{"id":"https://openalex.org/W4389009749","doi":"https://doi.org/10.33404/anasay.1354986","title":"Reklam-Folklor \u0130li\u015fkisi ve K\u00fclt\u00fcrel De\u011ferlerin Reklamlarda Kullan\u0131m\u0131 \u00dczerine Baz\u0131 Tespitler","display_name":"Reklam-Folklor \u0130li\u015fkisi ve K\u00fclt\u00fcrel De\u011ferlerin Reklamlarda Kullan\u0131m\u0131 \u00dczerine Baz\u0131 Tespitler","publication_year":2023,"publication_date":"2023-11-26","ids":{"openalex":"https://openalex.org/W4389009749","doi":"https://doi.org/10.33404/anasay.1354986"},"language":"tr","primary_location":{"id":"doi:10.33404/anasay.1354986","doi":"https://doi.org/10.33404/anasay.1354986","is_oa":true,"landing_page_url":"https://doi.org/10.33404/anasay.1354986","pdf_url":null,"source":{"id":"https://openalex.org/S4210223730","display_name":"ANASAY","issn_l":"2587-2001","issn":["2587-2001"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anasay","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.33404/anasay.1354986","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101543004","display_name":"Muhammet Nuri Ceylan","orcid":"https://orcid.org/0000-0003-4194-7527","observed_orcids":["https://orcid.org/0000-0003-4194-7527"]},"institutions":[{"id":"https://openalex.org/I70387731","display_name":"Amasya \u00dcniversitesi","ror":"https://ror.org/00sbx0y13","country_code":"TR","type":"education","lineage":["https://openalex.org/I70387731"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Muhammet Nuri CEYLAN","raw_affiliation_strings":["AMASYA \u00dcN\u0130VERS\u0130TES\u0130"],"raw_orcid":"https://orcid.org/0000-0003-4194-7527","affiliations":[{"raw_affiliation_string":"AMASYA \u00dcN\u0130VERS\u0130TES\u0130","institution_ids":["https://openalex.org/I70387731"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101543004"],"corresponding_institution_ids":["https://openalex.org/I70387731"],"apc_list":null,"apc_paid":null,"fwci":4.6498,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.95647847,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"0","issue":"26","first_page":"12","last_page":"25"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13367","display_name":"Cultural and Sociopolitical Studies","score":0.8838000297546387,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13367","display_name":"Cultural and Sociopolitical Studies","score":0.8838000297546387,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12586","display_name":"Folklore, Mythology, and Literature Studies","score":0.022700000554323196,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.019700000062584877,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5189999938011169},{"id":"https://openalex.org/keywords/folklore","display_name":"folklore","score":0.8360000252723694},{"id":"https://openalex.org/keywords/folk-culture","display_name":"folk culture","score":0.8159999847412109},{"id":"https://openalex.org/keywords/cultural-values","display_name":"cultural values","score":0.9079999923706055},{"id":"https://openalex.org/keywords/cultural-codes","display_name":"cultural codes","score":0.6880000233650208},{"id":"https://openalex.org/keywords/cultural-references","display_name":"cultural references","score":0.578000009059906},{"id":"https://openalex.org/keywords/advertising-films","display_name":"advertising films","score":0.5809999704360962},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.44600000977516174},{"id":"https://openalex.org/keywords/food-and-beverage-advertising","display_name":"food