{"id":"https://openalex.org/W4389723957","doi":"https://doi.org/10.1109/icimcis60089.2023.10348620","title":"Online Visual Merchandising of Indonesian Traditional Woven Fabric Store through Social Media Marketing","display_name":"Online Visual Merchandising of Indonesian Traditional Woven Fabric Store through Social Media Marketing","publication_year":2023,"publication_date":"2023-11-07","ids":{"openalex":"https://openalex.org/W4389723957","doi":"https://doi.org/10.1109/icimcis60089.2023.10348620"},"language":"en","primary_location":{"id":"doi:10.1109/icimcis60089.2023.10348620","doi":"https://doi.org/10.1109/icimcis60089.2023.10348620","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/icimcis60089.2023.10348620","pdf_url":null,"source":{"id":"https://openalex.org/S4363608545","display_name":"International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014301962","display_name":"Artha Sejati Ananda","orcid":"https://orcid.org/0000-0003-3488-2315","observed_orcids":["https://orcid.org/0000-0003-3488-2315"]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Artha Sejati Ananda","raw_affiliation_strings":["Bina Nusantara University,BINUS Business School Master Program,Management Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,BINUS Business School Master Program,Management Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021396965","display_name":"Janita Sembiring Meliala","orcid":"https://orcid.org/0000-0002-2941-6320","observed_orcids":["https://orcid.org/0000-0002-2941-6320"]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Janita Sembiring Meliala","raw_affiliation_strings":["Bina Nusantara University,Binus Business School Undergraduate Program,Business Creation Program, Management Department,Jakarta,Indonesia","Business Creation Program, Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,Binus Business School Undergraduate Program,Business Creation Program, Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]},{"raw_affiliation_string":"Business Creation Program, Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033103086","display_name":"Miranda Hotmadia Tanjung","orcid":"https://orcid.org/0000-0003-2371-7066","observed_orcids":["https://orcid.org/0000-0003-2371-7066"]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Miranda Tanjung","raw_affiliation_strings":["Bina Nusantara University,BINUS Business School Master Program,Management Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,BINUS Business School Master Program,Management Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060414547","display_name":"Sekar Wulan Prasetyaningtyas","orcid":"https://orcid.org/0000-0002-9758-6428","observed_orcids":["https://orcid.org/0000-0002-9758-6428"]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sekar Wulan Prasetyaningtyas","raw_affiliation_strings":["Bina Nusantara University,BINUS Business School Master Program,Management Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,BINUS Business School Master Program,Management Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016174063","display_name":"Ratna Dewi Paramita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratna Dewi Paramita","raw_affiliation_strings":["Bina Nusantara University,School of Computing and Creative Art,Fashion Design Program, Product Design Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,School of Computing and Creative Art,Fashion Design Program, Product Design Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I166073570"],"apc_list":null,"apc_paid":null,"fwci":0.4719,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.54172939,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"12","issue":null,"first_page":"555","last_page":"560"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.2831999957561493,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.08399999886751175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9959999918937683},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9269999861717224},{"id":"https://openalex.org/keywords/retail-stores","display_name":"retail stores","score":0.5049999952316284},{"id":"https://openalex.org/keywords/path-finding","display_name":"path finding","score":0.6610000133514404},{"id":"https://openalex.org/keywords/environmental-factors","display_name":"environmental factors","score":0.7570000290870667},{"id":"https://openalex.org/keywords/product-presentation","display_name":"product presentation","score":0.8389999866485596},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.515999972820282}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7658595442771912},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.7478700876235962},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6121165156364441},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5560982823371887},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5365223288536072},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4166807532310486},{"id":"https://openalex.org/C64543145","wikidata":"https://www.wikidata.org/wiki/Q162942","display_name":"Intersection (aeronautics)","level":2,"score":0.4108846187591553},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40556347370147705},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2599019408226013},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1750665307044983},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07266846299171448},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icimcis60089.2023.10348620","doi":"https://doi.org/10.1109/icimcis60089.2023.10348620","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/icimcis60089.2023.10348620","pdf_url":null,"source":{"id":"https://openalex.org/S4363608545","display_name":"International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W1520435872","https://openalex.org/W1527266258","https://openalex.org/W1982620643","https://openalex.org/W2006126861","https://openalex.org/W2038616213","https://openalex.org/W2076768150","https://openalex.org/W2123728973","https://openalex.org/W2129550444","https://openalex.org/W2165195210","https://openalex.org/W2615649472","https://openalex.org/W2892618493","https://openalex.org/W2920835665","https://openalex.org/W3035686316","https://openalex.org/W3093646510","https://openalex.org/W3130804601","https://openalex.org/W3131363983","https://openalex.org/W3158542918","https://openalex.org/W4206116838","https://openalex.org/W4285489667","https://openalex.org/W4381195485","https://openalex.org/W6794686752"],"related_works":["https://openalex.org/W4407627657","https://openalex.org/W3214971638","https://openalex.org/W4320511785","https://openalex.org/W4416399413","https://openalex.org/W6987169247","https://openalex.org/W4403380898","https://openalex.org/W4401024459","https://openalex.org/W7216661901","https://openalex.org/W4402530905","https://openalex.org/W2982637939"],"abstract_inverted_index":{"The":[0,89],"purpose":[1],"of":[2,13,26,39,98,120],"this":[3],"study":[4,33,38,57,90,97],"is":[5],"to":[6,70],"explore":[7],"the":[8,22,27,60,96],"social":[9,28,67,85,106,134],"media":[10,29,68,86,107,135],"marketing":[11,30,69,87,136],"strategy":[12],"Indonesian":[14,41],"traditional":[15,53,62,112],"woven":[16,54,63,113],"fabric":[17,114],"retailing":[18],"stores":[19],"and":[20,47,72,76,102,126],"describe":[21],"visual":[23,81,100,122],"merchandising":[24,82,101,123],"elements":[25,119],"strategy.":[31],"This":[32,56,109],"uses":[34],"a":[35,92],"single":[36],"case":[37],"an":[40],"small-and-medium":[42],"enterprise":[43],"(SME)":[44],"that":[45],"produces":[46],"sells":[48],"\"uis":[49],"karo\"":[50],"(\"uis":[51],"nipes\")":[52],"fabric.":[55],"identifies":[58],"how":[59,77,117],"SME":[61],"store":[64],"has":[65],"utilized":[66],"promote":[71],"sell":[73],"its":[74,84,103],"products":[75],"it":[78],"incorporates":[79],"online":[80,99,121],"in":[83],"activities.":[88],"provides":[91],"novel":[93],"contribution":[94],"into":[95,133],"intersection":[104],"with":[105],"marketing.":[108],"paper":[110],"suggests":[111],"industry":[115],"on":[116],"three":[118],"(path-finding,":[124],"environmental,":[125],"product":[127],"presentation":[128],"factors)":[129],"can":[130],"be":[131],"incorporated":[132],"actions.":[137]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-26T11:51:55.731654","created_date":"2023-12-15T00:00:00"}