{"id":"https://openalex.org/W4389399470","doi":"https://doi.org/10.12794/metadc2179328","title":"Ambient Darkness and Consumer Behavior","display_name":"Ambient Darkness and Consumer Behavior","publication_year":2023,"publication_date":"2023-07-01","ids":{"openalex":"https://openalex.org/W4389399470","doi":"https://doi.org/10.12794/metadc2179328"},"language":"en","primary_location":{"id":"doi:10.12794/metadc2179328","doi":"https://doi.org/10.12794/metadc2179328","is_oa":true,"landing_page_url":"http://dx.doi.org/10.12794/metadc2179328","pdf_url":"https://digital.library.unt.edu/ark:/67531/metadc2179328/m2/1/high_res_d/VO-DISSERTATION-2023.pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"University of North Texas","raw_type":"dissertation"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://digital.library.unt.edu/ark:/67531/metadc2179328/m2/1/high_res_d/VO-DISSERTATION-2023.pdf","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112514326","display_name":"Khue Vo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Khue Ho Thuc Vo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5112514326"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ambient-lighting","display_name":"ambient lighting","score":0.9300000071525574},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9120000004768372},{"id":"https://openalex.org/keywords/risk-taking","display_name":"risk-taking","score":0.9010000228881836},{"id":"https://openalex.org/keywords/decision-quality","display_name":"decision quality","score":0.9179999828338623},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.9290000200271606},{"id":"https://openalex.org/keywords/effortful-processing","display_name":"effortful processing","score":0.8669999837875366},{"id":"https://openalex.org/keywords/goal-regulation","display_name":"goal regulation","score":0.7620000243186951},{"id":"https://openalex.org/keywords/relaxation","display_name":"relaxation","score":0.47600001096725464},{"id":"https://openalex.org/keywords/stock-investment-decisions","display_name":"stock investment decisions","score":0.4970000088214874},{"id":"https://openalex.org/keywords/gambling","display_name":"gambling","score":0.7710000276565552},{"id":"https://openalex.org/keywords/restaurant-choice","display_name":"restaurant choice","score":0.7409999966621399},{"id":"https://openalex.org/keywords/environmental-cues","display_name":"environmental cues","score":0.4269999861717224}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.7290034890174866},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4785393178462982},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45147931575775146},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4472007155418396},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4387408196926117},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.42985352873802185},{"id":"https://openalex.org/C2779027399","wikidata":"https://www.wikidata.org/wiki/Q204170","display_name":"Darkness","level":2,"score":0.4262269139289856},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39300253987312317},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35528671741485596},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34714969992637634},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3361078202724457},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14565792679786682},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.12794/metadc2179328","doi":"https://doi.org/10.12794/metadc2179328","is_oa":true,"landing_page_url":"http://dx.doi.org/10.12794/metadc2179328","pdf_url":"https://digital.library.unt.edu/ark:/67531/metadc2179328/m2/1/high_res_d/VO-DISSERTATION-2023.pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"University of North Texas","raw_type":"dissertation"},{"id":"pmh:info:ark/67531/metadc2179328","doi":null,"is_oa":false,"landing_page_url":"https://digital.library.unt.edu/ark:/67531/metadc2179328/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400792","display_name":"University of North Texas Digital Library (University of North Texas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I123534392","host_organization_name":"University of North Texas","host_organization_lineage":["https://openalex.org/I123534392"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis or