{"id":"https://openalex.org/W4389902244","doi":"https://doi.org/10.61132/manuhara.v2i1.567","title":"Pengaruh Electronic Word Of Mouth Dan Persepsi Harga Terhadap Keputusan Pembelian Dalam Membeli Seblak Di Daerah Tirtayasa","display_name":"Pengaruh Electronic Word Of Mouth Dan Persepsi Harga Terhadap Keputusan Pembelian Dalam Membeli Seblak Di Daerah Tirtayasa","publication_year":2023,"publication_date":"2023-12-15","ids":{"openalex":"https://openalex.org/W4389902244","doi":"https://doi.org/10.61132/manuhara.v2i1.567"},"language":"en","primary_location":{"id":"doi:10.61132/manuhara.v2i1.567","doi":"https://doi.org/10.61132/manuhara.v2i1.567","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61132/manuhara.v2i1.567","pdf_url":"https://journal.arimbi.or.id/index.php/Manuhara/article/download/567/539","source":{"id":"https://openalex.org/S4389157777","display_name":"Jurnal Manuhara Pusat Penelitian Ilmu Manajemen dan Bisnis","issn_l":"2988-5035","issn":["2988-5035","2988-5043"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.arimbi.or.id/index.php/Manuhara/article/download/567/539","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005547926","display_name":"Badriyah Badriyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274214","display_name":"Universitas Primagraha","ror":"https://ror.org/019p2ww71","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Badriyah Badriyah","raw_affiliation_strings":["Universitas Primagraha"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Primagraha","institution_ids":["https://openalex.org/I4405274214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029702790","display_name":"Sukiyah Sukiyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274214","display_name":"Universitas Primagraha","ror":"https://ror.org/019p2ww71","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sukiyah Sukiyah","raw_affiliation_strings":["Universitas Primagraha"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Primagraha","institution_ids":["https://openalex.org/I4405274214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093524114","display_name":"Siti Mariskah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274214","display_name":"Universitas Primagraha","ror":"https://ror.org/019p2ww71","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Siti Mariskah","raw_affiliation_strings":["Universitas Primagraha"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Primagraha","institution_ids":["https://openalex.org/I4405274214"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093432861","display_name":"Riki Gana Suyatna","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274214","display_name":"Universitas Primagraha","ror":"https://ror.org/019p2ww71","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Riki Gana Suyatna","raw_affiliation_strings":["Universitas Primagraha"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Primagraha","institution_ids":["https://openalex.org/I4405274214"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405274214"],"apc_list":null,"apc_paid":null,"fwci":0.633,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.75389566,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"2","issue":"1","first_page":"288","last_page":"294"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9990000128746033},{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.9850000143051147},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7829999923706055},{"id":"https://openalex.org/keywords/seblak","display_name":"seblak","score":0.9940000176429749},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6019999980926514},{"id":"https://openalex.org/keywords/food-vendors","display_name":"food vendors","score":0.37599998712539673}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.741691529750824},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5007467269897461},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4435279369354248},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.41199174523353577},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1257185935974121},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11557754874229431},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0967542827129364},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.61132/manuhara.v2i1.567","doi":"https://doi.org/10.61132/manuhara.v2i1.567","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61132/manuhara.v2i1.567","pdf_url":"https://journal.arimbi.or.id/index.php/Manuhara/article/download/567/539","source":{"id":"https://openalex.org/S4389157777","display_name":"Jurnal Manuhara Pusat Penelitian Ilmu Manajemen dan Bisnis","issn_l":"2988-5035","issn":["2988-5035","2988-5043"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.61132/manuhara.v2i1.567","doi":"https://doi.org/10.61132/manuhara.v2i1.567","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61132/manuhara.v2i1.567","pdf_url":"https://journal.arimbi.or.id/index.php/Manuhara/article/download/567/539","source":{"id":"https://openalex.org/S4389157777","display_name":"Jurnal Manuhara Pusat Penelitian Ilmu Manajemen dan Bisnis","issn_l":"2988-5035","issn":["2988-5035","2988-5043"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4389902244.pdf","grobid_xml":"https://content.openalex.org/works/W4389902244.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W2972992840","https://openalex.org/W3114152637","https://openalex.org/W3122699396","https://openalex.org/W4367860116","https://openalex.org/W4376959639","https://openalex.org/W4379233605","https://openalex.org/W4387822820"],"related_works":["https://openalex.org/W7051827340","https://openalex.org/W4402783931","https://openalex.org/W4410344448","https://openalex.org/W4388142265","https://openalex.org/W7218836391","https://openalex.org/W4393020923","https://openalex.org/W2935738600","https://openalex.org/W4396875605","https://openalex.org/W4381623921","https://openalex.org/W6986343872"],"abstract_inverted_index":{"This":[0,15],"study":[1,16,39,59],"is":[2,28],"motivated":[3],"by":[4],"the":[5,12,22,47,61,75],"competition":[6],"of":[7,25,88],"seblak":[8],"business":[9],"actors":[10],"in":[11,37,46,57],"Tirtayasa":[13,48,62,71],"area.":[14,49],"aims":[17],"to":[18],"determine":[19],"how":[20],"influential":[21],"Electronic":[23,86],"Word":[24,87],"Mouth":[26,89],"variable":[27],"on":[29,32,96,109],"price":[30,101],"perceptions,":[31],"purchasing":[33,97,110],"decisions.":[34],"The":[35,50,82],"population":[36],"this":[38,58],"were":[40,60,72],"all":[41],"buyers":[42],"who":[43,67],"bought":[44,69],"Seblak":[45,70],"research":[51],"methodology":[52],"used":[53],"quantitative":[54],"with":[55],"respondents":[56,66],"community,":[63],"64":[64],"community":[65],"had":[68],"obtained.":[73],"Then":[74],"data":[76],"was":[77],"obtained":[78],"using":[79],"a":[80,93,106],"questionnaire.":[81],"results":[83],"showed":[84],"that":[85],"(X1)":[90],"57.8%":[91,104],"has":[92,105],"significant":[94,107],"effect":[95,108],"decisions":[98,111],"(Y)":[99],"73.4%":[100],"perception":[102],"(X2)":[103],"(Y).":[112]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-12-19T00:00:00"}
