{"id":"https://openalex.org/W4389047468","doi":"https://doi.org/10.1108/jcom-02-2023-0020","title":"Prospects and risks of digitalization in public relations research: mapping recurrent narratives of a debate in fragmentation (2010\u20132022)","display_name":"Prospects and risks of digitalization in public relations research: mapping recurrent narratives of a debate in fragmentation (2010\u20132022)","publication_year":2023,"publication_date":"2023-11-27","ids":{"openalex":"https://openalex.org/W4389047468","doi":"https://doi.org/10.1108/jcom-02-2023-0020"},"language":"en","primary_location":{"id":"doi:10.1108/jcom-02-2023-0020","doi":"https://doi.org/10.1108/jcom-02-2023-0020","is_oa":true,"landing_page_url":"https://doi.org/10.1108/jcom-02-2023-0020","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/JCOM-02-2023-0020/full/pdf?title=prospects-and-risks-of-digitalization-in-public-relations-research-mapping-recurrent-narratives-of-a-debate-in-fragmentation-2010-2022","source":{"id":"https://openalex.org/S10496491","display_name":"Journal of Communication Management","issn_l":"1363-254X","issn":["1363-254X","1478-0852"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Communication Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.emerald.com/insight/content/doi/10.1108/JCOM-02-2023-0020/full/pdf?title=prospects-and-risks-of-digitalization-in-public-relations-research-mapping-recurrent-narratives-of-a-debate-in-fragmentation-2010-2022","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114923227","display_name":"Jannik Kretschmer","orcid":"https://orcid.org/0000-0002-6270-6071","observed_orcids":["https://orcid.org/0000-0002-6270-6071"]},"institutions":[{"id":"https://openalex.org/I182212641","display_name":"University of Salzburg","ror":"https://ror.org/05gs8cd61","country_code":"AT","type":"education","lineage":["https://openalex.org/I182212641"]}],"countries":["AT"],"is_corresponding":true,"raw_author_name":"Jannik Kretschmer","raw_affiliation_strings":["Department of Communication Studies, University of Salzburg, Salzburg, Austria"],"raw_orcid":"https://orcid.org/0000-0002-6270-6071","affiliations":[{"raw_affiliation_string":"Department of Communication Studies, University of Salzburg, Salzburg, Austria","institution_ids":["https://openalex.org/I182212641"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103062692","display_name":"Peter Winkler","orcid":"https://orcid.org/0000-0001-9528-9019","observed_orcids":["https://orcid.org/0000-0001-9528-9019"]},"institutions":[{"id":"https://openalex.org/I182212641","display_name":"University of Salzburg","ror":"https://ror.org/05gs8cd61","country_code":"AT","type":"education","lineage":["https://openalex.org/I182212641"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Peter Winkler","raw_affiliation_strings":["Department of Communication Studies, University of Salzburg, Salzburg, Austria"],"raw_orcid":"https://orcid.org/0000-0001-9528-9019","affiliations":[{"raw_affiliation_string":"Department of Communication Studies, University of Salzburg, Salzburg, Austria","institution_ids":["https://openalex.org/I182212641"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5114923227"],"corresponding_institution_ids":["https://openalex.org/I182212641"],"apc_list":null,"apc_paid":null,"fwci":6.6107,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.96691388,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"28","issue":"2","first_page":"193","last_page":"210"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13799","display_name":"Media and Communication Studies","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.9710000157356262},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.8510000109672546},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.527999997138977},{"id":"https://openalex.org/keywords/professional-skills","display_name":"professional skills","score":0.7490000128746033},{"id":"https://openalex.org/keywords/management-thought","display_name":"management thought","score":0.5410000085830688}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.8116841912269592},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.7080420255661011},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5729237198829651},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5659431219100952},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5149105787277222},{"id":"https://openalex.org/C8795937","wikidata":"https://www.wikidata.org/wiki/Q11862829","display_name":"Discipline","level":2,"score":0.47056934237480164},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4465067386627197},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.4282357394695282},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.36917293071746826},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.36188897490501404},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.30896955728530884},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1515384018421173},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.12520694732666016},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.09671667218208313},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/jcom-02-2023-0020","doi":"https://doi.org/10.1108/jcom-02-2023-0020","is_oa":true,"landing_page_url":"https://doi.org/10.1108/jcom-02-2023-0020","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/JCOM-02-2023-0020/full/pdf?title=prospects-and-risks-of-digitalization-in-public-relations-research-mapping-recurrent-narratives-of-a-debate-in-fragmentation-2010-2022","source":{"id":"https://openalex.org/S10496491","display_name":"Journal of Communication Management","issn_l":"1363-254X","issn":["1363-254X","1478-0852"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Communication