Dissertation"}],"best_oa_location":{"id":"doi:10.12794/metadc2179328","doi":"https://doi.org/10.12794/metadc2179328","is_oa":true,"landing_page_url":"http://dx.doi.org/10.12794/metadc2179328","pdf_url":"https://digital.library.unt.edu/ark:/67531/metadc2179328/m2/1/high_res_d/VO-DISSERTATION-2023.pdf","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"University of North Texas","raw_type":"dissertation"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4389399470.pdf","grobid_xml":"https://content.openalex.org/works/W4389399470.grobid-xml"},"referenced_works_count":136,"referenced_works":["https://openalex.org/W1539896512","https://openalex.org/W1752090895","https://openalex.org/W1843246605","https://openalex.org/W1856634705","https://openalex.org/W1952253157","https://openalex.org/W1964451859","https://openalex.org/W1967157241","https://openalex.org/W1967342442","https://openalex.org/W1969094803","https://openalex.org/W1969881570","https://openalex.org/W1970632791","https://openalex.org/W1971463274","https://openalex.org/W1971474571","https://openalex.org/W1974875254","https://openalex.org/W1977835193","https://openalex.org/W1978050391","https://openalex.org/W1979014397","https://openalex.org/W1985354678","https://openalex.org/W1985382652","https://openalex.org/W1990642712","https://openalex.org/W1991658680","https://openalex.org/W1992267440","https://openalex.org/W1993057073","https://openalex.org/W1996953485","https://openalex.org/W1997085247","https://openalex.org/W1999954243","https://openalex.org/W2008870142","https://openalex.org/W2012416685","https://openalex.org/W2013068849","https://openalex.org/W2015623493","https://openalex.org/W2017007790","https://openalex.org/W2017247606","https://openalex.org/W2018732503","https://openalex.org/W2025372892","https://openalex.org/W2027756143","https://openalex.org/W2028874214","https://openalex.org/W2031043921","https://openalex.org/W2031964465","https://openalex.org/W2038017258","https://openalex.org/W2039358196","https://openalex.org/W2044450217","https://openalex.org/W2054035524","https://openalex.org/W2057244545","https://openalex.org/W2060240644","https://openalex.org/W2061589652","https://openalex.org/W2063912603","https://openalex.org/W2064835689","https://openalex.org/W2066034306","https://openalex.org/W2071031025","https://openalex.org/W2071360237","https://openalex.org/W2071397834","https://openalex.org/W2073448283","https://openalex.org/W2078573674","https://openalex.org/W2080575679","https://openalex.org/W2084274738","https://openalex.org/W2085598592","https://openalex.org/W2087274395","https://openalex.org/W2088155659","https://openalex.org/W2089370919","https://openalex.org/W2092387729","https://openalex.org/W2096130193","https://openalex.org/W2102945596","https://openalex.org/W2107067966","https://openalex.org/W2108577177","https://openalex.org/W2108721766","https://openalex.org/W2109269315","https://openalex.org/W2111684222","https://openalex.org/W2112041999","https://openalex.org/W2114123718","https://openalex.org/W2117837906","https://openalex.org/W2121881982","https://openalex.org/W2124844763","https://openalex.org/W2124911764","https://openalex.org/W2125494882","https://openalex.org/W2125750403","https://openalex.org/W2125849000","https://openalex.org/W2128348355","https://openalex.org/W2129830903","https://openalex.org/W2130995195","https://openalex.org/W2139690538","https://openalex.org/W2140744797","https://openalex.org/W2146402496","https://openalex.org/W2148481264","https://openalex.org/W2149628368","https://openalex.org/W2152089606","https://openalex.org/W2152564360","https://openalex.org/W2153214915","https://openalex.org/W2156022826","https://openalex.org/W2165101977","https://openalex.org/W2168617448","https://openalex.org/W2170200593","https://openalex.org/W2171484800","https://openalex.org/W2172800296","https://openalex.org/W2314376926","https://openalex.org/W2330151696","https://openalex.org/W2335639770","https://openalex.org/W2341399883","https://openalex.org/W2346223178","https://openalex.org/W2398286477","https://openalex.org/W2480719262","https://openalex.org/W2507396893","https://openalex.org/W2518569974","https://openalex.org/W2586405502","https://openalex.org/W2605529625","https://openalex.org/W2778535039","https://openalex.org/W2785376705","https://openalex.org/W2796311818","https://openalex.org/W2809629771","https://openalex.org/W2883