and beverage advertising","score":0.6079999804496765},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.3490000069141388},{"id":"https://openalex.org/keywords/cultural-commodification","display_name":"cultural commodification","score":0.4009999930858612},{"id":"https://openalex.org/keywords/cultural-values-in-advertising","display_name":"cultural values in advertising","score":0.31700000166893005}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5373218655586243},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.4731515347957611},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.42589014768600464},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3612333834171295}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.33404/anasay.1354986","doi":"https://doi.org/10.33404/anasay.1354986","is_oa":true,"landing_page_url":"https://doi.org/10.33404/anasay.1354986","pdf_url":null,"source":{"id":"https://openalex.org/S4210223730","display_name":"ANASAY","issn_l":"2587-2001","issn":["2587-2001"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anasay","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/1354986","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/anasay/issue/81177/1354986","pdf_url":"https://dergipark.org.tr/tr/download/article-file/3384437","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Anasay","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.33404/anasay.1354986","doi":"https://doi.org/10.33404/anasay.1354986","is_oa":true,"landing_page_url":"https://doi.org/10.33404/anasay.1354986","pdf_url":null,"source":{"id":"https://openalex.org/S4210223730","display_name":"ANASAY","issn_l":"2587-2001","issn":["2587-2001"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anasay","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1574400257","https://openalex.org/W2317885016","https://openalex.org/W3144522285","https://openalex.org/W3174784712","https://openalex.org/W4200387343","https://openalex.org/W6998482362"],"related_works":["https://openalex.org/W7164178983","https://openalex.org/W4410950365","https://openalex.org/W4321458339","https://openalex.org/W4210571845","https://openalex.org/W7220913197","https://openalex.org/W3163567978","https://openalex.org/W4200387343","https://openalex.org/W7071441042","https://openalex.org/W2981926337","https://openalex.org/W3117486480"],"abstract_inverted_index":{"Folklor":[0,38],"\u00fcr\u00fcnlerinin":[1,39,140,214],"zengin":[2],"ve":[3,59,73,109,133,161,177],"k\u00f6kl\u00fc":[4],"bir":[5,19,40,114,164,244],"altyap\u0131ya":[6],"sahip":[7],"olmas\u0131":[8],"sebebiyle":[9],"t\u00fcm":[10],"de\u011ferleriyle":[11],"halk":[12,24,56,153,212,231],"k\u00fclt\u00fcr\u00fc":[13,57,213,232],"unsurlar\u0131":[14,58],"\u00e7e\u015fitli":[15,70],"alan":[16,55],"\u00e7al\u0131\u015fmalar\u0131na":[17],"m\u00fchim":[18],"kaynak":[20],"sa\u011flamaktad\u0131r.":[21],"Bu":[22,94],"ba\u011flamda":[23],"k\u00fclt\u00fcr\u00fcne":[25],"dair":[26],"\u00f6geler":[27],"TV,":[28],"internet,":[29],"radyo":[30],"vb.":[31],"kitle":[32],"ileti\u015fim":[33],"ara\u00e7lar\u0131":[34],"arac\u0131l\u0131\u011f\u0131yla":[35],"ekranlara":[36,75],"ta\u015f\u0131nmaktad\u0131r.":[37],"ara\u00e7":[41,165],"olarak":[42,166],"kullan\u0131ld\u0131\u011f\u0131":[43],"en":[44],"\u00f6nemli":[45],"mecralardan":[46],"biri":[47],"reklamlard