Management","raw_type":"journal-article"},{"id":"pmh:oai:eplus.uni-salzburg.at:13281078","doi":null,"is_oa":true,"landing_page_url":"https://eplus.uni-salzburg.at/doi/10.1108/JCOM-02-2023-0020","pdf_url":"https://eplus.uni-salzburg.at/obvusboa/content/titleinfo/13281078/full.pdf","source":{"id":"https://openalex.org/S7407055149","display_name":"ePLUS","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1108/jcom-02-2023-0020","doi":"https://doi.org/10.1108/jcom-02-2023-0020","is_oa":true,"landing_page_url":"https://doi.org/10.1108/jcom-02-2023-0020","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/JCOM-02-2023-0020/full/pdf?title=prospects-and-risks-of-digitalization-in-public-relations-research-mapping-recurrent-narratives-of-a-debate-in-fragmentation-2010-2022","source":{"id":"https://openalex.org/S10496491","display_name":"Journal of Communication Management","issn_l":"1363-254X","issn":["1363-254X","1478-0852"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Communication Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4389047468.pdf","grobid_xml":"https://content.openalex.org/works/W4389047468.grobid-xml"},"referenced_works_count":56,"referenced_works":["https://openalex.org/W1982493327","https://openalex.org/W1996225761","https://openalex.org/W2034709998","https://openalex.org/W2037986395","https://openalex.org/W2043673651","https://openalex.org/W2044143795","https://openalex.org/W2055154455","https://openalex.org/W2063780445","https://openalex.org/W2077769471","https://openalex.org/W2080063292","https://openalex.org/W2083534144","https://openalex.org/W2094937068","https://openalex.org/W2130591277","https://openalex.org/W2166288707","https://openalex.org/W2215320731","https://openalex.org/W2229605913","https://openalex.org/W2292072560","https://openalex.org/W2338038894","https://openalex.org/W2505701133","https://openalex.org/W2589371248","https://openalex.org/W2802788102","https://openalex.org/W2893758839","https://openalex.org/W2898213136","https://openalex.org/W2913532564","https://openalex.org/W2925038325","https://openalex.org/W2963246479","https://openalex.org/W2967979816","https://openalex.org/W2972335770","https://openalex.org/W2972606075","https://openalex.org/W2974087477","https://openalex.org/W2990627857","https://openalex.org/W3018748376","https://openalex.org/W3033808529","https://openalex.org/W3094475886","https://openalex.org/W3124208608","https://openalex.org/W3129060582","https://openalex.org/W3132585165","https://openalex.org/W3135332645","https://openalex.org/W3135573933","https://openalex.org/W3137023260","https://openalex.org/W3159677987","https://openalex.org/W3168305999","https://openalex.org/W3173831387","https://openalex.org/W3175156007","https://openalex.org/W3186524061","https://openalex.org/W3187025529","https://openalex.org/W3202468508","https://openalex.org/W4213225835","https://openalex.org/W4229063574","https://openalex.org/W4234824964","https://openalex.org/W4246329974","https://openalex.org/W4282976643","https://openalex.org/W4285385792","https://openalex.org/W4285725985","https://openalex.org/W4295872582","https://openalex.org/W4313323886"],"related_works":["https://openalex.org/W4405244582","https://openalex.org/W3140214515","https://openalex.org/W2509166417","https://openalex.org/W4312248289","https://openalex.org/W4381232771","https://openalex.org/W4295872582","https://openalex.org/W4409035531","https://openalex.org/W7159584314","https://openalex.org/W3005490045","https://openalex.org/W6942611904"],"abstract_inverted_index":{"Purpose":[0],"The":[1,140,162],"debate":[2,129,151],"on":[3,22,42,70,115,180],"digitalization":[4,46,76,128,150,176],"in":[5,37,110,130,152,168,202],"the":[6,15,33,43,71,86,99,111,119,127,148,153,181],"public":[7],"relations":[8],"(PR)":[9],"literature":[10,124],"has":[11,35],"fragmented":[12,149,199],"considerably":[13],"over":[14,98],"past":[16,100],"decade":[17],"because":[18],"of":[19,45,56,74,89,92,126,147,164,175,193],"its":[20,169],"focus":[21],"upcoming":[23],"media-technological":[24],"innovations,":[25],"required":[26],"professional":[27],"skills":[28],"and":[29,58,108,159,177,194,205],"management":[30],"concepts.":[31],"Yet":[32],"field":[34],"difficulties":[36],"developing":[38],"an":[39,64],"integrative":[40,65],"perspective":[41,66],"implications":[44],"as":[47],"a":[48,53,105,122,145,190],"broader":[49],"socio-technological":[50],"transformation":[51],"with":[52,196],"balanced":[54,191],"consideration":[55],"prospects":[57,158],"risks.":[59,160],"Design/methodology/approach":[60],"This":[61,185],"paper":[62],"proposes":[63],"that":[67],"focuses":[68],"more":[69],"enduring":[72],"imaginaries":[73,91,142,174],"how":[75],"can":[77],"transform":[78],"society":[79],"for":[80,144,189],"better":[81],"or":[82],"worse.":[83],"It":[84],"traces":[85],"historical":[87],"roots":[88],"five":[90,117,141],"digitalization,":[93],"which":[94],"have":[95,103],"already":[96],"emerged":[97],"century":[101],"yet":[102],"experienced":[104],"significant":[106],"revival":[107],"popularization":[109],"current":[112,182],"debate.":[113,184],"Based":[114],"these":[116],"imaginaries,":[118],"authors":[120],"performed":[121],"narrative":[123],"review":[125],"10":[131],"leading":[132],"PR":[133,203],"journals":[134],"from":[135],"2010":[136],"to":[137],"2022.":[138],"Findings":[139],"allow":[143],"systematization":[146],"field,":[154],"reconstructing":[155],"recurrent":[156],"narratives,":[157],"Originality/value":[161],"originality":[163],"this":[165],"contribution":[166],"lies":[167],"reconstructive":[170],"approach,":[171],"tracing":[172],"societal":[173],"their":[178],"impact":[179],"disciplinary":[183],"approach":[186],"provides":[187],"context":[188],"assessment":[192],"engagement":[195],"upcoming,":[197],"increasingly":[198],"digital":[200],"advancements":[201],"research":[204],"practice.":[206]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":6}],"updated_date":"2026-10-29T09:56:32.521200","created_date":"2023-11-28T00:00:00"}
