex.org/W4387338493","https://openalex.org/W7023620045"],"abstract_inverted_index":{"Marketing":[0],"management":[1],"can":[2],"be":[3],"defined":[4],"as":[5],"the":[6,37,67,80,90,96],"analysis":[7,75],"of":[8,39,58,89],"planning,":[9],"implementing":[10],"and":[11,18,35,42,76],"controlling":[12],"programs":[13],"designed":[14],"to":[15,25,33],"create,":[16],"build":[17],"maintain":[19],"profitable":[20],"exchanges":[21],"with":[22],"target":[23],"markets":[24],"achieve":[26],"organizational":[27],"goals.":[28],"The":[29,51,61,87],"research":[30],"objective":[31],"is":[32],"analyze":[34],"test":[36,94],"effect":[38,92,110,120,130,140,151,161,177],"product":[40,103,124,155],"diversity":[41,104,125,156],"service":[43,114,134,170],"quality":[44,115,135,171],"on":[45,111,121,131,141,152,178],"customer":[46,49,112,122,132,142,144,153,165,168,182],"loyalty":[47,166,180],"through":[48,167,181],"satisfaction.":[50,183],"population":[52],"in":[53],"this":[54],"study":[55],"were":[56],"consumers":[57],"Kedai":[59],"Babe.":[60],"sampling":[62,70],"technique":[63],"was":[64],"determined":[65],"by":[66],"sample":[68],"random":[69],"method.":[71],"This":[72],"study's":[73],"data":[74],"hypothesis":[77,93],"testing":[78],"used":[79],"Structural":[81],"Equation":[82],"Model-Partial":[83],"Least":[84],"Square":[85],"(PLS-SEM).":[86],"results":[88],"direct":[91],"using":[95],"Smart":[97],"PLS":[98],"3.0":[99],"application":[100],"show":[101],"that":[102],"has":[105,116,126,136,146,157,172],"a":[106,117,127,137,147,158,173],"negative":[107,160],"but":[108,149,175],"insignificant":[109,150,176],"satisfaction,":[113,123,169],"significant":[118,128,138,159],"positive":[119,129,139,148,174],"loyalty,":[133,143,154],"satisfaction":[145],"does":[162],"not":[163],"affect":[164],"consumer":[179]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-12-19T00:00:00"}