\u0131r.":[48],"\u00c7al\u0131\u015fmada,":[49],"farkl\u0131":[50,144],"d\u00f6nemlerde":[51],"\u00e7ekilmi\u015f":[52],"reklamlarda":[53,234],"yer":[54,235],"bunlar\u0131n":[60],"reklamlara":[61,137],"dahil":[62,120,208],"edilmesinin":[63],"\u00f6nemi":[64],"tahlil":[65],"edilmi\u015f,":[66],"toplumsal":[67],"de\u011fer":[68,237],"yarg\u0131lar\u0131n\u0131n":[69],"k\u00fclt\u00fcrel":[71],"kod":[72],"referansla":[74],"nas\u0131l":[76,170],"ta\u015f\u0131nd\u0131\u011f\u0131":[77],"dikkatlere":[78],"sunulmu\u015ftur.":[79],"\u00c7al\u0131\u015fmada":[80],"veri":[81,88],"toplama":[82],"ba\u011flam\u0131nda":[83],"ama\u00e7l\u0131":[84],"\u00f6rnekleme":[85],"y\u00f6ntemi":[86,130],"kullan\u0131lm\u0131\u015f,":[87,131],"sa\u011flayaca\u011f\u0131":[89],"d\u00fc\u015f\u00fcn\u00fclen":[90],"reklamlar":[91],"incelemeye":[92,119],"al\u0131nm\u0131\u015ft\u0131r.":[93],"kapsamda":[95],"1980-2020":[96],"y\u0131llar\u0131":[97],"aras\u0131nda":[98],"\u00e7ekilen":[99],"yiyecek,":[100],"i\u00e7ecek,":[101],"temizlik,":[102],"ev":[103],"e\u015fyas\u0131,":[104],"sigorta,":[105],"telefon":[106],"hatt\u0131,":[107],"banka":[108],"araba":[110],"lasti\u011fi":[111],"gibi":[112],"geni\u015f":[113],"yelpazedeki":[115],"\u00fcr\u00fcnlerin":[116,203],"reklam":[117,132,191],"filmleri":[118],"edilmi\u015ftir.":[121],"Reklamlarda":[122,158],"elde":[123],"edilen":[124,184],"verilerin":[125,185],"analizinde":[126],"ise":[127],"i\u00e7erik":[128],"analizi":[129,186],"folklor":[134,139,199],"ili\u015fkisi,":[135],"folklorun":[136],"etkisi,":[138],"geleneksel":[141,215],"ba\u011flam\u0131":[142],"d\u0131\u015f\u0131nda":[143],"ama\u00e7larla":[145],"kullan\u0131lmas\u0131n\u0131n":[146],"yans\u0131malar\u0131":[147,176],"belirlenmi\u015f,":[148],"b\u00f6ylece":[149],"ele":[150],"al\u0131nan":[151],"reklamlarla":[152],"k\u00fclt\u00fcr\u00fcn\u00fcn":[154],"etkile\u015fimi":[155],"ortaya":[156],"konulmu\u015ftur.":[157],"k\u00fclt\u00fcr\u00fcn":[159],"maddi":[160],"manevi":[162],"unsurlar\u0131n\u0131n":[163],"pazarlama":[167],"stratejileri":[168],"i\u00e7inde":[169],"kullan\u0131ld\u0131klar\u0131,":[171],"bu":[172],"y\u00f6nelimin":[173],"folklara":[174],"olumsuz":[175],"olumlu":[178],"katk\u0131lar\u0131n\u0131n":[179],"neler":[180],"oldu\u011fu":[181],"belirlenmi\u015ftir.":[182],"Elde":[183],"sonucunda":[187],"ticari":[188],"kayg\u0131larla":[189],"\u00fcretilen":[190],"filmlerinin":[192],"hedef":[193],"kitleye":[194],"ula\u015fmak":[195],"i\u00e7in":[196],"her":[197],"t\u00fcrl\u00fc":[198],"\u00fcr\u00fcn\u00fcnden":[200],"yararland\u0131\u011f\u0131,":[201],"bunlar\u0131":[202],"tan\u0131t\u0131m\u0131n\u0131":[204],"yapma":[205],"gayesiyle":[206],"kurguya":[207],"ettikleri":[209],"g\u00f6zlemlenmi\u015ftir.":[210],"Reklamlarda,":[211],"ba\u011flam\u0131ndan":[216],"kopart\u0131larak":[217],"hedefler":[218],"do\u011frultusunda":[219],"kullan\u0131lmalar\u0131,":[220],"o":[221],"de\u011ferlerin":[222],"k\u0131smen":[223],"de":[224],"olsa":[225],"asl\u0131n\u0131":[226],"bozmaya":[227],"sebebiyet":[228],"verdi\u011fi":[229],"fakat":[230],"unsurlar\u0131na":[233],"verilmesinin":[236],"yarg\u0131lar\u0131n\u0131":[238],"hat\u0131rlama":[239],"veya":[240],"ya\u015fatma":[241],"etraf\u0131nda":[242],"k\u0131ymetli":[243],"rol":[245],"oynad\u0131\u011f\u0131":[246],"sonucuna":[247],"var\u0131lm\u0131\u015ft\u0131r.":[248]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-11-27T00:00:00"}