378809","https://openalex.org/W2888137281","https://openalex.org/W2898843034","https://openalex.org/W2903154247","https://openalex.org/W2913039595","https://openalex.org/W2921962300","https://openalex.org/W2941159248","https://openalex.org/W2941497688","https://openalex.org/W2954696166","https://openalex.org/W3010174699","https://openalex.org/W3087976608","https://openalex.org/W3094134323","https://openalex.org/W3094751506","https://openalex.org/W3101717576","https://openalex.org/W3112680183","https://openalex.org/W3112743785","https://openalex.org/W3123057448","https://openalex.org/W3124740429","https://openalex.org/W3125620586","https://openalex.org/W3135883262","https://openalex.org/W3168748609","https://openalex.org/W3176145099","https://openalex.org/W3215541445","https://openalex.org/W3217618094","https://openalex.org/W4210905124","https://openalex.org/W4223985787","https://openalex.org/W4234193547","https://openalex.org/W4250042789"],"related_works":["https://openalex.org/W2778535039","https://openalex.org/W581735853","https://openalex.org/W2346223178","https://openalex.org/W2946683091","https://openalex.org/W6990766089","https://openalex.org/W4391505058","https://openalex.org/W7015309954","https://openalex.org/W4394000618","https://openalex.org/W2751791788","https://openalex.org/W2883378809"],"abstract_inverted_index":{"Ambient":[0],"lighting":[1,245],"has":[2,22,164],"emerged":[3],"as":[4],"a":[5,129,155,161,169],"key":[6],"atmospheric":[7],"factor":[8],"influencing":[9],"how":[10,24,66,80],"consumers":[11,42,67,188],"process":[12,72],"environmental":[13],"cues":[14],"and":[15,27,49,71,79,94,105,112,158,172,207,221,239,246,257,262],"their":[16,69,83],"behaviors.":[17],"However,":[18],"surprisingly":[19],"little":[20,55],"research":[21],"examined":[23],"people":[25],"think":[26],"feel":[28],"in":[29,52,86,115,128,136,141,168],"the":[30,75,110,116,122,149,184,233],"dark":[31],"(lower":[32],"than":[33],"15":[34],"lux).":[35],"This":[36],"is":[37,77,120,186],"particularly":[38],"relevant":[39],"given":[40],"that":[41,81,121,163,182],"routinely":[43],"work,":[44],"pay":[45],"bills,":[46],"relax,":[47],"consume":[48],"make":[50],"purchases":[51],"settings":[53],"with":[54,148,260],"or":[56],"no":[57],"light.":[58],"My":[59],"dissertation":[60,231],"addresses":[61],"this":[62,106,230],"gap":[63],"by":[64],"examining":[65],"regulate":[68],"goals":[70],"information":[73],"when":[74,183],"light":[76,185],"off,":[78,187],"impacts":[82],"decision":[84,92],"making":[85],"three":[87,173],"substantive":[88],"domains:":[89],"risk-taking":[90,103],"behavior,":[91,104],"quality,":[93],"persuasion.":[95],"In":[96,177],"Essay":[97,178],"1,":[98],"I":[99,180],"propose":[100,181],"darkness":[101,211,238],"enables":[102],"effect":[107,133],"happens":[108],"through":[109,255],"calmness":[111],"relaxation":[113],"induced":[114,191],"dark.":[117],"One":[118],"caveat":[119],"decisions":[123,138,215],"have":[124],"to":[125,139,146,152,159,192,225],"be":[126],"made":[127],"familiar":[130],"setting.":[131],"The":[132,249],"was":[134],"reflected":[135],"participants'":[137],"invest":[140],"riskier":[142,150],"yet":[143],"lucrative":[144],"stocks,":[145],"gamble":[147],"choice,":[151],"eat":[153],"at":[154],"foreign":[156],"restaurant,":[157],"choose":[160],"supplement":[162],"potential":[165],"side":[166],"effects":[167],"field":[170,202,256],"experiment":[171],"lab":[174,205,258],"experiments":[175,200,259],"(pre-registered).":[176],"2,":[179],"are":[189],"indeed":[190],"adopt":[193],"an":[194],"effortful":[195],"processing":[196],"mode.":[197],"Across":[198],"four":[199],"(one":[201],"experiment,":[203],"two":[204],"experiments,":[206],"one":[208],"online":[209],"experiment),":[210],"promotes":[212],"higher":[213,226],"quality":[214],"across":[216],"consumption":[217],"contexts":[218],"(financial,":[219],"food,":[220],"product":[222],"choices)":[223],"compared":[224],"luminous":[227],"levels.":[228],"Together,":[229],"explores":[232],"intriguing":[234],"phenomenon":[235],"of":[236],"ambient":[237,244],"extends":[240],"current":[241],"understandings":[242],"on":[243],"consumer":[247],"behavior.":[248],"essays":[250],"also":[251],"offer":[252],"robust":[253],"findings":[254],"tendency":[261],"incentive-compatible":[263],"outcomes.":[264]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-12-07T00:00:00"}